Account Manager @ Kurogo | Sharing lessons from a life in Marketing

Hey, I'm Joe 👋

I post about: 

- Careers
- Marketing 
- Leadership 

Sound good?

Hit the follow button and come say hi.

Joseph Rudd

Marketing looks simple ...

Until you try doing it.

It’s easy to look at marketing and think: 

→ Anyone can post something on social media
→ Anyone can write a few clever words
→ Anyone can make viral content
→ Anyone can ... 

But there’s so much more to good marketing than what people see on the surface.

Marketing (done well) is a careful balance of art and science, being aimed at (and held accountable by) business-oriented goals. 

It requires: 

✅ Deep knowledge and research 
✅ The ability to pivot quickly 
✅ Constant testing and learning 

Not to mention: 

✅ Storytelling 
✅ Trust building 
✅ Customer insights 
✅ Industry knowledge 
✅ Data-driven decision making 
✅ A near obsessive personality 

The list goes on and on.

Point is... 

Marketing is so much more than clever words, clicking post, or looking cool. It’s about driving tangible results. 

It's not 'easy'. 
But done well, it will be the Lifeblood of your business. 

Agreed? Repost to spread the word ♻️
And follow Joseph Rudd for more.

Strategy Director at LeverBrands | We help founders build leverage through personal branding

Project Manager | Project Management Career Coach | Helping early-career professionals (0-5 years) transition into project management roles in the IT industry.

I never planned to work in mining.
I never planned to shift from project management to communications either.
But careers aren’t always linear and mine is proof.

After years in IT and project management, I made the leap into a completely new industry and role, handling internal communications, global training, and office operations.

Now, I document this journey to help professionals see what it really looks like to:
🌍 Transition industries & roles without starting from scratch
🧠 Build adaptability and communication skills that stand out
💡 Reimagine success when you’re starting over in your 30s

On my profile you’ll find:
🔹 Stories & lessons from inside a global mining company
🔹 Corporate career and life lessons
🔹 Honest reflections on career transitions and identity shifts

If you’ve ever thought about starting fresh, moving industries, or re-entering the workforce in a new role, my content is built for you.

👉 Follow me here on LinkedIn for my weekly posts & livestreams, and join the community I’m building for professionals navigating change together.

Mary Tresa Gabriel

Was it scary to move from IT into a completely different industry like mining?

Short answer: Yes. Very.
Long answer: It was scary, uncomfortable, and also one of the most growth-heavy decisions I’ve made.

If there’s one thing I’ve learned through this transition, it’s this:

Your career doesn’t change overnight.
It changes through questions, conversations, and courage to try.

Moving from IT to mining was more about:

• Letting go of being “the expert”
• Asking basic (sometimes embarrassing) questions
• Rebuilding confidence from scratch
• Translating transferable skills instead of job titles

What helped me navigate the shift (still in-progress) 👇

1️⃣ Owning the beginner phase
Not pretending I knew it all, and being okay with learning publicly.

2️⃣ Leaning on transferable skills
Stakeholder management, problem-solving, coordination, skills travel even when industries don’t.

3️⃣ Having real conversations
Most clarity came from people who had already made unconventional moves.

Career pivots are messy, emotional, and deeply personal.
But they’re also where growth hides.

#Createmomentum

Operations Coordinator at Weir | Documenting my career transition | Project Management Professional (PMP) | Work Abroad, Culture, Corporate life & Career Coach

You’ve probably seen my posts about project management and starting over.
But if we’re being honest, you might not fully know my story yet.
So here it is.

For years, I’ve shared my journey of becoming a project manager without a
PMP and then later, how I cracked my PMP.
Everything was out in the open. No gatekeeping. No pretending it was easy. You saw it all, in real time.

Along the way, I’ve helped 100+ professionals land roles in project management, people who thought they were “not enough,” or “missing something.”

And then… life happened.

I moved to Sweden. 
I found myself back in corporate again.
And today, I work as an Operations Coordinator in the mining industry, far from IT, far from what I was comfortable with.

