Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Tally

Chief Revenue Officer (CRO)

- First go-to-market hire, built marketing and sales motion from scratch
- Recruited and developed gtm team
- Built owned and operated media channels organically to hundreds of thousands of views across video, podcast, newsletter, and blog properties
- Scaled company Twitter account to over nineteen thousand followers
- Helped establish governance launch line of business and personally brought in marquee customer
- Drove $200 Million in payment volume on the Tally app
- Key contributor to fundraising rounds
- Built freelance writer content sourcing motion and spun it out into an independent business
- Co-founded the largest live event in the industry

VP of Growth

- Started in an individual contributor role, promoted four times into a sr. director role managing multiple organizations with 20+ full-time resources
- Led growth and conversion rate optimization team of 20+ product managers, engineers, and designers to drive customer acquisition and improve retention across website and product experiences.
- Led cross-functional teams (sales, sales ops, marketing) to deliver global inbound number, including 5,000+ MQLs, $15 million+ in pipeline created, and $5 million+ in closed won ARR annually
- Oversaw first annual user conference, attended by 350 customers with an average NPS of 54
- Scaled regional customer events to 16 events attended by over 1,000 customers, averaging an NPS over 50
- Scaled third party trade show sponsorships from a nascent channel to one that generates over $1 million in pipeline annually
- Profitably scaled paid advertising spend from $300,000/year to $2,000,000/year
- Scaled international SEO to 5 languges
- Implemented Hubspot and Sendgrid transactional email, leading API integration with Lucidchart production user database
- Started an internal executive-sponsored diversity and inclusion committee
- Won Lucidite of the Quarter, the highest honor an employee can receive at Lucid

Sr. Director, Growth Marketing

Reforge

Alumni of Reforge 2016 Summer Growth Series

Alumni (2016 Summer Growth Series Cohort)

Google

- Generated $1.5 million in annualized, incremental revenue by selling increased investment in Google’s advertising products
- Provided online marketing consultations to 600 of Google’s small and medium-sized customers per year
- Optimized Google’s advertising products, including Search Ads, Display, PLAs, Remarketing, Google Analytics, and YouTube
- Built and managed hundreds of direct marketing campaigns around performance KPIs such as cost/conversion
- Managed relationships and project timelines with senior leaders, vendors, in-house marketers, merchandisers, and web developers

Associate Account Strategist

StartingBloc

Participate in a global community of like-minded social entrepreneurs 
Won 1st Place in Social Innovation Competition during 2013 LA Summit

Fellow

Community Sourced Capital

Built editorial calendar, crafted digital engagement strategy, and grew media relationships for local finance startup 
Published weekly content for over 1,000 followers via social media channels including Facebook, Google+, and LinkedIn

Marketing Intern

YMCA of the Triangle, Orange County Branch

Forged sustainable partnership between local YMCA branch and the University of North Carolina

Ex Officio Board Member

UNC Undergraduate Net Impact Club

The Net Impact Club serves UNC undergraduate students interested in career development and social innovation. As president, I:
Grew email newsletter following by 400% in 12 months through digital marketing campaigns and campus partnerships
Managed series of 5 speaking events with CEOs of leading social enterprises, including competitive application process
Built program by establishing partnerships between the business school and 2 other departments across the university

President

WXYC Chapel Hill 89.3 FM

Hosted, created content, promoted, and handled callers for a weekly three-hour radio show

Burt's Bees

Pitched marketing component of a business plan for triple bottom line local retail venture to 20 key project stakeholders
Won six figure equity investment from Burt’s Bees executive team to execute idea: www.rootenorthcarolina.com

Student Marketing Consultant

I bring together teams to accomplish big goals :)

taplio

The Battle

Joseph W.

Tyler Bench

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