Atla* Branding Agency

I lead and develop innovative and creative projects that transform brand experiences and drive growth. Atla* Group portfolio includes:

→ Atla* Studio: We specialize in comprehensive brand design and e-commerce development. We help businesses develop and strengthen their identity and market presence.

→ TigreTigre: A unique sushi restaurant recognized for its impressive art direction and architecture, offering a high-quality culinary experience.

→ Sexto Abismo: An award-winning premium gin brand known for its exceptional quality and flavor, currently expanding to the United States.

→ WeLoveDaily: One of the world's largest creative communities, with nearly 2 million followers, dedicated to curating visual projects and connecting creatives globally.

Partner | Brand Strategist

Tortazo

• Transformed loyalty program, surging from 0 to 7,000 members after launch.
• Grew Tortazo's social media from 3K to 18K, fostering a vibrant online community.
• ROAS Boost: Optimized Meta and Google campaigns, improving Return on Spend for impactful marketing efficiency.
• Delivery Campaigns: Led ad and promo initiatives on Uber Eats, DoorDash, and GrubHub, driving revenue growth.
• Creative Content: Orchestrated compelling social media content, aligning with brand identity for increased visibility and engagement.

Digital Brand Marketing Manager

MK+2 | The Branding Membership®

• Hired and managed a cross-functional team of 15, ranging from entry-level interns to art directors.
• Designed branding strategies for diverse clients, such as Jambys, Couplet Coffee, SwagUp, and Wunderkeks.
• Collaborated with brand directors to maintain graphic quality, ensuring accurate, consistent, and high-quality output
• Consult and design creative strategy for fast-growing eCommerce brands. 
• Conducted yearly performance reviews and established goals, increasing efficiency by 10%

Partner

GoPro

• Obtained 30,000 new followers for the GoPro Mexico account through community management strategies, art direction, photo selections, and giveaway implementations.
• Created compelling social media graphics that supported the company mission.
• Implemented advanced social media knowledge and assisted Social Media Planners to grow the channel by 30%
• Generated sharable content twice daily to keep followers engaged.
• Boosted brand awareness by 20% using social media and working with high perming adventure influencers.

Social & Innovation Intern

Branding & E-commerce

I help businesses and founders design impactful brands that resonate. From strategy to execution, my work focuses on creating visual identities and design systems that stand out and tell a story. Passionate about blending creativity with clarity to help ideas come to life and scale.

Jose Pablo Dominguez

Opportunities for a Better Tomorrow

Senior Director, Programs - Sunset Park

International Institute of New England

• Built and sustained partnerships with employers across the private, expanding equitable job pipelines for refugee and immigrant communities.
• Shortened average job placement timelines from 6 to 2.5 months by analyzing hiring trends and synchronizing candidate preparedness with employer demand.
• Tracked program outcomes and maintained accurate documentation to uphold compliance with federal (ORR, USCIS) and state guidelines across regulated service delivery programs.
• Designed and launched a "speed-dating" resume workshop format, increasing daily resume
completions from 4 to 33 and expediting client job readiness, introducing creative approaches to the nonprofit sector.

Employment Case Specialist & Job Developer

The New School

• Co-founder of "La Hora," a community exploring complex issues in the artisan sector and
promoting design research and stakeholder participation in this field.

Design Researcher

• Conducted comprehensive research in the global artisan sector, focusing on LATAM positioning, and synthesized insights from interviews and workshops
• Delivered a strategic report with actionable recommendations applicable to the artisan sector and related industries

Research Assistant 

Siegel+Gale

• Awarded the 'Siegel + Gale Intern Project' for spearheading the Blockbuster rebranding strategy. Facilitated cross-functional collaboration, revitalized its legacy image, and strategically repositioned it as a streaming service aggregator, supported by thorough competitive and consumer analysis

Brand Strategist Intern

Fe Handbags

• Built a mission-driven company that employed 100+ homeless Indigenous women, while
generating six-figure annual sales—demonstrating a commitment to economic and equity in vulnerable groups.
•  Secured major funding via AB InBev’s Destapa Futuro competition (top 2,000
applicants) and received city-level recognition for empowering vulnerable populations.
•  Expanded operations to four continents, earning international media recognition—
reflecting experience in scaling initiatives and engaging diverse stakeholder audiences.
•  Developed storytelling strategies to broader social impact narratives, deepening
engagement from consumers and potential partners, enhancing buy-in and program visibility
• Built and managed all aspects of Fe Handbags, encompassing product development, people operations, marketing, and sales

Founder & CEO

Dumesa S.A

• Led Gen Z market research, including in-store studies, pivotal in the annual marketing plan shift from a Millennial-focused strategy, resulting in a 25% sales increase, demonstrating expertise in market research and consumer insights.

Director of  Customer Experience (Nauty Blue)

El Tesoro Magazine 

• Conducted global macro trend research and ethnographic studies in Colombia to predict dominant regional trends and understand diverse consumer segments and shopping behaviors. Crafted customized content for each segment, leading to a notable 30% annual increase in sales for brands featured in the magazine

Cool hunter & Creative Assistant 

Bilingual (Spanish/English) nonprofit strategist with over a decade of experience designing, managing, and evaluating equity-centered programs in workforce development, education, and social enterprise. Proven track record in strengthening organizational capacity, supporting federal grant compliance, and leading culturally responsive training for nonprofits and community-based organizations.. Explore my work at: https://www.valentinapalacios.com/

taplio

The Battle

Jose Pablo Dominguez

Valentina Palacios

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