Account Manager @ Kurogo | Sharing lessons from a life in Marketing

Hey, I'm Joe 👋

I post about: 

- Careers
- Marketing 
- Leadership 

Sound good?

Hit the follow button and come say hi.

Joseph Rudd

Marketing looks simple ...

Until you try doing it.

It’s easy to look at marketing and think: 

→ Anyone can post something on social media
→ Anyone can write a few clever words
→ Anyone can make viral content
→ Anyone can ... 

But there’s so much more to good marketing than what people see on the surface.

Marketing (done well) is a careful balance of art and science, being aimed at (and held accountable by) business-oriented goals. 

It requires: 

✅ Deep knowledge and research 
✅ The ability to pivot quickly 
✅ Constant testing and learning 

Not to mention: 

✅ Storytelling 
✅ Trust building 
✅ Customer insights 
✅ Industry knowledge 
✅ Data-driven decision making 
✅ A near obsessive personality 

The list goes on and on.

Point is... 

Marketing is so much more than clever words, clicking post, or looking cool. It’s about driving tangible results. 

It's not 'easy'. 
But done well, it will be the Lifeblood of your business. 

Agreed? Repost to spread the word ♻️
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Strategy Director at LeverBrands | We help founders build leverage through personal branding

Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

Clients pay me $2500+ to get inbounds on Linkedin. Here's one of our strategies which works like CRAZY.

I call it "Inbound leads by FORCE".

First come up with a list of 100 dream prospects.

Then, figure out what value you can provide for free.

Examples:

- If you build landing pages -> Landing page re-design

- If you do Youtube -> YT video (edit, thumbnails)

- If you do email -> Welcome email re-design

Create the free value and turn it into a Linkedin post, but make sure you TAG the prospect.

They'll get the notification and see what you created.

This starts conversations, builds awareness and allows you to prove your skill as you're leading with value.

Try it.

You're leaving $10,000-$20000 on the table every month on Linkedin if you don't do this:

Hear me out, most of your clients have Linkedin profiles which means they have built some level of network here of people that know, like and trust them.

Imagine for a second if...

These clients were to vouch for YOU on their page and tag YOU in a Linkedin post where they talk about how you helped them.

I guarantee you'd have 1-2 people from their network reaching out and asking for your help too.

These will be WARM  lay-up deals.

Because, they are built on trust.

With my clients we don't wait for these testimonials.

We engineer them.

For example, with my client Noah one of the first things we're doing is:

. Systemising this process 
. Making the ask frictionless 
. Drafting shout-out posts for clients in advance

One good shout-out, from the right person can outperform 100 cold DMs.

P.S. P.S. Want me to scale your Linkedin for a week at no cost? Apply here: https://lnkd.in/eaamzJyq

We've been helping Umair scale his agency on Linkedin using this strategy (steal it):

Turn top case-studies into relevant prospect lists.

So, let's say he helped a 2M/ARR cat food brand.

We'd build lists of other brands doing the same thing.

Similar:

. Products
. Market
. Annual revenue
. Location

Now, we Identify every decision maker in these companies. 

Not just the founder...

But even the CMO, head of retention, VP ecom etc.

Then, write relevant DMs to each leading with value.

The key here though isn't the script, it's the case study.

We're reaching out to people we KNOW we can help and leading with RELEVANT proof.

This instantly builds more trust.

Speed to trust is EVERYTHING in outbound.

P.S. Want me to write your content for free? Apply here: https://lnkd.in/eaamzJyq

Nazar Stefan runs a multi 6-figure paid ads agency for DTC brands. After a quick chat, I came up with 3 ways he can use Linkedin to scale to 1M ARR:

1. Share proof of work

Every week share ad creatives the team have built you're proud of. This is your proof of work. Write about the strategy behind them and the results they're getting.

If clients are okay being public, regularly mention the work you're doing for them with VISUAL examples. Show prospects you do great work for happy clients.

2. Creative breakdowns

Every week break down other brands’ creatives. When you see one that catches your eye, repost it and share your expert opinion.

Why did it work? What did you like? What could have been better?

Be seen as THE authority in your space.

3. Signal led-outreach

Implement our social selling system to identify any ideal prospects that have engaged on your content (or your competitors content) & reach out with a value-driven messaging which is hard to ignore. Send 20-30 messages a day, book 1-5 calls every week.

-

P.S. Wanna book qualified meetings every week on Linkedin? DM me "calls" and I'll show you how I can help.

taplio

The Battle

Joseph Rudd

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance ScoreJoseph Rudd's LinkedIn Performance

Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joseph Rudd

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joseph Rudd's LinkedIn Performance

Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoseph Rudd's LinkedIn Performance