That shift taught me something no certification ever did.

👉 Your soft skills matter far more than your hard skills.
Especially when you’re starting over.
Especially when you’re in unfamiliar territory.

Here’s the part I don’t hide:
I’m not a corporate baddie.
I’m not loud, aggressive, or intimidating.
I’m soft, a little naive, deeply human and for the longest time, I thought that was a weakness.

Turns out, it’s not.

So now, this is what I’m building:
A safe space for corporate softies.
People who want to grow, navigate work, start over, and still be themselves without hardening into someone they’re not.

That’s the season I’m in.
That’s the work I’m doing.
And that’s the community I’m building.

If you’re someone who’s starting over, figuring things out, or quietly doing your best in corporate, you’re not alone. 🤍

#createmomentum

📖 First book of 2026

This arrived at the perfect moment, just before I put away my Christmas tree.

Dare to Lead is my first read of the year, sent by the Nordic Business Forum, and it feels like the right way to start 2026: with courage, conversations, and intention.

Also, I’m such a sucker for handwritten notes, thank you Heli Hänninen and team. It truly made my day. 🫶 

What’s your current read for 2026?

It’s NOT uncomfortable to me that you moved abroad and are starting over in your career.
That you’re figuring things out, learning the system, and finding your footing.

What IS uncomfortable to me is:

using this as an excuse for 6+ months
not applying or networking consistently
avoiding visibility because it feels awkward
and putting in zero effort to actually get better

Because it’s NOT possible to stay bad if you’re putting in the reps.

I’ve seen people move countries with
no local experience,
no network,
sometimes not even the language.

The confidence they have today isn’t talent.
It’s hours.
Weeks.
Months of showing up anyway.

So please, stop telling yourself:
“I’m struggling because I’m new here.”

That explanation doesn’t age well.
And it expires much faster than you think.

Send this to someone who’s capable of more than they’re currently doing. 💌 

#CreateMomentum

Last year, I realized I had built my entire motivation system around validation at work.

Here are 3 ways I wouldn’t recommend chasing validation as a corporate softie:

1. Waiting for praise to feel competent
No Teams message? No “great job” in a 1:1?
My brain instantly translated silence into you’re not enough.

2. Overdelivering just to be noticed
Every deck, every email, every extra task came with an unspoken hope:
Someone will see this and say I’m doing well.

3. Treating feedback as emotional currency
Good feedback = dopamine high.
No feedback = self-doubt spiral.
That loop is exhausting.

This is how I do it instead:

1. Work from my own standards.
I do a good job because it aligns with my values, not because I’m hoping someone claps.

2. Let feedback be information, not identity.
Useful? I take it. 🙂 
Neutral? I don’t take it personal. 🙂 

3. Give myself credit first.
External praise is a bonus now not a lifeline.

Remember:
If you’re constantly refreshing your inbox for a “great job” message, it’s not a motivation problem, it’s a validation loop.

Building an internal feedback system is one of the softest, strongest things you can do for your career.

✨ If this resonated, you’re not alone. 💌 

#CreateMomentum

Focusing on tiny, low‑effort habits you can stack into your week now is how you stay visible at work all year without waiting for the next “fresh start” or promotion cycle to finally take yourself seriously.

Save this carousel, if you want micro-visibility habits that feel low‑maintenance, low‑overwhelm, and actually doable on a busy Tuesday not a 5am miracle routine you’ll drop in 10 days.

#CreateMomentum

7 micro visibility habits

If I were starting (or resetting) my career today, 
here’s how I adapt Lagom to my work life and how YOU can too 👇

✅ Work within clear hours 
Not because I lack ambition, but because I respect my energy.
Focused hours > stretched days.

✅ Prioritize deeply, not endlessly
One or two meaningful outcomes a day beats juggling ten half-done tasks.

✅ Use systems instead of constant effort
Checklists, routines, and structure so I don’t rely on motivation alone.

