The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Mind and Fist

Writer

US Army

-Responsible for repair and programming of Sincgar Radio Systems

-Responsible for repair and programming and Blue Force Tracker network for Brave 128th Support Battalion

-Performed installation of FM networks during field training exercises

-Performed installation of antennae and batteries in military transport vehicles

-Managed inventory of sensitive military items

Land Combat Electrical Missile Systems Repairer

All American Heavyweights

-­Sponsored to train full­ time as an amateur boxer.

­-Gold medal 2011 Pennsylvania Golden Gloves title at 201+ weight class

-­Gold medal at National Police Athletic League title at 201+ weight class

­-Silver Medal at Ringside International Boxing Tournament

-­Semi Finalist at 2011 Olympic Trail Reload Tournament

-­Attained a top ten national ranking in United States Amateur Boxing

-­Assisted in the training camps for United States Super Heavyweight 2012 Olympic Representative, Dominic Breazeale

-­Primary sparring partner in training camp for Uzbekistan 1996 Light Heavyweight Olympic Representative, Timur Ibragimov for his HBO Boxing After Dark title fight.

-­Developed training techniques for boxers by applying kinesiology to existing boxing training
methods.

-­Worked on nutritional plans to keep super heavyweight fighters body fat under 12 percent

-­Instructed fighters on methods of film study to effectively attack upcoming opponents weakness.

-­Instructed fighters on methods of film study to analyze and remedy weakness in techniques

-­Worked on innovative methods to analyze and rank boxers ability relative to one another.

­-Participated in community outreach programs to speak to at risk youth about the benefits of
engaging in sports.

Boxer

Ed Latimore is a writer with over 10 years of experience in creating engaging and insightful content for various platforms and audiences. He has a B.A. in Physics from Duquesne University, a MOS certification as a Land Combat Electrical Missile Systems Repairer, and a Secret Clearance issued by the US Army.

As a self-employed writer, Ed shares his unique perspective and wisdom from his diverse background as a former heavyweight professional boxer, a veteran of the United States Army National Guard, and a physics graduate. He teaches the lessons he has learned through his blog, his newsletter, and his Twitter account, reaching millions of people who benefit from his advice and stories. Ed's mission is to help others overcome their challenges, improve their lives, and achieve their goals.

Ed Latimore

My son turned 3 today.

Having a child has made me too aware of how little time I have left in this world.

Because no matter much how it is, it is not enough.

Professional boxer (14-1-1) | Stuck at 1800-ish chess rating | Keynote Speaker | Author of “Hard Lessons From The Hurt Business: Boxing And The Art of Life

I received this letter from a high school teacher using my book in her class. 

What good is your own life if you don't use it to make someone else's better?

Even if you messed up...

If you can't be a great inspiration, then be a horrible warning instead.

Pick up a copy of my book—>https://a.co/d/0tkVmT1

Money only solves your money problems.

It can't repair or build trust.
It can't make people love you.

It can't even solve your money problems IF character flaws cause them.

Get enough to live a stress-free life, but not so much that you create more stress.

Because remember: Some people are so poor that money is all they have.

Everything is simultaneously a big joke and deadly serious.

If this doesn't make sense, then you either play too much or not enough

There will be times when people want you to change your mind or opinion because it makes them uncomfortable. 

You might think about backtracking or changing your opinion, but you have to remember:

The moment they gave you the ultimatum to change, the relationship between two free-thinking people was over. 

Either you cave and resentment dissolves the friendship over time, or you resist and it ends immediately.

The best lies have a small grain of truth and are spread by people with just above-average intelligence.

They are smart enough to make a convincing argument, but not smart (or willing) enough to realize the holes in it.

And sadly, neither are most people, so they fall for it.

One day, your children will see you for what you really are.

They will understand the motivations behind everything you did or didn't do. 

Before you justify something to yourself, think about how they will see it when they are no longer innocent and naive to the world.

I explore this in my latest YouTube video, where I talk about my experiences with my mom growing up and how I needed to forgive her when she died...

Because if I didn't, I'd be controlled by a ghost I could do nothing about...

And it would ruin my life.

https://lnkd.in/eSUArjPy

Open video: I hated my mother—until it was too late on youtu.be

I hated my mother—until it was too late

"The opposite of addiction isn't sobriety. It's connection."

If you had to learn this the hard way, this video is for you.

https://lnkd.in/g45bsGc9

Open video: Getting Sober Taught Me The Real Truth About Trauma And Addiction on youtu.be

Getting Sober Taught Me The Real Truth About Trauma And Addiction

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Joe Portsmouth

Ed Latimore

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ed Latimore's LinkedIn Performance

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