Joe Patchell

Curated Marketer

Founder, Writer

Follow for posts about LinkedIn growth.

Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

𝙎𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙩𝙤 𝙜𝙧𝙤𝙬 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙣𝙡𝙞𝙣𝙚? 𝙉𝙤𝙩 𝙖𝙣𝙮𝙢𝙤𝙧𝙚!

𝙒𝙝𝙮 𝙛𝙚𝙖𝙧, 𝙬𝙝𝙚𝙣 𝙄'𝙢 𝙝𝙚𝙧𝙚.😉

I'm a LinkedIn Personal Brand Strategist and I turn your LinkedIn  into brands.
And I can do it in just a span of 60 days!

I can help you to
→Build a solid personal brand
→Boost your impressions
→Upgrade your growth
→Build a community that supports you
→Upscale your business
→Get more leads


𝙁𝙚𝙚𝙡 𝙛𝙧𝙚𝙚 𝙩𝙤 𝙙𝙧𝙤𝙥 𝙢𝙚 𝙖 𝙢𝙚𝙨𝙨𝙖𝙜𝙚 𝙤𝙣 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣💙

Anushka Singh

I've noticed something about how I work.
When there's no real deadline, things take forever. 

When there's tight focus and a short window, the same work gets done faster - and usually better.

It's not a productivity issue. It's a constraint issue.

There's this thing called Parkinson's Law: work expands to fill the time you give it.

I see it everywhere:
A proposal that drags on for 3 days could've been done in 3 hours if I'd just forced myself to finish it.

A website redesign that takes 3 months could've shipped in 3 weeks if we'd cut the scope and focused on what actually mattered.

That "someday" goal stays stuck for years because it never gets a real deadline.

What actually changed things for me:
I stopped making endless to-do lists and started time-boxing everything. "This gets 2 hours, then I'm done."

I set artificial but real deadlines. 
Even if nobody else cares, I care.

I cut scope, not quality. 
Ship version 1, improve it later.

Speed creates clarity. When you only have 2 hours, you figure out what actually matters fast.

Constraints create momentum. 
And momentum creates results.

If you're stuck on something right now, don't ask "how do I do this better?"
Ask "how fast do I need to finish this?"

You'll be surprised how much gets unlocked when time becomes scarce.

♻️ Repost this for someone stuck over-planning
 ➕ Follow for ideas that turn motion into results

Brand Strategist & Manager | Follow me for posts on AI, Personal Branding, Career Growth & Personal Development

I’ve officially entered my work-from-café era ☕
and gosh those pancakes 🫶

Pull Yourself Out of the Mess (Before It Becomes Your Life)
One day you wake up and realize something terrifying:
You’re not stuck.
You’re slowly disappearing.
Drowning in overthinking.
Drowning in self-doubt.
Drowning in days that look exactly the same.

Not because you’re lazy.
Not because you’re incapable.
But because you’ve been waiting for permission to finally start your life.

The truth most people avoid:
No one is coming to save you.
If you want out, you have to pull yourself out.

1. Stop waiting for the “right time”
The right time doesn’t exist. It’s fear in a better outfit.
Start before you feel ready. Especially when it’s messy.

2. Your mind is lying to you
That voice saying “you’re not good enough” isn’t protecting you.
It’s keeping you small. Thoughts are not facts.
Stop letting fear write the script of your life.

3. Life is unfair. Move anyway.
You can’t control the world.
You can control your standards, your habits, your actions.
Put your energy there. Everything else is noise.

4. Your environment will decide your future
Same places.
Same people.
Same inputs.
Same life.
If you don’t change your environment, it will quietly kill your ambition.

5. Do it even when it hurts
Especially when it hurts. Growth doesn’t come from comfort.
It comes from showing up when quitting would feel easier.
Discipline is choosing the life you want, over the life that feels safe.

6. Become the person who doesn’t quit
Your future isn’t built in breakthroughs.
It’s built in boring days.
Unglamorous effort. Repeated standards.
Not motivation.
Not inspiration.
Standards.

One day, you’ll look back and realize:
You chose discomfort for a season…instead of regret for a lifetime.

Choose wisely. Save this.
Read it again when you feel yourself slipping.

