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Account Manager @ Kurogo | Sharing lessons from a life in Marketing

Hey, I'm Joe 👋

I post about: 

- Careers
- Marketing 
- Leadership 

Sound good?

Hit the follow button and come say hi.

Joseph Rudd

Your brand has a voice. I make sure it’s heard (with content that builds trust, drives demand & influences decisions)

What if you didn’t have to chase clients, investors, or partners anymore? What if… they found you?

→ Because they saw you as the expert
→ Because your name meant something
→ Because your content made them feel something

That’s exactly what happened with Jason.

Jason runs a marketing agency in LA. 

When we started, he was stuck with multiple AI writing tools.

No real plan. 
Not much reach. 
Didn’t know what to post that will work.

He told me, “I know I have something valuable… I just don’t know how to show it.”

Maybe you’ve felt that too?

Fast forward 13 months:

✅ He doesn’t worry about what to post
✅ He’s built real trust with his audience
✅ People started reaching out to him
✅ He grew a strong network of the right people

That’s what we help with—

We help business owners and leaders turn their thoughts into powerful stories.

We create content that connects, builds trust, and opens doors.

Here’s how we do it:

1. We talk about your goals and what matters most to you

2. We create a content plan that fits your business goals

3. Then, we create content (write, design, videos) that shows your value and attracts the right people

4. Over time, your brand grows and so does your business

But I won’t lie to you...

If you’ve never posted before...

If your audience is still small...

It takes time.

Growth isn’t instant. But it’s worth it.

Because when you show up with heart and honesty, people notice.

And when people trust you, They Choose You.

If you’re ready to stop hiding and start being seen—

Send me a message.

Let’s build your voice. Let’s build your brand.

Sukanya Guha

You Don’t Need More Leads. You Need More Leverage. 
Most 7-figure founders don’t have a lead problem.
They have a leverage problem.

You’ve already built credibility.
You’ve got a network.
People know you deliver.

But… hardly anyone outside your circle sees it.

That’s where most established founders plateau..
..not because their business slowed down,
..but because their Founder-led brand stopped compounding.

They rely on word of mouth, referrals, and repeat business.
It works
until it doesn’t.

Because in today’s market, trust doesn’t scale privately.

It scales publicly.

You can’t be the best-kept secret and the market leader.

That’s where LinkedIn comes in.

When done right, it turns your existing reputation into an engine 
one that attracts talent, partners, clients, and even investors
without adding more hours to your calendar.

That’s what leverage really looks like.

So if your growth has hit a ceiling…
it’s not more cold messages you need.
It’s visibility that compounds on autopilot.

Most 7-figure founders are one LinkedIn strategy away from turning reputation into recurring revenue.

Want to see what that could look like for you?

Send me a direct message.

I use content & psychology to help- Established Founders & CEOs build influence that compounds and become the name in their industry

I like how most CEOs, Founders, MDs, quietly admit the same thing:  
“𝗜 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 𝗙𝗲𝗲𝗹𝘀... 𝘄𝗲𝗶𝗿𝗱.”

And I get it.  

Nobody wants to look desperate or loud.

But here’s the part people forget:

𝗜𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗲 𝘆𝗼𝘂, 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝘆𝗼𝘂.

And if they don’t think of you… nothing new lands on your plate.

There’s a simple brain quirk behind this.  

It’s called 𝗧𝗵𝗲 𝗠𝗲𝗿𝗲 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗘𝗳𝗳𝗲𝗰𝘁 (coined by psychologist Robert Zajonc).

It basically says this:

𝗧𝗵𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝘄𝗲 𝘀𝗲𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 (𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲) 𝘁𝗵𝗲 𝗺𝗼𝗿𝗲 𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝗱𝗲𝗰𝗶𝗱𝗲𝘀,  
“𝗧𝗵𝗶𝘀 𝗶𝘀 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘀𝗮𝗳𝗲. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗶𝗻𝗴.”

It’s not persuasion.  
It’s not manipulation.  
It’s literally how humans are wired.

