Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Startup

Founder

Evolve CS Group

Headline – Spearheaded company transformation, resulting in 6x revenue YoY

People & Culture – Redesigned team roles, created new role KPIs, implemented hybrid working, and designed L&D and ERP programmes, improving employee satisfaction by 200%

Tech & Operations – Implemented adoption of new tech stack & designed/oversaw automations, which reduced client/customer onboarding time by 87%

Legal & Compliance – Worked with legal experts to embed full compliance with IR35 and GDPR regulations into our documents and processes, simplifying protocols, mitigating risk, and earning a new industry accreditation (Real-Time Inspection of Standards & Compliance, aka RISC)

Brand Strategy – Co-created new brand identity, positioning, messaging, and copywriting

Marketing – Partnered with digital marketing agency and AI startup to create multichannel digital campaign (SEO, PPC, Meta, & LinkedIn), leading to a 41% increase in B2B inbound leads & 9000% increase in B2C inbound leads

Sales & Business Development – Hired & coached all-new sales team and created sales & marketing collaterals, leading to 14 new agency partnerships

Head of Strategy & Operations

Unii

1st hire at pre-seed EdTech startup, working closely with Founder on company strategy from zero to one

Market & competitor research & analysis; Pre-launch user research/interviews via in-person focus groups & remote surveys

Produced over 200 unique documents including research reports, case studies, style guides, strategy & process outlines, templates, & white papers

Assisted in selection & interview of SMEs and coaches to consult & appear on video

Assisted in selection & implementation of strategic partnerships

Managed the Content team to delivery of over 700 articles and 200 scripts for video/animation

Startup Consultant

Boundary London

Managed retail operations, inventory & displays at upmarket boutique restaurant / cafe / hotel / shop (grocery, bakery, confectionery)
- Assisted IT/Operations & General Manager with implementation of Lightspeed & Opsimize ePOS systems, input/management of 1000+ SKUs
- Provided input & assistance with operations due to COVID-19 pandemic
- Assisted with testing & refinement of delivery offerings including pioneering ‘bundle’ initiative to increase sales
- Hosted & ran cafe shifts (Front of House/Bar), onboarded & trained new staff
- Opened/closed restaurant regularly; responsible for correct cash/receipt handling & daily/weekly financial reconciliations

Shop/Cafe Manager

Freelance/Contract

Provided remote administrative support to over 30 clients via Upwork & Fiverr
- Collaborated with clients to ensure projects ran smoothly and deadlines met (taking into account time zone differences)
- Data entry with 100% accuracy
- Email/inbox management & writing
- Typing 73wpm with 100% accuracy

Virtual Assistant

Frankie & Benny's

Assisting the General Manager in all aspects of running the front-of-house, including stock management/ordering, interviewing & hiring of new staff, managing labour costs/sales forecasts, training, hosting, running shifts, and opening/closing in addition to bar/waiter duties as needed.

Assistant Manager

Supervisor

Server

buttercup cake shop

Team Member

Tom's Deli

Waiter

COCOMAYA

Christendom College

Kitchen Assistant

Founder at Moochu

Experienced in product, operations, strategy & transformation; 7+.years in hospitality & 3yrs in startups/scaleups

taplio

The Battle

Joseph W.

Matthew Harris

Followers

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