Joe Patchell

Curated Marketer

Founder, Writer

Follow for posts about LinkedIn growth.

Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

LinkedIn’s Podcast Guy | Host of ‘Produced By’ | Helping you show up and grow on LinkedIn with FenPost

I interview top creators on LinkedIn. Now I help you become one.

Top creator interviews top creators. Haha, good one, right?
But you’re here now so stick around. You won't regret.

Wait, but what makes me different? Glad you asked. 
LinkedIn is packed with self-proclaimed gurus.
Most of them haven’t done half the work.

Here’s what I’ve done:
↳ Spoken with 50+  top LinkedIn creators
↳ Distilled their lessons into my weekly newsletter
↳ Tested and applied everything I teach, on my own profile
↳ Built FenPost, a content tool for creators who actually post

Still not convinced? Try this:
↳ Use FenPost, our free AI content tool
↳ Tune in to Produced By, my weekly podcast
↳ Get insights from Produced Newsletter every Thursday
↳ Find tools, templates and systems in my Stan store (linked below)

So what’s next?
↳ Let’s grow your brand on LinkedIn
↳ Launch your podcast or make it better
↳ Combine both for the best possible results
↳ Or book a Power Hour to have a chat about it

“But everyone says that…”

True! But not everyone can say they’ve interviewed creators like:
→ Daniel Korenblum
→ Sam G. Winsbury
→ Cory Blumenfeld
→ Beatrice Vladut
→ Nick Broekema
→ Marina Panova
→ Shoaib Ahmed
→ Pierre Herubel
→ Ayesha Ameer
→ Nikolett Jaksa
→ Denis Panjuta
→ Fatima Khan
→ Charlie Hills
→ Rory Flynn
→ MJ Jaindl

And more. 
Much more.

Oh... and I promise it’ll be fun.
So sit back, relax and enjoy.
After subscribing. 
Of course.

Psst… don’t forget:

Are you ready to grow your LinkedIn with FenPost?
↳ All premium tools in one streamlined platform
↳ Effortless setup and zero learning curve
↳ Create high-quality posts in minutes
↳ And yes, it’s completely free

Let’s have a chat.
I’m just one DM away.
PS: It’s Tomas, not Thomas.

(Cat memes welcomed. Sales pitches banned.)

Tomas Loucky

Nobody likes cold emails. Except the ones that convert.

Yurii Veremchuk isn’t just sending messages.
He’s building pipeline, brand and trust.
One sharp line at a time.

No spam. No spray and pray.
Just relevance, consistency, and a human voice.

Over 100 founders helped.
$15M+ in pipeline generated.
Now one of the most trusted voices in modern outbound.

Here’s what I learned from our chat:

1. Comment before you post
↳ Conversations > impressions
↳ Real relationships start in the comments
↳ Early traction came from engaging, not broadcasting

2. Personalise or be ignored
↳ You can’t fake care
↳ Templates don’t convert anymore
↳ Relevance wins, especially in the inbox

3. Don’t automate broken copy
↳ AI can’t fix what isn’t working
↳ Test before you scale
↳ Tools follow clarity 

4. Let your content warm the lead
↳ Show up before you reach out
↳ A strong brand makes cold feel warm
↳ Familiarity builds trust before the pitch

5. Final lesson?
↳ The truth behind consistency
↳ The mindset that makes outreach human again
↳ Waiting for you here: https://lnkd.in/ewjXuXZg

→ Real > robotic
→ Story > scripts
→ Intent > volume

Full episode now live:
YouTube: https://lnkd.in/eQ3SaRAk
Spotify: https://lnkd.in/eNxRczgH 

Visuals by Areeba Saeed:
↳ Clean. Strategic. High-impact.
↳ She turns your content into content marketing
↳ DM her before your next big launch

♻️ Repost if “first name,” “company name” is your email strategy
PS: What’s the worst cold email you’ve ever received?
PPS: FenPost is like Yurii’s outbound system. But for LinkedIn chaos.

LinkedIn's Podcast Guy | Host of ‘Produced By’ | Co-Founder of FenPost | Helping you build authority on LinkedIn

Cold outreach isn't dead. But Lazy copy is. With Yurii.

If AI doesn’t recommend you, you don’t exist.

Adrien Thomas isn’t teaching yesterday’s SEO.
He’s building what comes next.

