Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Guidewire Software

As part of the extended management team I lead the global product marketing and developer relations function for a $1B ARR B2B enterprise SaaS company. Accountable for product positioning, messaging, naming, and go-to-market strategy for launches and releases. I oversee three major annual releases, serving the global P&C insurance industry, enterprise and inside sales teams, and a 25,000 members system integrator (SI )community. Created sales engagement collateral around the Challenger Sales framework.

Responsibility includes engaging a 15,000-strong developer community, fostering adoption and advocacy through developer marketing and relations. Executive sponsor for the first DevSummit with 500 attendees. 

Personally led '23 and '24 keynote for Guidewire’s annual customer conference (Sat. 4.67) and regional conferences in EMEA and APAC (Sat. 4.6), ensuring compelling storytelling and market impact.

Vice President Global Product Marketing

Product Marketing Hive

Product Marketing Hive is a product marketing community that gives back. PMM Hive offers free resources and a supportive community of experienced product marketers from across the globe.

PMM Hive Executive Member

The CMO Club

Member

EIS Ltd

Tasked with creating a Product Marketing Function and setting up Sales Enablement for global Insurtech. TPG portfolio company.

Achievements include: Hiring and mentoring a team.  Establishing and getting adoption of a sales enablement tech stack. Creating four industry marketing plans. Creating a comprehensive market intelligence program. Achieving superior analyst coverage with all major firms (Gartner, Celent, SMA, Aite-Novarica)

VP Product Marketing and Sales Enablement

Demand Metric

Coach to CEO and Advisor to select clients on Go-to-market transformation

Advisory Board

Datasite 

Lead executive on product marketing, pricing and content marketing for a $500M - $1B rev. company. Transitioned function through a transformational divestiture resulting in the Datasite SaaS business with >20% growth, >20% margin. Highlights include $2M EBITDA lift via pricing change; 5 Tier 1 product launches; a complete rebrand of the company; award-winning content production

VP Product Marketing & Pricing

VP Marketing Americas

VP Brand & Communications

VP Global Field Marketing

Product Marketing Alliance

Product Marketing Alliance Founding Member

Software AG

Spearhead company's transition to cloud
Develop on-demand business model. Change management in sales operations, sales enablement, client success management and product management. Operational readiness planning for SaaS offering. M&A in PaaS sector. Creation of managed services. Member of International Pricing Committee. Founder of Global Security and Privacy Committee.

Executive Director Cloud Solutions

Kalibrate Technologies

Product growth planning and turnaround management
Integrated acquisition. Re-positioned 2 main offerings in predictive analytics market, achieving category leadership in location intelligence and pricing intelligence. Creation of 18 months out roadmap. Definition and launch of SaaS offering. Introduction of product KPIs. Succesful exit by VC

VP Market Strategy

IntraLinks

Strategic leadership for geographic business unit of SaaS vendor.
Revenue growth from $23M to $48M ARR during tenure critical for 2010 NYSE IPO. Direct all marketing activity; oversee entire product lifecycle from launch; develop targeting and segmentation plans; owner of pricing; analysis of market trends & competitive landscape; developed business cases – incl. product localization; train channel on solution; evangelization.

Director Product Marketing

Global and multilingual technology executive with start-up and large-cap experience for companies achieving accelerated growth targets, category leadership and successful exits (Merrill Corporation, Datasite, COLT, TomTom, Intralinks). In the cloud space since 2000, the subscription economy since 2003, vertical SaaS since 2006 and tackling product led growth (PLG) since 2017.

Recent awards:
- Product Marketing Alliance "Top 100 Influencer" 2019, 2020, 2021
- Sharebird “Top 100 Mentors in Product Marketing” 2021, 2023
- SiriusDecision Portfolio Marketing for 2018
- Merrill Corp. President Club 2017 & 2018
- On24 Webinar award 2019
- Stevie Bronze award 2019

Topics:
Digital transformation, SaaS, Cloud Computing, Mergers & Acquisitions, Agile Marketing, Enterprise Software, Product launch, Innovation, PLG, Monetization


Skills: 
- Languages: German, Spanish, French, English
- Product marketing: Go-to-market, service/product introduction, sales enablement, marketing planning, analyst relations, messaging, competitive intel, market intel, content marketing, positioning, messaging.
- Monetization: Pricing, packaging, revenue recognition, licensing, configure price quote, discounting, promotions, governance, freemium, trial, POC, up-sell, cross-sell, land and expand, churn management.
- Business management: P&L, business analysis, performance management, strategy formulation, qualitative & quantitative research, reporting, analysis.
- Change leadership: business planning, launch management, team leadership, supplier management, project management, M&A, corporate communications.
- Demand generation: field marketing, digital marketing, events management, AB optimization, SEO, SEM, PPC, funnel management, marketing automation, conversion.

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Josh Bermejo

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