Joe Patchell

Curated Marketer

Founder, Writer

Follow for posts about LinkedIn growth.

Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

LinkedIn branding for B2B tech founders & executives | Full-service: Strategy → Content → Growth

B2B sales got harder. Buyers don't search — algorithms feed them. Are you in their feed?

You're a B2B tech founder.

Investors check your LinkedIn before meetings. 
Partners check your presence before reaching out.
Potential clients visit your profile before deciding to work with you. 

But your profile? 50 connections. No content. Generic headline. That signals you're not serious.

While you're building your product, your competitors are building trust on LinkedIn. They're attracting clients, securing partnerships, and getting investor attention. 

You're losing deals — not because your product is bad, but because you're invisible.

Imagine this instead: 

Your LinkedIn profile works like a landing page. Your content builds credibility. Decision-makers reach out to you. Clients come pre-sold on your expertise. Investors see you as a credible leader.

That's exactly what I help B2B tech founders build.

Full-service LinkedIn branding: 

- Profile design & positioning strategy
- Content creation that showcases your expertise
- Growth system that brings consistent results

Whether you're in cybersecurity, SaaS, IoT, or any B2B tech — I'll help you turn LinkedIn into your most powerful business development tool.

DM me or book a call in the featured section.

Vialeta Ausianikava

If you want to grow on LinkedIn, you need to comment.

But who should you comment on? ↓ 

What is important to consider: Even exceptional content won't grow on LinkedIn. 𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢𝘯 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺.

Posting and waiting for results doesn't work. LinkedIn rewards creators who actively participate in their community, not just broadcast.
 
The growth formula:

Growing = Consistent posting + Strategic engagement

Your action plan:

Identify 10-20 accounts in your target market → Engage with their content daily.

This creates mutual support and visibility.

The engagement breakdown:

50% - Your ICP (Ideal сustomer profile)
30% - Peers and competitors 
20% - Industry thought leaders

Important: Support smaller accounts too. That goodwill comes back.

Keep your engagement list dynamic: regularly discover new accounts in your niche and unfollow those who are no longer relevant to your goals.

Daily engagement essentials:

✓ Tag relevant people when appropriate
✓ Respond to every comment on your posts
✓ Invest 30 minutes daily (15 min before posting, 15 min after)
✓ Write comments that add value for readers, not just the author
✓ Use pinned comments strategically for CTAs, questions, or bonus insights

This isn't complicated. But it requires discipline.

Growth takes time. Consistency in the right direction = results.

PS: These percentages aren't set in stone. Build a strategy that fits your business.

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

For those who don't know me... Hi, I'm Vialeta! 

And I help people figure out LinkedIn.

Specifically? B2B tech founders who need LinkedIn to work for their business.

I specialize in strategic content that attracts qualified leads, not chasing virality or vanity metrics.

Here's what happens when we work together:

Client #1: 2x follower growth, 3.3x increase in profile viewers from the target audience, 7.4x impression growth in 90 days. 
Check the full story: https://lnkd.in/e5tm9iXh

Client #2: 53,322 total reach, +324 profile viewers, +888 new followers in 60 days. 
See results: https://lnkd.in/euWZBxkn

On my page, you'll find a lot of useful posts. Start here:

1. LinkedIn profile checklist: https://lnkd.in/eJBX877Y
2. LinkedIn antiban checklist: https://lnkd.in/ebczX5Am
3. Likes → Clients (mini-guide): https://lnkd.in/dTJDktfp
4. 24 LinkedIn post ideas: https://lnkd.in/eCq3-8ZJ
5. Engagement strategy: https://lnkd.in/eAwhq7wM
6. Monthly content plan: https://lnkd.in/eUJ3USCn

Content is the new sales. If you don’t speak, people forget you exist.

P.S. Want to talk about your LinkedIn? Book a call or just DM me.

💙 Follow Vialeta Ausianikava for LinkedIn branding tips.

"I only got 1,000 views."

Is it a problem?

I hear this question sometimes in my work as a LinkedIn strategist for B2B tech founders. 

(For context: my clients usually see significantly higher reach. But the principle matters more than the number.)

1,000 people aren't small. Especially for technical B2B content.

That's 1,000 qualified professionals who: 

- Read your technical analysis 
- Engaged with complex topics 
- Could be your next client, partner, or investor

You're not posting popcorn content for mass appeal. 
You're creating serious content for serious professionals.

Different game. Different metrics. Different wins.

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

How I grew a tech CEO's LinkedIn profile in a narrow niche ↓

How I grew a tech CEO's LI profile in a narrow niche 

Your LinkedIn profile is sabotaging your cold outreach.

