Josh Braun

Be the mint scoop in a sea of vanilla sales messages so you can start more conversations with skeptical prospects.

I created the Badass Growth Guide to eliminate commission breath. It gives you the best possible chance of starting conversations with people you don't know. It's a radically honest approach where prospects feel safe telling you the truth because they don't feel "sold" or "manipulated."

💥WHAT YOU GET:
➡️ More conversations with your ideal prospects.

I post weekly content about sales on LinkedIn.  
👍Like the content? Follow me. 👍

❤️I DON'T KISS AND TELL, BUT MY CLIENTS DO ❤️
"In one year, Josh has helped my company grow from 10 enterprise customers to over
200 with brand names like Twitter, Viacom, and Brown University" - Claire Coder, CEO at Aunt Flow

"We’ve got about 40 new meetings out of the training you provided." - Chris Murray, CEO at Oomph Inc.

“I used the email template from your playbook and it worked. I got to the decision-maker in one email and ultimately got the sale.” - Richard P. Perrott, WatchTower

💥NEWSLETTER💥
Join my list to get tips on being a red ❌ is a sea of white circle sales messages. 
https://joshbraun.com/newsletter/

💥WORKSHOPS💥
I facilitate workshops on two things: (1) cold calling + defusing objections (2) cold emailing. Inquire here -joshbraun.com/connect

💥PRODUCTS💥
THE BADASS B2B GROWTH GUIDE
https://courses.joshbraun.com/p/badass-b2b-growth-guide

POKE THE BEAR COLD CALLING METHOD
https://courses.joshbraun.com/p/poke

The Discovery Call Course
https://courses.joshbraun.com/p/discovery

TONGUE TIED SALES OBJECTION FLASHCARDS
Know what to say when prospects put you on the spot.
https://gumroad.com/l/objectionflashcards

💥INSIDE SELLING PODCAST💥
Learn sales tactics and strategies that will help you sell without selling your soul. 
Listen here -https://joshbraun.com/podcast
Learn more at joshbraun.com

Founder

Are you sending lots and lots of cold emails but getting little to no responses?

Wish you could start more conversations with skeptical prospects?  

Wish granted: https://academy.joshbraun.com/p/badass-b2b-growth-guide

Email me: josh@joshbraun.com

Thomas Edison failed thousands of times trying to invent the light bulb.

At least that’s the story people like to tell.

One reporter finally asked him:
“How does it feel to fail 1,000 times?”

Edison smiled and said:
“I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

Think about that.
Same events.
Two completely different interpretations.

Most people see attempts that didn’t work and call it failure.
Edison saw progress.

Data.
Clues.

Each step telling him what didn’t work so he could get closer to what did.

Here’s where we get stuck:
→ We treat one bad result as a verdict
→ We think mistakes mean we're not capable
→ We assume progress should look smooth

But progress doesn't looks smooth.
It looks messy.
Crooked.
Embarrassing.

Full of things that don’t work.

The difference isn’t talent.
It’s interpretation.

Call it failure and you stop.
Call it information and you continue.

So the next time something doesn’t work:
Pause.

Ask a different question.
“What did this just teach me?”

Sometimes the only difference between quitting and inventing the light bulb…
…is the story you tell about the step you’re on.

Struggling to book meetings? Getting ghosted? Want to sell without pushing, convincing, or begging? Read this profile.

Helping high performing founders close premium B2B/B2C clients + grow with buyer-led selling, high trust closing, LinkedIn and AI

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

I help coaches, consultants, and fractional experts turn LinkedIn attention into a predictable pipeline with buyer-led messaging, signal-based outreach, and high-trust closing.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

Most people negotiate to win the argument.
 
Chris Voss negotiates to uncover the truth.
 
And that’s why he wins.
 
Not because he talks more 
but because he gets the other side to tell him what really matters.
 
When I first read 𝘕𝘦𝘷𝘦𝘳 𝘚𝘱𝘭𝘪𝘵 𝘵𝘩𝘦 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦, 
I wasn’t interested in the FBI stories.
 