✅ Upskill with intention
I learn what’s relevant to my role and next step. (one skill or tool at a time)

✅ Use breaks intentionally
Short check-ins with coworkers, have unplanned conversations. (that's what makes workplaces humane)

What would you add in your current routine to make it a little more lagom?

#createmomentum

How to practice letting others move at their speed:

1. Stop racing clocks that aren’t yours
2. Treat comparison like background noise, not instructions
3. Build a pace you can actually breathe in

Many of us (including me, guilty as charged 🫣 ) get stuck measuring our progress against someone else’s highlight reel.
Promotions, salaries, titles, timelines : they start to feel like scorecards instead of stories.

There will always be someone earning more, moving faster, or posting bigger wins.

Now, REPEAT after me :

Instead of using their timeline as a weapon against myself,
I’m choosing to build a career I can actually enjoy living in.

Slow enough to notice it.
Steady enough to trust it.

#createmomentum

Choosing a “soft” approach at work doesn’t mean doing less.
It means being intentional about where your energy goes.

From a corporate lens, this looks like 👇

1️⃣ Curating peace at work, not chaos
Clear priorities > constant firefighting.
Strong boundaries > being available 24/7.
Sustainable performance beats short-term hustle.

2️⃣ Romanticizing routines = building systems
Daily check-ins, structured workflows, focused deep work blocks.
Not everything has to be rushed to be effective.

3️⃣ Rest as a performance strategy
Well-rested people make better decisions.
They communicate better.
They lead better.
This isn’t softness, it’s operational maturity.

4️⃣ Speaking to yourself like a leader, not a critic
Growth conversations don’t start with self-shame.
They start with awareness, reflection, and course correction.

5️⃣ Investing in what actually nourishes your career
Skills over titles.
Learning over constant proving.
People and environments that support long-term growth.

Ambition doesn’t always NEEED to look aggressive. 😉 

#createmomentum

Everyone says being a “soft girl” at work means you’re sweet, emotional, and just lucky to have a good manager and honestly, I disagree.

Not because softness doesn’t matter, but because most women are using it in the "sit quietly and hope they notice" way.

Most corporate women are trying to be the “nice colleague” everyone loves, when in reality, softness is a leadership strategy you can actually build.

Empathy, calm energy, and emotional intelligence are not fluffy extras, they’re the exact skills modern companies say they want in leaders and people managers.​

The more you protect your time, the more high‑impact projects you can own.
The more you document your work, the easier it is for leaders to see your value.
And the more you show up as your soft, honest self, the more people trust you with the big stuff.

Being a soft girl in corporate is about becoming the kind of woman who naturally attracts opportunities because her boundaries, communication, and consistency make her impossible to overlook.

So no, you don’t need to “toughen up” or become a different person to move up.
You need to stop hiding behind “she’s just nice” and start using your softness as your edge.

🤍 Save this if you’re done shrinking your softness

#createmomentum
LinkedIn Guide to Creating

Corporate Softie Narrative

Week back as a corporate softie in 2026 working as an operations coordinator at Weir Minerals 🫶💻

This Wednesday was my first day back at work after 2 weeks off, and honestly, 3 working days felt like a tiny soft launch back into reality.

✨ What I worked on :
→ Picked up one main pending task: the office extension work
→ Reviewed the 2026 goals to get clarity on what this year is really building toward
→ Started shaping the training coordination work plan, which looks like the biggest chunk of work ahead
→ Initiated planning for the first training of the year [feels good to get the ball rolling early]
→ Began working on the internal communications plan for the year [completely new territory for me 🫣]

✍ Things I learned from my manager this week
1. Templatise articles instead of starting from scratch every time
2. Go to teams with a clear plan instead of asking “what would you like to do?”
3. Be intentional about audiences - refer back to one main repository instead of creating new ones again and again

📖 Resource that helped me this week : How to Create a World Class Internal Comms Strategy with Jenni Field (by Workvivo by Zoom YouTube video)

📞 Helpline to all office admins/workplace folks - When you’re managing an office extension or moving to a new building, how do you handle things going off-plan due to factors outside your control?

