Joe Patchell

Curated Marketer

Founder, Writer

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Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

AI Tourism Innovator

Founder

Ivan Ivanovic

Ivan helps tourism businesses attract more travelers and increase bookings with personalized AI content that converts.

Marketing Content Manager

Amigo Group Budapest

Marketing Communications Manager

Total Idea

• Developed innovative marketing campaign for several online stores that resulted in a 20 to 30% increase in profits
• Increased sales and better positioning of more than 50 SME’s
• Daily communication with a large number of external vendors and many other partner companies, institutions, non-governmental sector and media
• Execution of numerous industry and business events in partnership with various stakeholders, marketing and sales teams of different clients
• Planning, concept, strategy development, and implementation of marketing activities for numerous campaigns and clients from different markets: Serbia, Germany, and Norway
• Contribution to increased sales and better positioning of many domestic SMEs in the past 10 years

Marketing Project Manager

Be Eco-Friendly

Coordinator of the first Serbian on line shop for eco-friendly products and campaign for brending Serbia as an eco-destination
• Business model, project idea and concept for e-shop and campaign
• Management for the conceptual, visual and web solution of the e-shop
• Market analysis and communication with 30+ producers of organic products
• PR, promotion and media presentation of small and medium-sized companies
• Team management, online and offline activities for e-shop and campaign for a period of 6 years

Founder & Coordinator

SASH Children Store

•	Business model, project idea and concept for e-shop and campaign
•	Management for the conceptual, visual and web solution of the e-shop
•	Market analysis and communication with different producers
•	PR, promotion and media presentation of the SASH brend
•	Team management, online and offline activities for e-shop and campaign for a period of  1+ years
•	Event management and HR of the sales team for offline events - textile markets and bazaars

Sales Manager 

Camping Association of Serbia

• Writing, managing and implementing activities and disseminating results for more than 20 EU and national projects in the fields of environmental protection, ecology, eco and camping tourism
• Training more than 100 stakeholders 
• Leading end-to-end event planning and execution, coordination of numerous conferences, fairs, seminars, educations, meetups, webinars, and other community events
• Promotion and placement of Serbia on the map of Europe and organization of European assemblies for the first time in the history of the Republic of Serbia
• Planning and construction of ”Fruškagora”, the first eco-camp in the Republic of Serbia, and the Resorts center of the Danube-Fruška Gora region in the region of National Park Fruškagora / realized investment projects in a total value of €150,000

Vice President Marketing

Creative Industries Cluster of Vojvodina

• Establishing the network of stakeholders / cluster members (more than 30 creative companies, individuals and state institutions)
• Event management of the Cluster Founding Assembly
• Designed cluster project activities

Project Coordinator

Tourist organization of Novi Sad

• Promotion of the City of Novi Sad tourist offer
• PR of the City of Novi Sad destination
• Hospitality management of visitors and VIP city guests

Marketing Manager

City of Novi Sad - The Administration for Tourism

• Planning, organizing and executing of a large number of events, fairs, and conferences, hosting the world’s largest media companies (MTV, BBC, RAI 1, TV Espana, National Geographic)
• Continually increasing city revenues at an annual level of a 10%, from the tourist tax, in the period of 9 years in continuity
• In-person and online events strategy and execution, engaging with the community with tangible results and building brand awareness at local, national and international levels for various stakeholders
• Strategy plans and programs, activities and budget on an annual basis for the tourist offer and promotion of the City of Novi Sad, in cooperation with all stakeholders.
• Project idea, applications, project management and dissemination of project results for the City of Novi Sad

Marketing Director

Free marketing advice for busy entrepreneurs. Schedule a free consultation to discuss your marketing challenges. Let's Connect

Did you know personalized content can increase customer engagement by over 30%? 

I’m Ivan Ivanovic, an AI Content Consultant specializing in tourism. 

My mission is to help tourism founders, agencies, and operators transform content into powerful tools that drive engagement and increase bookings.

Why work with me?

• Targeted Content: Custom strategies designed to connect with your specific audience.

• AI-Driven Results: Using AI insights to craft personalized, high-converting content.

• Proven Success: I’ve increased tourism revenue by 10% annually for 9 years.

