I talk about SaaS video strategy | B2B videos that make $, not awards.

We build B2B video podcasts that create category leaders @ Sway One.

How we can work together:

Video Podcasts: We handle everything from strategy to distribution, creating expert content that amplifies your brand and drives business growth.

LinkedIn Expert Series: Transform your team's expertise into thought leadership videos in one efficient session - delivering months of content from just 90 minutes of your time.


CUSTOMER RESULTS:

Ziggy: 1,700% increase in opportunities, 220K+ LinkedIn views
"We grew our pipeline by 243% using Sway One's video strategy, creating 15-20 high-impact videos with just 90 minutes per month." - Christian Radley, Founder

Crowdlinker: $1.2M influenced pipeline, 920K LinkedIn views
"Sway One built a scalable branding system that works, allowing us to connect with prospects and build programs that fit their needs." - Aram Melkoumov, CEO

Leeway: #1 legal tech show in Europe 
"Sway One was invaluable in establishing our authority and turning a podcast into a LinkedIn organic content machine." - Thibaut Caoudal, Co-Founder


We're different from others. Here's how:

- Marketers first, producers second
- Revenue-focused (not just views)
- Process-driven (200+ B2B video projects)
- Category-defining production quality
- Remote studio quality (no commute)
- Unmatched speed (weeks, not months)

Josef Newton

Tapajyoti (Tukan) Das

An early sign of Product Market Fit for your company is
(small but still important)


during customer discovery calls they start completing your sentence and suggest improvements to your feature set.

Note to self: Keep building something people want. 

Back to building

Building Gia - growth platform for professional service providers

He built a thriving UX agency… without a website.


🎙️ I sat down with Jamie Gerrard (founder of 2020 Digital) for the latest episode of Service Market Fit  to unpack his 0->1 journey:

 • How one phone call changed his professional career
 • His entire growth playbook that involves zero ads and no outreach
 • How he borrowed idea from standup-comedians for his content strategy

If you’re building a consulting business or agency , this one's gold.

Want to know our North Star metric for 2025 at Gia AI is?


As a small startup trying to move fast — alignment matters more than ever.

So we picked one clear metric to rally the whole team around:

👉 Annual Recurring Revenue (ARR)

It’s simple.
It’s objective.
Everyone gets it.

And it shapes every single decision we make.

Some real examples from this quarter:

Sales:
 → Does this outbound sequence drive more demos?
 More demos = more revenue → ✅

Marketing:
 → Can this campaign drive traffic within 30 days?
 More visitors = more demos = more revenue → ✅

Engineering:
 → Will this feature increase daily usage?
 Daily use = higher retention = longer LTV → ✅

It’s been amazing to watch the whole team operate through this lens.

I’ve never seen an engineering team this excited about hitting a revenue goal before ...(screenshot from our #Wins Slack Channel(


Would love to hear what your team is rallying around right now?

Another week another feature drop!! 

We are sitting on a goldmine of content ... but it's buried in your bookmarks, saved posts from a thought leader you admire, old call transcripts ...

On average agency founders spend 1-2 hour/week creating one content piece on LinkedIn (majority of them never post) Meanwhile, your competitors are posting multiple times.

That's exactly why we built Gia's new Content Repurposing feature.

What it does:
• Takes ANY existing content (old call transcripts, competitor posts, old content)
• Transforms it into fresh posts with your unique POV
• Gia already has memory and maintains your unique perspective and tone
• All in under 2-mins

Why this matters for your GTM:
Consistent content = consistent pipeline. 
But most professional service firms struggle with content velocity.

Think about it: How much valuable content can you publish if you just looked through your ever growing repository of saved articles/posts.

What's one piece of content you wish you could repurpose right now? 👇

Static tables are dead. AI-powered UX is here.
Seeing it firsthand inside Gia and 3x'd usage in 6-weeks (full breakdown below)

Let me explain.

We built a module called Audience to map and score your network to surface warm opportunities

The data was solid. But the usage? Surprisingly low.

