I talk about SaaS video strategy | B2B videos that make $, not awards.

We build B2B video podcasts that create category leaders @ Sway One.

How we can work together:

Video Podcasts: We handle everything from strategy to distribution, creating expert content that amplifies your brand and drives business growth.

LinkedIn Expert Series: Transform your team's expertise into thought leadership videos in one efficient session - delivering months of content from just 90 minutes of your time.


CUSTOMER RESULTS:

Ziggy: 1,700% increase in opportunities, 220K+ LinkedIn views
"We grew our pipeline by 243% using Sway One's video strategy, creating 15-20 high-impact videos with just 90 minutes per month." - Christian Radley, Founder

Crowdlinker: $1.2M influenced pipeline, 920K LinkedIn views
"Sway One built a scalable branding system that works, allowing us to connect with prospects and build programs that fit their needs." - Aram Melkoumov, CEO

Leeway: #1 legal tech show in Europe 
"Sway One was invaluable in establishing our authority and turning a podcast into a LinkedIn organic content machine." - Thibaut Caoudal, Co-Founder


We're different from others. Here's how:

- Marketers first, producers second
- Revenue-focused (not just views)
- Process-driven (200+ B2B video projects)
- Category-defining production quality
- Remote studio quality (no commute)
- Unmatched speed (weeks, not months)

Josef Newton

Cohorte

I equip leaders and teams with the AI strategy and skills to win in the new economy.

→ For Companies: We are your dedicated AI build-partner. We design and deploy custom systems and agentic workflows that deliver measurable ROI, enabling your team to achieve more with less friction.

→ For Individuals & Teams: Intensive bootcamps and a practical community to upgrade your work and build your own "AI OS." We teach our proprietary LUMEN framework.

Trusted by PwC and leading European tech companies.

Founder & Principal Advisor

LinkedIn

Chosen by LinkedIn Learning to create the official French course on Generative AI Ethics. More AI courses in the works.

Instructor, Generative AI

OPIT - Open Institute of Technology

Designing & delivering AI, ML, R&D and Data Analytics courses in the Master’s program.

Professor

→ Leading the core engineering team. Shipped 30+ enterprise AI projects and 20+ R&D initiatives. Built a modern AI stack and delivery ops.

→ Supporting AI strategy and the enterprise GenAI program. Deploying tech, optimizing delivery, and leading AI trust and coaching across the firm.

Principal AI Advisor

Université Paris Dauphine - PSL

Data Engineering courses for the Bachelor’s program.

Lecturer

Kidly

Co-founded and built a TripAdvisor-style platform, acquired by Cohorte in 2023.

Co-Founder

LEX AI

Led the AI/ML product strategy & R&D from zero to one. Built the core AI engine for legal document analysis and knowledge management.

Co-Founder, Head of AI

eleven strategy

Project Leader, Data & AI

Université de Lyon

Research Scientist

Capital Fund Management (CFM)

AI outruns any map.

Old playbooks are dead.

Going alone is overwhelming.

I’ve been there.

I tested everything to drive real value with AI—for my company and my clients.

I paid the tuition so you don’t have to.

20% is tech. 80% is people—training, change, adoption, trust.

If no one can use “AI”—or trust the system—what’s the point? You're building toys.

I run real experiments, extract what works, and implement the proven frameworks used by top-tier companies for my clients.

HOW I HELP

↳ Companies & enterprises: ROI-first AI strategy and systems. Pragmatic. Measurable (Client example: PwC.) I'm a hands-on AI specialist with an all-star engineering team.

↳ Individuals & leaders: Bootcamps and the free “AI Friends” community. The frameworks & workflows used by the top-tiers companies.

PROOF

→ €50M+ client ROI
→ 10,000+ professionals in the community
→ 45M+ annual impressions on shared learnings

GET THE MAPS

My best insights, frameworks, and field notes are in my free weekly newsletter: cohorte.co/letters

Email: hello@cohorte.co

X / Instagram / YouTube: @theCharafeddine

taplio

The Battle

Josef Newton

Charafeddine Mouzouni

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