My journey started as a TV journalist, where I learned how storytelling can move people. 

From there, I became the Marketing Director for the City of Novi Sad DMO - Destination Management Organization - driving long-term tourism growth through strategic content.

I’ve collaborated with brands big and small, including National Geographic, Lonely Planet, BBC, RAI 1, and TV Espana.

If you're struggling to attract more tourists or engage your audience, you're not alone!

Here’s how I can help:

➝ AI-Powered Content Strategy: Tailored plans that align with your business goals.

➝ Email Campaigns: Personalized flows to engage and convert leads.

➝ SEO-Optimized Blogs: Articles designed to attract more visitors.

➝ Social Media Content: Posts crafted for maximum visibility and engagement.

➝ Lead Magnets: Compelling downloads that draw in potential clients.

➝ Landing Pages: High-converting pages designed to turn traffic into customers.

➝ Creative Video Concepts: Captivating video ideas that tell your story.

Let’s work together to make your brand the destination.

Ready to stand out in the crowded tourism space? 

DM me with “AI TOURISM” and let’s get started!

Cheers,
Ivan

In 2025 I started creating seriously in AI, travel, and tourism

Favikon’s 2025 rewind pulled the data together.

✅ 173 posts published
✅ plus 3.2K new followers
✅ top 35 percent of creators worldwide
✅ No. 1 in the Travel Industry and Tourism niche in Serbia, my home country
✅ brand safety score 9 out of 10

No viral posts.
Just consistent work, one post at a time.

This matters because I am not creating for a mass audience.

I am creating for a very specific group:
➝ travel tech founders
➝ CMOs and sales leaders
➝ tourism and hospitality professionals who want to use AI in a useful way

None of this happened in a vacuum. 

A few people in particular pushed, supported, or inspired me this year:

Roisin Bennett for showing what consistent, human AI education looks like in practice

🌏 Peter Syme 🌍 for years of sharp insight on tourism, distribution, and what really matters on the ground

Aleksandar Pokrajac for building together and sharing the creator journey

There are many others, and it is impossible to tag everyone in one post, 
but I am grateful to be in your network.

In 2026, I will double down on:
 ↳ practical AI for tourism and travel tech
 ↳ real examples from campaigns and collaborations
 ↳ honest lessons from building Tech4Travel as a bridge between vendors and brands

If you are reading this, thanks for being here.

Let’s keep making this platform more usefuxl and more human together.

Helping travel tech get more B2B leads | AI Content & Strategy | 50+ clients served

Favicon rewind-export._Ivan Ivanovic 2025

2025 was the first real year of my AI Tourism Innovator email newsletter.
 
It runs on Beehiv, my own list outside LinkedIn.

Not viral. Not huge. But real.

✅ 76 editions sent
✅ 40.4% average open rate
✅ 9.7% average CTR
✅ 2 ➝ 92 subscribers (a 4,500% increase)

In a small niche like travel tech and tourism, I care more about who reads than how big the list looks from the outside.

These 92 people are founders, CMOs, sales leaders, and tourism professionals who actually open, click, and reply.

In 2026, I’ll keep doing what works:
↳ Practical AI for tourism and travel tech
↳ Real examples from the field
↳ Honest lessons from building Tech4Travel as a bridge between vendors and brands

If you want this in your inbox next year, you can join here:
 👉 https://lnkd.in/dYs_zQwH

And if you’re one of the 92 already on board: thank you! 

You’re the foundation.

Confession. I fired a potential client before we even started.

I know this post will make some people uncomfortable.

I come from Serbia, from the Balkans, from what some still call a “third world” or “third country”.

After 25+ years in tourism, hospitality, media, EU projects and agency work, one thing is crystal clear to me:

Professionalism has nothing to do with your passport.

I’ve worked with partners from so-called “developed” countries and from “developing” ones.

Again and again, the most respectful, prepared, reliable people were not always in the “richest” markets.

What I don’t tolerate anymore:

➝ No-shows on scheduled calls (especially more than once)
➝ Last-minute cancellations without a real reason
➝ Zero respect for the time I invest in research and preparation
➝ Talking down to people because they come from “smaller” or “cheaper” markets

When you book time with me, I come prepared.

I study your business, your market, and your current approach.

