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Account Manager @ Kurogo | Sharing lessons from a life in Marketing

Hey, I'm Joe 👋

I post about: 

- Careers
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Joseph Rudd

PipelineOS

PipelineOS is a program that specialises in empowering agency owners.

We focus on building funnels that run on autopilot that convert people while you sleep.

Founder

Jon U Consulting

Helping B2B Teams win more clients in less time by growing an email list of buyers. Join my free workshop. Seats are limited, so apply now!

Are you a B2B Sales leader looking to streamline your processes, attract higher-quality clients, and drive sustainable growth, without sacrificing your time or sanity?

I know that running a successful recruitment business is no small feat. Your focus is on delivering results, managing your team, and scaling your business, but finding the time to optimise your systems often feels impossible. That’s where I come in.

I help recruitment leaders like you build scalable outreach & content systems that consistently bring in high-quality clients and candidates. Imagine effortlessly adding £20,000+ to your monthly revenue with a clear, repeatable process that works while you focus on leading your business.

Here are some of my key achievements:
✅ Built a system that generated £90,000 in revenue for a recruitment leader in 6 months
✅ Helped a client attract 5+ high-value clients within a month using optimised content systems
✅ Increased a recruitment team’s efficiency by 30% with our done-for-you service
✅ Developed outreach strategies that consistently deliver qualified leads

I offer tailored workshops, coaching, and done-for-you systems to help you achieve predictable growth and maximise profitability. Whether you're just starting to refine your processes or you're ready to scale to the next level, I can help.

Ready to elevate your recruitment business?
Let’s connect.

We can build a system that works for you, not the other way around!

Jonny Umoru

I used to overthink every post, every comment, every opinion.

Until I realised something brutal.

The people I was worried about weren’t paying my bills.
And they definitely weren’t building my pipeline.

Most agency owners say they’re “holding back” because they care what others think.
But the truth is harsher.

Every week you delay content, you delay opportunities.
You delay conversations.
You delay growth.

If you’re not visible to your target audience.
You’re not being humble.
You’re just being your own worst enemy.

Post the content.
Send the email.
Message the prospect.

You don’t earn inbound by hiding.
And no one is coming to rescue a business they don’t even know exists.

So stop waiting and start moving.

If you’re stuck thinking “why can’t I get more clients in my DMs” and you’re an agency owner, DM me and we’ll book a chat.

Building inbound and outbound email systems that win clients while you sleep.

I tripled my LinkedIn views with this 1 key content shift.

Posting on LinkedIn isn’t about instant views or quick sales.

We assume we’ll match bigger creators’ results immediately.
Then we feel disappointed when we don’t get the same traction.

Here’s the truth:
→ They’ve worked hard to get consistent results.
→ They know their audience better than we do.
→ They’ve built relationships over time.
→ They’ve mastered their writing skills.

This isn’t bad news → it’s actually encouraging.

It means we have a clear goal to strive for.
We just need to adapt, learn, and stay consistent.

Instead of comparing, I focused on my message.
I spent 2 months learning about my ideal audience.

The result? 
I went from 0 leads to 15 inbound leads every month.

What’s your biggest focus when posting content?

Here is a simple exercise that will get you your next 2 clients in 2 weeks.

That is just connecting with the right people.

But also remember that you need to connect with the right number of people, also.

Too many people are not using LinkedIn to connect with others and then complain that no one is seeing their content.

You need to realise that you are contributing to the very problem you are facing.

You get about 100 connections to try to make every week.
You need to use everyone if you want to be as effective as you can be.

Start with doing 10 every day.
And then when you are used to that, connect with 20 every weekday.

You will thank me for this when you grow your audience with more relevant people.

I get on about ten to fifteen prospect calls every week.
All with recruitment directors and agency owners.
After a while, you start to see the same patterns.

Most people tell me they don’t understand why nobody engages with their content.
Then, two minutes later, they tell me their entire feed consists of job posts, anniversary posts, awards, or how many years they’ve been in business.

There’s nothing wrong with any of that.
It’s just not relevant anymore.
Not in a world where your clients have options everywhere.

The part most directors miss is this.
People want to work with people.
But nearly every agency hides behind its brand.

They never talk about themselves.
They never share how they think.
They never show the person behind the business.

And the truth is, a lot of them are scared to.
Scared of saying the wrong thing.
Scared of being judged.
Scared of looking unprofessional.
So they keep posting the safest content possible.
And it gets the safest results possible.
Silence.

The moment a director starts showing who they are, their engagement changes.
People respond.
Conversations start.
Clients feel like they actually know them.

Because in this industry, you’re not selling a product.
You’re selling trust.
And trust always comes from the person, not the logo.

