Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Gary Bailey

FinTech Strategic Advisors Ltd

Advising startups and challenger businesses on:
- Finance Function Strategy 
- Monetization Models
- Unit Economics
- Cost Innovation
- Revenue Controls

Finance & Monetization Consultant

The Talent Capitalist

Founder

ARTICULTURE C.I.C.

Articulture supports the development of innovative, high quality outdoor arts and diverse engaged audiences in Wales.

Monetization Non Executive Director

CandidateX

Board Advisor to founders

CandidateX is a Diverse Talent tech start-up accelerating inclusion in the workplace through a unique blend of tech, analytics and strategic partnerships.

Monetization Board Advisor

Zedosh

Zedosh is an AdTech startup focused on improving consumer brand experience.

Monetization Advisor

ICAP

ICAP {now part of CME} operates a global cross-asset network, connecting market participants to an established suite of post-trade processing, workflow, and credit risk services. Market leader, servicing over 50% of the trillion-dollar PB market.

Head of Product FX & Interest Rates

ICBC Standard Bank Plc

ICBC Standard Bank Plc is a global top 5, Trillion dollar bank, specifically strong in emerging markets Commodities, and Fixed Income. The dominant bank in Asia and Africa in retail and Investment banking.  

Key Focus:
- Pricing Controls
- New Product Approvals
- Product Portfolio Management 
- Revenue Management:- $1bn per annum
- Talent Management:- 60-80 team  
- Managing Regulatory Compliance Relationship with PRA/FCA:- Quarterly
- Cost Innovation:- 20% reduction per annum

Head of Product Control, Financial Control & KYC Transformation

Nomura

Nomura is a top 20 global bank with Retail, Asset Management, Wholesale (Global Markets and Investment Banking), and Merchant Banking divisions.  

Key Focus:
- Revenue Management:- $3bn per annum
- Talent Recruitment - 20-30 team  
- Product Management
- New Product Approval
- Cost Innovation:- 15% per annum

Head of Product & Financial Control

Monetization, Simplified: For Beginners

Everyone loves SaaS Pricing Plans. And it enabled a great new growth model - Product Led Growth (PLG)

But given costs, and usage patterns, SaaS style Plans and Pricing won’t for Ai. And in particular Ai Agents

Therefore, a new model is desperately needed. ‘Jobs Led Pricing’

Each Agent bundles features to represent a job. 

Someone (ICP) is willing to pay for that job.

If you agree 👏, come along and join the Jobs Led Pricing Revolution.



taplio

The Battle

Joseph W.

Gary Bailey

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