This is why showing up online matters, especially when you’re running a serious business.

Because the truth is:

• The investor who sees you a few times suddenly remembers your name. 
 
• The buyer who’s been on the fence finally reaches out.  

• The partner who forgot you existed messages you again.  

• And sometimes… the right opportunity appears simply because you were visible at the right moment.

You’re not “spamming” anyone.  

You’re reminding the world you exist.

And like it or not, the world forgets fast.

You don’t need to post multiple times a day.  
  
You just need to be present enough that when someone thinks,  
“Who can help with this?”  
your name comes to mind without effort.

𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.  
Staying invisible kills it.

So show up a little more.  
Not to impress anyone-  
just to make sure the right people can actually find you.

Too many people think Authority comes from more content. 
It doesn’t.

It comes from alignment.

Right now, your brand is running in five directions at once:

Your website says one thing.
Your LinkedIn says another.
Your videos talk about something else.
And your company page? Kinda just… exists
Your emails… let’s not even go there.

It’s not that your content is bad.
It’s Just not working together.

and when things aren’t aligned, here’s what happens:

- People don’t really “get” what you do
- They can’t tell what you actually stand for
- They Hesitate to Trust You
- Your content pushes hard, but in different directions

When your message is scattered, it’s hard to take you seriously.

But the fix is simple. You can even do it yourself.

Try this:

Step 1: Understand

Before posting anything, write down:

Who am I talking to? What do they care about? What problem am I solving?

(If you skip this, nothing else will make sense.)

Step 2: Clarify

What do you care about? What don’t you?

If a post doesn’t sound like you’d say it out loud → bin it.

Step 3: Position

Choose ONE idea you want to be known for.

Not five.
Not ten.
One.

This stops your content from drifting everywhere.

Step 4: Core concept

Turn that one idea into a simple message or theme.

A phrase, a point of view, a story.. just something you can build around.

This is the backbone of your brand.

Step 5: Content

Now Make everything match.

Your website, your LinkedIn, your visuals, your videos, your CTA.

  • Same message. 
  • Same tone. 
  • Same direction.

When everything lines up → your authority compounds.

You stop blending in.
You sound like someone who knows what they’re doing.

People remember you.

If you’ve tried to fix this on your own and it still feels messy, confusing, or overwhelming…
send me a direct message.

In every industry, at every scale, there’s one truth seasoned founders learn the hard way:

𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀.  
𝗧𝗵𝗲𝘆 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁-𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀.

The ones who control the story that gets told about them.  

The ones whose name signals trust before the first meeting even starts.  

The ones who walk into a room with pricing power already built in.

Here’s what most people miss:

Revenue grows linearly.  
𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗴𝗿𝗼𝘄𝘀 𝗲𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆.

Every decision, every interaction, every public signal: 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀.  

Quietly.  
Silently.  
Powerfully.

That’s why the founders who win aren’t playing for attention.  
They’re playing for 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻.

They understand that:

• Deals move faster when your name carries weight  
• Talent says yes when they feel anchored to a story that matters  
• Partners commit when they trust your judgement before they trust your offer  
• Margin expands when the market believes you're worth paying more for

In a world full of noise, the real moat isn’t capital, headcount, or even product.

𝗜𝘁’𝘀 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.  

𝗧𝗵𝗲 𝗸𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝘀𝗹𝗲𝗲𝗽 𝗮𝗻𝗱 𝗽𝗮𝘆𝘀 𝗱𝗶𝘃𝗶𝗱𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗱𝗲𝗰𝗮𝗱𝗲𝘀.

If you build that, you don’t chase opportunities 
𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗰𝗵𝗮𝘀𝗲 𝘆𝗼𝘂.

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The Battle

Joseph Rudd

Sukanya Guha

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Performance ScoreSukanya Guha's LinkedIn Performance

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taplio

The Battle

Joseph Rudd

Sukanya Guha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sukanya Guha's LinkedIn Performance

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Performance ScoreSukanya Guha's LinkedIn Performance