Jose Bermejo 🪄

Every result you have is downstream of a decision you made.

And every decision you make is filtered through a pattern you can't see.

That impacts your team, your life, your performance. 

It's the way you lead. Your Leadership Edge™.

It's the default optimization your mind runs under pressure—Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity.

You have one. It's been shaping every hire, every strategic bet, every "let me sleep on it" for years.

Most leaders don't know theirs. They think they're being rational. They're being run by code written decades ago.

I built The Leadership Edge™ Assessment to reveal it.

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WHAT I DO:

→ I help senior executives and CEOs discover the hidden pattern behind their decisions—then learn to use it instead of being used by it.

→ I've closed $25M+ in B2B deals and advised 100+ excs through the decisions that make or break companies.

→ I teach The Decisive Leader—a 4-week program where executives master decision-making under pressure through live C-Suite simulations.

→ With my partner Rebeca, I run Beyond Human—a transformation retreat for leaders ready to unlock peak performance at the deepest level.

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THE PATH:

1️⃣ THE LEADERSHIP EDGE ASSESSMENT
Discover WHY you lead the way you lead. In 10 minutes. Free.

2️⃣ STOP SECOND-GUESSING YOURSELF (Masterclass)
A 2-day live intensive to reveal your Edge and learn the one technique that interrupts the pattern. $247.

3️⃣ THE DECISIVE LEADER (Maven Course)
4 weeks of live training, 6 C-Suite simulations, and 1:1 coaching to make the decision system instinct. $2000.

4️⃣ BEYOND HUMAN RETREAT
The ultimate transformation experience for leaders ready to operate at peak. Application only.

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START HERE:

🔗 Take The Leadership Edge™ Assessment (free until February)

📩 DM me "EDGE" if you want a team performance workshop starting with The Leadership Edge™

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BACKGROUND:

- IESE MBA — #1 Business School in Executive Education
- $25M+ in B2B deals closed personally
- 100+ CEOs, founders & owners advised through critical growth decisions
- Creator of The Leadership Edge™ & Free-Will Architecture™
- Co-Founder, Beyond Human Performance

The smartest leaders I've worked with all have the same problem: they keep making the same decisions under pressure.

Not because they lack frameworks. Because they can't see the pattern running underneath.

Now they can.

→ Discover your Leadership Edge™. Link below.

Positioning, Launch, Product/Market fit & AI Instructor

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Jose Bermejo

Avanti Verso Marketing

As an expert product marketer, I've always believed in the power of starting with "why" - understanding the deeper purpose behind what we do. This philosophy has been instrumental in driving millions of dollars in profits for the companies I've worked with in the B2B SaaS space. By aligning our go-to-market strategies with the core values and needs of our target audience, we've been able to create solutions that not only meet their demands but also resonate with their beliefs.

Now, my mission is to drive millions of dollars in profits for you. Together, we can build businesses that thrive not just financially, but also in their ability to make a positive impact in the world.

Founder 

LD Marketing

-Strategic Planning: Expertise in developing and executing digital marketing strategies in alignment with overall marketing priorities and brand campaigns.
-Email Marketing: Proficient in mapping out email strategies, measuring performance, and making strategic recommendations for improved engagement.
-SEO & Content Strategy: Skilled in developing and managing SEO and content strategies for websites to enhance online presence and drive traffic.
-Digital Growth Strategies: Experienced in discovering and executing digital growth strategies, including display ads, PPC campaigns, and co-branded partnerships.
-Budget Management: Experience in managing marketing budgets and working with third-party agencies for web and digital projects.
-Brand Positioning: Ensuring brand consistency and proper positioning across customer menus and digital channels.

Senior Marketing Consultant

Product Marketing

I support B2B tech startups who want to transform their companies with stellar product marketing best practices.

Product Marketing for Entrepreneurs

Ubersmith

Director of Marketing

SkyBitz

• Created product and market requirements for two SaaS data analytics products that provided customers with actionable insights that could be used in the field to increase revenue via better utilization of assets and reduce cost by decreasing inefficient use of equipment
•Developed concise value proposition, positioning and messaging that clearly communicated the benefits derived from each SaaS data analytics product
•Conducted market intelligence activities in order to gain an advantage over competitors and empower the sales team with tools, such as battle cards, to use in the field
•Conducted regular pricing analysis to ensure that SaaS and hardware products were priced competitively while at the same time delivering the highest levels of profitability
•Created buyer personas to better understand the different customer segments as well as the behavior, beliefs and attitudes of buyers and decision makers in the marketplace
•Developed the first ever, company-wide customer retention program; successfully developed actionable customer retention metrics and goals based on customer and market research
•Conducted comprehensive win/loss analysis by interviewing customers and developing research findings to better understand why sales where won or lost
•Created go-to-market plans to ensure that the new data analytics products were successfully introduced into the market; lead cross-functional readiness-teams from marketing communications to engineering; trained sales team on the new data analytics products; conducted webinars for customers to increase the user adoption rate and impact growth of the data analytics products
•Created collateral, presentations, website content and other tools to ensure sales success
•Wrote market requirements documents for new verticals; wrote product requirements documents for new product introduction, including user scenarios
•Participated in product roadmap discussions with key executives

Lead Product Management and Marketing Manager

Nokia

Responsible for leading the Washington, DC marketing department

•Developed a comprehensive value proposition, including messaging and positioning of the business units re-launch of the NAVTEQ ID Map product for both the online and mobile versions 
•Analyzed competitive product offerings, industry trends, market needs, customer needs and distribution channels to create a comprehensive go-to-market strategy
•Developed with corporate marketing all marketing collateral including sell sheets, brochures, presentations, videos, case studies and product demonstration scripts 
•Contributed to the development of a comprehensive road map and identified key features and requirements
•Worked collaboratively across corporate marketing and sales groups to secure buy-in and drive issues to resolution that impact product management, development, sales, and support
•Ensured customer and other feedback was prioritized and incorporated into market and product requirements

Lead Product Marketing Manager

Founder Institute

Facilitator

As a Senior Product Marketing Leader focusing on B2B SaaS startups, I have leveraged my expertise to develop and execute go-to-market plans consistently resulting in revenue growth. My goal is to create profits for the companies I work with, period. Follow me to learn how to leverage product marketing strategies to create sustainable profits for your company.

Specialties: AI, data analytics, revenue growth strategies, branding, content marketing, digital marketing, collateral development, business strategy and product messaging and positioning.

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The Battle

Jose Bermejo

Lorena Diaz

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