I was interested in the psychology behind the method.
 
The labels.
The mirrors.
The calibrated questions.
 
The way one well-placed question can shift the whole conversation.

That wasn’t theory.
That was a playbook.

If you're a founder who can feel a deal slipping mid-conversation when: 

Your offer is solid
Your pricing is right 

But 

You talk too much, fill the silence, 
Or drop your price the moment you sense hesitation 

This is the stuff that changes that
 
So I broke down 7 negotiation principles he uses  and translated them into practical moves you can apply in sales, pricing, hiring, and high-stakes conversations.
 
Here’s a preview:
 
Mirror instead of filling the silence  
→ Repeat the last few words. 
People reveal more when they feel heard.

Label the emotion  
→ “It sounds like…” lowers defensiveness and 
surfaces what is really going on.

Ask calibrated questions  
→ Use “how” and “what” to make the other side 
think with you, not against you.

Aim for “that’s right”  
→ Real movement happens when people 
feel understood, not pressured.

Do an accusation audit  
→ Name the negative before they do. 
It disarms resistance fast.

Let “no” do its job  
→ “No” creates safety. It is often the start of the real negotiation.

Look for the black swan  
→ The hidden piece of information is usually what changes the deal.
 
Negotiation is not about pressure.
 
It is about emotional control, better questions, and seeing what other people miss.
 
I put all 7 into one infographic you’ll want to save.
 
💬 Which of these do you use the most?


𝗣.𝗦. 𝗪𝗲 𝗰𝗼𝘃𝗲𝗿 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵-𝘁𝗶𝗰𝗸𝗲𝘁 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗹𝘂𝗯. 

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗼𝗻 𝗶𝘁 𝗶𝗻 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲
𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝘀 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀.

If your call has to do ALL the work,  
Something earlier is broken.

5 clients out of 10 said yes on the first call last month.  
That did not happen on the call.
It happened before it.
 
Most founders treat the sales call like the moment they need to convince.
 
I don’t.
 
By the time someone books with me, they already know:
 
→ what I do  
→ how I think  
→ the kind of problem I solve  
→ the price range we’re talking about
 
I’m not getting on calls with people who are discovering me for the first time.
 
That changes everything.
 
Here’s what makes a first-call yes more likely:
 
𝟭. 𝗧𝗵𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗲𝘅𝗶𝘀𝘁𝘀  
My content does a lot of the filtering.
 
So when someone books, we are not starting from zero.
 
They already have context.  
They already understand the standard.  
They already know this is not casual.
 
𝟮. 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟭𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺, 𝗻𝗼𝘁 𝗺𝗲  
I do not rush to pitch.
 
I ask:
 
Where are you now?  
Where do you want to be?  
What has stopped you getting there so far?
 
People will tell you exactly what matters if you stop trying to impress them too early.
 
𝟯. 𝗜 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗼 𝗺𝘆 𝘀𝘆𝘀𝘁𝗲𝗺  
Not a generic solution.
 
I show them exactly which part of my process solves the specific issue they just described.
 
And we see a change in the conversation.
Because now they are not hearing a pitch.
 
They are hearing their own problem reflected back with a clear path forward.
 
𝟰. 𝗜 𝗻𝗮𝗺𝗲 𝘁𝗵𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗰𝗹𝗲𝗮𝗿𝗹𝘆  
No awkward dance. No “it depends.”
 
Here is the investment.  
Here is what you get.  
Here is what happens next.
 
Charm doesn't close deals.
 
𝟱. 𝗜 𝗮𝘀𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻  
This is where a lot of founders lose momentum.
 
They explain well.  
Then they stall.
I don’t.
 
I ask:  𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝘁?
 
That question does not create pressure.
 
It creates decision.
 
A first-call yes is rarely about being persuasive.
 
It is usually the result of:
 
→ strong pre-qualification  
→ a buyer who already trusts your thinking  
→ a clear connection between the problem & process  
→ the confidence to ask for the decision
 
Most sales calls do not need more convincing.
They need more leading.

