Joe Patchell

Curated Marketer

Founder, Writer

Follow for posts about LinkedIn growth.

Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

My expertise lies in developing operational strategies specifically tailored to the e-commerce world. 

At MIG, we help e-commerce brands grow by optimizing processes and aligning every action with clear, strategic goals. I’m here to help your brand reach new heights by structuring your internal operations to drive results.

Here are my key responsibilities as COO at MIG:

Structure and optimize internal operations for seamless e-commerce execution.
Manage teams across departments like Web Design, Ads, and SEO, ensuring smooth collaboration and efficiency.
Oversee the execution of growth strategies crafted to boost your e-commerce performance.
Improve profitability by optimizing acquisition, retention, and customer experience processes.
Ensure sustainable growth by aligning your e-commerce operations with our strategic objectives.

If you're ready to take your e-commerce business to the next level, let's revolutionize your operations together at MIG.

Chief Operating Officer

We support e-commerce brands from A to Z in the digital space. MIG consists of various in-house expert teams that will meet your development needs.

✔️ 5 years of experience in e-commerce
✔️ Over 50 e-commerce brands supported
✔️ A team of experts dedicated to your growth

Angel Investor

Christel Bordoni Official

My expertise lies in crafting premium strategies and creating captivating content on LinkedIn. I’m here to help you enhance your personal brand and generate high-quality leads.

Here are my key responsibilities:

Tailored LinkedIn Strategies: I design powerful strategies customized to your business objectives, maximizing your visibility and engagement on LinkedIn.

Content Creation: I produce engaging and relevant content that deeply resonates with your target audiences. Let’s highlight your unique value propositions.

Personal Branding: My goal is to establish you as an opinion leader and industry reference within your niche. Your personal brand is essential.

Lead Generation: I implement effective marketing techniques on LinkedIn to generate high-quality leads and business opportunities.

Together, we’ll revolutionize your LinkedIn profile and make it exceptional!

Founder & CEO

E-comMaven

As the CEO of EcomMaven, I spearheaded a dynamic e-commerce consultancy that empowers businesses of all sizes to thrive in the digital marketplace. My strategic vision and hands-on approach have consistently delivered impressive results, driving online sales and brand growth. Here are the key highlights of my tenure:

Strategic E-Commerce Leadership:
Developed and executed comprehensive e-commerce strategies tailored to each client’s unique needs.
Leveraged market insights, consumer behavior data, and industry trends to create winning game plans.
Collaborated closely with cross-functional teams to align business goals and drive cohesive execution.

Team Management and Empowerment:
Led high-performing teams, fostering a culture of innovation, collaboration, and excellence.
Nurtured talent, providing mentorship and professional development opportunities.

Digital Marketing Mastery:
Orchestrated successful campaigns across various digital channels, including:
SEO (Search Engine Optimization): Boosted organic visibility, driving targeted traffic.
SEM (Search Engine Marketing): Crafted effective paid search campaigns for optimal ROI.
Social Media Marketing: Leveraged platforms like LinkedIn, Instagram to engage audiences and build brand loyalty.
Paid Advertising: Strategically allocated budgets for maximum impact.

Results-Driven Approach:
Monitored KPIs rigorously, adjusting strategies as needed to achieve growth targets.
Celebrated milestones such as increased revenue, higher conversion rates, and expanded market reach.
Fostered strong client relationships, earning trust through transparent communication and exceptional service.

My tenure at EcomMaven was marked by visionary leadership, data-driven decision-making, and a relentless pursuit of excellence. I’m passionate about e-commerce, and my track record speaks volumes about my commitment to driving success for clients

e-Comas - eCommerce Made Simple

Responsible for managing high-value corporate partnerships and developing long-term communication Strategies.

Digital Communications Strategy: Develop a data-driven communications strategy aligned with business objectives, emphasizing content marketing principles.

Content Powerhouse: Oversee content creation (written, visual, and video) that resonates with target audiences and establishes thought leadership.

Lead Generation Champion: Collaborate with marketing teams to attract, nurture, and convert leads through strategic content.

Personal Branding Advocate: Elevate the personal brands of key personnel and leadership, utilizing LinkedIn marketing to connect with industry influencers and potential clients.

Media Relations Maestro: Cultivate positive relationships with media outlets, securing placements to amplify brand messaging.

Crisis Communication Expert: Implement a crisis communication plan to manage reputational issues effectively.

Content Governance: Establish guidelines and editorial calendars, ensuring consistent brand voice across all content.

Communication Champion: Foster collaboration within the agency, ensuring seamless content integration across channels.

Head of Communications

Work with major multinational brands to maximize their presence on Amazon , global, and other critical marketplaces such as CDiscount, Ebay, Mercado Libre, etc. Provide expertise in the vendor (B2B2C) and seller (B2C) areas, to make sure companies make the most of their brand potential on marketplaces. Define and design strategy, working on pricing, content, positioning, and go-to-market options.

