I talk about SaaS video strategy | B2B videos that make $, not awards.

We build B2B video podcasts that create category leaders @ Sway One.

How we can work together:

Video Podcasts: We handle everything from strategy to distribution, creating expert content that amplifies your brand and drives business growth.

LinkedIn Expert Series: Transform your team's expertise into thought leadership videos in one efficient session - delivering months of content from just 90 minutes of your time.


CUSTOMER RESULTS:

Ziggy: 1,700% increase in opportunities, 220K+ LinkedIn views
"We grew our pipeline by 243% using Sway One's video strategy, creating 15-20 high-impact videos with just 90 minutes per month." - Christian Radley, Founder

Crowdlinker: $1.2M influenced pipeline, 920K LinkedIn views
"Sway One built a scalable branding system that works, allowing us to connect with prospects and build programs that fit their needs." - Aram Melkoumov, CEO

Leeway: #1 legal tech show in Europe 
"Sway One was invaluable in establishing our authority and turning a podcast into a LinkedIn organic content machine." - Thibaut Caoudal, Co-Founder


We're different from others. Here's how:

- Marketers first, producers second
- Revenue-focused (not just views)
- Process-driven (200+ B2B video projects)
- Category-defining production quality
- Remote studio quality (no commute)
- Unmatched speed (weeks, not months)

Josef Newton

Zapier

Head of Enterprise Marketing

Laudable (YC S21)

CEO and Founder

NYSERDA

Entrepreneur In Residence

Sparkfund

Chief Marketing Officer, Founding Team

eMaxx Assurance Group of Companies, Inc. 

Vice President, Alternative Energy Solutions

Director of Alternative Energy Solutions

Research And Development Manager

Head of Enterprise Marketing @ Zapier | Prev. Founder @ Laudable (Acquired)

Angela Ferrante

Beans spilled.

We've been piloting invite-only Zapier retreats — part peer connection, part AI building, part vacation.

The brainchild of Denise Hibbard.

Drop a note if you want in for 2026 👇

Founder @ Creator Match 🧩 Scaling Creator Marketing for B2B, SaaS, & AI Brands | Fast Company Journalist | LinkedIn Learning Instructor (150K+ students) | TEDx & Keynote Speaker

While Alix Earle & Poppi Soda can team up for a brand trip at Coachella, why can’t Creators and a B2B or AI brand do the same?

Next week, we’re doing exactly that with a billion dollar brand👇 

Zapier is bringing together the boldest voices in AI, automation, and content creation for a first-of-its-kind retreat: Zapier Outpost: Zion.

3 days. 20 builders. Zion National Park in Utah.

What you can expect:
 → Ideas you’ll actually use, straight from peers facing similar challenges
 → New workflows and tools to push your creative process further
 → Unfiltered discussions around what’s working (and what’s not)
 → The kind of relationships that last well beyond the retreat
 → Hands-on time to build and ship in real time

Together, we’ll identify real-world problems, build solutions on-site, and share them publicly you can join the learnings.

This is what the next generation of B2B creator marketing looks like in the age of AI...

And I’m proud that Creator Match 🧩 is helping bring this unique experience to life — from sourcing and managing the creators to helping shape the content programming.

Many of the builders joining us in Zion were also part of our first Creator Campaigns that we ran with Zapier across LinkedIn and newsletters earlier this year... so this is a true full-circle moment. (And yes, I’ll be there building, too.)

Huge thank you to the Zapier team (especially Wade, Fiona, Cailin, Kaveh, Philip, Angela, Sadie) for leading the charge on what might be one of the most innovative creator activations the B2B world has seen yet. And to Naek M. (the Account Lead on this)! 

Let’s build. Follow along for updates next week!

💬 Do you think B2B needs more IRL esp in the age of AI?

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

taplio

The Battle

Josef Newton

Angela Ferrante

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taplio

The Battle

Josef Newton

Angela Ferrante

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Angela Ferrante's LinkedIn Performance

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Performance ScoreAngela Ferrante's LinkedIn Performance