Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

iProov

Product Marketing Manager

Yoti

Yoti is a digital identity platform that makes it easier for people to prove who they are. Our diverse portfolio spans B2C and B2B identity, age, eSigning and authentication solutions, powered by an innovative and largely proprietary tech stack. You can find our tech anywhere - from powering age-appropriate experiences on Instagram and Facebook, to issuing digital ID cards for the NHS.

I'm responsible for coordinating product release comms, developing the website, driving sales enablement initiatives and collateral, conducting competitor analysis and crafting differentiated product positioning and messaging.

A few highlights:
- Delivering a new portfolio naming framework for our entire product suite.
- Driving initiatives that connect Product, Sales and the customer.
- Building a product release communications process.
- Winning Top Collaborator 2022 in a company of 500 employees.

Product Marketing Executive

Freelance (Self employed)

I translate documents from Spanish to English for a range of organisations on topics ranging from artificial intelligence to philosophy and gay rights. Key clients include; Complutense University of Madrid and ImaginaMAS NGO.

Translator

EtsFactory

My role is to communicate a range of investment products in a clear and innovative way to institutions and end investors. I create creative presentations and unique stories for each product and find unique methods to explain complex financial and machine-learning processes. My role demands innovation, creativity and an ability to capture the essence of products whilst understanding the economic theory that underpins them.

Product Communications Specialist

British Council

Taught English to classes of up to 35 children in a public secondary school. Lessons had to be creative, original and interactive to make disinterested teenagers engage with a daunting subject. Strong presentation skills, creativity and enthusiasm were a must.

Language Assistant

Authored engaging blog posts for a global audience that reaches nearly one million viewers each month. Topics covered culture and music and demanded strong creative writing skills and time management.

Blogger

Action for Southern Africa

Responsible for securing sponsors and donors, communicating with friends of the organisation via email and organising the annual fundraiser dinner (sourcing raffle prizes, planning, logistics, catering).

Fundraising and Events 

University of Sussex

Ambassador for the University of Sussex on open days and school visits, acting as campus tour guide, introduction talk speaker, student support and telephone campaigner for prospective students.

Student Ambassador

Promenade Fashion Magazine

Coordinated of writers, topics and articles. Managed blog content and traffic in coordination with other social media channels. Authored multiple blog posts about extensive topics on fashion culture, travel, music and proof-read those of collaborators.

Blog Editor

I am a creative product marketer and writer with a background in digital identity, fintech and translation.

I'm a strong communicator and storyteller with ability to transform technical content into compelling value propositions, positioning and sales enablement narratives for global B2B and B2C audiences. 

My background in Anthropology and Spanish means I obsess over language and am skilled at putting myself in the shoes of others.

I thrive in fast-paced, multi-cultural environments and have lived in Mexico, Spain, and England.

I write with colour, speak with energy and am passionate about the future of tech for good.

taplio

The Battle

Josh Bermejo

Amy Colville

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