By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I am Josh. I am a CRM Partner for B2C brands. I help teams drive profitable and sustainable growth through strategic CRM and retention.

After more than 15 years working across ecommerce, B2C and consulting, I have learned that effective retention work is never about sending more emails. It is about understanding your customers, your margin, your acquisition efficiency and the commercial levers that truly grow a business.

Brands choose to work with me because I bring clarity, strategic direction and hands on leadership. I work closely with founders and marketing teams and I aim to be an internal partner rather than an external resource. Clients often describe the partnership as human, thoughtful and commercially grounded.

What others have said:

“Josh is a rare find. Strategic, fast and deeply in tune with our brand. Since joining us he has helped grow our email performance across the board with smart campaigns that convert. He is collaborative, reliable and a genuine pleasure to work with.”
Etay, COO at Cozmo

“Working with Josh has been a game changer. He completely rebuilt our post purchase flows with sharp strategy and flawless execution which led to higher form conversion and a clear uplift in retention revenue. Josh has a deep understanding of customer behaviour and always goes the extra mile to bring data, research and strong ideas. He is responsive, proactive and blends strategic thinking with technical know how. We recommend him highly.”
Angelica, Head of Ecommerce at Naydaya

What I focus on:

• Converting more prospects into customers
• Increasing the number of first-time customers who return
• Growing lifetime value in a way that supports your wider acquisition strategy
• Creating customer journeys that feel human and commercially effective
• Bringing senior CRM leadership to your team without agency layers or internal hiring cost

If you want a CRM partner who understands both your numbers and your brand and who will work alongside your team with care, clarity and senior leadership, feel free to send me a message.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

Contorion

• Lead pricing strategist and part of the Contorion management team
• Leading Contorion pricing team with management responsibility
• Pricing in a fast growing and competitive e-commerce environment
• Algorithmic pricing and price automation
• Mathematical and statistical modeling, data science

Head Of Pricing

HMKW Hochschule für Medien, Kommunikation und Wirtschaft

• Teaching a master course on price management for students of international marketing management
• Course content: economics of pricing, psychology of pricing, price strategy, price segmentation and managing prices actively

Lecturer in Price Management

Berufsakademie Sachsen / Staatliche Studienakademie Plauen / University of Cooperative Education

•	Teaching an undergraduate course on macroeconomics (beginner/intermediate level)
•	Course content: labor, intertemporal decision (micro-based), growth theory, money and monetary policy, IS-LM model, inflation, unemployment, AS-AD model

Lecturer in macroeconomics

•	Teaching an undergraduate course on pricing (beginner/intermediate level)
•	Course content: introduction to pricing, economics of pricing and price strategy

Lecturer in pricing

Springer Nature

•	In-house consultant with a main focus on pricing and monetization
•	Consulting various business units worldwide on price and revenue optimization and also on long term pricing strategies
•	Covered product portfolio included print books, print and e-journals, open access publication and MOOC
•	Applying value based pricing methods to improve monetization of products

Pricing Analyst

Alpha Beta - Your Business Accelerator

•	Pricing consultant for international start-ups (B2B and B2C)

Pricing Consultant

home24 SE

•	Development of a pricing strategy for Germany's leading e-commerce retailer for furniture and interiors
•	Development of a pricing algorithm in cooperation with data science
•	Competition and demand analysis in a fast growing business environment
•	Reporting for top-level management

Senior Pricing Manager

FlixBus

•	Dynamic pricing and revenue management in the long-distance bus business 
•	Price strategies, competition and demand analysis in a fast growing e-commerce environment
•	Collaborated with Data Science to develop a pricing algorithm for automated pricing decisions
•	Projects for internal process optimization

Pricing & Yield Manager

University of Leipzig

•	Assisting in teaching and research at the chair of macroeconomics
•	Supervision of Bachelor theses
•	Tutorials in macroeconomics with class size up to 80 students

Research Assistant

•	Pricing strategies, dynamic and value based pricing
•	Discount, revenue and profit management
•	Algorithmic pricing and price automation
•	Mathematical and statistical modeling

taplio

The Battle

Josh Blackburn

Sven Baumgarten

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