A prospect ran a salary guide campaign last year.
Ninety downloads in a week.
Looked like a win.

Then I asked, “What happened after?”

Silence.
- No follow-up.
- No nurture.
- No reminder.

And the guide itself?
Twenty pages of numbers.
With no insights or quick wins.

People downloaded it, skimmed the first page, and moved on.

Three months later, one of those same names signed with another agency.
Because that agency actually followed up.

That’s the hidden cost of a clunky lead magnet and a dead follow-up process.

Most agencies don’t need more leads.
They need a system that keeps the ones they already have alive.

This week, I’m revealing exactly how we fix that.
How we turn one lead magnet into a client machine.

If you’re a recruitment founder who’s tired of “one-and-done” campaigns…
You’ll want to see what’s coming.

DM "FOUNDERS" if you want early access before the reveal.

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I wish I had learnt this earlier.
I see the same thing happen with almost every founder I talk to.

Most founders overthink email.
They build automations. They sketch out funnels.
And then they never send anything.

Here’s how I tell my clients to set up a full month of newsletters.
And in just 15 minutes.

1. Open Notion or Google Docs.
Create four sections: Story, Proof, Tip, and Belief.
That’s your month. One theme per week.

2. Add one idea under each.
Pull from what actually happened, a client win, a question from a call, a mistake you fixed.
Real stories beat recycled advice every time.

3. Write the first line like a LinkedIn post.
Short. Scroll-stopping. Human.
If it wouldn’t work on LinkedIn, it won’t work in email either.

4. Add 3 to 4 short paragraphs.
Keep it conversational.
Pretend you’re texting one person who already trusts you.

5. End every email the same way:

“If you want to build your version of this system, start here.”
Drop your link or CTA.

6. Schedule them all at once.
Use the email platform of choice.
Set the day of choice. And then walk away.

Tom did this last month.
He is a Recruitment Director and not an Email Specialist.
Just 12 minutes, 4 emails, and 3 new client calls by week two.

No magic. Just momentum.

Most people overthink email.
The ones who win? They hit send every week.

Every recruitment business hits a point where outbound alone stops working.
That’s the signal to change your ways.

It means you’ve grown enough to need a real inbound system.
A structure that turns attention into pipeline automatically.

Here’s what happens when you install it.
Client P — £30k in 60 days
Client E — 5 client meetings in 75 days (2 closed)
Client Y — 2 new client terms in 65 days
…and more every week.

These results come from refining 3 moving parts.
1️⃣ Content — Consistent posts that attract decision-makers.
2️⃣ Magnets — Quick-win downloads that capture the right data.
3️⃣ Email — Nurture loops that keep you front of mind.

Once those 3 connect, inbound becomes predictable.
Every post fuels a magnet.
Every magnet builds your list.
Every email drives conversations that turn into clients.

It’s not marketing fluff, it’s structure.

We build that structure for recruitment businesses that want inbound to become normal, not lucky.

DM "FOUNDERS" to see the map that turns this into daily pipeline.

Yesterday summed up exactly why most agencies stay stuck.

I woke up ready to go.
Kids done. Nursery run done.
I had 4 client meetings lined up. 
My momentum was high.

Then the internet collapsed across my entire postcode.

No emails. No meetings. No funnel tasks.
Just a dead router and a derailed plan.

Most people would write off the day.
Most agency owners do this every week without a tech issue.
One small disruption and all pipeline activity stalls.

But here is the difference.

Instead of sitting in frustration, I asked myself one question.
What action can I take right now that creates revenue tomorrow?

After that, I switched from inbound tasks to old-school pipeline work.
I picked up the phone.
Worked through my warm list.

Two hours later, I had four more meetings booked with people who had already shown interest but never moved.

This is the part that recruitment leaders miss.
- You hammer outbound.
- You avoid inbound.
- You wait for “the right moment” to create content
- You don't follow up on warm signals.
And that is why your pipeline stays cold.

Momentum is built by adaptability.
Revenue is created by consistency.
Setbacks are irrelevant when your system is strong.

If you are an agency owner wondering why no one is sliding into your inbox, send me a DM and let’s book a chat.

Posting everyday for the sake of it is not good enough.

I just thought I would say that for everyone.

Why not try understanding your audience also.

You might get a lot more potential clients messaging you.

There was a point where I genuinely wanted to quit my business.
Not because I was lazy. Not because I didn’t care.
I was just exhausted.

I had just bought a house. 
We had our second child. 
Life should have felt solid, but all I felt was pressure.

Working nonstop. 
Paying bills as fast as they arrive. 
Trying to hold everything together for everyone else.

And the whole time, I told myself that my feelings didn’t matter.
That my only job was to support my wife, my kids, my siblings.
That I didn’t get to ask for anything.

