Atlassian

Enterprise Sales Development Representative

Seamless.AI

Strategic Advisor

Maildoso

Sendspark

Orum 🥇

Building pipeline isn't just about numbers. 

It's about strategy.

Working alongside Account Executives, I drive growth in the Mid-Market space through a multi-threaded approach that gets results.

My playbook? 

↳ Master the art of cold calling
↳ Leverage personalized multi-channel outreach
↳ Build relationships that convert

I maximize every tool in my tech stack:

↳ Orum for high-impact calling
↳ Outreach for sequence automation 
↳ Sendspark for video messaging
↳ Salesforce for deal management
↳ LinkedIn Sales Navigator for targeted prospecting
↳ Clay & Crossbeam for research
↳ ZoomInfo & Apollo for accurate intel
↳ Zoom for impactful video meetings
↳ Slack for seamless collaboration
↳ Google Suite for efficient workflow

But my impact goes beyond personal success.

I've trained teams on prospecting effectiveness, sharing expertise across our full tech stack. 

Because when the team wins, we all win.

The results speak for themselves. 

Q3 2024: 33 meetings booked, 16 qualified

↳ 100% quota achievement
↳ $398K pipeline generated
↳ $30K ARR converted

Q4 2024 is already showing promise:

18 meetings booked, driving $143K in pipeline value.

My mission? 

Transform conversations into opportunities, and opportunities into partnerships.

Senior Sales Development Representative

Transect

At Transect, I bridged the gap between technology and renewable energy development, helping teams automate site selection and critical issues analysis.

My approach?

↳ Prospect and meet with Development Directors and Energy Consultants
↳ Deliver compelling demos that showcase automation power
↳ Transform complex data into actionable insights
↳ Drive decisions through BANT-qualified opportunities

Leveraging a powerful tech stack:

↳ Transect's platform for site analysis
↳ HubSpot for deal management
↳ ZoomInfo & Sales Navigator for targeted prospecting
↳ Zoom for impactful virtual demos
↳ Google Suite & Slack for seamless collaboration
↳ Custom GPTs for enhanced productivity

Beyond selling, I drove innovation:

↳ Created sales & marketing video content
↳ Developed AI tools for team efficiency
↳ Trained team members on ChatGPT integration
↳ Maintained pristine pipeline data

The impact?

↳ Set record as fastest new hire to close
↳ Streamlined operations with custom GPT solutions
↳ Built lasting partnerships in solar & battery storage
↳ Transformed site selection processes

My mission? 

Help developers accelerate renewable energy development through automation and innovation.

Account Executive, Content Specialist

Ryder System, Inc.

Conducted sales and prospecting training for new hires, teaching outreach strategies and tools to improve pipeline growth.

Developed custom ChatGPT workflows for sales research, prospecting automation, and outreach personalization.

Continued to drive pipeline by leveraging intent data and customer reports to identify and engage high-value accounts.

Sales Achievements:

2024 (Q1): 92% of meeting goal (11/12); $59.9M in new pipeline.

Senior Enterprise Account Development Manager

Consistently ranked as the Top ADM year-over-year for pipeline generation and meeting performance.

Prospected Top 50 CPG accounts and 100+ international prospects, supporting 7 Directors of Business Development.

Leveraged ZoomInfo and Sales Navigator for targeted prospecting research and identification of key stakeholders.

Met bi-weekly with DBDs to strategize, categorizing accounts into a tiered priority system (high to low) and collaborating to engage and advance opportunities.

Used intent data, customer quarterly reports, and 10-K filings to align messaging with business priorities and uncover new opportunities.

Executed outreach through cold calls, emails, and video messaging, driving engagement and building pipelines.

Sales Achievements:

2023: 111% of meeting goal (40/36); $57.8M in new pipeline.
2022: 196% of meeting goal (47/24); $112.2M in new pipeline. 

Awarded 2022 Quota Buster for generating $112.2M in new pipeline. 

Tools Used: Salesforce, Power BI, Seismic, Teams, RingCentral, ZoomInfo, Sales Navigator, and ChatGPT.

Enterprise Account Development Manager

Fusion Logistics Services

Excelled in identifying, engaging, and sustaining a robust pipeline of potential brokerage clients, exceeding established targets. Gained access to decision-makers and closed deals by utilizing a disciplined prospecting approach, including cold calling, networking, and social media, and by addressing customer pain points. Delivered outstanding service by prioritizing customer satisfaction, while managing existing accounts and collaborating with the team to enhance efficiency. Contributed to business growth and success by leveraging operational support, negotiating pricing and contracts, and devising strategic account plans.

Senior Account Executive

Fusion Transport

Skillfully negotiated carrier and client collaborations to grow and sustain a prosperous book of business. Utilized industry expertise to build robust relationships with clients, operators, and agents to seize valuable freight opportunities. Mediated and resolved shipping issues, while streamlining transactions. Excelled under pressure. Strategically prioritized tasks and implemented focused lead campaigns to discover new sales prospects. Adopted a client-focused approach to empathetically address customer needs, providing customized solutions using in-depth knowledge of the transportation sector.

BlueGrace Logistics

Molded and developed 10-person sales team. Shifted focus from cost to customer relationships. Aligned supply strategy for increased sales and profitability. Managed shipments from shipper to consignee. Matched carriers with freight through expert carrier relations. Delivered customized solutions for each client's unique model. Specialized in cost/process management, technology, risk/change management, and supply chain optimization. Prospected, qualified, and generated new customers. Negotiated pricing with carriers and customers. Exceeded sales quotas consistently.
Nurtured lasting relationships with existing customers.

