Jose Bermejo 🪄

Every result you have is downstream of a decision you made.

And every decision you make is filtered through a pattern you can't see.

That impacts your team, your life, your performance. 

It's the way you lead. Your Leadership Edge™.

It's the default optimization your mind runs under pressure—Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity.

You have one. It's been shaping every hire, every strategic bet, every "let me sleep on it" for years.

Most leaders don't know theirs. They think they're being rational. They're being run by code written decades ago.

I built The Leadership Edge™ Assessment to reveal it.

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WHAT I DO:

→ I help senior executives and CEOs discover the hidden pattern behind their decisions—then learn to use it instead of being used by it.

→ I've closed $25M+ in B2B deals and advised 100+ excs through the decisions that make or break companies.

→ I teach The Decisive Leader—a 4-week program where executives master decision-making under pressure through live C-Suite simulations.

→ With my partner Rebeca, I run Beyond Human—a transformation retreat for leaders ready to unlock peak performance at the deepest level.

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THE PATH:

1️⃣ THE LEADERSHIP EDGE ASSESSMENT
Discover WHY you lead the way you lead. In 10 minutes. Free.

2️⃣ STOP SECOND-GUESSING YOURSELF (Masterclass)
A 2-day live intensive to reveal your Edge and learn the one technique that interrupts the pattern. $247.

3️⃣ THE DECISIVE LEADER (Maven Course)
4 weeks of live training, 6 C-Suite simulations, and 1:1 coaching to make the decision system instinct. $2000.

4️⃣ BEYOND HUMAN RETREAT
The ultimate transformation experience for leaders ready to operate at peak. Application only.

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START HERE:

🔗 Take The Leadership Edge™ Assessment (free until February)

📩 DM me "EDGE" if you want a team performance workshop starting with The Leadership Edge™

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BACKGROUND:

- IESE MBA — #1 Business School in Executive Education
- $25M+ in B2B deals closed personally
- 100+ CEOs, founders & owners advised through critical growth decisions
- Creator of The Leadership Edge™ & Free-Will Architecture™
- Co-Founder, Beyond Human Performance

The smartest leaders I've worked with all have the same problem: they keep making the same decisions under pressure.

Not because they lack frameworks. Because they can't see the pattern running underneath.

Now they can.

→ Discover your Leadership Edge™. Link below.

Positioning, Launch, Product/Market fit & AI Instructor

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Jose Bermejo

Em um contexto de alta competitividade, posicionar bem o produto, ter clareza de para quem ele serve, quais os diferenciais e prover os materiais corretos as áreas de marketing e vendas, é sem dúvidas um processo mais que necessário. Para isso é importante combinar diversas variáveis como áreas, processos e tempo. É nesse contexto que posso te ajudar a contruir esse processo para o que lançamento do seu produto seja menos caótico e as partes mais interessadas da companhia direcionem os esforços para uma única direção.

Go-to-Market Consultant

The CMOs Marketers

The CMOs Marketers é a maior comunidade de líderes de marketing do Brasil e reúne profissionais referência das principais empresas do país! 
A Comunidade tem como obejtivo instigar o ecossistema da área, formando a próxima geração de líderes de marketing do país e conectando potenciais talentos da área a empresas.

Membro

nstech

Product Marketing Manager

Pipefy

Go-to-market
Positioning and Messaging
Competitive Intel
Market Research
Campaign management

Product Marketing Specialist | Procurement & Finance Verticals | USA - BR launches

Hypera

- Management of the following categories: TVC Production/ Shooting, Creative Agencies, Media and Influencers

Marketing Procurement Leader - Media & Creative Agencies

Via Varejo

Marketing Procurement (Research, Creative Agency/ Digital, Media)

Marketing Procurement

Specialist buyer in (tactical and Strategic) : Creative, Digital, Media Intelligence, Internal Communication, Design, art-works and TVC Production
RFx
Spend analysis, saving
Category Management
Purchase processes improvement
Project Management
Stakeholders and Vendors management and training

Marketing Procurement Sourcing Professional (Coca-Cola Account)

The Coca-Cola Company 

Category Management: Creative, Media, Digital (iMarketing), Design, Shopper Marketing, media intelligence Agencies
Value-Based Compensation model implementation
Structuring and analysis of financial reports
Budget management
Leadership in the definition of agency performance measurement metrics
Project management skills

Warner Chappell Brasil

Tracking

House Vendas/João Fortes Group

Administrative Assistant

I have over 20 years of experience in different industries such as beverage, entertainment, retail, pharmaceutical, and technology. A deep knowledge of procurement acting as a procurement professional and also working with procurement solutions as a product marketer.

As a Product Marketer, I'm always exploring opportunities to grow and learn to ensure I'm updated with the most relevant processes, and techniques to drive business results.

I have experience in cross-functional team management, leading projects, and getting my hands dirty to achieve business results. Excellent interpersonal and communication skills, with a positive and collaborative personality, including building relationships with colleagues, prospects, and customers.

I have consistently delivered tangible value by leveraging my adaptability, change management mindset, and commitment to continuous learning.

As a human being, I'm 100% committed to tackling the climate crisis, doing my best to reduce my impact on the world, minimalism devoted, and environmentally vibrant. There is no other way to change the world than to make every single person aware of their role on this beautiful planet.

Feel free to reach out if you'd like to discuss product marketing, procurement, investments innovative projects, or simply chat about our shared interests!

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The Battle

Jose Bermejo

Laura Priscila Duarte Guercio

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