One of our customers said something that stuck:
“I want Gia to be more opinionated. Not just show me a list. Tell me who matters, and why"

So we changed the experience.

We launched  the Growth Inbox:
   * Instead of showing 100+ names in a spreadsheet-style table...
   * We prioritize the top 5 people you should follow up with - like a daily short-list
  * For each one, Gia tells you:
        → Why they’re relevant
        → When to reach out
        → What to say (pulled from public data + your past interactions)
        → Talking points and intel, all pre-processed

The interface feels more like a personal coach than a database.

Since launching this:
 📈 Usage of the Audience module is up 340%
 📈 Weekly active usage is growing 60% week over week

Same data. Different delivery.

The takeaway? 

People don’t want static lists anymore.
They want context. Prioritization. Direction.

We’re entering a new era of UX -> where AI isn’t just a backend engine, it’s part of the front-end experience.

A coach.
A copilot.
A growth partner.

If you’re still showing a table… it might be time to rethink the experience.

🎉 First event sponsorship for Gia AI.

At Gia we ONLY serve professional service firms. 

So it's paramount that we use our limited resources to get in front of our target audience. 

Super excited to be participating in the All-In Agency Summit tomorrow.  Thanks Chris DuBois for the opprtunity.

Registration is FREE - book your spot now 👇 https://lnkd.in/efiMrM4E


Looking forward to speaking with and learning from agency leaders across the world.

Come check us out at our virtual booth!

Co-founder @Gia | Growth platform for consultants & agencies

After 450+ conversations with agency owners, we kept hearing the same painful truths:

"When I'm deep in client delivery, biz dev completely slips..."

"My biggest fear? A major client leaves and I have no clue where the next one's coming from."

"70% of my business comes from referrals. Basically running a luck-based business model."

Sound familiar?

We built Gia to tackle some of this. 

But realistically, software only gets you so far.

That next piece is learning from people who've been in the trenches. Who've figured out how to break the feast-or-famine cycle.

So.. if you’re an agency owner hit up -> All-In Agency Summit.

Already talked with a bunch of the speakers individually. Gonna be a good one.

🎯 Virtual (so pants are optional)
🎯 Free (woohoo)
🎯 Built for agencies actually trying to scale

We’re fortunate enough to be a sponsor!
So I'll be there with a virtual booth (fancy I know) all day.

Swing by :)

Anyone in my network needing any automation or something custom built ; that’s more robust than a lovable prototype. Hit them up.👇

They are early and looking to build a portfolio so offering a cut rate and also money back.

Can 1000% vouch for them!

Co-Founder @HiVanya | Building Things for Busy People.

What does every founder with an existential crisis do? 

They consult. 

Being mid-pivot at HiVanya, and builders at heart, we're taking on some smaller projects so we can stay close to real problems, while building great solutions for teams who need it! 

No powerpoints. No onboardings. No fluff. 

You tell us your problem. We build it in 2 weeks. 
If it doesn’t deliver what you expected, you don’t pay. Yes. Really! 

Those tasks that makes you want to throw away your laptop, or always pay off but you never get around to doing them consistently - we can fix it for you! 

So if you've been AI curious, let's chat!

What do cutting trees in Norway and your startup have in common?
(Stay with me here)

If you’re a print media company…

No one cares how the trees were cut down in Norway.
Not the saw you used.  Not the ink.   Not the delivery truck.

They just want the newspaper.
The story.
The outcome.

Same applies if you’re building an AI startup.

Your customers don’t really care about your:
 – Tech stack
 – AI agents
 – Sleek UI

They care about:
 ✅ The deal they finally closed
 ✅ The churn they finally stopped
 ✅ The context they got before a high-stakes client call

Brb — updating our website copy now…

P.S. This advice came from the president of a company that sold for over $1B.
Still thinking about it.

taplio

The Battle

Josef Newton

Tapajyoti (Tukan) Das

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taplio

The Battle

Josef Newton

Tapajyoti (Tukan) Das

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