Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Calendly

Senior Manager Talent Acquisition - Product & Engineering

Senior Manager of Talent Acquisition, Business Operations & GTM

Recruiting Manager, Marketing/Operations/People

Calendly delivers the best service to schedule external meetings professionally, quickly, and effortlessly. 

At Calendly, we are excited about changing the way the world schedules. We are a profitable company, offering ample opportunities to accelerate your career.

We’re expanding our world class team - building the highest quality experience for our millions of customers. The growth at Calendly continues, and now is a fantastic opportunity to join and make a lasting impact!

Email me at t.best@calendly.com and visit our careers page at calendly.com/pages/jobs!

Lead Recruiter, Sales & Marketing (GTM)

Sterling

•	Sr. Recruiter for Product and Marketing, Operations, Finance and Accounting divisions specializing in Full Life Cycle Recruitment. Responsible for overall recruitment including Executive and Senior Level Roles. 
•	Partner with Chief Product Officer, Chief Marketing Officer, President and EVP to recruit and fill key roles within Sterling.
•	Recruit Sales and Account Management talent from Account Managers to AVP of Sales, specializing in Financial Product Vertical. 
•	Sourcing and recruiting of Operations roles. 
•	Responsible for Requisition Fulfillment Management, Recruiting Process Management, Organizational Branding, Candidate Sourcing, Executive Recruiting, Recruiting Strategy and Process Improvement. 
•	Incorporate and Project Manage large volume Recruitment Strategies.
•	Recruit through social networking sites, user group sites, referrals, candidate pipelines, networking, job boards, and passive sourcing. 
•	Educated in recruiting trends, HR best practices, RPO, and Client Management processes

Senior Talent Acquisition Specialist

Sustainable Talent  RPO

•	Sr. Recruiter for Product and Marketing Divisions, specializing in Full Life Cycle Recruitment.  Responsible for overall Product and Marketing recruitment including Executive and Senior Level Roles. 
•	Partner with Chief Product Officer, Chief Marketing Officer to recruit and fill key roles within Sterling Talent Solutions.
•	Recruit Sales and Account Management talent from Account Managers to AVP of Sales, specializing in Financial Product Vertical.  
•	Sourcing and recruiting of Operations roles.  
•	Responsible for Requisition Fulfillment Management, Recruiting Process Management, Organizational Branding, Candidate Sourcing, Executive Recruiting, Recruiting Strategy and Process Improvement. 
•	Incorporate and Project Manage large volume Recruitment Strategies.
•	Recruit through social networking sites, user group sites, referrals, candidate pipelines, networking, job boards, and passive sourcing. 
•	Educated in recruiting trends, HR best practices, RPO, and Client Management processes.

Senior Product, Sales, & Marketing Recruiter

Global Software Development Services, Inc

Held the following roles:  Recruiter, Account Manager, Software Sales for parent company Optima Technologies, Lead TA Specialist / Talent Acquisition Manager / Director. 

•	Engaged by clients to source, screen, and secure top technical talent for fulltime and contract employment
•	Work with hiring managers to define job requirements, outline job postings, and develop new sourcing strategies
•	Function as the primary point of contact for both clients and candidates throughout the interview process and contract assignment
•	Source candidates through cold calling, database mining, Internet searches, direct sourcing, job fairs, community conferences, networking, social Media, and internal referrals.
•	Collaborate with third party recruiting companies to help source candidates from diverse pools of job seekers
•	Analyze new recruiting technologies, sourcing tools and interviewing process to improve success rates
•	Responsible for extending and negotiating offers, act as a liaison between client and new employees
•	Handled internal immigration processing of H1B Visas and Green Card processing
•	Trusted by C-level executives to run exclusive confidential searches for key IT Management roles
•	Built a trusted group of 3rd Party vendor relationships and managed the relationships, distribution of requirements, educating of client requirements
•	Responsible for creating and directing recruitment processes, policies and daily directives 
•	Ability to manage multiple searches while managing requirements varying priorities to include managing 20+ requisitions at single time, source, recruit, submit, direct recruiting staff all while managing clients’ expectations.

