Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Proemion - Telematics solutions

Audio-visual Projects
Single-handedly conceptualized and executed SEO-optimized audiovisual content, catapulting Proemion to a No. 1 rank on Google search. Over the course of five distinct projects, I showcased our unique selling propositions and highlighted client success stories while demonstrating the value of our solution. The adaptability of the software I selected ensures our content remains versatile and readily translatable to cater to diverse global audiences.

 Sales and Marketing Alignment
Enhanced inter-departmental collaboration between sales and marketing, leading to more aligned objectives and shared resources. This collaborative spirit has further augmented our overall strategy and success in recent campaigns.  

Competitive Intelligence
Dedicated efforts to understanding market dynamics, with a special focus on understanding our prime competitors. This insight has been instrumental in shaping our product and marketing strategies.  

Sales Empowerment
 Developed and rolled out critical sales tools, including competitor Battlecards, as well as a comprehensive learning pathway featuring video presentations. These resources are crafted to emphasize our unique value proposition to our clients.

Product Marketing Manager

Speeki

Responsible for developing and executing marketing strategies for B2B compliance products. 
Conducted market research, identified target customers, and understood their needs. 
Collaborated with product and sales teams to align product features with market needs and drive product adoption and growth.

Product Marketing Specialist

ODST

Apple

For six consecutive months, I spearheaded sales achievements, topping sales charts through strategic customer engagement and effective solution selling. In parallel, I secured the highest Net Promoter Score (NPS) among customers, a testament to my dedication to excellence in customer service and my ability to understand and meet customer needs. This period not only showcased my sales prowess but also emphasized my commitment to creating memorable customer experiences that drive loyalty and business growth.

**Training on Mac and iOS Software**

Delivering technical support as well as training a wide array of people in the busiest retail chain worldwide. 
Customer-facing and time restricted, this role is fast-paced and requires excellent composure as well as the ability to translate complex technological terminology into intelligible terms.
Keeping up to date on Apple’s latest initiatives and technology through training myself and liaising with more experienced members of the team. Supporting Apple’s business customers through introducing them to the business team with a business lead and maintaining these relationships with briefings to showcase how Apple technology can truly transform what they do within their business.

Technical Specialist

O2 is the mobile operator with the highest customer satisfaction in the UK, according to Ofcom. The title is primarily due to the events that O2 provides, from the O2 Arena, O2 Academy Venues and the primary sponsor of England Rugby. 
At different events this has included coordinating with EMs to prepare venues, go over branding, brand ambassador roles, and liaise with venue leaders and staff. 
All of this with the main objective of customer satisfaction and experience:
Some of the events and venues in which I have been a part of:

O2 Arena, London
The world's busiest music arena and one of the biggest arenas in the UK the O2 Arena attracts clientele from all over the world for different events and occasions.

O2 Academies (London, Bristol, Oxford...)
Due to their capacities, O2 academies offer more intimacy to gigs and events in comparison to the O2 arena. Because of this, it is important to make everyone feel welcome no matter the event.  It allows more direct contact with the customer which comes with the responsibility of ensuring they have the best time possible and enjoy the events. 

England Rugby from 2015-2017
•#WearTheRose tour, which saw us promoting and supporting England at the 2016 World Cup. We did this via Virtual Reality experiences using and managing Oculus Rift.

Event Manager

Abercrombie & Fitch

Brand Representative

Enthusiastic, results-driven, bilingual (English/Spanish) professional offering over seven years of experience in product marketing and communication, predominantly within the tech and start-up ecosystems. My experience is deeply rooted in recognizing and resonating with customer needs, ensuring these insights are seamlessly incorporated from product ideation GTM strategy. While I’m a strong team player, my entrepreneurial flair empowers me to operate effectively in autonomous settings. I pride myself on my affinity for developing, creating, and maintaining meaningful connections and establishing networks, which is crucial in the role of PMM when dealing with different stakeholders
Strong information technology professional with First class honours in Bachelor of Science in International Management and Modern Languages (Spanish) from the University of Bath.

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The Battle

Josh Bermejo

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