Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Avanti Verso Marketing

As an expert product marketer, I've always believed in the power of starting with "why" - understanding the deeper purpose behind what we do. This philosophy has been instrumental in driving millions of dollars in profits for the companies I've worked with in the B2B SaaS space. By aligning our go-to-market strategies with the core values and needs of our target audience, we've been able to create solutions that not only meet their demands but also resonate with their beliefs.

Now, my mission is to drive millions of dollars in profits for you. Together, we can build businesses that thrive not just financially, but also in their ability to make a positive impact in the world.

Founder 

LD Marketing

-Strategic Planning: Expertise in developing and executing digital marketing strategies in alignment with overall marketing priorities and brand campaigns.
-Email Marketing: Proficient in mapping out email strategies, measuring performance, and making strategic recommendations for improved engagement.
-SEO & Content Strategy: Skilled in developing and managing SEO and content strategies for websites to enhance online presence and drive traffic.
-Digital Growth Strategies: Experienced in discovering and executing digital growth strategies, including display ads, PPC campaigns, and co-branded partnerships.
-Budget Management: Experience in managing marketing budgets and working with third-party agencies for web and digital projects.
-Brand Positioning: Ensuring brand consistency and proper positioning across customer menus and digital channels.

Senior Marketing Consultant

Product Marketing

I support B2B tech startups who want to transform their companies with stellar product marketing best practices.

Product Marketing for Entrepreneurs

Ubersmith

Director of Marketing

SkyBitz

• Created product and market requirements for two SaaS data analytics products that provided customers with actionable insights that could be used in the field to increase revenue via better utilization of assets and reduce cost by decreasing inefficient use of equipment
•Developed concise value proposition, positioning and messaging that clearly communicated the benefits derived from each SaaS data analytics product
•Conducted market intelligence activities in order to gain an advantage over competitors and empower the sales team with tools, such as battle cards, to use in the field
•Conducted regular pricing analysis to ensure that SaaS and hardware products were priced competitively while at the same time delivering the highest levels of profitability
•Created buyer personas to better understand the different customer segments as well as the behavior, beliefs and attitudes of buyers and decision makers in the marketplace
•Developed the first ever, company-wide customer retention program; successfully developed actionable customer retention metrics and goals based on customer and market research
•Conducted comprehensive win/loss analysis by interviewing customers and developing research findings to better understand why sales where won or lost
•Created go-to-market plans to ensure that the new data analytics products were successfully introduced into the market; lead cross-functional readiness-teams from marketing communications to engineering; trained sales team on the new data analytics products; conducted webinars for customers to increase the user adoption rate and impact growth of the data analytics products
•Created collateral, presentations, website content and other tools to ensure sales success
•Wrote market requirements documents for new verticals; wrote product requirements documents for new product introduction, including user scenarios
•Participated in product roadmap discussions with key executives

Lead Product Management and Marketing Manager

Nokia

Responsible for leading the Washington, DC marketing department

•Developed a comprehensive value proposition, including messaging and positioning of the business units re-launch of the NAVTEQ ID Map product for both the online and mobile versions 
•Analyzed competitive product offerings, industry trends, market needs, customer needs and distribution channels to create a comprehensive go-to-market strategy
•Developed with corporate marketing all marketing collateral including sell sheets, brochures, presentations, videos, case studies and product demonstration scripts 
•Contributed to the development of a comprehensive road map and identified key features and requirements
•Worked collaboratively across corporate marketing and sales groups to secure buy-in and drive issues to resolution that impact product management, development, sales, and support
•Ensured customer and other feedback was prioritized and incorporated into market and product requirements

Lead Product Marketing Manager

Founder Institute

Facilitator

As a Senior Product Marketing Leader focusing on B2B SaaS startups, I have leveraged my expertise to develop and execute go-to-market plans consistently resulting in revenue growth. My goal is to create profits for the companies I work with, period. Follow me to learn how to leverage product marketing strategies to create sustainable profits for your company.

Specialties: AI, data analytics, revenue growth strategies, branding, content marketing, digital marketing, collateral development, business strategy and product messaging and positioning.

taplio

The Battle

Josh Bermejo

Lorena Diaz

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