I've analyzed dozens of profiles, and here's what I see:

- Generic headlines that say nothing
- Stock photo banners
- About sections that read like job descriptions or written in 3rd person
- Zero social proof or results
- Profiles with zero activity

Your profile = your digital landing page.

You have 5 seconds to answer: 
"Why should I care about you?"
"Do I move on and not waste time?"
"Do I stay and follow or reply to a message?"

LinkedIn veterans say it works without optimization. Maybe if you started 5 years ago. In today's AI-driven, high-competition landscape, every element matters.

Here's a simplified checklist for profiles:

𝐁𝐚𝐧𝐧𝐞𝐫 𝐦𝐮𝐬𝐭-𝐡𝐚𝐯𝐞𝐬:

1. Core message/unique value proposition
2. Social proof (optional)
3. Call to action

𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞: 

1. Formula: Role + Specific Result + Niche 
2. Keep it one line, max two on mobile

Role at the beginning = Higher connection rate (typically for C-levels)

𝐀𝐛𝐨𝐮𝐭 𝐬𝐞𝐜𝐭𝐢𝐨𝐧: 

1. Write about your CLIENT, not yourself.
2. First ~150 characters (hook) = most critical 
3. Keep it short ~850 symbols

𝐕𝐢𝐬𝐮𝐚𝐥 𝐭𝐫𝐮𝐬𝐭 𝐬𝐢𝐠𝐧𝐚𝐥𝐬:

1. Professional photo (70% of frame)
2. Consistent branding

𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬:

1. Should be relevant to your main offer.
2. 2-5 recommendations from ideal client - people who bought from you.

Your reward → Higher response rates, more profile views, prospects who actually want to connect.

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

Content is the new sales. Especially in B2B.

Because B2B is always about people. Their problems. Their solutions. Their decisions.

If you don’t speak, people forget you exist.

↓ 4 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐲𝐨𝐮'𝐫𝐞 𝐬𝐢𝐥𝐞𝐧𝐭 (+ 𝐪𝐮𝐢𝐜𝐤 𝐟𝐢𝐱𝐞𝐬).

Reposting others’ content won’t build your brand. You need your voice.

In my work with B2B tech founders and executives, I see four main barriers that prevent them from creating content:

1. 𝐏𝐞𝐫𝐟𝐞𝐜𝐭𝐢𝐨𝐧𝐢𝐬𝐦 

You want every post to be perfect and brilliant.

But perfection is unattainable. And while you chase it, your competitors are posting.

What helps: 

- Publish "good enough" 
- Track what resonates 
- Improve based on what actually works for you

2. 𝐈𝐦𝐩𝐨𝐬𝐭𝐨𝐫 𝐬𝐲𝐧𝐝𝐫𝐨𝐦𝐞

“Who am I to write about this?”

You underestimate your expertise. Years of experience solving real business problems? That's exactly what your network needs to hear.

What helps:

- Start by sharing industry reports with your commentary
- Reference case studies from your experience
- Your perspective as a leader is the value

3. 𝐎𝐯𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞

“This is too basic, everyone knows it.”

Actually, no.

What feels obvious to you is valuable to someone else:

- Your "obvious" solution saved someone hours of troubleshooting
- Your process helps others avoid costly mistakes
- Your approach could transform someone's work

4. 𝐃𝐞𝐯𝐚𝐥𝐮𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧

“Posting is for influencers or people with too much free time. Serious professionals don’t do that.”

This thinking is outdated.

Creating content isn't about bragging. It's about building trust, visibility, and opportunities.

One weekly post can:

- Position yourself as a thought leader in your industry
- Open doors to board opportunities
- Attract strategic partnerships
- Generate qualified leads

You are already scrolling LinkedIn. Why not create instead of just consume?

Start imperfect. Start small. But start.

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

"I spent 3 hours on this post. Got 350 views. LinkedIn probably isn't for me."

I hear this in my consultations sometimes.

So here's my question for you:

Do you want to scroll job boards when the next contract ends?

Or build visibility that gives you the right to choose your clients and terms?

Media presence = daily effort that doesn't pay immediately.

But it builds trust drop by drop. And this takes time.

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

Didn't post on LinkedIn over the holidays? You don't owe anyone an explanation.

Several clients asked me this week: "Should I address my absence? Do I need to explain why I wasn't posting?"

My answer: No.

You took time off during Christmas and New Year? That's called having a life.

Your LinkedIn audience doesn't need an explanation. They need your value.

𝐒𝐨 𝐢𝐟 𝐲𝐨𝐮'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐚𝐰𝐚𝐲 𝐚𝐧𝐝 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐜𝐨𝐦𝐢𝐧𝐠 𝐛𝐚𝐜𝐤: Just post.