Co-founder of Crescendo Agency, the agency helping brands dominate AI results.
By making sure they’re the first name ChatGPT remembers.

He’s one of my favourite people on LinkedIn.
And in this episode, we broke down what visibility really means in 2025.

Here’s what I learned from our chat:

1. AI is the new homepage
↳ People don’t search, they ask
↳ And AI only gives one answer
↳ If it’s not you, you’re invisible

2. The first answer wins
↳ You can’t just post and hope
↳ Teach the machine to trust you
↳ Train the tools with content that sticks

3. AEO > SEO
↳ Think ecosystems, not articles
↳ 2025 visibility needs new tactics
↳ Podcasts, guest posts, and profiles

4. Teach the machine
↳ Build a bio worth recalling
↳ Authority is a teachable signal
↳ Your online presence is your prompt

5. The final lesson?
↳ Burnout
↳ Boundaries
↳ And building a business that actually fits you

Grab that one here:
https://lnkd.in/ewjXuXZg

→ AEO > hacks
→ Visibility > volume
→ Presence > pressure

Full episode now live:

YouTube: https://lnkd.in/erH7ev64
Spotify: https://lnkd.in/erUSstrZ

Visuals by Maheen Malik:
↳ She makes your carousels work
↳ DM her before someone else does
↳ Clean. Scroll-stopping. Actually strategic.

♻️ Repost if you’d rather train AI than train at the gym.
PS: What’s the weirdest thing you’ve asked AI this week?
PPS: You build trust. FenPost builds drafts.

If AI doesn't know your name, nobody will. With Adrien!

Not a LinkedIn guru. But a LinkedIn masterclass.

Aastha sharma has been showing up for years.
Helping founders and C-suite leaders build real brands.
No fluff. No filters. Just trust and traction.

She’s not chasing clients.
She’s attracting them.
And doing it in a way that’s actually sustainable.

Here’s what I learned from our chat:

1. Clarity comes before consistency
↳ Most people post without a message
↳ Aastha helps you define your positioning first
↳ That’s how your content actually works

2. Talk before you write
↳ Voice unlocks clarity
↳ You don’t need perfect grammar
↳ You need ideas worth sharing

3. Pain points are connection points
↳ Forget features and benefits
↳ Talk to what your client is feeling
↳ That’s what drives engagement

4. Your system should energise you
↳ She’s been showing up for years
↳ Without burning out
↳ Because her system is sustainable

5. The final lesson?
↳ The mindset behind showing up long-term
↳ The confidence to build without shortcuts
↳ It’s waiting for you in the newsletter:
https://lnkd.in/ewjXuXZg

→ Personal > polished
→ Positioning > performance
→ LinkedIn > landing pages

Full episode now live:
YouTube: https://lnkd.in/e-2_XEG9
Spotify: https://lnkd.in/ejEd5R-S

Carousel design by Faryal Mehmood
↳ Clean. Scroll-stopping. Actually strategic.
↳ DM her before someone else does
↳ She makes your carousels work

♻️ Repost if you’ve ever posted, panicked, and deleted.
PS: What’s the most underrated content tip you swear by?
PPS: FenPost gives you your voice, just faster.

Most content isn't the problem. Your confused branding is.

“I’m a top 1% podcaster in the world!”
Cool stat. Congrats.
Nice wings too!

But here’s the thing…
Do you know what it takes to hit top 1%?

Not as much as you’d think.
Because most people quit early.
A few episodes done and that’s it.

So yeah, it sounds impressive.
But without context, it’s just noise.

Still, it grabs attention.
And that’s where the lesson is.

What’s this got to do with LinkedIn?
Glad you asked:

✅ Play the long game
❌ No overnight wins

✅ Enjoy the process
❌ Don’t chase outcomes

✅ Prepare properly
❌ Don’t wing it (unless you have some)

✅ Do what works for you
❌ Don’t compare to others

Whether it’s podcasting or LinkedIn.
The rules are the same.

No secrets.
No shortcuts.
Just keep showing up.

That’s why we built FenPost.
So you don’t burn out trying to do it all.

♻️ Repost if you’re in it for the long run.
PS: If you had to pick one tip, which one?
PPS: No offence to the 1% crew, love you.

If LinkedIn is your funnel, Aastha is your blueprint.

She’s helped founders and execs go from
→ Overthinking every word
→ To attracting dream clients with clarity and calm

Aastha sharma didn’t go viral.
She built something better.
Trust, authority and a real business.