Agree?

When the market slows, weak selling gets exposed.  

Not because buyers disappeared. Because they got harder to move. 

A lot of founders respond the same way.

Post more.  
Tweak the branding.  
Rewrite the offer.  

“Build trust” for another few months.
It feels sensible.
 
Usually, it is avoidance.
 
Because sophisticated buyers are not waiting for one more helpful post.
 
They are trying to answer five things:
 
→ Is this problem commercially serious enough?  
→ Is the outcome clear enough?  
→ Does this founder understand the nuance?  
→ Does saying yes feel safe enough?  
→ Can this person actually lead me to a decision?
 
That is why a cautious market exposes weak selling fast.
 
Not because buyers disappeared.
 
Because vague offers, 
soft positioning, unclear outcomes, 
and polite content get exposed much faster when money feels tighter.
 
The answer is not to disappear into more nurturing.
The answer is to get closer to the decision.
 
Closer to the objections.  
Closer to the hesitation.  
Closer to the questions buyers ask right before they either move or drift.
 
This is where a lot of founders lose ground.
 
They explain well.  
They post consistently.  
They sound credible.
 
But they still do not make the decision clear.
 
And sophisticated buyers do not buy because you showed up a lot.
 
They buy when:
 
→ the problem is clear  
→ the result is specific  
→ the nuance is understood   
→ the risk feels lower  
→ the founder can lead the sale
 
If your market feels slower right now, do not just ask how to build more trust.
 
Ask where your selling is still too weak for a cautious buyer.
 
A careful market does not reward more content.

It rewards founders who can sell clearly. 

♻️ Repost to inspire other founders

Follow Charlotte for more on buyer-led selling  
and what actually moves premium buyers to yes

What nobody tells you about selling as a solopreneur
 
Two operators. Two very different paths.  
 
Moe walked away from running a Dubai startup to build solo.
 
I walked away from 23 years in B2B sales
Started as a side hustle, then 
Turned it into my main business.
 
No team or safety net. No referrals.
No “we’ll figure it out later” structure.
 
Just skill, positioning, and sales.
The solo model works.
 
Only if the business underneath it is built properly.
 
In this LinkedIn Live, we’re getting into the conversations 
founders usually have privately, not publicly.
 
𝗪𝗵𝗮𝘁 𝘄𝗲’𝗿𝗲 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴:
 
→ Why most solos plateau (and why it’s not about effort)  
→ Market positioning as buyers are more sophisticated  
→ Why “more content” isn’t fixing your pipeline  
→ LinkedIn as a client acquisition channel
→ Moving from solo operator to scalable business 

(and when that move actually makes sense)
 
If you’re building solo, or questioning whether you should, come join us.

Helping high performing business owners close premium B2B/B2C clients + grow with buyer-led selling, high trust closing, LinkedIn and AI

Well nobody tells you about selling as a solopreneur 

AI is being used in a bullshiz way to sell right now.
Most founders are using it to send more of everthying.

That’s the mistake.
High-ticket buyers don’t reward volume.
They reward relevance.

One of my clients went all-in on AI automation.
Sequences running. Messages everywhere.
Closed business? £0.

We pulled it back.
Fewer messages. Deeper research. 
Actual relevance + personalisation

He started closing $10K–$20K deals.
Same offer.

Different use of the tool.
AI should help you understand more..

More on how to use it in this week's deep dive

View newsletter: The Authority Business - Sales

Everyone is using AI to sell right now. And most of them are doing it completely wrong. I see it every day in my DMs. Messages that sound like they we

Open article: AI won't fix a broken sales process. It'll just break it faster. by Charlotte Lloyd • 6 min read

AI won't fix a broken sales process. It'll just break it faster.

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The Battle

Josh Braun

Charlotte Lloyd

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Performance ScoreJosh Braun's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

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The Battle

Josh Braun

Charlotte Lloyd

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Braun's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

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Performance ScoreJosh Braun's LinkedIn Performance