Jose Bermejo 🪄

Every result you have is downstream of a decision you made.

And every decision you make is filtered through a pattern you can't see.

That impacts your team, your life, your performance. 

It's the way you lead. Your Leadership Edge™.

It's the default optimization your mind runs under pressure—Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity.

You have one. It's been shaping every hire, every strategic bet, every "let me sleep on it" for years.

Most leaders don't know theirs. They think they're being rational. They're being run by code written decades ago.

I built The Leadership Edge™ Assessment to reveal it.

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WHAT I DO:

→ I help senior executives and CEOs discover the hidden pattern behind their decisions—then learn to use it instead of being used by it.

→ I've closed $25M+ in B2B deals and advised 100+ excs through the decisions that make or break companies.

→ I teach The Decisive Leader—a 4-week program where executives master decision-making under pressure through live C-Suite simulations.

→ With my partner Rebeca, I run Beyond Human—a transformation retreat for leaders ready to unlock peak performance at the deepest level.

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THE PATH:

1️⃣ THE LEADERSHIP EDGE ASSESSMENT
Discover WHY you lead the way you lead. In 10 minutes. Free.

2️⃣ STOP SECOND-GUESSING YOURSELF (Masterclass)
A 2-day live intensive to reveal your Edge and learn the one technique that interrupts the pattern. $247.

3️⃣ THE DECISIVE LEADER (Maven Course)
4 weeks of live training, 6 C-Suite simulations, and 1:1 coaching to make the decision system instinct. $2000.

4️⃣ BEYOND HUMAN RETREAT
The ultimate transformation experience for leaders ready to operate at peak. Application only.

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START HERE:

🔗 Take The Leadership Edge™ Assessment (free until February)

📩 DM me "EDGE" if you want a team performance workshop starting with The Leadership Edge™

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BACKGROUND:

- IESE MBA — #1 Business School in Executive Education
- $25M+ in B2B deals closed personally
- 100+ CEOs, founders & owners advised through critical growth decisions
- Creator of The Leadership Edge™ & Free-Will Architecture™
- Co-Founder, Beyond Human Performance

The smartest leaders I've worked with all have the same problem: they keep making the same decisions under pressure.

Not because they lack frameworks. Because they can't see the pattern running underneath.

Now they can.

→ Discover your Leadership Edge™. Link below.

Positioning, Launch, Product/Market fit & AI Instructor

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Jose Bermejo

iProov

Product Marketing Manager

Yoti

Yoti is a digital identity platform that makes it easier for people to prove who they are. Our diverse portfolio spans B2C and B2B identity, age, eSigning and authentication solutions, powered by an innovative and largely proprietary tech stack. You can find our tech anywhere - from powering age-appropriate experiences on Instagram and Facebook, to issuing digital ID cards for the NHS.

I'm responsible for coordinating product release comms, developing the website, driving sales enablement initiatives and collateral, conducting competitor analysis and crafting differentiated product positioning and messaging.

A few highlights:
- Delivering a new portfolio naming framework for our entire product suite.
- Driving initiatives that connect Product, Sales and the customer.
- Building a product release communications process.
- Winning Top Collaborator 2022 in a company of 500 employees.

Product Marketing Executive

Freelance (Self employed)

I translate documents from Spanish to English for a range of organisations on topics ranging from artificial intelligence to philosophy and gay rights. Key clients include; Complutense University of Madrid and ImaginaMAS NGO.

Translator

EtsFactory

My role is to communicate a range of investment products in a clear and innovative way to institutions and end investors. I create creative presentations and unique stories for each product and find unique methods to explain complex financial and machine-learning processes. My role demands innovation, creativity and an ability to capture the essence of products whilst understanding the economic theory that underpins them.

Product Communications Specialist

British Council

Taught English to classes of up to 35 children in a public secondary school. Lessons had to be creative, original and interactive to make disinterested teenagers engage with a daunting subject. Strong presentation skills, creativity and enthusiasm were a must.

Language Assistant

Authored engaging blog posts for a global audience that reaches nearly one million viewers each month. Topics covered culture and music and demanded strong creative writing skills and time management.

Blogger

Action for Southern Africa

Responsible for securing sponsors and donors, communicating with friends of the organisation via email and organising the annual fundraiser dinner (sourcing raffle prizes, planning, logistics, catering).

Fundraising and Events 

University of Sussex

Ambassador for the University of Sussex on open days and school visits, acting as campus tour guide, introduction talk speaker, student support and telephone campaigner for prospective students.

Student Ambassador

Promenade Fashion Magazine

Coordinated of writers, topics and articles. Managed blog content and traffic in coordination with other social media channels. Authored multiple blog posts about extensive topics on fashion culture, travel, music and proof-read those of collaborators.

Blog Editor

I am a creative product marketer and writer with a background in digital identity, fintech and translation.

I'm a strong communicator and storyteller with ability to transform technical content into compelling value propositions, positioning and sales enablement narratives for global B2B and B2C audiences. 

My background in Anthropology and Spanish means I obsess over language and am skilled at putting myself in the shoes of others.

I thrive in fast-paced, multi-cultural environments and have lived in Mexico, Spain, and England.

I write with colour, speak with energy and am passionate about the future of tech for good.

taplio

The Battle

Jose Bermejo

Amy Colville

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