Senior Account Executive, Team Lead

Account Executive

Cold-called and closed new business, boosting revenue through strategic sales planning.
Trained clients on TMS, troubleshot and maintained accounts, and managed receivables.
Booked and tracked shipments, resolving customer issues for seamless delivery.
Qualified customer needs, uncovered growth opportunities, and consistently followed up.
Achieved 283% of revenue goal in first year, retaining over 50 accounts and preventing loss to competitors.

Account Development Representative

Harmonizing sales & marketing to compose winning strategies.

👋🏽 Thanks for stopping by! 

So, who's JR? 

A Baltimore native who made the Sunshine State home—and never looked back.

I grew up in an artistic household where my passion for music took center stage.

Picked up the saxophone in '06, and to this day, still play professionally.

But life had other plans.

I found my way into SaaS sales and discovered a new way to create impact.

Now, I’m an Enterprise SDR at Atlassian. 

Highlights from My Career

↳ Generated over $3M in profit across my sales career.
↳ Delivered $112.2M as a quota buster at Ryder.
↳ Created GPTs that enhanced sales efficiency at Transect.
↳ Won President's Club in 2017 at BlueGrace.

My Approach to Sales and Leadership

→ Adaptability: Staying ahead in a fast-changing landscape.
→ Authenticity: Building trust through transparency.
→ Accountability: Owning my results and leading by example.

What I Bring to the Table

Beyond SaaS sales, my expertise includes:

↳ Personal branding strategies that resonate.
↳ Video creation/editing for promotional & social content.
↳ Mentoring in AI, video, and sales strategies.
↳ Proficiency with tools like HubSpot, Outreach, Salesforce, and more.

Whether you want to explore sales strategies, AI, or personal branding—or just talk music

Send me a message or email me at jtbrichardson@icloud.com.  

I’d love to collaborate and help you achieve your goals
while always giving you my best and supporting the best in you.

Jordan Richardson 🎷

AE @ Gong | Closed Won 🦙 | 5x President's Club

Creating raving fans @ Gong. Founder of Closed Won. Dad to Monty 🐾 

Brian LaManna

Gong's AI Builder went GA last week. And it's absolutely insane.

I was lucky enough to have 5 customers Beta this in Q3.

They're saving 10, 20, 30+ hours per week.

Here's what makes it different.

It turns what your top performers are ALREADY doing in the field into repeatable content the rest of your org can use.

Battle cards. Scripts. Case studies. Objection handling guides. Engagement flows.

All built directly from your Gong data and revenue graph.

AI is only powerful as the dataset that underpins it.

What will you build?

AE @ Gong | Closed Won 🦙 | 7x President’s Club

I’ll never go into a late-stage call with a decision maker without this written out.

Every step we’ve done so far in the evaluation. 

I leverage that to kickoff the conversation. 

My goal is simple: Highlight the time investment and due diligence their team has put into the valuation of us so far. 

It might sound like this:

“Hey Sharon, appreciate your time today. First off, your team has been amazing. We wanted to highlight how thorough an evaluation they’ve ran in the past six months that’s included 28 calls, 7 demos, 3 scoping calls, and a technical validation. 

*Pulls up slide*

I’ll give you 30 seconds to read through this. 

Do you have any questions on the evaluation up until this point?”

Goals:
1. Make your champions look great
2. Highlight the massive time investment put into it
3. Hope to accelerate the deal or minimize additional steps by reminding them of what has already been accomplished. 


Anyone do anything similar?


P.S. Free mutual success plan you can use to illustrate all those steps: https://closedwon.xyz/msp/

My best prospecting month was in May. Generated 7 new meetings and about $500K in new pipeline.

All as a full-time AE running demos, pilots, and even dealing with 20 customers.

𝐀 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐈 𝐝𝐢𝐝:

-Didn’t take a single day off. Built it into my daily habits.

-Prospected 3-5 accounts per day and about 3-4 people at each account.

-Never did an insane day of prospecting. Never broke a day of even 60+ activities. “Do a little every day, so you never have to do a lot.”

-Mixed up multi-channel. LI, video, calling, gifting, warm intros. Different prospects respond better to each. Try them all.

-Did unscalable prospecting methods. Sent custom gifts to people’s homes. Bought a prospect’s book they authored. Prospect how other sellers would never dare.

-Systematized everything. Used my sequences for 2 personas. High, medium, or low personalization. Used my OPPS email framework to kick off every 1st touch. Repurposed it over and over via multi-channel.


Comes back to my favorite motto for prospecting.

“Do a little every day, so you never have to do a lot.”

Revenue lags hard work, so keep at it to finish EOY.


P.S. Loads of resources on pipeline creation here: https://lnkd.in/gVY8Xpxc

Not sure who needs to hear this with Q4 and EOY….

But if your prospect tells you “No, I’m the decision maker on this.”

They most certainly are NOT the decision maker. 

Very junior thing to say lol

It certainly feels like we are living through the attention economy.

Every buyer is flooded with sales pitches, ads, and endless outreach. 

You no longer win because you show up … you win because you stand out.

And nothing stands out more than showing the actual product in a way that feels both engaging and personal.

That’s why Storylane has worked so well for me in 2025.

Instead of a generic deck or a static walkthrough, you can deliver interactive demos.

Buyers don’t just see a feature list, they experience how the product solves their pain.

And here’s the kicker: once they’ve gone through a demo, they’re more invested. 

At Gong, we know the most effective sales motions are the ones that get buyers leaning in early. 

Attention is scarce. Storylane helps you earn it and keep it.

Brand partnership • AE @ Gong | Closed Won 🦙 | 7x President’s Club

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The Battle

Jordan Richardson 🎷

Brian LaManna

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The Battle

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Brian LaManna

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian LaManna's LinkedIn Performance

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