Account Manager @ Kurogo | Sharing lessons from a life in Marketing

Hey, I'm Joe 👋

I post about: 

- Careers
- Marketing 
- Leadership 

Sound good?

Hit the follow button and come say hi.

Joseph Rudd

Marketing looks simple ...

Until you try doing it.

It’s easy to look at marketing and think: 

→ Anyone can post something on social media
→ Anyone can write a few clever words
→ Anyone can make viral content
→ Anyone can ... 

But there’s so much more to good marketing than what people see on the surface.

Marketing (done well) is a careful balance of art and science, being aimed at (and held accountable by) business-oriented goals. 

It requires: 

✅ Deep knowledge and research 
✅ The ability to pivot quickly 
✅ Constant testing and learning 

Not to mention: 

✅ Storytelling 
✅ Trust building 
✅ Customer insights 
✅ Industry knowledge 
✅ Data-driven decision making 
✅ A near obsessive personality 

The list goes on and on.

Point is... 

Marketing is so much more than clever words, clicking post, or looking cool. It’s about driving tangible results. 

It's not 'easy'. 
But done well, it will be the Lifeblood of your business. 

Agreed? Repost to spread the word ♻️
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Strategy Director at LeverBrands | We help founders build leverage through personal branding

Ghostwriter for people who hate sounding like everyone else.

You’re not just busy.
You’re buried.

Clients, calls, launches, growth… and somewhere in between, you’re supposed to “just post on LinkedIn” and wait for the leads to roll in.

Here’s the truth nobody tells you:
Inbound works - but it’s not instant.
It takes time, testing, and the right content to attract the right people.

That’s why my clients don’t rely on hope alone.
We run inbound and outbound in parallel.

Inbound: Content + comments that build authority and trust so leads find you.

Outbound: Strategic, non-spammy outreach that starts conversations with your ideal buyers now.

It’s a two-lane system:

Inbound creates long-term demand.
Outbound brings short-term opportunities.
Together, they keep your pipeline moving - now and later.

What this looks like in action:

“Five months ago, I was stuck at 20K. Now we’re almost at 70.
It didn’t happen by magic. It happened in the shadows — your ghost comments, your fingerprints on DMs I didn’t know how to answer.
Somewhere in the middle of all that, my work got sharper. Less about me, more about them.
You don’t say much. But when you do, it’s clean, fast, and brutal in the best way. I trust your eye because you don’t flinch.”

Proof:

11k+ organic followers grown

Clients booking calls within weeks

Leads that multiply with consistent, strategic posting

If you want LinkedIn to bring you leads without becoming a guessing game,
DM me “GROW” and I’ll share the exact strategy I use for my clients.

Nadia Bajwa

Myth #6:

“Content is king.”

No.

Clarity is king.

Content without clarity is just noise with formatting.

Clarity is what makes someone:
 
→ Pause
→ Pay attention
→ Pre-qualify themselves
→ DM you without needing a pitch

People don’t remember the post.
They remember how clear you were.

Myth #4:

“Don’t sell in every post.”

You don’t need to sell in every post.
But you do need to signal in every post.

Signal:
 
→ What you believe
→ How you work
→ Who you help
→ Why it works

People don’t hire you because of one great post.
They hire you because of the pattern you create over time.

Your posts are either building that pattern - or breaking it.

You can be loud.
Consistent.
Even viral.

And still completely misunderstood.

The real skill?

Writing in a way that makes someone pause and say:
“This is exactly what I’ve been trying to explain.”

That’s when the DMs start.
That’s when referrals click faster.
That’s when your content stops being content and starts being proof.

Not of popularity.
Of precision.

Myth #5:

“Viral posts drive business.”

Sometimes they do.
Mostly they don’t.

What drives business?

Trust.
Specificity.
Quiet confidence.

Most viral posts appeal to everyone which means they convert no one.

The posts that bring in the best clients often:
 
→ Get half the reach
→ Say something only your people will understand
→ Sound like a client call, not a performance

Reach is a metric.
Relevance is a signal.

Only one moves pipeline.

If you hire a ghostwriter just to “save time,” you’ll get filler.

But if you want to scale your signal, here’s what happens instead:

→ Your beliefs get sharper
→ Your story gets tighter
→ Your content finally matches the way you speak on your sharpest day

Most people don’t need help being louder.

They need help being clearer.

That’s what we do.

Quietly. Consistently. In your voice.

Nobody’s coming to save you.

Not your boss.
Not the government.
Not the degree you were told would “guarantee” success.

If you don’t figure out how to make money on your own 
You’ll always depend on someone who did.

That’s the difference.
Between those who scroll and those who execute.
Between survival and control.

And some people?

They figured it out with one skill:
Copywriting.

Words that sell.
Clients that pay.
A system that works - if you do.

Tomorrow, 7PM.
They show you how.

https://lnkd.in/dtGzPtwf

You write something honest.
Then you soften it.
Then you tweak the tone.
Then it doesn’t land - because it doesn’t feel like you anymore.

The line you deleted?

That was probably the one worth posting.

Sharp content isn’t risky because it’s bold.
It’s risky because it’s true.

But truth is what cuts through.

Not performance.
Not polish.

