I'm Jordan, Founder of co&co.

I love Guinness.
I love marketing.
I love making sh*t happen.

I am the least fluffy marketing person you will ever meet, so you can keep your blue sky thinking, co&co was born in Manchester where great things happen in the rain. 

You will find me on here chattin' about:

- Strategy & marketing campaigns 
- Personal branding & traditional branding 
- The importance of offline community building
- How to build & use a personal profile on LinkedIn 
- How wellness & fitness has helped me get here today

... and some other stuff. 

As a team, we are ROI obsessed, with a no fluff, no bull approach to marketing that we have become famous for, specialising in 3 main areas:

- Strategy: How you gonna' make  the till ring?
- Branding: How are you gonna' stand out?
- Activations: How are you gonna' build connections?

Our approach: If you aren't measuring, you aren't marketing. You're gambling.

We work with business that don't have time, knowledge or resources to create and execute all, or part of their marketing strategy. We track everything back to an ROI, so if it don't make dollar, it don't make sense. From long-term support, to one-off projects, we've got you.

We build around your commercial objectives. No matter how big or small the project, we create a full plan explaining what we will do, how we will do it, and how we will report on, and measure success. You are never on your own, with a dedicated team member working alongside you every step of the way.

Fancy it?

Let's chat, it won't cost you a penny.... jordan@wearecoandco.com

Jordan Stachini

If I was starting out in my career in 2026, here’s 5 things I would do…

I have been very vocal on here about the obligation I think people like me, who have been in the game for a long time, have to the next generation. 

At co&co we are committed to empowering the next generation, which is why we bang the drum for apprentices pretty much all the time. 

So, if this is your year... grab a pen. You're gonna' want to remember these...
-
1️⃣ 
Work on being able to translate between departments. 
This is a hugely underrated skill and you’ll be more valuable than someone who just smashes their own area but can’t communicate outside of it.

2️⃣ 
Learn how to use excel. 
I’m baffled that they don’t teach this in schools anymore. I literally use it everyday… even if you work in the creative industries, you’re going to have to present info to people who don’t. Trust me.

3️⃣ 
Aim to put up to 10% of your pay away and don’t touch it. 
I’m not ignorant to the financial climate at the moment but the version of you in 10 years will thank you for forgoing that impulsive asos order or night out.

4️⃣ 
Network your arse off. 
People that I met over 10 years ago have become some of the best mentors, colleagues, clients and friends. You are always building your network, and the key to it? Don't go into every interaction thinking, 'what can you do for me'. It will become blatantly obvious over time where the alignment is. 

5️⃣ 
Learn the commercials of the business and the industry you're in.
Whatever role you end up doing, it won't exist in a vacuum. Your contribution will have a commercial output. Understand what it is, how it fits into the wider company and the industry you are in. Ignorance is not bliss - and understanding how the business actually works will help you do your job better and make you a more valuable and dynamic member of the team 

And a final bit of advice? 

Never stop asking questions. Ever. 

Anything anyone would add? 

P.S. We call this pic 'The boss production line' ... Kaysha Davies in the background there ready to come for my job 🤣

💥The ROI obsessed, Guinness loving, least fluffy marketer ever | Founder:co&co💥

Looking to hire a Social Media Manager in 2026? Mega. 
Wanna' save £6,000 a year and have 3 people working on your socials? 

Thought so... Let me explain...

The average salary for a Social Media Manager in Manchester right now is between £28,000 and £45,000

So let's split the difference and call it £36,5000 for a middle weight manager. 

Add in national insurance, benefits, pensions, subscriptions, equipment... and all the rest that goes with employing someone, and you're looking at a cost closer to £40,000 a year. 

Now what if you could have a team of people. 
No national insurance cost.
No subscription costs.
No equipment costs.
No pension costs.
No holiday requests.
No down time.

... And save minimum £6,000 a year? 

That's what you could get when you have co&co manage your social media accounts. 

- Team of 3 people 
- Full management 
- Full reporting 
- Great results 

So, if social media is a role you are looking to recruit for this year... then let this be food for thought. 

Drop me a message and let's chat 
📩 jordan@wearecoandco.com

I bang on about co&co being mega all the time...
But I own it, and I work in marketing... so don't take my word for it.
Instead, hear what a handful of our clients have to say about working with us.
-
Watch to the end for what Ged McPartlin really thinks about us 👀

Everyone ready for the… ‘10 things I learnt about direct sales from Brooklyn Beckham’ posts?

