Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Building PricingSaaS, an AI-powered data platform that monitors thousands of SaaS pricing pages. We track updates and surface trends to help SaaS operators and investors stay ahead of the curve.

We've helped 2k+ SaaS operators track pricing changes and monitor trends in the past 1.5 years.

Also writing a weekly newsletter called Good Better Best that breaks down the best pricing and packaging strategies across the SaaS landscape. 

Check my featured link to subscribe to Good Better Best and get the PricingSaaS Guide to AI Pricing.

Rob Litterst

I’ve never seen a pricing page with this before 👇 
Intercom offers a $1M guarantee for Fin AI.

A literal million. 

Two different bets at play here:

1️⃣ The satisfaction bet 
Not 100% happy in your first 90 days? Up to $1M back, no questions asked.

2️⃣ The performance bet 
High-volume customers who don't hit 65% resolution rates? 
They'll pay you $1M.


Most SaaS companies hide behind "contact sales" buttons and vague ROI calculators. 

But Intercom is putting a specific, massive and memorable number on their confidence in Fin.

The message isn't 'try our product.'

It's 'we're so certain Fin performs, we'll pay you if we're wrong.’


Why this works:

- It reframes the risk conversation. 
All risk shifts from buyer to Intercom. The customer can't lose.

- It's a forcing function internally. 
You don't offer a 7-figure guarantee unless your product can actually deliver. This signals they've done the work.

- It segments customers brilliantly. 
The $1M performance guarantee is only for 250k+ monthly conversations. That's not for everyone - it's for enterprises who need proof at scale.


The boldest pricing move I've seen in a while. 

Hat’s off, Intercom. 🤝


And h/t Casey Hill for pioneering this post format 😄

Cofounder PricingSaaS: We help SaaS leaders nail pricing and packaging. Join our free pricing community👇

So excited to welcome the first batch of PricingSaaS partners 🚀

Pricing and packaging is quickly going from an afterthought to a Day 1 problem, and we're proud to work with the companies building the infrastructure for the next era of SaaS and AI monetization.

Allow me to introduce them 👇


→ DigitalRoute - Intelligent Usage Data Platform with roots in telecom. When telecom made the shift to mobile, it created a data tsunami. DigitalRoute helped telecom leaders get a grip on usage data and create the seamless monetization strategies that we've come to expect today. They believe the AI wave will have a similar impact on SaaS, and are already working with leaders like SAP and Adobe to power their next wave of pricing.


→ Metronome - Founder Scott Woody was a product leader at Dropbox and saw first-hand how hard it is to manage usage-based pricing models. After watching a team of 50 engineers run into seemingly endless operational complexity, he decided to build a better way. Metronome is a usage-based billing platform build to face those complexities head on. They started by serving infrastructure players like Cockroach Labs and Cribl, but have since expanded to serve the top players in AI, including OpenAI, Anthropic, LangChain, and NVIDIA.


→ Nue.io - Modern RevOps platform that provides CPQ, billing, and analytics for every revenue model, every channel, and every sales motion. Founded by leaders who built Zuora and Salesforce CPQ, Nue wanted to build a unified Quote-to-Cash solution for the next era of SaaS leaders. They now power end-to-end revenue lifecycle management for companies like OpenAI, Glean, and Chili Piper. 


→ Schematic - Founder Fynn Glover saw firsthand that pricing, billing, and finance systems were often disconnected from the product itself, which made it incredibly difficult for teams to iterate on pricing. He built Schematic to fix that, and they're powering monetization for SaaS leaders like BigCommerce and agentic AI companies like Wobby. Schematic is built on Stripe and is the simplest way to innovate on pricing from day one.


And of course, we still partner closely with Ulrik Lehrskov-Schmidt, Christopher Truce  and the exceptional team at WillingnessToPay.com. 


As we close out 2025, it's high-time to take another look at pricing and packaging, both your strategy and the infrastructure that powers it. 

If that's you, DM me. 

I'd love to learn more and see if one of our partners can help 🫡


PS. We'll be bringing on more partners. If you are interested, we'd love to hear from you too.

Building the first stop for pricing and packaging.

Your product team just built something f*cking cool.
Now comes a critical decision.👇

Do you package it as an add-on to your core product?
Or do you spin it out as its own standalone thing?

Genuinely feels like there's no rulebook here sometimes. 

And SO much rides on this choice.

✅ Get it right and you unlock a new revenue stream. 
❌ Get it wrong and you either confuse buyers / leave it tucked away somewhere people can't find it.

But most product teams end up deciding on a whim.

So I asked the PricingSaaS community what they’d do.

And then walked through my 3 favorite answers (while getting my own steps in, lol.) Video below.

taplio

The Battle

Joseph W.

Rob Litterst

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taplio

The Battle

Joseph W.

Rob Litterst

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Litterst's LinkedIn Performance

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