This isn’t a guru episode.
This is a personal branding masterclass.

Here’s what you’ll learn:

↳ How to attract instead of chase
↳ The real reason showing up still works
↳ The mindset that makes you consistent
↳ What it really takes to build trust at scale
↳ A content approach that doesn’t burn you out

Full episode now live:
YouTube: https://lnkd.in/e-2_XEG9
Spotify: https://lnkd.in/ejEd5R-S

Edited by yours truly
↳ When editors bail, Riverside delivers
↳ No stress, clean audio, solid video
↳ Try it with my link: https://lnkd.in/e2GsryRr

♻️ Repost if your content plan is just vibes
PS: What’s the most underrated content tip you swear by?
PPS: FenPost gives you your voice, just faster.

You show up. You post.
You try to stay consistent.
But it still feels like guesswork.
And burnout isn’t part of the plan.
Don't worry. I've got solution for you.

That’s why I’m joining this cool event
It's Unfiltered Social Media Summit.
Free, virtual and also, it will be fun!
For creators, marketers, builders...
Who want structure, zero stress.
Real strategies, forget the fluff.
Just top content that works.

I’ve interviewed 70+ people.
Heard many priceless lessons.
I’ll be sharing what I’ve learned.
What's going to perform in 2026.
How to grow and enjoy the journey.
Why clarity always beats going viral.
How to build real trust, not just traffic.

Are you ready? Join us on December 10th.
Mark calendars: 3:25PM UK / 10:25AM EST.
Yes, it's free and fun: https://lnkd.in/ea_PiTT8
And try Metricool now: https://f.mtr.cool/HRJBZK

He scaled $15M in pipeline using memes and sharp copy.
Now he’s redefining what outbound should look like.

No fluff. No bro tactics.
Just trust, relevance, and words that work.

Yurii Veremchuk turned:
↳ Memes into momentum
↳ Comments into pipeline
↳ Cold emails into real replies

Here’s what you’ll learn in this episode:

↳ The mindset that makes cold feel warm
↳ What makes cold emails actually convert
↳ How to personalise without wasting hours
↳ Why your brand sells before your message
↳ Why comments beat posts when you’re starting

Episode now live:
YouTube: https://lnkd.in/eQ3SaRAk
Spotify: https://lnkd.in/eNxRczgH 

Edited by Zain Ali Majeed:
↳ Sharp, clean and made to hold attention
↳ Hire him before someone smarter does
↳ Follow if you love stories that convert

♻️ Repost if your cold emails are like psychological warfare
PS: What’s one cold email line you’ll never forgive?
PPS: FenPost writes like you. No draft folder drama.

Energy hacks. Productivity tips. Brain dopamine.
You've chased them all and then felt the crash.

Workouts skipped again, energy is drained.
Meetings that sound busy but mean little.
Coffees that spike then quickly collapse.
Morning that starts but never truly lifts.
All notifications that break your focus.
Your drafts that keep missing finish.
The fog somehow keeps lingering.
Evenings lost to endless scrolls.
To-do lists that never shrink.
Tomorrow feels the same.

We have all experienced it.
That is why iQ Health exists.
Focus which returns and stays.
Clarity that finally clears your fog.
Energy that sustains, forget spikes.
Nootropics that help ideas really stick.
Hydration that actually lasts and works.
Work that ships on time without burnout.
Routines that build consistent momentum.
Formulas crafted to sharpen body and mind.
Supplements built to support deep flow states.
That's what better work and life finally feels like.

♻ Repost if coffee is still the strategy you rely on.
PS: What’s your guiltiest focus hack? No judgments.
PPS: HYDRATiQ + CREATiQ at https://lnkd.in/ecM_3H9j

Still pushing SEO like it’s 2010? This is your wake-up call.

Adrien Thomas has seen the shift firsthand.
SEO alone won’t cut it anymore.
And sticking to it? Might hurt your clients.

In this reel, he breaks down why visibility now means more than Google.

What you’ll learn:
↳ What brands risk by staying stuck
↳ The 3 types of players in AI visibility
↳ Why old-school SEO is falling behind
↳ How AEO and GEO change the game
↳ Why strategy must evolve with platforms

Watch the full episode now:

YouTube: https://lnkd.in/erH7ev64
Spotify: https://lnkd.in/erUSstrZ

Edited by Hamed Pishdar:
↳ Clean cuts, no filler
↳ 60 seconds that hit hard
↳ DM him before someone else does

♻️ Repost if your marketing plan still says “write more blogs.”