Without "I'm back" announcement.

Share something valuable and move forward.

Life happens. Breaks are normal. Your next post is your fresh start.

Happy to see you in 2026!

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

Your content started working. What to do with likes and comments?

Here are the steps that convert engagement:

Step 1: Sort your engagers into 4 groups.

1. Ideal clients – people who fit your target customer profile perfectly
2. Network gold – employees, potential partners or clients of your ideal customers
3. Industry peers – colleagues, competitors, thought leaders in your space
4. Random scrollers – irrelevant profiles (just ignore these)

Step 2: Start conversations.

𝐅𝐨𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬: "Hey [Name], noticed you liked my post! I work with [target audience] on [service]. If you're facing similar challenges, happy to share some insights."

𝐅𝐨𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬: "Hey [Name], saw you liked my post! I work with [target audience] on [service]. Would love to connect - perhaps we can refer opportunities to each other."

𝐅𝐨𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐞𝐞𝐫𝐬: "Hey [Name], saw you engaged with my post! Since we're both in [industry], thought we should connect. Always valuable to know peers in the field."

Step 3: Wait for responses. Here's what typically happens:

Some will ignore you.
Some will book calls directly.
Some will connect and thank you.
Some will start real conversations.
Some will refer you to their network.

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭: Do this even if your post only gets 20 likes. Every engagement is a networking opportunity waiting to be activated.

𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬: We live in a content-saturated world. Your audience sees hundreds of posts daily. Following up with a personal message is what makes you memorable and can open unexpected opportunities.

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

What do I usually start January and any other month on LinkedIn with? 

A content plan.

But not everyone needs one the same way.

I often hear: "A strict plan kills my creativity. I post when inspiration strikes."

And that works - if you actually post consistently.

But most people who say this? They post twice in January, once in February, and by March, they've disappeared.

That's not spontaneity. That's inconsistency.

𝐇𝐞𝐫𝐞'𝐬 𝐦𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠:

For spontaneous creators → Keep a running list of topics. No dates. No pressure. Just ideas you can pull from when ready.

For structured creators (or work with a content strategist) → A proper content plan is non-negotiable.

𝐌𝐲 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲:

1. Target audience segments (who needs to see this?) 
2. Content roles (expert, human, company rep) 
3. Clear goals (what are we building toward?) 
4. Positioning (what makes you different?) 
5. Tone of voice (how do you sound?)

Only then do I build the monthly plan with:

- Topic and post goal
- Target audience segment
- Format (text, carousel, video, poll)
- Funnel stage (awareness, consideration, conversion)
- Content role (demonstrating expertise, building trust, showcasing results)

I alternate deliberately: technical insights, case studies, lessons learned, client results, industry observations, personal stories.

𝐏𝐨𝐬𝐭𝐢𝐧𝐠 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬:

- Once a week = minimum to stay visible
- 2-3 times a week = sweet spot for trust-building
- Daily posting = hard to maintain quality without creating noise

The plan stays flexible. If something timely or urgent comes up, I adjust.

The goal isn't perfection. It's consistency in the right direction.

Your content plan should work for you, not against you.

P.S. How do you approach content planning: strict schedule or spontaneous posting?

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

How you can find the right people on LinkedIn and grow your network.

4 ways to find relevant connections:

First of all, what’s important to know about LinkedIn's biggest advantage: People actually fill out their profiles with job titles, companies, and industries.

This makes it much easier to find decision-makers in your target market than on any other social platform.

1. Standard LinkedIn search.

Perfect if you're starting. Filter by:

- Job title (CEO, CTO, VP of Sales)
- Company (your ideal clients)
- Location (if that matters)
- Keywords (cybersecurity, SaaS, IoT)

2. LinkedIn Sales Navigator.

Worth it if you're serious about outreach. More filters, better targeting, saved searches.

But if you're just building your network? Start with a basic search first.

3. LinkedIn Groups & Events.

Check participant lists. Send connection requests to relevant attendees. 

4. LinkedIn's "People you may know."

Go to "My network" and scroll.

LinkedIn suggests people in your industry, location, or connected to your network. 

It's surprisingly accurate.

Starting from scratch? Send at first 10-20 requests per day.

Tip: Connection requests without a personalized message usually have higher acceptance rates. Send the request. Start the conversation after they accept.

💙 Follow me Vialeta Ausianikava for LinkedIn branding tips.

taplio

The Battle

Joe Patchell

Vialeta Ausianikava

Followers

Posts

Engagements

Likes

Performance ScoreVialeta Ausianikava's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Patchell

Vialeta Ausianikava

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vialeta Ausianikava's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVialeta Ausianikava's LinkedIn Performance