I talk about SaaS video strategy | B2B videos that make $, not awards.

We build B2B video podcasts that create category leaders @ Sway One.

How we can work together:

Video Podcasts: We handle everything from strategy to distribution, creating expert content that amplifies your brand and drives business growth.

LinkedIn Expert Series: Transform your team's expertise into thought leadership videos in one efficient session - delivering months of content from just 90 minutes of your time.


CUSTOMER RESULTS:

Ziggy: 1,700% increase in opportunities, 220K+ LinkedIn views
"We grew our pipeline by 243% using Sway One's video strategy, creating 15-20 high-impact videos with just 90 minutes per month." - Christian Radley, Founder

Crowdlinker: $1.2M influenced pipeline, 920K LinkedIn views
"Sway One built a scalable branding system that works, allowing us to connect with prospects and build programs that fit their needs." - Aram Melkoumov, CEO

Leeway: #1 legal tech show in Europe 
"Sway One was invaluable in establishing our authority and turning a podcast into a LinkedIn organic content machine." - Thibaut Caoudal, Co-Founder


We're different from others. Here's how:

- Marketers first, producers second
- Revenue-focused (not just views)
- Process-driven (200+ B2B video projects)
- Category-defining production quality
- Remote studio quality (no commute)
- Unmatched speed (weeks, not months)

Josef Newton

Seedtag

As Digital Marketing Director at Seedtag, I lead our global digital strategy, aligning content marketing, brand advocacy, social media, and industry education programs to drive growth and support business objectives. I focus on building meaningful connections with our audiences, strengthening Seedtag’s digital positioning across key markets, and reinforcing our industry leadership through relevant, value-driven content.

Key Responsibilities:

Digital Marketing and Content Strategy

- Lead the Digital Marketing department, building and mentoring a high-performing team of content and digital marketers.

- Developed a global content strategy focused on educational content to foster community engagement, supported by a structured framework, an editorial calendar, and efficient workflow processes.

Social Media and Brand Advocacy

- Achieved 192% YoY growth in LinkedIn followers, growing from 4K to 100K in three years through content strategy and community engagement.

- Developed a brand advocacy program that reached 9.89M users and generated $233K+ in earned media value.

CRM

- Built a global CRM program from the ground up, growing an organic database of 11K+ subscribers.  

- Oversee clients’ newsletters across EMEA, the US, and LATAM. 

Education and Thought Leadership

- Launch Seedtag Academy, an educational platform designed to upskill advertising professionals and clients across EMEA, LATAM, and the US.

Podcast Management

- Oversee the end-to-end production of flagship podcasts, AdTech Heroes (ranked number one in AdTech on Spotify) and The Pub Way: A Podcast for Publishers.

Cross-Functional Collaboration

- Collaborate with cross-functional teams (Product, Sales, Supply, Field Marketing) to align digital efforts with commercial objectives and go-to-market strategies.

- Lead go-to-market strategies for contextual advertising and CTV products, driving brand positioning and market impact.

Digital Marketing Director

Digital Marketing Manager

Magnolia

Magnolia is a global leader in digital experience platforms (DXPs), trusted by more than 450 enterprise clients worldwide. The platform enables brands to unify content and customer data to deliver seamless and scalable digital experiences across websites, portals, and applications.

Leading organizations such as American Express, The New York Times, CNN, and Air Europa rely on Magnolia to drive their digital transformation initiatives.

Core Responsibilities:

- Led integrated digital content marketing campaigns (video, webinars, events), driving brand visibility and lead generation through coordinated global initiatives.

- Created and optimized performance-driven content across multiple channels, using tools like Marketo and Salesforce to enhance engagement and track KPIs.

- Led digital marketing initiatives, working closely with the global marketing team, external agencies, and advertising partners to optimize performance.

- Developed and executed engagement programs using Marketo and Salesforce, enhancing participation in webinars, newsletters, and lead-generation activities.

- Acted as a strategic partner to Sales and Customer Success teams, aligning content and campaigns with commercial goals and ensuring consistent brand messaging.

- Supervised creative teams to ensure brand-aligned visuals and impactful marketing assets.

- Produced product videos and case studies, supporting sales enablement and enhancing customer storytelling.

Content Marketing Manager

Idera, Inc.

Key Responsibilities:

- Led regional digital marketing efforts across social media, paid media, email, and SEM, driving brand awareness and lead generation through integrated campaigns.

- Developed targeted content and messaging in partnership with Key Account Managers and Customer Success, optimizing engagement and conversion across segments.

- Defined customer segmentation strategies, identifying key target segments and buyer personas to optimize outreach and conversion rates.

- Oversaw event strategy and managed cross-channel content distribution, aligning with PR and advertising agencies to ensure brand consistency and measurable impact.

- Monitored marketing trends and customer sentiment through platforms like Quora, Capterra, and G2, leveraging insights to enhance strategy and positioning.

- Created and distributed branded content, including blog posts, product videos, success stories, newsletters, and webinars across digital platforms and social media channels (LinkedIn, Twitter, Facebook).

Marketing Manager

ESIC: Business & Marketing School

Master in Marketing and Sales Management Candidate

Wunderman

Worked at Wunderman (pre-merger with JWT). The agency later became Wunderman Thompson and is now part of VML under WPP. Led and managed relationships with the agency’s key clients, including Coca-Cola Argentina, Unilever, Grupo Clarín, and Movistar. 

Key Responsibilities:

- Managed multi-channel campaigns across TV, OOH, digital, and social media, ensuring strategic media placements and brand consistency across key Argentine publications and platforms.

- Led media planning and negotiations, securing strategic placements in top publications such as Clarín, La Nación, La Voz del Interior, Infobae, and Infonegocios.

- Created branded content strategies for social media platforms (Facebook, Instagram, Twitter, and YouTube), ensuring alignment with brand positioning and audience engagement goals.

- Produced high-impact audiovisual content, including TV commercials, online videos, event videos, and photo shoots, collaborating with casting agencies, production companies, and recording studios.

- Managed day-to-day client communication, providing strategic guidance at every stage of the campaign.

Campaign Manager

Account Executive

Volkswagen Group Argentina

- Executed integrated offline and online marketing campaigns (TV, OOH, radio, SEO, SEM, email)

- Managed the development of marketing assets and coordinated internal and external events, including product launches and trade shows.

- Handled budget planning and tracking to ensure cost-effective execution across all marketing initiatives.

Marketing Executive

I am a marketing leader with over 10 years of experience driving digital growth, brand positioning, and content strategy across AdTech, advertising, and technology. My expertise includes digital marketing, content marketing, and social media strategy, with a strong focus on building brand relevance through storytelling, creative collaboration, and data-driven execution.

Currently, I lead the global digital strategy at Seedtag as Digital Marketing Director, overseeing content marketing, brand advocacy, social media, CRM, and educational programs for the advertising industry. I work closely with Product, Sales, Supply, and regional Marketing teams to ensure that digital efforts support business goals.

Collaboration is at the core of my leadership style, recognizing that diverse perspectives and effective teamwork produce the best results. I am committed to fostering inclusive environments where team members feel valued, heard, and empowered to contribute their best work.

taplio

The Battle

Josef Newton

Andrés Auchterlonie

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