Account Manager @ Kurogo | Sharing lessons from a life in Marketing

Hey, I'm Joe 👋

I post about: 

- Careers
- Marketing 
- Leadership 

Sound good?

Hit the follow button and come say hi.

Joseph Rudd

Marketing looks simple ...

Until you try doing it.

It’s easy to look at marketing and think: 

→ Anyone can post something on social media
→ Anyone can write a few clever words
→ Anyone can make viral content
→ Anyone can ... 

But there’s so much more to good marketing than what people see on the surface.

Marketing (done well) is a careful balance of art and science, being aimed at (and held accountable by) business-oriented goals. 

It requires: 

✅ Deep knowledge and research 
✅ The ability to pivot quickly 
✅ Constant testing and learning 

Not to mention: 

✅ Storytelling 
✅ Trust building 
✅ Customer insights 
✅ Industry knowledge 
✅ Data-driven decision making 
✅ A near obsessive personality 

The list goes on and on.

Point is... 

Marketing is so much more than clever words, clicking post, or looking cool. It’s about driving tangible results. 

It's not 'easy'. 
But done well, it will be the Lifeblood of your business. 

Agreed? Repost to spread the word ♻️
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Strategy Director at LeverBrands | We help founders build leverage through personal branding

Your brand has a voice. I make sure it’s heard (with content that builds trust, drives demand & influences decisions)

One of my favourite clients spent 30 years moving hundreds of millions.

Former MD at a global investment bank.
Serious track record. Serious deal-flow.

But online?

He looked like every other “experienced executive” in a grey suit.

In the rooms that mattered, his name carried weight.

Outside those rooms, he was invisible.

No asymmetric advantage. No compounding reputation. Just… 

Here’s what we did together:

1. Pulled everything he’s done over the last few decades → decades of decisions (the deals, the wins, the tough calls) and boiled it down to one clear way he creates value. No fluff. Just the real lens he uses to make smart decisions.

2. Turned his mental models... I mean... took the way he thinks about pricing power, risk, and protecting the downside (all that sharp thinking in his head) and turned it into stories people genuinely wanted to read.

3. Framed that lens in a way any serious operator can relate to - whether you’re running transport, industrial services, construction, SaaS, retail, or property...

4. Designed a low-friction system: one focused conversation → a month of signal > noise content that sounded exactly like him.

5. Made sure every piece of content did a job: compound reputation, attract the right people, and quietly increase his leverage and optionality over time.

No hacks. No “daily motivation.”

Just content + psychology used as leverage.

Within months:

i) PE partners started circulating his posts inside deal chats

ii) Founders opened calls by quoting his ideas

iii) The dynamic flipped and he started choosing where he wanted to deploy his time and capital

Same operator.
Same history.
But NOW his identity capital compounds in public.

Perception creates markets → and his shifted.

That’s the real work I do for established, high-net-worth operators running mature, complex mid-market companies:

I turn your track record and judgment into a founder-led strategic narrative, signal-heavy content, and quiet distribution that compounds reputation, pricing power, and deal-flow over time.

If you’re already the calm, sharp operator in the room and want your online presence to quietly do that work for you..
→ send me a direct message with the word “asymmetric” in it (and I’ll know you read this far)..

We’ll see if there’s real leverage for you here.

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Joseph Rudd

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taplio

The Battle

Joseph Rudd

Sukanya Guha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joseph Rudd's LinkedIn Performance

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