Joe Patchell

Curated Marketer

Founder, Writer

Follow for posts about LinkedIn growth.

Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

Spike

• Led a high-performing content team by implementing data-driven strategies, resulting in a 40% increase in qualified leads
• Increased organic website traffic by over 30% through strategic content initiatives.
• Achieved significant ROI with content marketing campaigns across social channels.
• Aligned marketing strategies with sales goals by collaborating with the product team, resulting in a 20% increase in sales conversions.
• Leveraged inbound and outbound marketing strategies to generate qualified leads.

VP of Content Marketing

CommBox

• Defined and managed product marketing strategies, increasing market penetration by 15% through targeted campaigns and market analysis.
• Implemented campaign tracking within HubSpot, LinkedIn and Google Ads.
• Managed a $1M/year marketing budget (Google, Facebook, LinkedIn).
• Expanded customer base by over 60% through targeted performance campaigns.
• Increased deal flow through partnerships (AWS, Amdocs, Google, WhatsApp, SAP).
• Led a cross-functional marketing team of 5 (product, performance, design, content, and analytics).

Head of Growth Marketng

CannBe

• Established the strategic B2B messaging and positioning plan.
• Increased inbound lead flow by 80% while decreasing CPL (cost per lead). 
• Owned and managed the yearly marketing budget of $250K based on sales KPIs.
• Grew and managed a community with over 1000 members (businesses and investors)
• Event management locally and abroad, including planning and execution.

Marketing Director

Zemingo Group

• Planned and managed lead gen, SEO/SEM, and content marketing campaigns.
• Developed the product marketing and sales content strategy.
• Managed online events as well as international corporate trade shows. 
• Led the website redesign and content, increasing inbound leads by 140%.

Director of Digital Marketing

Plarium

• Created mobile game marketing execution plans for the release of each mobile IP across various App Stores and international markets
• Clearly defined the company’s online brand, by working with web and content teams both
locally and through Eastern Europe, as well as rolled out internal messaging
• Grew the brand’s online reach through the web’s leading social media networks
• Developed ROI positive marketing strategies by working with leading content creators

Mobile PR Specialist

modu

• Developed and implemented the new media marketing roadmap for the modu brand
• Lead online initiatives, including direct partnerships with leading mobile ad networks
• Created social media marketing engagement plans based on targeted results
• Research and establish guidelines for updated website, targeted towards consumer market
• Creation and distribution of marketing collateral such as Email Newsletter and Blog content

Marketing Specialist

Coolvision

Search Engine Marketing Specialist

B2B SaaS Go-to-Market Specialist | Demand Generation | Impactful Content Marketing | Brand Positioning.

With over 15 years of strategic leadership as a Marketing Director, I have a proven track record of enhancing brand visibility, optimizing business performance, and driving substantial growth and sales across diverse sectors. 

In 2017, I founded BIGINTRO, a dynamic content strategy agency specializing in B2B growth through advanced search engine optimization (SEO), impactful social media marketing, strategic public relations (PR), and compelling content marketing initiatives.

I am deeply passionate about empowering businesses to unlock their full potential and thrive in competitive landscapes. Always eager to explore new collaborative opportunities, I am dedicated to fostering impactful business outcomes through innovative marketing strategies and effective digital engagement. Let's connect and explore how we can achieve remarkable growth together.

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Joe Patchell

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