Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Collin Designs LLC

Creative designer with over 8 years of experience working with agencies and product-based companies.
Proficient across multiple design disciplines, including graphic design, branding, UI/UX design, interaction design, print, and advertising!
Designed various large-scale billboards, trade show booths, poster advertising and much more for various clients over the years.
Developed products, created websites, and shot product photography for startups, and various ecommerce companies alike! 

Experiencing working with teams using an Agile Project management structure

Consulted with CEO’s, Marketing Directors, and Creative directors on new brand strategies, and creative vision for companies, including new messaging, new design styles, new marketing strategies, and new paid advertising!

Creative Director

Indeed Flex

Handling customer technical support cases through phone and email submission

Evaluating system potential through assessing the compatibility of new programs with existing programs

Improving existing programs by evaluating objectives and specifications, reviewing proposed changes, and making recommendations
components

Achieving computer stem objectives through collecting relevant data, identifying and evaluating options, and suggesting a course of action

Maintain client confidence by keeping their information confidential

Preparing reference material for users by drafting operation instructions

Lead training on MSP Client workflows, systems and procedures

Senior Operations Specialist

Operations Specialist II

Concentrix

Social media ticket support for the GSI line of business working at Meta.

Handled support tickets from start to finish escalating when necessary to proper teams to find the solution for our clients

Ran reports for casework for agents that were out of the office so the team could respond promptly so cases were not stuck waiting for response 

Offer support and guidance on case work for fellow staff to enhance our team's overall helpfulness and case resolution rate.

Hitting Key KPIs and utilizing feedback from weekly one on ones with management

Tracking case work, and escalations through Google Sheets, and Microsoft Excel 

Analyzing workflow effectiveness, and developing strategies to best support issues

Showcasing :

 Knowledge of the Google Professional suite, and Microsoft Office

Communication skills , Team developmental skills, and Custom Success Skills , Data analysis , Data reporting , Data Visualization

Tech support @ Meta

GO! CALENDARS

Managed Facebook and Instagram accounts, engaging with customers, converted sales, and built lasting relationships with new and outstanding customers.
Managed back-end website data sales/return analytics and processes. 
Collaborated with our marketing team, product planning, accounting, and inventory to complete customer transactions, and manage any sales issues. 
Studied and completed data spreadsheets on order history, and inventory management for the marketing and sales teams. Utilized SQL Knowledge to gather data for reports and E-Commerce support tickets.

Managed and analyze KPIs and hit corporate metrics for case handling, and customer satisfaction

Collaborated w/teams on Agile Development Projects for our E Commerce operations, and social media communications.

Communication skills , Team developmental skills, and Custom Success Skills , Data analysis , Data reporting , Data Visualization

Operations Specialist

Phaser Marketing

Graphic Designer

UYU 

Community Manager

Electronic Gamers League

Advertising Designer

EsportsNation, LLC.

Event / Content Designer

Designer w/9 years of experience in graphic design

Adobe Creative Suite 
Figma
Wix
Webflow
Advertising
Marketing
Print

taplio

The Battle

Joseph W.

Collin McCain

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