Someone you know needs it too so ♻️ repost as well.
Follow me Anushka Singh for more.

Pull Yourself Out of the Mess

Most founders use marketing to grow.
The best ones build a brand first.

And the difference is:
Marketing gets attention. 
Branding keeps it.

Marketing is the campaign you run. 
Branding is the memory that sticks.

Marketing drives traffic. 
Branding builds trust.

That's why you remember Nike or Apple long before you remember any specific ad they ran.

Any company you admire didn't start by asking "what ads should we run?"

They started with:
✔️ Who are we?
✔️ What do we stand for?
✔️ Why should anyone care?

Marketing came after that, to amplify what already existed.

This is what I've learned working with founders:
There's no effective marketing without strong branding. 
And there's no valuable brand without marketing to get it out there.

They serve different purposes:

Branding is about:
✅ Your identity and what you stand for
✅ How people perceive you
✅ Long-term equity and trust

Marketing is about:
✅ Promotion and getting attention
✅ Distribution and reaching people
✅ Short-term growth and conversions

Different focus. Different outcomes. 
But they have to work together.

I see founders try to scale tactics before they define meaning all the time.

That's how you get noise instead of trust. 
Activity instead of loyalty.

A few things to think about:
→ Are you clear on what your brand stands for before pushing for growth?
→ Do people remember you or just your last promotion?
→ Are you building something that lasts or just chasing short-term wins?
→ Does your marketing reflect who you actually are, or is it just generic growth hacks?

What differences between branding and marketing have you noticed in your own work?
Visual credit : reputeforge insta

Branding VS Marketing

I messed up early on.
When I finally landed my first client, things started clicking. 

Referrals came in. People actually recommended me. 
It felt good. So I eased off.

I thought "okay, I'm making decent money now, I can coast a bit."
That comfort almost killed my business.

Here's the thing nobody tells you: good months don't mean stable months. 

Clients leave. That momentum you're riding? 
It disappears if you're not feeding it.

When things are working, that's actually when you need to push harder. 

Not because you're greedy, but because you're building something that lasts.

Good phases are your chance to:
✔️ Fix the stuff that's barely holding together
✔️ Actually document how you do things
✔️ Build up some savings
✔️ Get help (or at least plan for it)
✔️ Keep talking to potential clients

I learned this way too late. 
Cost me a lot of stress and some really rough months.

If you're in a good stretch right now, don't just enjoy the ride. 

Use it to build something that survives when things get tough again.

Because they will.

♻️ Repost this for someone riding a good wave
➕ Follow me Anushka Singh for honest lessons about building things that last

Most businesses think they have a pricing problem.
Usually, they have a positioning problem.
Look at Swarovski.

They built a multi-billion-dollar business selling glass. 
Nothing rare. Just glass.

But they didn't sell it as glass. They sold it as crystal.
Same material. Different story. Different place in people's minds.

They didn't try to compete with diamonds on price. They made people associate their product with glamour and special moments. 

They put it on Broadway. Red carpets. Hollywood. Marilyn Monroe wore it.

Once that stuck, price comparisons stopped. People bought what it represented.

Here's the truth most founders miss:
People don't pay more for better products. They pay more for better meaning.

You're probably undercharging not because your offer is weak, but because you're describing it in the most boring, generic way possible.

Try this:
→ Write down what you actually sell. The plain, technical name.
→ Then write down what your customer really wants from it. Not the features - the feeling. Confidence, clarity, peace of mind, status, control, whatever it is.
→ Now reframe your offer as a transformation or experience, not just a service.
→ You're not changing what you deliver. You're changing how it's understood.

And that changes everything:
✅ How premium it feels
✅ Who it attracts
✅ How much people will pay
✅ Whether you're compared on price or chosen on value

The biggest brands don't compete in crowded categories.
They create new ones in people's minds.

So ask yourself:
What are you still presenting as "just another service" that could be positioned as something people actually aspire to buy?

P.S - I loveeee Swarovski 🥹

The fastest way to sell more… is to stop selling.

