Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

High Tech Strategies, Inc.

High Tech Strategies is a leading market strategy consulting firm serving a world class client base, emerging high-tech companies and start-ups. As the pioneers of Technology Adoption Lifecycle and the Chasm Innovation-Adoption framework, we are uniquely qualified to help you create remarkably successful products the first time and every time.

We help companies build successful products. As a market strategy consulting firm, High Tech Strategies helps companies redefine and reignite underperforming products, create new first-of-a-kind products, successfully identify and dominate new markets, and prioritize organizational development decisions.

As "agents of acceleration," we help companies see around corners and prevent problems rather than react to them. We customize market strategy programs to suit your needs.

Visit: www.hightechstrategies.com

Managing Partner

BodiGuide Inc

Developing the commercialization strategy for a novel device that continuously measures fluid retention in patients with chronic diseases.

Chief Marketing and Commercialization Officer

Predictable Innovation Strategy

Strategic Advisor

Metronic Systems LLC

Interim vice president of sales and marketing, providing market and business development for an emerging supplier of 3D laser inspection for DMLS and aerospace manufacturing. Responsible for strategic partnerships, product management, key account sales and new-product introductions.

Interim VP, Sales and Marketing

Ansyr Technology

Led the formation of Ansyr Technology, a mobile document management company (acquired by Global Graphics S.A.)  Ansyr was named the Northwest's "Most Promising Startup" by 250 accredited investors and venture capitalists at the Early Stage Investment Forum in Seattle.

Vice President, Marketing

Alliance Consulting Group

Intellectual capitalists, dedicated to helping organizations accelerate the adoption of new products and innovations. We founded this market strategy and business management consulting firm to address a fundamental shift in business called "too much capital." Our mission was to help our clients outthink, rather than outspend, their competition.

Advanced Marine Technology

Interim executive providing market strategy development for an established supplier of integrated navigation systems and digital cartography software. Responsible for market research, strategic planning, public relations, and technology introductions. INTRODUCED the first Augmented Reality (AR) system for marine navigation, designed to ensure the safety of life at sea.

Director, Strategic Programs

Wheatstone Corporation (Audion Labs)

Provided interim executive management of sales and marketing for emerging supplier of digital audio workstations. Launched the VoxPro DAW and established the market for digital audio in "on-the-air" broadcast radio and television. Wheatstone Corporation acquired Audion Labs in 2015.

Regis McKenna Inc.

Pioneered development of the Technology Adoption Lifecycle (TALC) along with my colleagues in the Pacific Northwest. Refined the technology adoption model and created an updated framework called "the marketing chasm,” using it in hundreds of consulting engagements with leading high-tech companies.

In 1990 my colleagues and I introduced our marketing-chasm model to Geoffrey Moore, who also worked as a consultant at Regis Mckenna Inc. In the following years, Moore advanced our marketing-chasm idea and popularized what has become known as "Crossing the Chasm."

Senior Consultant

Honeywell (Measurex Corporation)

Managed global product marketing for the Industrial Systems Division of Measurex Corp., the leading provider of sensor-based control systems and industrial automation equipment. Identified and managed the acquisition of new technologies. COLLABORATED with key customers on new product development activities, which GENERATED an increased in European sales by 107% in one year, and an increase in worldwide unit orders by 79%.

Global Product Manager

I'm the luckiest business person alive !!
My grandfather was a professor at Ohio State University along with Everett Rogers, so I learned all about the development of "Diffusion of Innovations" while growing up.

In graduate school, my mentor and academic advisor was Roger Blackwell PhD. This gave me advanced experience with the EKB consumer-decision model and the ways "perceived risk" effects purchase.

After working as a global product manager at Honeywell, I joined Silicon Valley consultancy Regis McKenna Inc. where we pioneered development of the Technology Adoption Lifecycle (TALC). In the late 1980s we refined the technology adoption model and created an updated framework called "the marketing chasm,” using it in hundreds of consulting engagements with leading high-tech companies.

Then in 1990 my colleagues and I introduced our marketing-chasm model to Geoffrey Moore, who also worked as a consultant at Regis Mckenna Inc. In the following years, Moore advanced our marketing-chasm idea and popularized what has become known as "Crossing the Chasm."

Since 2000 I have provided fractional leadership and commercialized several of the most significant technology and sustainability innovations of the last twenty years, including:

- the first large scale utility-sponsored residential solar program (Sacramento Municipal Utility District)
- the first performance-based energy management certification program (Northwest Energy Education Institute)
- the first hybrid venture capital fund (Nikko Securities)
- the first augmented reality binoculars for marine navigation (Advanced Marine Technology)
- the first industrial FTIR sensor for on-line quality control (Measurex/Honeywell)
- the first digital audio workstation for on-air radio broadcast (Wheatstone Corporation)

I have also made significant contributions to emerging high-tech companies during their formation years including: Apple, Adobe, Harman International, Intermec, MicroConnex, Audion Labs, BioScan, Pacific Horizon Ventures, and many others.

I help entrepreneurs, CEOs and product leaders align their business activities with people who are motivated to buy -- to power sales, revenue, market leadership, and sustainability.  Some people call this market-engineering.

Discover my six-step customer alignment process and experience the ultimate upgrade in new-product success.
Email me at wrobe@hightechstrategies.com 
Phone : +1 425-392-5859

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