Jose Bermejo 🪄

Every result you have is downstream of a decision you made.

And every decision you make is filtered through a pattern you can't see.

That impacts your team, your life, your performance. 

It's the way you lead. Your Leadership Edge™.

It's the default optimization your mind runs under pressure—Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity.

You have one. It's been shaping every hire, every strategic bet, every "let me sleep on it" for years.

Most leaders don't know theirs. They think they're being rational. They're being run by code written decades ago.

I built The Leadership Edge™ Assessment to reveal it.

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WHAT I DO:

→ I help senior executives and CEOs discover the hidden pattern behind their decisions—then learn to use it instead of being used by it.

→ I've closed $25M+ in B2B deals and advised 100+ excs through the decisions that make or break companies.

→ I teach The Decisive Leader—a 4-week program where executives master decision-making under pressure through live C-Suite simulations.

→ With my partner Rebeca, I run Beyond Human—a transformation retreat for leaders ready to unlock peak performance at the deepest level.

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THE PATH:

1️⃣ THE LEADERSHIP EDGE ASSESSMENT
Discover WHY you lead the way you lead. In 10 minutes. Free.

2️⃣ STOP SECOND-GUESSING YOURSELF (Masterclass)
A 2-day live intensive to reveal your Edge and learn the one technique that interrupts the pattern. $247.

3️⃣ THE DECISIVE LEADER (Maven Course)
4 weeks of live training, 6 C-Suite simulations, and 1:1 coaching to make the decision system instinct. $2000.

4️⃣ BEYOND HUMAN RETREAT
The ultimate transformation experience for leaders ready to operate at peak. Application only.

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START HERE:

🔗 Take The Leadership Edge™ Assessment (free until February)

📩 DM me "EDGE" if you want a team performance workshop starting with The Leadership Edge™

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BACKGROUND:

- IESE MBA — #1 Business School in Executive Education
- $25M+ in B2B deals closed personally
- 100+ CEOs, founders & owners advised through critical growth decisions
- Creator of The Leadership Edge™ & Free-Will Architecture™
- Co-Founder, Beyond Human Performance

The smartest leaders I've worked with all have the same problem: they keep making the same decisions under pressure.

Not because they lack frameworks. Because they can't see the pattern running underneath.

Now they can.

→ Discover your Leadership Edge™. Link below.

Positioning, Launch, Product/Market fit & AI Instructor

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Jose Bermejo

Grupo EYSA

I am responsible for driving business development and managing the P&L across multiple countries in the LATAM region for the EYSA Group, a holding company owned by HIG that specializes in innovative mobility solutions.

At EYSA, we focus on enhancing urban mobility through a diverse range of offerings, including access control, low emission zones (LEZs), on-street services, road safety, tax management, collection, and enforcement. Our advanced CityXplorer platform enables real-time management of traffic congestion, loading zones, pollution peaks, and emergency vehicle corridors via traffic light control. In the interurban sector, we manage intelligent toll systems (Free Flow), information panels, radars, and cameras, ensuring road safety by providing timely alerts in the event of accidents.

Currently, we are in an expansion phase, strategically pursuing both organic and inorganic growth across key LATAM markets, including Mexico, Colombia, Peru, Ecuador, Chile, Argentina, Panama, and Guatemala.

Director Latam

Deplace

Deplace, a pioneer in Spain's online real estate brokerage, became a leader in Madrid and Valencia. Our innovative approach transformed the home-selling process across Spain by implementing an AI system guided by real estate experts, providing a seamless experience for sellers. 

As co-founder and CEO, I was the company's first employee and played a pivotal role in its inception. I contributed to various aspects, including tech product design, operations, sales, investor relations, finances, go-to-market strategy, and recruitment.

We secured €800,000 in equity and €400,000 in debt, achieving a TMT of €1.5 million in 2021 and reaching break-even with a 16-person team, of which 25% were in tech roles. We sold our software platform to a top European I-Buyer and continued our journey in Real Estate Technology.

Chief Executive Officer

Google for Startups

Deplace was one of nine startups selected by Google for Startups to join their accelerator program in Madrid. Google for Startups Residency offers growth-stage startups access to Google's resources, mentorship, and workspace at Google Campus Madrid.

Google for Startups Spain - Residency 2020 

Indra

Indra is the leading Spanish IT company listed on IBEX 35. I was part of the Infrastructure team and assigned to lead a project in Bouira, a city close to Argel (Argelia).

As Project Director at Tunnel Bouira,  I supervised the design and installation of the controlling system of a 2.5 km tunnel to upgrade it to European standards. I managed a 12 m€ budget project and 12 people team between Spain and Algeria. I reported to the Head of North Africa operations on our monthly progress and managed the partner relationship, who was Cosider, the Algerian leading statal construction company.

Information Technology Project Director

Indra is the leading Spanish IT company listed on IBEX 35. As part of the Infrastructure team, I started working in Madrid, did one small project in Portugal, and moved to Mexico City to lead several free flow toll highway projects. 

As Project Manager in Infraestructuras Mexico, I supervised a budget of 12 million euros across five different projects, including the Aunorte free-flow highway in Mexico City for OHL, one of the flagship mobility projects of Mexico City. I supervised diversely skilled teams, such as hardware installation or software implementation. I worked in a cross-cultural team with different time zones. 

I also helped the Business Development Team develop proposals for up to 4 million euros.

I reported directly to the General Manager of Infrastructures Mexico.

Information Technology Project Manager

Canal de Isabel II

Canal de Isabel II manages the whole water supply for Madrid. After graduating, I did an internship at the Internal Audit Department.

Internal Audit Intern

Autoridad Portuaria de Melilla

I completed a summer internship under the Spanish Portuary Administration at the Portuary Administration of Melilla, which oversees one of North Africa's largest harbors. During my internship, I gained valuable experience working with the Infrastructure department manager.

Engineer

Entrepreneur, Strategy, Operations, Sales

My professional experience revolves around two main areas. Firstly, project management within
multinational corporations, where meeting deadlines and adhering to budgets are paramount. Secondly, I
specialize in creating startups and evaluating new business models, prioritizing speed and market
acquisition while maintaining a focus on profitability.

I thrive on learning and embracing new challenges with teams dedicated to achieving goals.

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The Battle

Jose Bermejo

Valentín Cuervas-Mons

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