Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

LeadGenius

Senior Product Designer

Reforge

Member

Kedrus Consulting

Product Designer

deka.solutions

- Managed research & design for redesigning the company’s spending & expense management platform. (Deka Wallet & Deka Give)
- Collaborated with Product manager & Engineering team to establish & identify critical improvement flow & features and technical constraints to improve solutions 
- Implemented & remodeled Ant Design System to meet Deka’s brand guide to create reusable custom components & UI assets 
- Facilitated discovery meetings & workshop sessions with Deka’s existing customers to establish the product pain point & current challenges.
- Designed the end-to-end UI screens of both product, Wallet & giving solution, reducing customer support service by over 78%.

Resident

- Owned the process for creating whiteboard sketching to high-fidelity for the Resident & citicare mobile app, designing for critical features such as empowering citizens to create requests & posts and how government officials respond to the post as a task.
- Initiated & collaborated with other designers to build the design system by leveraging previous & existing patterns and advocating for new ones to ensure consistency throughout our products.
- Participated in weekly design critiques, design sprints, prototyping, and testing to validate our critical solutions and design direction.
- Built End-to-End clickable prototype for review sessions and user testing to evaluate the usability of the design solution.
- Managed & ensured the product's design visual assets were organized & enabling other designers & engineers to quickly understand what to do and how they could collaborate.

devSouth Consulting, LLC

- Collaborated with the stakeholders and other product teams to align business goals with UX decisions to provide tangible solutions that helped small law firms handle mediation cases and built the MVP that helped us close $ 2 million in funding.
- Managed research sessions like workshops and interviews with lawyers & mediators to understand their current pain points.
- Collaborated with product manager to utilize data & insight from research activities to create personas, scenarios, journey maps, and wireframes that helped us gather user needs converting into requirements for the product. We utilized collaborated tools like Miro, Aha & Google Docs.
- Worked closely with the engineering team to ensure the product's technical feasibility and validated them with internal stakeholders before development.
- Designed High fidelity UI screens for Web app solutions features to manage client’s onboarding, case creation & management using creative tools such as Figma for the Interface & prototype design.

Upwork

- Worked cross-functionally with over 12 clients (majorly early - mid-level startups) to design Products, incorporating user-centered research, functional prototypes for user testing, and modern UI designs. 

***Some Organizations & Clients: MIT Open Secure Platform, Society of Petroleum Engineers, Think Accounting, LiveMeeting, Tammer, SnaaAp, Sistamoji, Linkthrow, Nested & Jotterplus***

- Worked on multiple products at this time and ensured that products were delivered within deadlines.

- Constantly delivered on most of my clients, earning over $20k and a top-rated badge within 7 months.

Freelance Product Designer

DigitalSproutNG

Creating better products through delightful experience Data-driven User Research, Interaction Design, Information Architecture, Wireframing, Prototyping and Front End Development.

Building innovative brands that drive sales through customer-focused brand strategy & compelling brand identity.

Staff Product Designer

Mesh Ad Studio

Worked with other members of the studio & Art director on various project for top companies on projects
- Agip/Eni #Protectyourland Campaign
- TEDx Port Harcourt 2017& 2018
- Shell LiveWire Port Harcourt Spatial Stage Design

Senior Creative Designer

Visual Plus Advertising & Designing Pvt Ltd

- Design of Branding and Brand Collaterals which includes Logos, flyers, Business card and stationery, and presentation.

Was Involved in the following Project
- 2017 AMAA Film Award Media Campaign 
- FixDelta Social Media Campaign

Visual Designer

I'm Emmanuel, and I specialize in Growth-Product Design. My passion lies in creating engaging experiences that drive business growth. I have a proven track record in designing compelling user journeys, conducting A/B tests, and iterating based on user feedback to optimize conversion rates and maximize customer satisfaction.

Currently, I'm putting my skills to use at LeadGenius, where I'm contributing to the company's growth. Previously, I worked at Baseline & Deka Solutions, where I designed various solutions such as CityWorks, Resident, Deka Give & Wallet, Fourthparty, and others.

Aside from my professional work, I host a growth design podcast as a side project. I interview growth designers and leaders to discuss growth trends, best practices, and strategies. It's been an incredible journey, and I'm thrilled to continue learning and sharing my experiences with the community.

I'm looking forward to connecting with fellow professionals and learning from your experiences. Thank you for taking the time to read my introduction!

taplio

The Battle

Joseph W.

Emmanuel Omole

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