Jose Bermejo 🪄

Every result you have is downstream of a decision you made.

And every decision you make is filtered through a pattern you can't see.

That impacts your team, your life, your performance. 

It's the way you lead. Your Leadership Edge™.

It's the default optimization your mind runs under pressure—Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity.

You have one. It's been shaping every hire, every strategic bet, every "let me sleep on it" for years.

Most leaders don't know theirs. They think they're being rational. They're being run by code written decades ago.

I built The Leadership Edge™ Assessment to reveal it.

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WHAT I DO:

→ I help senior executives and CEOs discover the hidden pattern behind their decisions—then learn to use it instead of being used by it.

→ I've closed $25M+ in B2B deals and advised 100+ excs through the decisions that make or break companies.

→ I teach The Decisive Leader—a 4-week program where executives master decision-making under pressure through live C-Suite simulations.

→ With my partner Rebeca, I run Beyond Human—a transformation retreat for leaders ready to unlock peak performance at the deepest level.

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THE PATH:

1️⃣ THE LEADERSHIP EDGE ASSESSMENT
Discover WHY you lead the way you lead. In 10 minutes. Free.

2️⃣ STOP SECOND-GUESSING YOURSELF (Masterclass)
A 2-day live intensive to reveal your Edge and learn the one technique that interrupts the pattern. $247.

3️⃣ THE DECISIVE LEADER (Maven Course)
4 weeks of live training, 6 C-Suite simulations, and 1:1 coaching to make the decision system instinct. $2000.

4️⃣ BEYOND HUMAN RETREAT
The ultimate transformation experience for leaders ready to operate at peak. Application only.

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START HERE:

🔗 Take The Leadership Edge™ Assessment (free until February)

📩 DM me "EDGE" if you want a team performance workshop starting with The Leadership Edge™

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BACKGROUND:

- IESE MBA — #1 Business School in Executive Education
- $25M+ in B2B deals closed personally
- 100+ CEOs, founders & owners advised through critical growth decisions
- Creator of The Leadership Edge™ & Free-Will Architecture™
- Co-Founder, Beyond Human Performance

The smartest leaders I've worked with all have the same problem: they keep making the same decisions under pressure.

Not because they lack frameworks. Because they can't see the pattern running underneath.

Now they can.

→ Discover your Leadership Edge™. Link below.

Positioning, Launch, Product/Market fit & AI Instructor

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Jose Bermejo

Guidewire Software

As part of the extended management team I lead the global product marketing and developer relations function for a $1B ARR B2B enterprise SaaS company. Accountable for product positioning, messaging, naming, and go-to-market strategy for launches and releases. I oversee three major annual releases, serving the global P&C insurance industry, enterprise and inside sales teams, and a 25,000 members system integrator (SI )community. Created sales engagement collateral around the Challenger Sales framework.

Responsibility includes engaging a 15,000-strong developer community, fostering adoption and advocacy through developer marketing and relations. Executive sponsor for the first DevSummit with 500 attendees. 

Personally led '23 and '24 keynote for Guidewire’s annual customer conference (Sat. 4.67) and regional conferences in EMEA and APAC (Sat. 4.6), ensuring compelling storytelling and market impact.

Vice President Global Product Marketing

Product Marketing Hive

Product Marketing Hive is a product marketing community that gives back. PMM Hive offers free resources and a supportive community of experienced product marketers from across the globe.

PMM Hive Executive Member

The CMO Club

Member

EIS Ltd

Tasked with creating a Product Marketing Function and setting up Sales Enablement for global Insurtech. TPG portfolio company.

Achievements include: Hiring and mentoring a team.  Establishing and getting adoption of a sales enablement tech stack. Creating four industry marketing plans. Creating a comprehensive market intelligence program. Achieving superior analyst coverage with all major firms (Gartner, Celent, SMA, Aite-Novarica)

VP Product Marketing and Sales Enablement

Demand Metric

Coach to CEO and Advisor to select clients on Go-to-market transformation

Advisory Board

Datasite 

Lead executive on product marketing, pricing and content marketing for a $500M - $1B rev. company. Transitioned function through a transformational divestiture resulting in the Datasite SaaS business with >20% growth, >20% margin. Highlights include $2M EBITDA lift via pricing change; 5 Tier 1 product launches; a complete rebrand of the company; award-winning content production

VP Product Marketing & Pricing

VP Marketing Americas

VP Brand & Communications

VP Global Field Marketing

Product Marketing Alliance

Product Marketing Alliance Founding Member

Software AG

Spearhead company's transition to cloud
Develop on-demand business model. Change management in sales operations, sales enablement, client success management and product management. Operational readiness planning for SaaS offering. M&A in PaaS sector. Creation of managed services. Member of International Pricing Committee. Founder of Global Security and Privacy Committee.

Executive Director Cloud Solutions

Kalibrate Technologies

Product growth planning and turnaround management
Integrated acquisition. Re-positioned 2 main offerings in predictive analytics market, achieving category leadership in location intelligence and pricing intelligence. Creation of 18 months out roadmap. Definition and launch of SaaS offering. Introduction of product KPIs. Succesful exit by VC

VP Market Strategy

IntraLinks

Strategic leadership for geographic business unit of SaaS vendor.
Revenue growth from $23M to $48M ARR during tenure critical for 2010 NYSE IPO. Direct all marketing activity; oversee entire product lifecycle from launch; develop targeting and segmentation plans; owner of pricing; analysis of market trends & competitive landscape; developed business cases – incl. product localization; train channel on solution; evangelization.

Director Product Marketing

Global and multilingual technology executive with start-up and large-cap experience for companies achieving accelerated growth targets, category leadership and successful exits (Merrill Corporation, Datasite, COLT, TomTom, Intralinks). In the cloud space since 2000, the subscription economy since 2003, vertical SaaS since 2006 and tackling product led growth (PLG) since 2017.

Recent awards:
- Product Marketing Alliance "Top 100 Influencer" 2019, 2020, 2021
- Sharebird “Top 100 Mentors in Product Marketing” 2021, 2023
- SiriusDecision Portfolio Marketing for 2018
- Merrill Corp. President Club 2017 & 2018
- On24 Webinar award 2019
- Stevie Bronze award 2019

Topics:
Digital transformation, SaaS, Cloud Computing, Mergers & Acquisitions, Agile Marketing, Enterprise Software, Product launch, Innovation, PLG, Monetization


Skills: 
- Languages: German, Spanish, French, English
- Product marketing: Go-to-market, service/product introduction, sales enablement, marketing planning, analyst relations, messaging, competitive intel, market intel, content marketing, positioning, messaging.
- Monetization: Pricing, packaging, revenue recognition, licensing, configure price quote, discounting, promotions, governance, freemium, trial, POC, up-sell, cross-sell, land and expand, churn management.
- Business management: P&L, business analysis, performance management, strategy formulation, qualitative & quantitative research, reporting, analysis.
- Change leadership: business planning, launch management, team leadership, supplier management, project management, M&A, corporate communications.
- Demand generation: field marketing, digital marketing, events management, AB optimization, SEO, SEM, PPC, funnel management, marketing automation, conversion.

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Jose Bermejo

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