Some numbers first:
→ 78% of B2B buyers prefer to research on their own before talking to sales
→ 70% of decision-makers say they trust educational content over promotional content
→ Brands that lead with education generate 2–3x more inbound leads than outbound-first teams

Now let me explain the shift with a real scenario.
Say you run a B2B service.
Instead of posting "Book a call with me" every week, you do this:
Step 1: Find the expensive problem

The problem that:
→ Costs your clients actual time and money
→ Creates real stress
→ Keeps happening at scale

Step 2: Teach the fixes publicly
You break down:
→ How the problem actually works
→ Frameworks you use to solve it
→ Common mistakes and how to avoid them
→ Give away enough to create clarity, not enough to replace you

Step 3: Let buyers come to you
After consuming your content for a few weeks, something shifts.

CEOs start DMing you: "I've been reading your posts. We need to talk." "This is exactly what we're dealing with."

No convincing. No chasing. No pitch deck.

Here's the real math:
→ If one post reaches 10,000 people:
→ 1% = 100 decision-makers notice
→ 0.5% = 50 warm leads
→ 0.1% = 10 actual conversations

And these people aren't cold. They're pre-sold.

The new sales process:
Teach → Build trust → Become the obvious choice → Close

No pressure. No scripts. No awkward discovery calls where you're starting from zero.

What makes this actually work:
→ Share real solutions to real problems, not vague advice
→ Be specific about what you know - generalists don't stand out
→ Give away your thinking, charge for implementation
→ Post consistently so people see you over time
→ Engage when people comment - that's where trust builds
→ Don't gate everything - freely shared knowledge creates authority

People don't want to be sold to.
They want to be helped first.

The fastest way to grow in 2026 is to become the teacher your market trusts before you ever become the vendor they hire.

♻️ Repost this for someone still pushing outbound
➕ Follow me Anushka Singh for practical growth ideas that compound
P.S - I has short hair that time.🥲

Most founders write what they want to say.
Buyers only care about what they’re stuck on.

I wrote a post with generic business advice. Got 47 likes. Zero leads. 
Felt productive but changed nothing.

Then I wrote about a very specific, uncomfortable problem I knew my audience was dealing with. 
14,000+ views. 3 inbound deals within a week.

Same account. Same writing. 
Completely different question being answered.

The thing that most founders miss:
They post what they want to say, not what their audience is desperately trying to solve right now.

And the data backs this up - 70% of B2B buyers consume content before they ever talk to sales. 

Content that addresses immediate pain converts 2-3x better than general advice.

How to find questions actually worth answering:

Listen to what people keep saying

Go through your DMs, emails, sales calls. 
What problems come up over and over? That's your content calendar.

Notice the emotional language

When people say "I'm so confused about..." or "I'm stuck on..." or "I keep failing at..." - those aren't just complaints. 

Those are buying signals.
Write for the problem, not the persona

Forget "VP of Marketing, 35-50, Series B company." 

Write for "someone who just got burned by their third bad hire and doesn't know what they're doing wrong."

If someone feels seen, they'll keep reading.
Be specific enough to repel the wrong people

Specificity filters. The tighter your focus, the more the right people lean in.

Generic attracts scrollers. Specific attracts buyers.

Test this yourself:
- Pick your last 5 posts - did they answer real questions or just sound smart?
- What's the one question you get asked most? Write about that this week
- Don't explain what you do - solve a problem your audience has right now
- The more specific and uncomfortable, the better it usually performs

The goal isn't to look smart.
The goal is to be useful at the exact moment someone is stuck.

That's when content stops getting likes and starts getting clients.

♻️ Repost this for someone posting “good content” that doesn’t convert
➕ Follow me Anushka Singh for content ideas that actually drive demand

One of the biggest moves right now? Using AI for way more than just making content.

People are using it to co-create marketing strategies, optimize campaigns on the fly, and pull insights faster than competitors - even running experiments that iterate in real time.

Basically: less guessing, more speed, better decisions.

taplio

The Battle

Joe Patchell

Anushka Singh

Followers

Posts

Engagements

Likes

Performance ScoreAnushka Singh's LinkedIn Performance

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taplio

The Battle

Joe Patchell

Anushka Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anushka Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnushka Singh's LinkedIn Performance