PS: Inspired by the weekly wrap-up posts by Morgan, trying my own version here 🙂

#createmomentum

The fastest way to build a real office culture
is to let people be a little weird at lunch.

Why is there this obsession with:
“Lunch is personal time. No work talk. Just eat.”

Every lunch could be a mini offsite.
Instead, most of them become a silent scrolling competition.

And then there are days like the “pump” day.

Let me take you to one of our lunch discussion - we started talking about how pump really works which went to centrifugal pump, Archimedes' screw and what not. 
At end Mauricio just concluded: “A pump is a pump.”

Here’s what these lunchtime conversations really create:
1. They melt the formal mask.
2. They turn colleagues into actual people.
3. They become inside jokes you remember more than most meetings.

I love a focused, productive workday.
But I also love a slightly chaotic, very human lunch table.

Because culture is built when someone says something so random
that everyone forgets to check their phones for 20 minutes.

A big part of being a team at Weir Minerals is you actually enjoy working with & is feeling safe enough to be your weird, curious, honest self.

If we can’t handle that for 30 minutes over food,
I’m not sure how we’re handling real collaboration.

P.S: Do you have a “a pump is a pump”-level quote from your office?

#createmomentum
LinkedIn Guide to Creating

Here’s something people who move countries don’t talk about enough…
(and it has nothing to do with museums, snow photos, or “living the dream”)

A lot of us leave behind careers, identities, and support systems to start again from the beginning.

While many people plan the move on paper (flights, documents, housing), very few prepare for what it does to their confidence, their career, and their sense of self.

It’s no surprise that many of us hit bumps in those first few years. SO : 

It’s okay if your career path looks “messy” for a while.
It’s okay if you feel behind when you compare yourself to people back home.
It’s okay if some days you’re excited to be here and other days you just miss home.

Over time, I realised this:

- You can support someone else’s dream without giving up on your own.
- You’re allowed to grieve the life you left, even if you chose this one.
- Starting again in your 20s or 30s (or later) doesn’t mean you failed; it means you’re brave.
- The “small” wins: a new friend, a local coffee spot, your first job interview in a new country, are not small at all.
- You’re not “just a dependent” or “just a student.” You’re rebuilding a whole identity.

Here’s what I’d tell my past self who just moved:

Be grateful you got this chance. Don’t overthink the next 5 years.
Don’t compare every day to “how it was back home.”
Just focus on building today 🫶 

What’s one thing you’d tell yourself on the day you moved countries?

#CreateMomentum

If your 9-to-5 makes you feel like a replaceable part in a giant machine, this is for you.

Here are my TOP 3 learnings as a corporate softie from Dan Koe’s video on thriving with multiple interests :

1️⃣ Being hyper-specialised in one repetitive task makes you easy to replace and slowly kills your curiosity and joy at work.
- you can stop blaming yourself for being bored and start designing a path where your different skills and curiosities actually work together instead of being squeezed into one box.

2️⃣ Your mix of interests (career, psychology, content, productivity, etc.) is not a distraction; it’s the intersection that makes yourperspective hard to copy, even by AI.
- you jumping between interests isn’t a character problem; it’s your brain trying to collect more dots so you can connect them in a unique way later.

3️⃣ Instead of just binge‑watching or reading, you can treat it as “research” and share simple notes online, turning learning into an asset, not just an escape. (just like this one 😉 )
- you don’t wait to become an expert. You just study, take notes in public, and let that habit quietly build an audience, reputation, and optionality outside your 9‑to‑5.

BONUS - Your personal brand is the space where people come to change, using the same ideas and systems you're using to help the past version of YOU.
- you stop forcing yourself into random “niches” and instead build a space that reflects your mind, helping the past version of you.

Which one of these ideas are you going to act on first ?

#CreateMomentum

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The Battle

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Mary Tresa Gabriel

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The Battle

Joseph Rudd

Mary Tresa Gabriel

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