Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Neocol

COE Leader, ERP Integrations/Head of IP Solutions

Lead Solutions Consultant

Collaborate with project team to lead Advisory, Analysis & Design, Build, UAT and Go-Live activities for multiple Salesforce Billing Implementations to complete Quote-to-Cash process with data flow into ERP.
Oversight and Design review on all NetSuite related tasks including technical scripting and integration.
Architect, Design and build custom Integrations using middleware to sync record data for NetSuite ARM (Advanced Revenue Management).
Coordinate with Pre-Sales Solution Engineering team to demonstrate custom Salesforce – NetSuite repeatable technical solutions to potential opportunities.

Billing Architect

NetSuite Consultant

NetSuite

Senior Education Consultant

Provided solutions consultation on various $10M+ NetSuite implementation projects for a multitude of clients, from pre-initiation to maintenance. Responsibilities included System Analysis and Design, Configuration, User walkthroughs, Release Management, UAT, Training, Post-go live support, and more.
Specialized in custom NetSuite ERP Module deployments for the following process areas and services – R2R, O2C, D2B, P2P, SuiteCloud (SuiteScript/SuiteFlow), Data Security.
Enhanced business visibility for Senior Leadership staff and improved decision making through the design and maintenance of Saved Searches, Reporting, and Workbooks, including custom dashboard analytics.
Performed administration & environment management duties using NetSuite third-party tools to ensure stability between Sandbox and Production environments resulting in decrease in QA bugs and issues.

Senior Technical Consultant

Respond and complete approx. 30 user requests/ week according to SLA
Test Windows/Mac images for all application compatibility and issues
Image all computers using Dell Kace K2000 and ensure reporting in inventory
Troubleshoot all laptop/desktop hardware and application issues 
Set up new user’s accounts through AD, MS Exchange, and deploy hardware
Create documentation and provide orientation and training to employees

IT Support Specialist

Scotiabank

Conducted testing and maintenance of over 50 systems to enforce security
Implemented practical manual or automated procedures to solve issues
Performed system administration tasks associated with Lab environment
Provided training on specific environment to test teams as required
Installed and test various hardware and software components
Created or updated documentation on new or existing processes as required

Technical Analyst

Peel Regional Police

Performed a review of daily systems, document and communicate findings.
Reviewed bandwidth usage for internet connections
Participated in a first level support by triaging of service desk requests for the network team.
Assisted with installing physical devices (switches, routers, network appliances).
Assisted in performing asset inventory.
Participated in functional testing of network changes.   
Assisted in providing escort of contractors and cable installers
Assisted in daily maintenance and updating of network documentation
Provided assistance to Network analysts, other members of the IT department
Assisted with deployment and end user testing of VoIP phone systems

IT Network Infrastructure

Responded, prioritized and completed user/customer tasks
Assisted users remotely using Remote Desktop Connection and SCCM 
Re-imaged machines with OS and applications using Task Sequence
Worked with 1st and 3rd level technical support for escalation of incidents
Experience configuring mobile devices (Blackberry, Android, Apple)
Completed IMAC documentation and Asset Management requirements
Ensured documentation is prepared and maintained for various technologies

Client Support Analyst

The Herjavec Group

Provided end users with quality support by providing diagnosis and resolution when technical  assistance and software/hardware related problems
Provided hardware maintenance, including repairs and follow up on in house or vendor services.
Assisted with implementation of the new software/processes and training of users
Identified and escalated complex problems or issues to management.
Documented all Help Desk interactions with users and vendors, including resolutions by utilizing problem management database and help desk system.
Managed physical assets verifying appropriate inventory recording of hardware, software and licenses
Administered user accounts and groups, including Active Directory.
Maintained supporting documentation for any new, amended or deleted network user profiles.
Instructed and advised end users in the use of applications.
Stayed current with technologies used, system information, changes and updates.
Measured end user satisfaction to ensure expectations are met.
Utilized information from web-based resources, colleagues, technical training courses and computer-related  publications to assess new products and developments in the IT industry.

Junior IT Engineer/ Internal Support

Experienced and certified Techno-Functional Consultant with a proven background working in the NetSuite ERP platform, Salesforce Revenue Cloud and Integration Middleware. Skilled in performing and contributing to implementations for small to large clients in multiple industries and education consulting for internal colleagues and end user clients.

taplio

The Battle

Joseph W.

Darryl Lutchmipersad

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