 Business Development / Amazon Specialist (Strategy, SEO, DSP Advertising, Vendor, Seller Central)

Wunderman Thompson

Create and prepare descriptive, Informative and promotional content of products targeting the consumer on Amazon marketplace (SEO)
Follow competition, market trends, customer behavior and product potential
Optimize e-commerce KPI performances (Website Traffic, CVR, Bounce Rate, Cost of customer acquisition, AOV, )
Schedule site merchandising campaigns / Managing marketing budget to be spent on display 
Analyze and adjust product’s pricing to improve the company’s profitability
#ecommerce #manager #marketing #amazon #socialmedia

Master Digital Marketing & E-commerce  

LVMH Perfumes & Cosmetics

Proven track record of driving sales growth (average +3.5% annually) through a multi-pronged approach:

Personal Branding & Lead Generation: Leveraged personal branding and content strategy (including LinkedIn marketing) to attract talent and build relationships with key decision-makers.

Expansion & Product Diversification: Successfully opened 10 new counters by negotiating favorable terms and diversifying product offerings (e.g., focusing on fragrances).

Marketing Strategy & Implementation: Planned and executed marketing campaigns (including product launches, promotions, and in-store events), managed media budgets (magazines), and oversaw implementation of the overall strategy.

Sales Performance & Analytics: Led a team of 35 advisors, supervised operations managers, analyzed KPIs (key performance indicators), calculated ROI (return on investment), and generated financial reports.

Country Sales and Marketing Manager

WHSmith

Responsible for maintaining and developing the franchise in Qatar, expanding from 1 shop to 4 openings:

Increase Margin:
Source new local suppliers.

Improve Cross-Selling:
Train the sales team (30 staff and 1 operation manager) on product knowledge.

Decrease Logistic Costs:
Optimize local sourcing to reduce costs by 8%.

Sales Strategy:
Collaborate with the Head of Sales Europe to propose goals and budget targets for the franchise.

Communication:
Keep senior managers in GCC and relevant parties in the UK Franchise informed of performance.

Lead Time Reduction:
Implement a Supplier Development Program and Supplier Scorecard, resulting in:
Sales increase of 11%.
Market share increase of 4%.

Sales Growth:
Develop strategies for renting the end of gondolas with suppliers.

COMMERCIAL DIRECTOR WH SMITH

TotalEnergies

Manage annual financial budget, placed order of petrol and grocery , sourced new and
additional local supplier.

Identifie and cultivated new prospects for example the addition of a bakery and a car wash,
which represent +25% of the sales.

Report to the franchise TOTAL , weekly monthly sales report.Implement processes like check list for ordering , managing the stock and operational
excellence.

Train and managed staff of over 10 people to increase average sales.

Developing and sustaining long-term relationships with customers, by developing fidelity
points card.

COMMERCIAL AND BUSINESS DEVELOPMENT  MANAGER

Cogel

Visit customers daily in order to optimise sales
Make sales proposals,promotions, including pricing and payments terms
Manage a portfolio of over 300 clients ranging in size from small cafes to large hotels, schools, hospitals and restaurants. service delivered to clients.
Increase turnover in line with Company forecasts. Adopte own sales techniques in order to achieve the desired results.
Met with purchase management with a view to offer them new products and promotions. Obtained feedback with regards logistics and products to ensure high quality of service delivered to clients .
Manage day-to day performance of all sales , follow up the margin to ensure benefit

KEY ACOUNT MANAGER FMCG

CORA

Budgeting: responsible for all aspects of financial department budget (staffing, general
expenses, profitability, retail prices, purchases, promotions etc). Responsible for invoice
payment while ensuring positive cash flows. Prepare and present annual budget and
business plan.

Accountable for the management of product retail prices to maintain department
profitability. Negotiate directly with suppliers with regards purchasing prices, rebates plan ,
end of gondola renting .

Excecute department advertising and product placement on the weekly folder, 20 items
per week.

Implement process to avoid out of stock situation on 20/80 products and gain 5% increase
sales.

Looking for ways to create new revenue streams at every possible opportunity by sourcing
new products through trade shows, exhibitions and implementing new niche area.

Participate on management meeting to develop ideas for the entire hypermarket, develop
fidelity card program , organise weekly event like italian week, go back to school week ..

Participate to head office meeting in Paris to develop new label brands by following the
market trend.

Manage a team of 12 people of various nationalities. Delegated with the responsibility of
recruitment and training of the new team members.

#mdd #hypermarket #sales #manager #director #commerce #area

Department Manager FMCG & non-food

Empowering Leaders to Master LinkedIn with Premium Strategies, Driving Growth & Industry Leadership

"How do I launch my brand online?"  
"How do I scale my e-commerce business quickly?"  
"How do I turn customers into loyal brand advocates?"

These are the 3 most critical questions for every e-commerce business, and @MIG, we’ve dedicated years to uncovering the answers.

Whether you're struggling to stand out in a competitive market or aiming to:

▪️ Build strong foundations with impactful web design and CRO.  
▪️ Master acquisition through Ads, SEO, and email marketing.  
▪️ Keep customers coming back with effective newsletters and social media.

...you've come to the right agency!

What we do:

• Launch your brand and build a powerful online presence  
• Scale your business with data-driven acquisition strategies  
• Boost customer retention and loyalty with proven techniques  
• Create stunning visuals from our in-house creative studio

We’ve helped hundreds of e-commerce brands thrive online. Now, we can help you:

• Get clear on your strategy and action plan  
• Increase your sales with efficient marketing  
• Reach and engage more customers with your brand

Imagine an e-commerce business that not only stands out but thrives, with a loyal customer base and scalable growth.

Ready to get started? Drop me a message here on LinkedIn!!

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Joe Patchell

Christel Bordoni

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