I kept quiet for too long.
Quiet enough that I actually started believing my own story.

But at some point, the weight got too heavy. 
I couldn’t pretend anymore. 
So I sat everyone down and said I couldn’t carry things the way I had been.

I felt embarrassed at first.
Like I should have been stronger.
Like admitting the truth meant I had failed.

But the relief came fast. Almost instant.
My head felt clearer than it had in months.
It was the first time I breathed properly in a long time.

What surprised me was how everyone reacted.
They weren’t disappointed. They weren’t confused.
They were relieved. Especially my wife.

It showed me something I should have realised earlier. 
Silence was the real problem. Not me.

I had built a life where everything depended on me trying to be unbreakable.
And the moment I stopped pretending, everything started to make sense.

I’m not unstoppable because everything is easy now.
I’m unstoppable because I stopped carrying everything alone.

If you’re feeling anything close to what I felt, talk to someone.
Don’t wait until you’re running on nothing.
You deserve support just as much as the people you support.

I’ve been on 15 calls this week.
Every single one included the same question.
“How do I grow my email list so I can get more clients?”

Everyone’s looking for some secret funnel or clever hack.
But the truth couldn’t be simpler.

You grow your email list by doing one thing.
Telling people to join it.

Most founders never do that.
They post, they talk about value, they share insights.
But they never actually ask.

And that’s why their list never grows.

It’s not the algorithm.
It’s not their niche.
It’s silence.

Start mentioning your list.
Add it to your posts, your DMs, your calls, your signature.
Once you start telling people, you’ll start growing it.
Simple as that.

Most people overlook the thing that makes them valuable.

I did the same for years.

I spent almost a decade as a 360 recruiter. 
Before that I was a door to door salesman, a payroll manager, a finance assistant, and the person fixing problems nobody else wanted to touch.

At the time none of it felt special. It was just work.

But now I speak with recruitment founders every day and they keep telling me the same thing.

A single call with me helps them understand their outreach, their content, and their positioning better than anything they have heard in months.

It is not because I am clever. 
It is because I lived the same pressure they live with. 
→ I built desks. 
→ I chased roles. 
→ I dealt with candidates. 
→ I dealt with clients.

I felt the highs and lows of recruitment every day for 8 years.

When you combine that with 5 years of building content, marketing, and outbound systems for my own business, something powerful happens.

I understand how to help recruiters grow because I was one. 
And I know how to build a pipeline because I had to.

If you are a recruitment founder, your background is your advantage. 
You just have not turned it into a system yet.

If you want to fix that and start booking more clients in the next 90 days.
I have a few spaces to work with you.

DM me the word CLIENTS and I will send you the details.

For years, most agency owners relied on three things.
Referrals, LinkedIn posts, and outbound.

But the game has changed.
The algorithms changed.
The buying process changed.
The attention span changed.

And the founders who keep waiting for inbound luck instead of building inbound systems are getting left behind.

Here’s what the best founders I’ve been speaking to are now doing differently:

1️⃣ They’re building assets, not chasing leads.
Every conversation starts with a lead magnet
→ Something that earns trust before asking for time.

2️⃣ They’re creating content with a funnel, not just a feeling.
Each post points somewhere: a magnet, a scorecard, or a conversation
→ Not just a like.

3️⃣ They’re automating nurture, not losing warm leads.
They’re turning every download, every click, every open
→ Into a tracked, re-engageable prospect.

4️⃣ They’re seeing marketing as a system, not a person.
Because systems scale
→ People burn out.

If you’re still relying on hope.
You’ll always be behind the ones relying on process.

This next wave of recruitment founders are marketers as much as they are recruiters and that’s exactly why they’re winning.

If you want to see what this kind of system looks like inside a recruitment agency.
DM me the word SYSTEM and I’ll send you the visual map.

I speak to ten recruitment leaders a week.

Different agencies.
Same story.

“I know I should post more.”
“I know my outreach needs work.”
“I know visibility matters.”

And then nothing changes.

You have a great business.
But nobody sees you online.

So every time you complain about the market.
You’re really complaining about yourself.

Most leaders aren’t struggling with strategy.
They’re struggling with consistency.

They focus on tools, job ad posting, and random DMs instead of the simple stuff that actually builds a pipeline.

The agencies winning right now aren’t better than you.
They’re just visible.
They’re intentional.

If you want more client conversations.
Start showing up with relevant content and targeted outreach.
Anything else is just another excuse I hear every week.

🔥 Are you a recruitment leader who wants more ideal clients?
🚀 Book a call for my free 14 Day Mini Install.
🔗 DM me the word "CLIENTS", and I'll send you the link.

Most agencies lose out on at least 5 placements per month.

