Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

NinjaOne

NinjaOne is a leading unified IT management solution that simplifies the way IT teams work. Our mission is to create a better IT experience for everyone.

As a Strategic Account Executive, I am responsible for providing a simple and smooth sales process for IT teams in the Mid Market space.

Strategic Account Executive

Calendly

• Build long-lasting relationships by owning a book of business, building relationships with Key stakeholders, and building advocates by providing an above-and-beyond customer experience
• Up-sell, Cross-sell, Prospect into different departments and organically grow Named Accounts

Excelled in both inbound, outbound, and hybrid roles as Calendly sales team grew ARR from $85M to $276M. Regularly closed deals from $9k to $250k and hit quota multiple quarters and years.
Q4 2023 Quota Attainment - 110%
Q1 2023 - 100%
Q4 2021 - 102%
Top 10% of all Mid Market AE's

Commercial Account Executive

• Manage the entire sales cycle, from initial contact through contract negotiation and close, while maintaining accurate records in Salesforce.
• Develop and deliver overviews, presentations, and coordinate high level functional product demonstrations to new and existing accounts.
• Develop and deliver comprehensive business case to address customer and prospect priorities and pain points
• Keep up to date with industry knowledge and best practices to effectively communicate with prospects.
• Develop and maintain a deep understanding of Calendly’s software solutions and effectively communicate their value propositions to potential clients.
• Collaborate with the sales enablement team and other departments to ensure a smooth transition from prospecting to closing deals.

Mid Market Account Executive

Place Technology

Account Executive

Tableau Software

Account Executive, SMB

2019 Q1 - 159% quota LMS
2019 Q3 - 162% quota SST
2019 Tableau Conference Captain - Austin Office
2018 Q3 - 192% quota LMS

Territory Sales Manager

YETI Coolers

+ As part of a small team, managed over 1500 accounts generating over 38 million dollars in annual revenue.
+ 100% YOY revenue increase from 2015-2016.
+ Managed Key Account relationships for large volume partnerships with clients such as MillerCoors, Matco Tools and BF Goodrich, bringing in sales of over 7MM annually.

Corporate Sales Account Manager

I sell the best ice chests available in the world. Whether you are hunting, fishing, camping, boating, tailgating, rafting, or having a barbeque, we have a large cooler range of heavy duty, well insulated, rugged coolers for your outdoor ice retention needs.
- Named #458 on 2012 Inc.500 list
- Named #10 Top Companies in Austin Metro Area 2012 Inc.500 list
- Named #3 on Austin Business Journal "Fast 50"

Direct Sales Rep/Fundraiser Sales Coordinator

Savannah Stopover Music Festival

Led promotion, sponsorship, artist selection, website content and development, event staffing, logistics and management for inaugural five-day music festival featuring more than 52 bands in 10 venues and the 2012 festival with over 70 bands. See www.savannahstopover.com.

Organized five premiere after parties and an accompanying concert poster contest and exhibit/reception.

Led project in conjunction with Microsoft Tag that allowed users of a mobile 2D bar code to seamlessly connect to the most current Savannah Stopover information and multimedia.

Awarded Connect Savannah's “Best of Savannah” Best New Festival in 2011.

Website Content Manager and Production Assistant

Soap On A Rope Building Maintenance

Price and bid window cleaning and building maintenance contracts for both commercial building and private residence jobs by canvassing territory and cold calling new clients. Increasing overall annual contracts by 10 percent for 6 month period.

Sales and Business Development Manager

Appalachian Secrets

Sell and distribute line of over-the-counter pharmaceuticals and veterinarian supplies to independent pharmacies, veterinarian offices and other retail outlets.  

Increased overall account total from approximately 600 to 700 individual accounts. Manage all aspects of those relationships; providing them with new products, invoicing and collecting payment.

Travel extensively through the state of Georgia and working from home office to evaluate client needs and anticipate seasonal sales demands.

Sales Representative and Distributor, Georgia Region

Convergys

Continued same role with Convergys after their acquisition of VeriSign's Savannah office.

Managed operation, mitigated risk and satisfied customers of Billing & OSS platforms for cell phone providers. 

Led projects by coordinating, scheduling and tracking deployment and integration of new code builds, market launches and conversions on and off the billing system through the project life cycle.

Client Support Associate II

VeriSign Inc, VeriSign Communication Services

Work directly within support team to research and investigate complex situations with billing, functionality of software and hardware. Specialties include network administration, database management, and vendor relations. 

Promoted to TSR II in Oct 2006 and then promoted to secondary team lead with VeriSign's largest cellular billing client, MetroPCS (provider of wireless communications services with over 5.4 million subscribers) in Nov 2006. Received Recognition Award - April 2005.

Worked with multiple clients to resolve hardware (printers and peripherals), software and network (Cisco and Netopia routers, Cisco Firewall) issues.
Tracked all customer issues from initial report to complete resolution with analytical and reporting tools (Applix, Oracle CORE).

Traveled to various cities for vital on-location support of the launch of an integrated web-based billing system and hardware connectivity when MetroPCS launched in Dallas, Detroit and Central Florida markets.

Technical Support Representative I and II

Experienced sales account executive with a demonstrated history of success in high-tech software, retail sales and general account management. Skilled in sales planning, prospecting, discovery, rapport building, negotiation and growing volume sales deals.
Trained in Sandler, Winning by Design, and other sales methodologies.

taplio

The Battle

Joseph W.

Hogan G. Bryan

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