Last week I saw a post by Ben Francis on Instagram that said...
'Your story is your brand's unfair advantage' 
And as ever, he is bang on. 

Yes, my obsession with him and Gymshark has well and truly come into 2026 with me. 

When founders start out they make one of two mistakes
...and I was also guilty of one of them for a long time

1️⃣ They become a walking CV and go all in on selling their services and skills, but leave out any of the human connection and personality that actually builds rapport. 

Or...

2️⃣ They 'hide' behind a company name. Thinking that the illusion of a bigger business operation and a team is more trustworthy than a solo business owner.

... I made the second mistake for two years. 

The reality is, you aren't the only person who offers what you do. 
You aren't that special. 

But you are the only person that is you.
You are the only person with your values.
You are the only person with your approach.
You are the only person with your personality. 
That is what people connect with. 

So in the words of wise old Ben...
"Share the lessons. Share the setbacks. Share the why."

This is one of the biggest obstacles we hear from founders and business owners who come to us looking to create a personal brand. 

In 2026, people are seeking out connection more than anything else. 
Be there for them to connect with. 

Been thinking 2026 is your year for launching your unfair advantage? 

Then let's chat.
📩 jordan@wearecoandco.com

You've heard of UGC.
Now get ready for EGC.

AKA... Employee generated content. 

Remember a few years ago marketing people started bangin' on about UGC? Promising brands it would help them to...

- Give their faceless business a more human feel
- Create deeper connections with their audience
- Build trust and rapport on an individual level 

Well, it worked. Brands lapped it up. 

The age of the 'content creator' was born. 
Consumers started to trust, align with and buy from brands based on the 'objective' feedback of another human that they connected with. 

...And now businesses are getting onto it as well, empowering their teams to document their experience of working in the business. 

This 'unfiltered' take on life inside the business and brand is seen as way more trustworthy, authentic ... and truthful, than the carefully curated and perfectly presented content being put out by the business itself. 

- It's coming from real person 
- It's coming from people at all levels of seniority 
- It's unpolished, low-fi and fun 
- It's mega for recruitment 

And... it gives a better ROI than other activity where big budgets have been spent on production. 

It has a higher chance of going viral because it feels real and relatable. 

The brands winning in 2026 are the ones who embrace the humans.

Duolingo, Monzo Bank, Gymshark are already winning when it comes to this strategy... and they aren't exactly doing bad for themselves are they? 

If you're looking for help in empowering your teams to maximise their own platforms and content in 2026, give us a shout. 

📩  jordan@wearecoandco.com

We are heading for a full circle moment...
In a digital first world, people are actively seeking out authenticity, human interaction and real life connection.

📱 2025 saw a 16% decline in the UK users of dating apps.
And before anyone says 'well they must be working then', they aren't. There are more single person households in the UK than ever. 

🎓 University students are refusing to 'peer review' essays that may have been written by ChatGPT. Instead asking for hand-written essays instead to ensure a human is behind it.

For brands, this shift is going to be really important to recognise and adapt to. 

The focus on building 'online communities' that are far reaching and allow everyone to be part of it, will still have a place...

But your customers are going to come looking for you offline too. 

They are going to want to meet you.
They are going to want to meet their community.
They are going to want an experience outside of a device.

And the kicker? 
You're online content will be all the better for having an offline presence. 

In the last year, we have been working with a brand in the property sector that has taken an experience first approach to their offering. 

This has involved over 20 offline activations, with 136 more planned for 2026. 

Every offline interaction has been documented and shared online... the result? 

- The highest engagement on posts about the offline activations
- Increase in followers and interactions from the online community 
- More attendees and sold out events each and every time 

Offline and online are not separate worlds.
They rely heavily on each other.

But in 2026, and going forward, you are going to need to invest in both.

Want to engage with more of your customers offline in 2026? Give us a shout.
📩 jordan@wearecoandco.com

Kaysha Davies got me the hot seat to kick the year off, and give everyone an insight into the world of co&co. 

Grab a brew, give it a watch.

And if you like what you see, why not drop me an email? 

📩 jordan@wearecoandco.com

2025 was a mega year for co&co ...and 2026 is looking class too. 
Here is just a flavour of what we got up to last year 🖤 
-
Like what you see? 
Let's chat jordan@wearecoandco.com

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Jordan Stachini

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The Battle

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