Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Collective Minds Radiology

Collective Minds is a health-tech company founded in Sweden that develops and deliver a cloud-based medical imaging platforms for healthcare, medical education, and clinical research, with the goal of helping more patients to the right diagnosis and treatment faster. 

I’m responsible for building, leading and drive the success of the newly created Clinical Trials Business Unit globally, focusing on clinical trials with medical imaging endpoints markets.

Director, Clinical Trials Unit

Predictable Innovation Strategy

Predictable Innovation is a consulting firm that helps the adoption of new technologies and innovations for B2B Tech/SaaS products. We have played a pivotal role in launching 200+ tech products, from Fortune 50, like Apple and Adobe, to scale-ups. We bridge the gap between innovations and market realities.

I help B2B/B2B2C organizations win new markets and increase customer tech adoption across healthcare sectors, including clinical trials, medical devices, digital therapeutics, and biotech. I lead business and market development, oversee global cross-functional teams, and manage projects.

Industry Advisor, Healthcare & Life Sciences

Mon de Pra Group

Board Member

SincroLab

Sincrolab (B2B & B2C SaaS) is a Prescription-based Digital Therapeutic (PDTs) startup dedicated to improving kids' health by delivering evidence-based ADHD neuro games, AI-powered.

As a Fractional Chief Commercial Officer, I spearheaded go-to-market strategy, new business development, partnerships, alliances, digital strategy, innovation and product development departments.

Chief Commercial Officer (CCO)

DFnet

DFnet is a SaaS B2B health tech company providing cloud-based clinical trial solutions (ePRO, eConsent, eSource, EDC, DDC, etc.) and data management consulting services. We are committed to helping biotech, pharmaceutical, and medical device companies, as well as CROs, academic research, and global health organizations, to digitally transform their clinical trials.

Global responsibility to build, mentor, and lead strategy, marketing, business development, customer success, and product marketing teams to achieve growth. Negotiated key M&A operations and strategic partnerships.

International responsibility to build and grow the organization's sales, business development, and marketing teams, with a strong focus in the USA and Canada. Grow and accelerate strategic innovations and commercial initiatives. Cross-functional collaboration with product, software, development, data science, and consulting. Responsible for landing new strategic partners and fostering digital transformation.

Vice President, Sales & Marketing

Abbott

Product Marketing Manager

Regional Key Account Manager

Reporting to EMEA Medical Director. Member of the Executive Committee. Responsible for building an MSLs team and planning the country's medical strategy and the EMEA initiatives, aligned with global R&D plans. Relationship-building with thought leaders, C-suite stakeholders, and key decision-makers. Industry trend advisor. Designing and overseeing clinical trials, protocol development, feasibility study, investigator meetings, site management, patient recruitment, study closeout, and publications. Design and execution of education programs, scientific events, and advisory boards. Key contributor at the European Oncology Lobby Working Group and part of the Board Committee.

Head of Medical Affairs

Strategic Partner Lead

Sales & Marketing Training Manager

Syneos Health

Subject Matter Expert & Training Specialist

Quirónsalud

Clinical Nutritionist

Novartis

Clinical Trial Manager

With nearly 20 years of international experience in healthcare and life sciences, my strength lies in crafting growth strategies for innovative firms bridging the gap between cutting-edge innovations and market realities, cultivating trust-based relationships among key stakeholders.

I've held pivotal roles as the Chief Commercial Officer at Sincrolab, a prescription-based Digital Therapeutic (DTx) SaaS startup, and as the VP of Growth and Commercial Strategy at DFnet, a SaaS B2B tech company offering cloud-based solutions and consulting services in clinical trials. My responsibilities included shaping various global departments' strategic direction, performance, and alignment. I've led the executive committees of both organizations and collaborated with global cross-functional teams to design and execute effective commercial strategies, actively contributing to innovation processes.

Furthermore, I supervised the development and execution of brand positioning, messaging, and communication strategies. I've also been instrumental in analyzing and optimizing key performance indicators.

Some notable and recent achievements in my career include:
- Established a global high-performing team comprising strategy, business development, and marketing professionals.
- Lead change management efforts, implementing OKRs and EOS Traction models across the entire organization.
- Successfully formulated a 5-year strategic plan, leading to a 15% increase in operational efficiency and profitability.
- Secured a major pharmaceutical contract and launched a new product line in the US market.
- Undertaken a global market repositioning of a portfolio consisting of 5 tech innovations.
- Led a transformation from a -17% to +5% year-on-year top-line revenue amidst the challenges of COVID-19.
- Created the first holistic oncology consultancy, reducing readmissions by 20%. 
- Established the first specialized Oncology Clinical Trials Unit for ENT and breast cancer.

I've also made significant contributions to numerous publications, garnered multiple awards, and hold an Executive MBA from IESE Business School, a PharmD, a Registered Dietician credential, and a Disruptive Strategy and Innovation certificate from Harvard Business School. Currently, I am in the final stages of completing an MSc in Behavioral Sciences and Neuroscience.

My overarching mission is to leverage my healthcare and life sciences expertise to enhance patient lives and drive digital transformation within the healthcare sector. 

My true measure of success lies in the positive impact I have on people's lives.

taplio

The Battle

Josh Bermejo

Rebeca Sanz Barriuso, RD, PharmD, MBA

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