PS: What’s the worst SEO advice you’ve ever heard?
PPS: FenPost sees the algorithm shift and writes like it knows it.

LinkedIn without the burnout? She cracked it.

Aastha sharma built a brand that brings clients in.
Not with hacks...
But by showing up with purpose.

She helps CEOs and founders turn profiles into platforms.
With strategy, storytelling and consistency.

Here’s what actually works:

↳ Pain points written like a real human
↳ A voice that doesn’t burn you out
↳ Repurposing, but with purpose

This isn’t just theory.
It’s what she’s done.
Over and over.

Here’s what you’ll learn ↓

1. Build the Brand Before People Notice
↳ Show up before you “go big”
↳ Start when no one’s watching
↳ Stay consistent without reward

2. Pain Points Sell If...
↳ Strip the jargon
↳ Make people feel seen
↳ Clients connect with truth

3. Turn One Idea Into Five Formats
↳ Don’t waste strong ideas
↳ Let content travel further
↳ Create once, publish smart

Episode drops Monday.
We talk burnout, branding, client attraction and content that lasts.

♻️ Repost if your brand is currently under construction (again).
PS: What’s your personal brand in three emojis?
PPS: FenPost: Because “I’ll write it later” is not a strategy.

Hey Producers, A quick reminder that Metricool Unfiltered is coming up next Wednesday, I’ll be one of the speakers and I’m excited to share some unfil

Open article: Produced #122: Personal Branding Mastery, Showing Up Consistently and Turning Ideas Into Formats by Tomas Loucky • 4 min read

Produced #122: Personal Branding Mastery, Showing Up Consistently and Turning Ideas Into Formats

I had no idea how to move the slides.

That’s how it started.
New platform, mild panic, me staring at the screen like it’s a NASA dashboard.

But once I figured it out…
I genuinely loved every second of it.

Yesterday I spoke at Unfiltered Summit hosted by the amazing folks at Metricool and while I’ve done 130+ podcast episodes, this was still a step out of my comfort zone.

🎤 Live 
📺 Slides
🧠 Zero editing
😅 Slightly sweaty palms
👀 Actual people watching

And yet, once I got into the flow...
It reminded me of the best part of content creation:
Enjoying the moment!

It’s what I often say on the podcast and it’s how I closed the session too:
At the end of the day, you’ve got to enjoy it.
That’s what keeps you going.

💚 Huge shoutout to Anniston Ward and the whole Metricool team for the invite, the support and an amazing event. Genuinely grateful.

And yes, I was nervous beforehand.
It’s normal. Even with some experience.
(Just in case you needed to hear that today.)

Thanks again, Metricool.
Incredible tool, even better team.

P.S. If you’re scheduling content, planning campaigns or managing client accounts, I highly recommend checking them out:
♾️ https://f.mtr.cool/HRJBZK

What’s something you’ve done recently that pushed you slightly outside your comfort zone?

She sold before she had a funnel.
And still outsold half your feed.

Mary Ore didn’t chase followers.
Didn’t fake her relevance.
Didn’t wait for inbound.

She showed up boldly.
Made clients cry happy tears.
And turned confidence into her conversion strategy.

Here’s what you’ll learn from this episode ↓

1. Confidence Sells Before the Funnel
↳ Mary leads with energy, not ego
↳ Clients trust her before they click
↳ Strategy only works when people believe in you

2. Urgency Builds What Overthinking Won’t
↳ She had no plan B
↳ Built her brand with action, not perfection
↳ That mindset helped her scale across 13 countries

3. Smart Comments Beat Smart Posts
↳ Mary used strategic commenting to grow
↳ Thoughtful replies brought leads and visibility
↳ It’s one of the fastest ways to build trust 

Episode drops Monday.
We talked sales, mindset, burnout, visibility...
And what it means to be a “Sales Warlord” in 2025.

♻️ Repost if your strategy is commenting “🔥” on your crush’s post.
PS: If your brand was a movie title, what would it be?
PPS: FenPost is the dream VA you didn’t know you could afford.

