Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Stay Ai

Founding PMM

Built the product marketing function from the ground up, establishing foundational processes across positioning, messaging, competitive intelligence, sales enablement, and launch strategy.

Developed differentiated platform-wide and feature-specific positioning to sharpen Stay AI’s market presence in the competitive subscription management space.

Led the creation of high-impact sales enablement resources, including pitch decks, talk tracks, email templates, and competitive battlecards.

Designed and implemented a tiered launch strategy for new product releases, bundling features into cohesive narratives that improved adoption and internal prioritization.

Owned competitive intelligence efforts, managing third-party tools and synthesizing insights into actionable plays for sales and product teams.

Supported product innovation with go-to-market strategy for major feature releases like Digital Punch Cards and WinbackEngine, driving customer engagement and retention.s, etc.

New Product Launch Strategy: Tiering product releases for better prioritization & finding new ways to bundle releases together to make a cohesive launch narrative.

Product Marketing Manager

Botify

Partnered with marketing, sales, product, and CS teams to execute end-to-end GTM strategies for feature launches and platform innovations.

Created and maintained core sales enablement assets (battlecards, 1-pagers, talk tracks) to differentiate Botify in a highly competitive enterprise SaaS landscape.

Hosted and facilitated monthly New Features meetings to prepare internal teams for successful product adoption discussions.

Collaborated with Product Management on positioning, messaging, internal and external launch communications, and feature naming strategy.

Led customer engagement initiatives including in-app guides, webinars, and monthly product newsletters, directly improving feature adoption and retention.

RainFocus

xecuted customer-facing awareness strategies through webinars, newsletters, and feature release campaigns, driving adoption across enterprise event management clients.

Conducted and analyzed closed-won interviews to gather actionable customer insights that informed messaging and GTM strategies.

Updated and enhanced sales enablement tools (battlecards, product 1-pagers) to strengthen positioning against key competitors using Crayon CI.

Maintained real-time tracking and documentation of upcoming product features to support marketing and customer-facing teams.

Canopy

Solo PMM

Solely managed go-to-market strategy for all feature launches and enhancements for Canopy’s SaaS platform.

Created customer-facing webinar programs that achieved a 40%+ attendance rate and high satisfaction scores.

Led cross-functional collaboration across Product, Marketing, and Customer Success to ensure seamless product launches and customer education.

Product Marketing

Owned the strategy and production of technical help content, in-app tutorials (WalkMe), and customer knowledge base articles.

Built cross-functional partnerships with Product and Customer Success to align documentation with user needs and product strategy.

Developed content strategy that improved customer self-service rates and reduced support ticket volume.

Technical Content Manager

Wrote, edited, and maintained large-scale user documentation libraries and help center content for SaaS platforms.

Led major content initiatives including building new knowledge bases, implementing in-app guidance (WalkMe certified), and training content contributors.

Strengthened foundational skills in cross-functional collaboration, customer insight gathering, and clear communication for technical and non-technical audiences.

Technical Writer

Entrata

Project Lead on 4 new user guides for Entrata’s software products
Maintain 90% content currency on 61 pages of documentation and counting
Build HTML skills

FamilySearch

Wrote and edited user education documentation in the FamilySearch Wiki. 
Trained volunteers in projects for the FamilySearch Wiki that included editing articles, using wikitext, presentation styles, etc.
Translated and transcribed sample images from Spanish and Portuguese to English.
Two posts featured on the FamilySearch blog.
Studied SEO principles

User Guidance Coordinator

-Managed FamilySearch Wiki social media on Facebook and Twitter
-Reported on the growth of the FamilySearch Wiki’s fan base and what posts were more successful than others.

-Wrote FamilySearch Historical Records articles describing the contents of Spanish and Portuguese digitized collections.

-Managed a team of volunteer content creators for the Family Search Wiki – this included: conferencing with other Coordinators about the needs of the team, assigning tasks to volunteers based on individual skill levels, and writing out the instructions for assigned tasks.

-Instructional trainings for these volunteers was also an important part of this position.

User Guidance Coordinator (Intern)

Product Marketing Manager | B2B SaaS | Technical Writer Turned Product Marketer

I’m a strategic product marketing leader with over a decade of experience growing B2B SaaS companies through differentiated positioning, compelling storytelling, and tightly aligned go-to-market strategy. As the founding PMM at Stay AI, I’ve built the product marketing function from the ground up. I'm well-practiced in owning everything from launch strategy and competitive intelligence to sales enablement and messaging hierarchy.

Across companies like Botify, RainFocus, and Canopy, I’ve partnered cross-functionally with product, sales, and customer success teams to drive product adoption, improve retention, and increase revenue. My specialty is turning deep customer insights into messaging frameworks, enablement materials, and campaigns that fuel growth and resonate with the market.

I bring a unique blend of content craftsmanship and strategic execution, backed by a foundation in technical writing, refined through fast-paced SaaS environments, and proven in outcomes like successful product launches, streamlined sales cycles, and stronger brand differentiation.

My personal motto is "stay curious". I'm always approaching projects and initiatives with curiosity and a drive to dig deeper, advocate for the customer, and build strong cross-functional relationships!

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