If you want alpha - find it at https://www.artisangrowthstrategies.com/

Joseph W.

Expel

Director, GTM Strategy & Ops

Sr. Manager, GTM Strategy & Ops

Principal, GTM Strategy & Pipeline

Pantheon Platform

Manager, Sales Strategy & Operations

Lucid

- Lead strategy and business operations for our $XXM international business, including market prioritization, resource planning, cross-functional alignment, and growth strategy
- Partner with executives and functional leaders to identify and execute programs across our business that accelerate growth in our core international markets

Business Operations Manager, International

- Drive international strategy and business operations, including the launch of our EMEA HQ in Amsterdam and our APAC HQ in Melbourne to fuel growth in key international markets
- Coordinate with cross-functional stakeholders to drive alignment and execution of large-scale initiatives across internal teams
- Define key metrics for international efforts and lead company-wide reporting on international growth 
- Run ad-hoc projects/programs for international operations, including international pricing, translation and localization efforts, regional tax implementation, and subsidiary formation/corporate governance

International Program Manager

- Designed and AB tested Lucidchart empty states to increase user retention and actions within the Lucidchart editor
- Developed and AB tested new training notifications designed to teach users how to more effectively perform common actions in Lucidchart 
- Owned market and customer research for new “shape marketplace” feature, leading customer research calls to gather user insight and inform product development
- Created AB test analysis template for Product Team to simplify AB test analysis and ensure consistency across team

Associate Product Manager

- Redesigned Lucidchart and Lucidpress Help Centers by leading product strategy, organizing agile sprints, and prioritizing front-end development stories to hit Help Center KPIs, leading to an increase in popular content navigation by 71%
- Presented conference-wide talk titled "Treat Your Help Center Like a Product” to 165+ attendees at Elevate Summit 2017 on how to build a data-driven, user-focused help center that drives key business metrics
- Published guest blog post on Help Scout blog titled "Design Your Knowledge Base Like a Product" for Help Scout's 70,000+ blog subscribers
- Led Customer Operations team hiring and team development efforts, resulting in 2 full-time hires, 5 intern hires, and the implementation of peer-peer feedback process that improved team culture survey results by 21% QoQ

Sr. Product Specialist

- Established Lucidchart and Lucidpress communities by recruiting 50+ users for the Trusted Tester and Top Contributor programs in order to capture user feedback and develop a forum for users to help other users
- Organized user research group of 65+ users to capture product insights and contribute to product development through analysis of product feedback surveys for Lucidchart redesign alpha testing efforts
- Presented breakout session talk titled “Fixing the Feedback Loop: Utilizing Customer Feedback to Build a Better Product," which described how to integrate customer feedback into the product development process at OpenWest 2016

Product Specialist

Unlocked Careers

Launched and ran a career development platform focused on providing career coaching to help young professionals find careers they love.

Co-Founder

CrossFit

CrossFit Coach

Beta Theta Pi

- Led full-cycle recruitment efforts resulting in the successful recruitment and on-boarding of 25 undergraduate members at UC Davis expansion site
- Identified, implemented, and managed strategic change initiatives at 100 member University of Washington Chapter, focusing on development of chapter operations and values-based culture 
- Facilitated leadership development workshops on topics such as recruitment, chapter development, and strategic planning for undergraduates, alumni, and advisors

Expansion Consultant

- Developed and implemented strategic and innovative organizational development initiatives while engaging 120-man active-chapter, alumni, General Fraternity staff, and advisory team members 
- Managed Chapter’s ten-man Executive Board by constructively handling chapter business and implementing Chapter programming to promote strategic development and sustainability
- Led Chapter to over 15 local, regional, and national awards, including the John Riley Knox Award for Chapter Excellence, the highest award offered to a chapter of Beta Theta Pi, and the North American Inter-Fraternity Conference’s Chapter Award of Distinction, awarded to the ten best fraternity chapters in North America

Chapter President

I help growth-staged B2B SaaS companies efficiently scale top-line bookings through GTM strategy and operations. 

I currently lead GTM strategy and operations at Expel, helping scale our new business, expansion, and retention motions with our exceptional GTM leaders across our marketing, sales, and CS teams. My team owns strategy and planning, execution, and analytics for our revenue org with the goal of enabling scale through $XXXm and beyond. 

Prior to my time at Expel, I spent the first 6 years of my career at Lucid, a Series-A, ~75 person startup when I joined. I worked in a number of areas across the business, including customer operations, product, and business operations, and saw the company scale to 800+ employees and $150M+ in ARR. For the last 4 years of my time at Lucid, I led strategy and business operations for Lucid's international growth. We scaled international from initial launch to 30%+ of Lucid's total ARR ($XXM) with ~14M non-English product users across 8 non-English languages and regional HQs in Amsterdam, NL, and Melbourne, AU. I also led our end-to-end localization program. 

After Lucid, I joined Pantheon, a Series E, 400-person company when I joined. My team led sales strategy and operations for our all pipeline generating functions (SDRs & Partnerships, including Channel, Agency, and Tech partnerships), and our New Business motions (Commercial, Enterprise, EDU). During my time at Pantheon, we scaled from from ~$75M in ARR to $100M+ and achieved records for new business pipeline and new business net new ARR. 

Outside of my full-time work and my family, I do a small amount advising and coaching. I’m passionate about two things: 1) partnering with leadership teams to enable growth through rigorous GTM strategy and execution, and 2) helping people launch and grow careers they love, particularly operators in B2B tech. I occasionally write about both. Follow along at unlockedcareers.substack.com.

In my personal life, I drink a lot of espresso, love fitness, enjoy reading on my Kindle, listen to too many NBA and tech podcasts, ski or hike almost every week, and generally try to spend as much time outside with my family as I can.

taplio

The Battle

Joseph W.

Mitchell Cox

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