Client Engagements:  Publix Supermarkets, TSYS, Target, American Family Insurance, Panasonic, IBM, Honeywell along with small to mid-size companies.

Positions Recruited:  Developers, Quality Assurance, Information Security, Executive, Technical Sales (B2B and Saas), Cloud, Database, Networking, Product Marketing.

Talent Acquisition Director / Executive Talent Acquisition Partner

cypress communications

• Serve as trusted talent advisor to hiring managers for the recruitment process and advise on strategic recruitment and sourcing campaigns for technical candidates
• Function as point of contact for hiring managers for the recruitment process and for requisitions as well as served as point of contact for candidates for the recruitment process of all requisitions 
• Work with Human Resource Business Partner on escalations of requisitions
• Create sourcing strategy for every requisition to increase diversity hires through specific and niche diversity recruitment/sourcing techniques for military, women and ethnic candidates 
• Collaborate with universities’, colleges’, and trade programs’ employment centers for entry level (new graduate) hires in local areas
• Responsible for full life cycle recruitment of early professionals (Interns, Co-Ops, new grads), experience technical hires, (exempt and non-exempt) to VP level candidates  
• Meet and exceed weekly quota of candidate submissions to hiring managers
Handle offer negotiations, benefits and  relocation overviews

Positions Recruited:  IT Project Managers, Business Analyst, Network Managers, LAN/WAN:  Support Technicians, Administrators, Engineers, Telecommunications Engineers, Administrators

Corporate Recruiter

teksystems

Account Manager / IT Recruiter
•	Cultivated relationships with IT decision makers to identify and assess potential business opportunities
•	Conduct needs assessments, i.e. qualifying a variety of projects encompassing operations, applications development, systems and network administration and design
•	Develop proposals tailored to project requirements and business objectives
•	Co-Managed the process of recruiting, interviewing, hiring and developing an office of 18 technical recruiters and sales managers.
•	Worked with IT Managers at the client sites to establish project scope, job descriptions, technical expertise sought
•	Developed and created annual revenue in a new and underdeveloped territory from zero to over $1.5 million
•	Recruited locally and nationally for technical personnel visa cold calls, referrals, networking, outplacement agencies, technical / educational institutions, resume banks, user groups, and advertisement both internet and print.
•	61 placements in 52 weeks, earning the number one recruiter in the office
•	Monitored consultants to ensure quality performance / client satisfaction
•	Trained and mentor new and junior recruiters

Position Recruited:  IT Project Managers, MIS Directors, LAN/WAN:  Support Technicians, Administrators, Engineers, Technical Writers, Developers, PC Technicians, Helpdesk, UNIX, Desktop, Asset Management, Network Operators

Account Manager / Recruiter

*Well-rounded background includes 20 years of Talent Acquisition, People Management and Account Management.  Expertise include both high volume and niche recruiting within Technology, Marketing, Sales and Product Recruiting spanning a vast array of industries to include High Tech, SaaS, Banking, Credit Card, Retail and Healthcare industries.

*  Talent Sourced & Hired include Product Management, Product Marketing, Development (Distributed & Legacy), Database, Cloud, Networking, Software Quality Assurance, Technical Sales, Technology Leadership (PM, Directors, C-level)
*  Hired, Negotiated and Managed the Salary and Benefits for more than 20 mid-level professionals while maintaining single digit turnover. 
* 10 Consecutive Years Earning 100% Director’s Club Sales Recognition as an Individual Contributor by
Consistently Exceeding Multi-Million Dollar Quotas in Large Territories
* Engaged by clients to source, screen and secure top technical and executive talent.
* Agency and Internal Corporate Recruiting experience.

taplio

The Battle

Joseph W.

Timree Best

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