I show up as a human, a professional, and a partner who wants you to win.

If you see people as “less than” because of where they live, or if you treat other professionals as disposable, we are not a fit.

Please don’t add me to your network.

If you’re already here and don’t share these values, feel free to remove me.

If you do believe in respect, preparation, and real collaboration, no matter which country you come from, then I’m very happy we’re connected.

 I fired a potential client before we even started_Ivan Ivanovic

Selling faster starts with ICP clarity

If everyone is your customer, nobody is. 

Especially in travel tech.

Most travel tech teams think they have an ICP.

In reality, they have a wish list: 
hotels, OTAs, DMOs, tour operators, and agencies.

That’s not an ICP. That’s a directory.

When your ICP is fuzzy:
➝ Your outreach is generic
➝ Your demos are random
➝ Your sales cycle gets longer, not shorter

Here’s a simple 3-move reset you can do this week.

1️⃣ Pick one segment, not five

Choose one segment where:
➝ You’ve already had the best conversations
➝ You can show a clear win in 30 to 60 days
➝ You understand their world: problems, pressures, politics

Write it down in one line:
We help [type of brand] in [regions] who struggle with [problem].

2️⃣ Define the non-negotiables

For that segment, list 3 to 5 hard filters:
➝ Size or volume (rooms, bookings, visitors)
➝ Tech stack (PMS, CRM, channel manager, OTA mix)
➝ Buying motion (owner led, GM led, revenue led, CMO led)

If a lead doesn’t fit at least 80 percent of your filters, they’re not ICP.

They might still buy, but they shouldn’t shape your roadmap or messaging.

3️⃣ Map 3 real logos to your ICP

Take three real companies that fit your ICP and answer:
➝ What do they care about this quarter
➝ What risk are they trying to reduce
➝ What specific outcome would make them say this was worth it

Now look at your last five LinkedIn posts, emails, or decks.

Are you speaking directly to them, or to everyone in travel?

Comment “ICP” if you want a simple template to 
rewrite your ICP line for your travel tech company.

Selling faster starts with ICP clarity_Ivan Ivanovic

AI is reshaping hotel distribution faster than most leaders expect.

On Thursday, Dec 11, I’m hosting Ashwin Kamlani to break down what’s actually changing, and what hotels should do now.

If you work in travel tech, hospitality, or tourism, this session will help you see the next wave clearly.

Click Attend to join us live.

Reinventing Hotel Distribution in the Age of AI

This Thursday, I’m going live with Ashwin Kamlani to talk about what AI and voice really mean for hotel distribution in 2025-2026.

👉 Full story inside.

Some shifts in travel are slow. Hotel distribution right now is not one of them. Costs keep rising, guests expect faster answers, and AI is everywhere

Open article: Reinventing Hotel Distribution in the Age of AI: 3 Signals from Ashwin Kamlani by Ivan Ivanovic • 4 min read

Reinventing Hotel Distribution in the Age of AI: 3 Signals from Ashwin Kamlani

How to win more B2B leads and bookings with AI.

AI Tourism Innovator Digest #46 is live!

Inside you’ll get the freshest AI news, prompts, and tactics that bridge travel-tech platforms and tourism brands, all in one quick read.

Let’s innovate together!

Hey Travel-Tech & Tourism Pros, Here’s this week’s AI Tourism Innovator Digest. Each Saturday you get AI updates you can plug into your product roadma

Open article: AI Tourism Innovator Weekly Digest #46: Actionable AI Insights for Travel Tech & Tourism Brands by Ivan Ivanovic • 5 min read

AI Tourism Innovator Weekly Digest #46: Actionable AI Insights for Travel Tech & Tourism Brands

Hotel distribution is already changing.

Here are 7 practical takeaways from my Live conversation 
with Ashwin Kamlani for hotel and travel tech teams.

1. Distribution is shifting from channels to intent.
↳ It’s no longer only OTA vs direct. It’s how guest intent moves across touchpoints.

