👋  I'm Joe. 

Nine years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- Ahrefs Podcast
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- King's College Marketing Forum Keynote,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Why Your Funding Round Is Stalling (And How to Unblock It).

Fundraising is not a numbers game. It is a signal game.

If you have pitched 20 investors and haven't received a term sheet, the market isn't "tough" - your fundraising asset is defective.

Most founders try to fix this by "polishing the pitch deck" or asking for more intros. This is a mistake. You cannot design your way out of a structural problem.

I do not "coach" fundraising. I fix the signal.

As a serial founder ($75M+ raised), I act as the "Red Team" proxy for the investors you are trying to close. I look at your business the way a VC does: looking for the specific red flags that are causing them to pass.

The Seed Stage Trap:

At Pre-Seed and Seed, you don't have years of data. You have a narrative and a deal structure. If those are slightly off, investors will ghost you without telling you why.

The Solution: The 90-Minute Diagnostic
I run a forensic audit of your entire fundraising approach. We identify the "Silent Killers" hiding in your pitch—the specific friction points that stop an investor from writing the check.

You leave with one of two things:

1. A clean bill of health to close the round.
2. A diagnostic report on exactly why you are getting "No," and the surgical fix required to get to "Yes."

Do not burn your best leads on practice swings.

FundingDX.com

Mash B.

Founders who gets told to come back with more traction believes the same thing. If I just hit $1M ARR, if I just land 3 more enterprise logos, if I just double MRR, the round will come together. So they put their head down for 6 months, grind like hell, hit the numbers, go back out to market, and hear the exact same hesitation from investors wearing a slightly different mask.

I have watched this cycle repeat more times than I can count. The founder comes back with better metrics and the same positioning, and the investors who passed before can feel that something still does not click even though the numbers improved. They can not always name it. They just know the deal does not feel like a fund-returner, and no amount of traction fixes that feeling.

Traction solves a credibility problem. It proves the product works, customers want it, and revenue is real. What it does not solve is a clarity problem. If an investor could not figure out what they were actually investing in 6 months ago, better numbers inside the same frame just give them a more expensive version of the same confusion.

I have seen founders with $300K ARR close rounds in weeks because the investment thesis underneath was so tight that investors could see exactly where the money goes and why it compounds. I have seen founders with $3M ARR struggle for months because the thesis had gaps that no amount of revenue could paper over.

If you are about to go back to market with better numbers and the same positioning you had 6 months ago, the numbers are not what needed to change.

Mash Bonigala

Investor Pressure Tests | $75M Raised | Serial Founder: 12 Ventures | Founder of FundingDX

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Joe Glover

Mash B.

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The Battle

Joe Glover

Mash B.

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Engagements

Likes

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