Hello Producers, Something cool is brewing. I’ll be joining Metricool Unfiltered on December 10th to share what I’ve learned from interviewing 70+ top

Open article: Produced #121: Building Powerful Brands, Having Fun and Maximising What Works by Tomas Loucky • 4 min read

Produced #121: Building Powerful Brands, Having Fun and Maximising What Works

Confidence doesn’t start on stage.
It starts in the body.

Geraldine Spurway learned that the hard way.
She once froze mid-sentence in front of a crowd.
Now she teaches leaders how to own the moment.

No fluff. No hacks.
Just calm, clarity and breath that shifts everything.

Here’s what stayed with me ↓

1. Energy Beats Execution
↳ Confidence starts in the body
↳ Presence is built before you speak
↳ Leaders feel the shift when they breathe first

2. Confidence Isn’t Constant
↳ Geraldine froze mid-talk
↳ It made her career, not ended it
↳ Now she coaches TEDx speakers 

3. Your Voice Builds Your Brand
↳ Consistency creates connection
↳ Same tone across posts builds trust
↳ People follow presence, not perfection

Full episode drops Monday.
Public speaking, performance and finding your voice.

♻️ Repost if you've ever rehearsed in the mirror like it’s TED.

PS: What’s the most awkward thing you’ve said on stage?
PPS: FenPost doesn’t meditate. It drafts.

Hey Producers, Thanks to everyone who joined the Metricool Unfiltered on Wednesday. Big shoutout to Metricool for having me. It was a bit of a step ou

Open article: Produced #123: Public Speaking Mastery, Power of Your Breath and Building Consistent Voices by Tomas Loucky • 3 min read

Produced #123: Public Speaking Mastery, Power of Your Breath and Building Consistent Voices

The cold email king who never sends spam.

Yurii Veremchuk built pipeline without bro tactics.
Turned memes into leads.
And made cold outreach actually feel human.

No fluff.
No noise.
Just content and copy that connect.

Here’s what you’ll learn from this episode ↓

1. Sales Shouldn’t Feel Like a Script
↳ Yurii doesn’t follow templates
↳ He builds systems that scale and sound real
↳ The result? Trust, replies and qualified leads

2. Your Brand Drives the Sale
↳ Most people focus on the message
↳ Yurii doubled down on presence
↳ Content helped him convert long before the pitch

3. LinkedIn Carousels Outperform Almost Everything
↳ Native docs increase dwell time
↳ They get more saves and shares
↳ And they’re exactly what the algorithm loves

Episode drops Monday
We talked memes, outbound, AEO, brand, AI and building systems that actually convert

♻️ Repost if your “personalised email” starts with “Hey there”
PS: What would you rename cold outreach if it were up to you?
PPS: FenPost writes the post, you take the credit.

Hey Producers, I recently teamed up with RA Optics, makers of those not-so-ugly blue light glasses I now wear like a personality trait. I also wrote a

Open article: Produced #120: Cold Outreach Mastery, Long Game LinkedIn and Maximising What Works by Tomas Loucky • 4 min read

Produced #120: Cold Outreach Mastery, Long Game LinkedIn and Maximising What Works

She’s the warlord of sales. And kindness.

Bold brand. Big heart.
No hacks. No fluff. Just fire.

Mary Ore built her LinkedIn from 300 to 15K.
With confidence, consistency and content that actually converts.

She did not wait to go viral.
She didn’t follow a funnel.
She showed up real
And made it work.

Here’s what you’ll learn:

↳ What “sales as war” actually looks like
↳ What fuels Mary’s mission and why it works
↳ How celebration and humour build real trust
↳ The mindset behind growth that doesn’t burn you out
↳ Why confidence is the most underrated content strategy

Full episode now live:
YouTube: https://lnkd.in/egfU3i2a 
Spotify: https://lnkd.in/e5zpYGP6

Edited by Reza Jafari:
↳ Clean. Crisp. Effortlessly bingeable
↳ DM him before your favourite podcast does
↳ Follow if you want your edits to tell better stories

♻️ Repost if your funnel has more steps than results.
PS: If you branded yourself with a meme, what would it be?
PPS: FenPost is Mary’s dream tool in disguise. For real!

taplio

The Battle

Joe Patchell

Tomas Loucky

Followers

Posts

Engagements

Likes

Performance ScoreTomas Loucky's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Patchell

Tomas Loucky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tomas Loucky's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTomas Loucky's LinkedIn Performance