Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

ServiceNow

I lead a portfolio of product areas on the ServiceNow Platform including Core Platform, Platform Shared Services, Developer/Application Lifecycle, Upgrades, Store, Admin Experience, and Subscription Management

Senior Director, Product (Platform)

Madrona Venture Labs

Spent my time at MVL working in the Generative AI space, focusing on helping founders validate and fund their startups, experimenting with my own startup ideas, and evaluating existing startups.

Primary areas of focus was on AI-assisted developer solutions, AI governance, and vector databases.

Product Partner

Cofounder/CPO

Starting Polly and leading the company as the CEO was one of the most rewarding and hardest experiences of my life. Building a product, a company, a team, and a vision - all from scratch - and then having investors, employees, advisors, partners, and customers to join me on that vision has been incredibly humbling.

I gained more fulfillment from building Polly than I ever thought possible, and through it found more resilience in me than I ever thought existed.

As the CEO, I led with Product and a Product Vision to help solve customer needs. I became an expert in Communication/Collaboration ecosystems and platforms, as we developed close partnerships with Slack, Zoom, Microsoft, Atlassian, and others. Led our product, pricing and packaging, and GTM efforts as we scaled the company up to millions of users and millions in revenue, becoming one of the largest apps in the Future of Work ecosystem.

Raised over $13M in Venture Capital from top investors like Madrona, Amplify Partners, Slack, Zoom, Fathom, and other investors. Sourced, nurtured, and closed top tier Enterprise customers at 5 and 6-figure deals, including Intuit, DraftKings, Zendesk, Expedia, Microsoft, Twitter, Slack, Spotify, DocuSign, and dozens of others.

Cofounder/CEO

Projected Talent Inc.

Projected Talent was a micro-internship marketplace, connecting undergrad students to employers on paid projects, relevant to their degrees.

The company lasted only 6 months, but was an incredible crash course in building something from nothing, figuring how to deliver true value to customers, and relying on you and your team's hustle to make the impossible happen.

The company went from idea to product and real revenue in 3 weeks. By month 2 we already had over $50k paid out to students in micro-internships. Projected Talent went on to win the 2014 University of Washington Business Plan Competition.

Cofounder & CEO

Microsoft

Product owner for Battery life across Windows Operating System and Windows devices
- Part of the initial 20 person team that kicked off the Microsoft Surface project at Microsoft
- Led PM effort across battery life initiatives for all Windows devices for Windows 8 and Windows 8.1
- Led power onboarding efforts with multi-billion dollar partnerships with Intel, Qualcomm and nVidia
- Drove cross-windows and cross-Microsoft efforts reduce performance/power impact on Windows battery life, requiring significant stakeholder management across the biggest software product in the world
- Owned and drove action items from a monthly Windows Battery Life Report delivered to Windows, Office, and External Partner Executives

Senior PM - Windows 8 Battery Life Owner

Windows Performance Team

Part of the 5-member founding team that produced PerfTrack - a performance telemetry tool that helped revolutionize performance tracking in Windows. PerfTrack was largely responsible for the performance improvements between Windows Vista and Windows 7.  

PerfTrack was awarded the Microsoft Engineering Excellence award in 2010 for its contributions to Windows 7 (awarded to one Engineering team at Microsoft that year).

Senior Engineer

Tyco Safety Products

Led efforts to support unicode characters on Tyco Safety's largest Fire Panel Product (4100U), which led to expansion into International Markets, helping driving millions in incremental revenue for the company.

Embedded Software Design Engineer

I thrive on genuine, authentic interactions with the people around me. I'm not afraid of hard and I'm not afraid of failing. I love building, I love solving problems through product, and I love the energy that comes from bringing together a group of people marching towards a unified mission.

taplio

The Battle

Joseph W.

Samir Diwan

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