2. Voice is becoming a front door, not a support channel.
↳ Voice AI shortens the path from question to booking.

3. AI rewards clean processes, not chaos.
↳ If your flow is unclear, AI won’t fix it. It will expose it.

4. Agentic systems reduce manual work first.
↳ Fewer emails, fewer follow-ups, faster qualification.

5. Hotels must think machine-readable, not only human-readable.
↳ Inventory, offers, and rules must work for AI systems.

6. Direct bookings are a process problem, not a marketing problem.
↳ Tech helps, but structure decides outcomes.

7. 2025–2026 will reward teams who redesign how work flows.
↳ Not teams that just add another tool.

Which one hits your reality right now? 1-7

Watch the full conversation here:
https://lnkd.in/dypWm_uC

How I help travel tech companies get access

Most travel tech companies do not have a product problem.

They have an access problem.

The right tourism and hospitality brands never see you.

Or they see you too late, when budgets and pilots are already taken.

Tech4Travel is a small, early marketplace built to connect travel tech companies with tourism and hospitality brands.

No noisy directory.
No spam.
Just curated, relevant introductions.

What travel tech companies get:
➝ warm introductions to tourism and hospitality brands
➝ context before the call, so both sides know why they are talking
➝ support on positioning, proof, and follow-up so you do not waste the opportunity

Who this first wave is for:
➝ SaaS tools in travel and hospitality
➝ AI products that help with revenue, operations, or guest experience
➝ Teams ready to run real pilots and partnerships in 2026

If you want to be in the first wave, comment “TRAVELTECH”
and I will DM you the early access details.

Big thank you to the SenzMate team for the Tourism 5.0 invite and this generous spotlight. 

It was a pleasure sharing practical AI use cases for small and mid-sized travel brands alongside 🌏 Peter Syme 🌍 and Motar Mohidien

I’m looking forward to staying in touch and exploring more ways we can work together to bring smart, human-centred AI to tour operators, hotels, and destinations. 

If you’re in travel or hospitality and still figuring out where to start with AI, this replay is a great first step.

🎥 Tourism 5.0 | Speaker Spotlight: Ivan Ivanovic

“Most travel brands aren’t even aware of the AI tools available - and many who use them are still stuck on the free tier, using them at a basic level.”

In this powerful highlight, Ivan Ivanovic explains how AI becomes a true game-changer only when small and mid-sized travel businesses use it strategically - from smart prompting to paid-tier tools, and from leadership adoption to employee-level implementation. 🌍

He breaks down why the real difference isn’t the tool itself…

It’s how you use it.

Strategy → Research → Branding → Market insights → Prompt mastery.
This is how travel agencies, tour operators, hotels, and DMOs can leap ahead in the #AI era. 🚀

A huge thank you to Ivan and all our speakers for bringing deep, practical insights to the Tourism 5.0 webinar. 💙

🎙️ Our Esteemed Speakers

🌏 Peter Syme 🌍
Ivan Ivanovic
Motar Mohidien

🎤 Hosted by: Miller Alexander Rajendran

📅 Held on 02nd December 2025
📍 Google Meet

Missed the session? Watch the full webinar here:
👉 https://lnkd.in/g4Dw6Hdn

Together, we’re shaping the next era of smart, strategic, and human-centered travel. ✈️

#Tourism5_0 #AIForTourism #IvanIvanovic #TourismWebinar #TravelTech #Senztoura #AIRevolution #SmartTourism #FutureOfTravel #TravelIndustry #TourOperators #AIInsights #WebinarHighlights

AI is already reshaping hotel distribution, but many teams still work with processes designed for a different era.

This Thursday, I’m going live with Ashwin Kamlani to talk about what needs to change and where to start.

👉 Read the full story and save your seat.

Before AI became part of every conference agenda, hotel distribution was already complex. OTAs, direct, wholesalers, metasearch, corporate, groups. Ea

Engage travelers & drive more B2B growth with AI.

AI Tourism Innovator Digest #46 is live!

Inside you’ll find the freshest AI-powered insights that help travel-tech platforms and tourism brands stand out, save time, and deliver better experiences.

Read the AI Tourism Innovator Digest #46:
https://lnkd.in/dDbeG_ia

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Joe Patchell

Ivan Ivanovic

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The Battle

Joe Patchell

Ivan Ivanovic

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivan Ivanovic's LinkedIn Performance

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Performance ScoreIvan Ivanovic's LinkedIn Performance