All because of one simple mistake.

They never talk about the thing that makes them different.
I see this pattern every time I work with a new agency.

You already have a way of sourcing.
A way of qualifying.
A way of delivering that clients love.

That is your IP.

Once you name it and share it online, everything changes.

Your content hits harder.
Your positioning gets sharper.
Your ideal clients start paying attention.

If you want more inbound, stop hiding the thing that makes you different.

Turn your process into a system.
Turn that system into content.
Let the market see it.

🔥 Are you a recruitment leader who wants more ideal clients?
🚀 Book a call for my free 14 Day Mini Install.
🔗 DM me the word "CLIENTS", and I'll send you the link.

Most people think the market rewards talent.

It doesn’t.

It rewards the ones who show up with clarity and confidence.
While everyone else waits to “feel ready”.

I spoke to someone this week who has delayed creating video content for three years.
Not because she lacks expertise.
Not because she lacks results.
Because she’s been waiting for the perfect moment.

Here’s the uncomfortable truth.

Comfort doesn’t build pipeline.
Clarity does.
Visibility does.

If you refuse to be seen.
You refuse to be chosen.

Every week you delay content.
Is another week your competitors speak to the clients you should have won.

Every month you stay silent.
Is another month your warm audience forgets you.

Every quarter you put it off.
Is another quarter your pipeline stays flat.

The opportunities you want are already there.
You just aren’t visible enough to receive them.

If you’re a recruitment founder, wondering why your DMs are quiet and your pipeline feels thin.

Send me a DM and let’s book a chat.

Most recruitment owners are doing LinkedIn wrong without even realising it.

Whenever I jump on a call with a new agency, I ask two simple questions.

What is the goal of each post you put out?
Are you trying to be popular or are you trying to make money?

The room always goes quiet.

Because those two goals require completely different approaches.
And most recruitment owners are trying to chase both at the same time.

→ That is why their content feels inconsistent.
→ That is why their engagement is flat.
→ That is why their pipeline never changes.

Before I create a single piece of content for a client, I walk them through a simple exercise that maps out their entire customer journey from first post to booked call.

Once you know exactly how a prospect moves from content to DM to meeting, everything becomes easier.
→ Your posting gets clearer.
→ Your messaging gets sharper.
→ Your results become predictable.

If you need help building this out, I have a few more free installations for recruitment businesses available this month.

DM me the word INSTALL, and I will send you the details.

Never underestimate the value of feedback

You think you have a sales problem.
You don’t.
You have a visibility problem.

You are not being seen.
And you have convinced yourself that this is normal.
It’s not. And it’s costing you.

I ignored every sign because I thought my experience would carry me.
It didn’t.

The shift happened when I stopped defending my ideas and started listening to what my market was actually saying.

That is how I went from signing 2 clients a month to signing 15 in 30 days.

Not from luck or volume.
From accepting the feedback I didn’t want to hear.

Most recruitment founders are one honest conversation away from a completely different pipeline.

The real challenge isn’t feedback.
It’s dropping the ego long enough to act on it.

🔥 Are you a recruitment leader who wants more ideal clients?
🚀 Book a call for my free 14 Day Mini Install.
🔗 DM me the word "CLIENTS", and I'll send you the link.

Most agency owners don’t have a marketing problem.
They have a systems problem.

They know how to post.
They know how to DM.
They know how to show up online.

But they only do it when they feel like it.

That’s why their visibility is unpredictable.
That’s why their pipeline is unpredictable.
That’s why nothing compounds.

You don’t fix that with more motivation.
You fix it with a simple system you follow.
Even on the days you aren’t in the mood.

If you can stay consistent, you’ll beat ninety percent of this industry without posting more.
Just posting with structure.

If you’re stuck thinking why you can’t get more clients in your DMs and you’re an agency owner, send me a DM and let’s book a chat.

The past month has been intense.
More calls. More clients. More inbound interest.

I went from 12 client calls last month.
↳ To 30 this month.

And from 4 new onboardings.
↳ To 12 this month.

With a week still left.

But here’s the part most people miss.
➝ Nothing in my offer changed.
➝ Nothing in my outreach changed.
➝ Nothing in my content changed.

The only thing I changed was how I let people buy.

I stopped explaining my whole offer in the DMs.
I stopped trying to “sell the call.”

And I started sending one thing when someone showed interest.

A simple landing page that explains the offer clearly.

No pressure. No persuasion. Just clarity.

Once I removed friction, the right people booked the call on their own.

That one shift tripled my pipeline.

Next month, I already have 25 calls booked.

If you want the exact breakdown of the landing page I’m using, DM me “OFFER PAGE.”

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Joseph Rudd

Jonny Umoru

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The Battle

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