Permission.

There’s a version of you that works 60 hours and feels alive.
And a version that works 20 and still feels drained.

Burnout is rarely about volume.

It’s about:

→ Ownership
→ Clarity
→ Resonance

If your work reflects who you are and what you stand for, it feeds you.

If it doesn’t, even a few hours a day feels like a grind.

Before you cut hours, check direction.

A few months ago, I opened my banking app and stared at the balance longer than I should’ve.

Not because it was zero.
Because it hadn’t moved.

Same number. Same routine. Same excuses.

I closed the app, told myself “it’s fine,” and went on with my day.
But it stayed in my head. All day.

That’s when I realized something uncomfortable.

Nothing was wrong enough to force change.
And nothing was right enough to feel proud.

That middle space is dangerous.
It keeps you alive, but stuck.

So I stopped asking myself “What’s the safe move?”
and started asking “What would I regret not trying?”

I’m still figuring it out.
Still inconsistent. Still learning.

But at least my days don’t feel copy-pasted anymore.

And honestly, that’s progress.

I’ve realized something uncomfortable.

My days are full.
I show up.
I get things done.
I stay “on track.”

And yet, there’s this quiet feeling that I’m not actually moving forward.

Not falling apart.
Not failing.
Just… stuck in place.

It’s a strange space to be in.
Nothing hurts enough to force change.
Nothing excites enough to spark growth.

So life keeps moving
and I move with it
without really choosing direction.

From the outside, everything looks fine.
That’s what makes it dangerous.

Because comfort can disguise stagnation.
And being busy can feel like progress.

If this resonates, it’s not negativity.
It’s awareness.

And awareness is usually where real change begins.

Some days I feel behind for no dramatic reason.

Nothing terrible happened.
No big failure.
Just a quiet awareness that I’m capable of more than what I’m currently doing.

That’s the uncomfortable part no one talks about.

When life isn’t falling apart, but it’s also not moving forward.
When you’re functioning, not fulfilled.
Busy, not building.

And you keep wondering if this is patience…
or avoidance dressed as maturity.

I don’t need a miracle.
I need honesty with myself.

Because comfort doesn’t ruin you loudly.
It lets you drift.

And drifting is how years disappear.

Last year, nothing was actually wrong with my life.

And that messed with me.

I was doing what I was supposed to do.
Showing up.
Staying busy.
Finishing things.
Saying “I’m good” when people asked.

But almost every night, when things went quiet,
I’d feel it.

This small, heavy feeling.
Like I was standing still while time kept moving.

I wasn’t failing.
I wasn’t behind.
I just… wasn’t going anywhere.

From the outside, everything looked fine.
From the inside, it felt like I was wasting something I couldn’t get back.

What hurt the most wasn’t messing up.
It was knowing I could do more
and choosing what was easier instead.

I didn’t need motivation.
I didn’t need advice.

I needed to stop lying to myself.

So I stopped waiting to feel ready.
Stopped saying “soon”.
Stopped calling fear “being patient”.

I’m not ahead of anyone.
I’m not done figuring things out.

But I’m moving.
And that matters.

That quiet pressure I used to feel at night?
It’s still there.

It just finally feels like it has a direction!

Everyone has access to the same tools now.

Same AI.
Same prompts.
Same frameworks.

So why does some content stop you mid-scroll
while the rest feels like recycled oatmeal?

Because tools don’t create resonance.
Taste does.

Taste is knowing:

 → What to cut
 → What to keep
 → What lands vs. what performs
 → What actually sounds like you

It’s the difference between content that’s just correct
and content that actually moves people.

AI can write.
But it can’t recognize what’s worth saying.

That’s still on you.
Or someone you trust to see what you can’t.

Some days you’re not lazy.
You’re just tired of pretending you care about things that don’t matter to you.

Tired of chasing goals you didn’t choose.
Tired of proving yourself to rooms that don’t see you.
Tired of shrinking your ambition so it fits your environment.

No one talks about this part.
The quiet grief of knowing you’re capable of more.
And still showing up where that “more” has nowhere to go.

But here’s what I’m learning, slowly.
Feeling stuck doesn’t mean you’re finished.
It means your current place can’t hold who you’re becoming.

So if today all you did was survive with your self respect intact, that counts.
You’re not behind.
You’re just gathering the courage to move differently.

I used to think I was behind.

Behind people with better colleges.
Better connections.
Cleaner timelines.

But then I realized something uncomfortable.

Most people aren’t ahead.
They’re just louder.

They post certainty while privately questioning everything.
They announce wins while quietly avoiding the work that actually scares them.

Progress rarely looks impressive in real time.
It looks boring.
Messy.
Repetitive.

Showing up when no one is clapping.
Fixing one small thing instead of chasing ten shiny ones.
Choosing clarity over noise.

You don’t need to reinvent yourself.
You need to stay long enough to compound.

That’s how real momentum is built.

Quietly.
Patiently.
Honestly.

taplio

The Battle

Joseph Rudd

Nadia Bajwa

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taplio

The Battle

Joseph Rudd

Nadia Bajwa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joseph Rudd's LinkedIn Performance

Performance ScoreNadia Bajwa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoseph Rudd's LinkedIn Performance