I talk about SaaS video strategy | B2B videos that make $, not awards.

We build B2B video podcasts that create category leaders @ Sway One.

How we can work together:

Video Podcasts: We handle everything from strategy to distribution, creating expert content that amplifies your brand and drives business growth.

LinkedIn Expert Series: Transform your team's expertise into thought leadership videos in one efficient session - delivering months of content from just 90 minutes of your time.


CUSTOMER RESULTS:

Ziggy: 1,700% increase in opportunities, 220K+ LinkedIn views
"We grew our pipeline by 243% using Sway One's video strategy, creating 15-20 high-impact videos with just 90 minutes per month." - Christian Radley, Founder

Crowdlinker: $1.2M influenced pipeline, 920K LinkedIn views
"Sway One built a scalable branding system that works, allowing us to connect with prospects and build programs that fit their needs." - Aram Melkoumov, CEO

Leeway: #1 legal tech show in Europe 
"Sway One was invaluable in establishing our authority and turning a podcast into a LinkedIn organic content machine." - Thibaut Caoudal, Co-Founder


We're different from others. Here's how:

- Marketers first, producers second
- Revenue-focused (not just views)
- Process-driven (200+ B2B video projects)
- Category-defining production quality
- Remote studio quality (no commute)
- Unmatched speed (weeks, not months)

Josef Newton

Athena Labs

Co-founder of Digital Technology and Political PR Marketing Agency

Co-Founder

Web3Marketing.org

Host

Westminster Digital

Experienced political strategist having overseen digital strategy on 4+ National Election Campaigns.

Campaign Strategist

SureCloud

Growth Manager

Lawya

Leading Growth for Lawya, a venture-backed law-tech startup on a mission to revolutionize how ordinary people interact with the law.

Growth Lead

Algomo

Head of Growth

Growth Associate

Bumblebee Design

I am a Digital Marketing specialist for Bumblebee Design, a full-service Web Design and DM agency specialising in strategic growth and conversion optimisation for Startup and SME's.

Digital Marketing Executive

Quarks Interactive

Marketing Officer for Quarks Interactive, a post seed Durham startup seeking to disrupt the Ed-Tech and Gaming Industries with visualised Quantum Puzzles.

Marketing Officer

Fabio's LLC

Event's and Marketing Manager for Nightclub based in Durham.

Event's and Marketing Manager

Rotate Durham 

While at university I founded and grew a successful events business including the flag ship brand Rotate, Durham's most popular weekly DJ night. 

I've moved on but the brand is still going strong to this day!

Founder and Manager

Co-Founder at AthenaLabs.com - Web3 Growth Experts

Hi, i'm Charlie. I'm a Web3 marketing expert, political strategist and multiple time founder. 

I’m a founder at Athena Labs. One of Europes leading Web3 marketing agencies. 

Athena Labs in Numbers:
- $100M+ Token Value Created
- 250M+ Social Media Impressions
- 20M+ Video Engagements Inspired
- 10 Athenians and counting

I'm an experienced political campaign strategist and have worked on and managed digital on 10+ election campaigns in the UK and abroad

In my spare time I sail dingy's competitively and have won trophies at national and international levels for the flying 15 class.

I’m an Angel investor primarily focused on saas and fintech. Fee free to drop me a DM, I’m interested to hear your ideas.

Websites:
AthenaLabs.com
AthenaTechnologies.co.uk

taplio

The Battle

Josef Newton

Charlie Apthorpᵍᵐ

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