Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Prebo Digital

As Commercial Lead, I'm tasked with ensuring the strategic financial and market share growth of the organisation both locally and globally.

My focus sits on strategic growth of the organisation through the management of business operations, growth into new regions, team and organisational leadership, partner and key stakeholder engagement and overall operational decisions aligned with growth for the Prebo Digital brand.

The skills I use to achieve this include:

- Operations: Including budgeting, forecasting, resource allocation, and process optimisation.
- Strategic Planning: Developing and implementing operational strategies aligned to Prebo Digital's goals.
- Project Management: Managing projects from inception to completion, including planning, scheduling, and budgeting to see projects through.
- Customer & key account management: Making sure customers remain satisfied and profitable through sound strategic advice, problem solving and relationship management.
- Key partnership and alliance growth: Including international stakeholder relationship management.
- Team growth and strategic leadership: Focused on team training, coaching and mentorship.
- Partner engagement and issue resolution: Ensuring happy customers and minimal churn.

To achieve these goals, I focus on continual improvement in areas such as:

Communication and sound negotiation
Agile and multi-cultural leadership
Problem-Solving and swift issue resolution
Decision-Making and strategic opportunity identification
Teamwork & collaboration efforts to grow beyond a single team

Commercial Lead

Email Expert Africa

Email Expert Africa is a community designed around empowering creators, solopreneurs and businesses to become expert email marketers. 

Founded on the premise that email marketing is for everyone, Email Expert Africa is the quintessential first-stop for anyone looking for expert email resources, training, consulting and advice.

My growing community and monetisation of digital products are the implementation of my entrepreneurial skills, implementation of strategic digital marketing and customer engagement skills, along with Email Expert Africa providing me a platform to iterate and improve my operations and business management skills.

As a growing business and community, I've remained profitable in operations while building key international and local industry contacts, partnerships and collaboration partners.

Reach out and let's work together!

Founder

TouchBasePro

Director

As Director, I was tasked with taking the Cape Town arm of TouchBasePro and establishing a resounding footprint in Africa and abroad.

My focus was on strategic growth, operations, new region penetration, team and organisational leadership, partner and key stakeholder engagement and growth of the brand.

Director

GM: Digital Business Development

As General Manager, my duties extended beyond merely Business Development Functions. This included the strategic direction of the organisation and the alignment of my efforts with the financial and cultural growth of the organisation. 

My duties revolved around company revenue growth, customer engagement and retention, and oversight of various team functions and duties, such as marketing performance management, sales enablement, profit growth and key partner management for TouchBasePro. 
This resulted in positive nett growth, an increase YoY in all MRR product revenues, and reduced churn, along with key staff retention by implementing skillset growth initiatives.

Other aspects of my role included:

- HR Functions (Key disciplinary procedure)
- Digital and Marketing oversight and strategic planning
- Culture maintenance and growth
- Digital marketing strategy both internally and for key accounts
- Strategic organisational planning
- Team training, coaching and mentorship
- Product ideation, analysis and implementation
- Partner engagement and issue resolution

GM: Digital Business Development & Operations

International Head: Digital Business Development

My day-to-day role and duties revolved around coaching and managing the sales team to achieve key business revenue targets, planning and strategising the company's digital and partner marketing efforts, facilitating key account management and retention, business growth and key strategy implementation. Actively involved in the digital lead funnel, outbound business generation, sales process construction and adaption, CRM setup and systems implementation for all sales and marketing-related tasks while ensuring a happy work environment for the team.

Another vital function of this position was as the key customer service liaison and champion, ensuring sound strategic guidance for customers and application of digital and industry best-practice advice to an array of corporate and commercial entities, and SMEs.

Other aspects included:

- HR Functions (Key disciplinary procedure)
- Digital and outbound marketing planning and execution
- Culture evolution and cultivation
- Digital marketing strategy both internally and for key accounts
- Sales process handling and relationship cultivation
- Turn key negotiation and key account management
- Change management
- Leverage analytics, mentoring, problem-solving and growth strategy
- Product training and implementation strategy
- Sales solutions presentations
- Market research

International Head: Digital Business Development

Junk Mail Media Group

Sales Manager & New Business Development Manager at Junk Mail Media Group. Key duties revolved around coaching and managing sales team to perform sales targets, production deadlines, business growth and key strategy.

Other aspects include: 
- HR Functions (Key disciplinary procedure)
- Culture crafting
- Sales solutions presentations
- Turn key negotiation and key account management
- Constant stakeholder engagement 
- Change management through multicultural relations
- Leverage analytics
- Mentoring, Problem solving and growth strategy 
- Product training
- Cross- Border communications

Regional Digital & Multimedia Sales Manager at Junk Mail Media Group

Multimedia Sales professional for leading South African classifieds.

Key duties and roles revolved around negotiating tailored product solutions for a range of start-up, smme, commercial and corporate entities within a vast array of industries.

Business development  and marketing strategy were implemented for each organization and media solutions suited to their business enacted on for recurring revenue streams.

Media sales included the following aspects:

- Website dynamics and analytics
- SEO and SEM
- Social media
- Leaderboard PPC & CPM campaigns
- Printed media across various target demographics
- Display advertising 
- Mobile oriented marketing campaigns
- Mailer and Number marketing solutions

This involved cold-calling, meetings with key stakeholders and various ranges of clientele to ensure monthly target achievement and growth, recurring business and career growth.

Multimedia Digital &  Field Sales Executive

Hartman's Woodcraft

I was employed as a client liaison and new business development manager at this SME tasked with growing the private arm of the business and expanding sales into the commercial shopfitting division.

My roles and responsibilities included, but weren't limited to:
- General client liaison duties
- Sales and marketing efforts via: Face-to-face engagement, social media and advertising interaction.
- Cold calling on various small to medium enterprises to serve their furniture and shopfitting needs
-  Social media updates and marketing
- Furniture construction and design

New Business Development Manager

Email Aficionado | Sharing ways that marketers and creators can profitably reach their customers via email

So, you're reading my about section - Welcome!

You'd probably struggle to find someone on LinkedIn who has more passion for the digital, communication and strategy space than here.

So, what do I actually do, you may ask? By day, my official role is Commercial Lead at Prebo Digital. We're one of Africa's premier digital performance agencies, where our team of experts and I help companies in various industries, both B2B and B2C, create returns from their paid media, SEO, marketplace advertising, and conversion-rate enhancement.

My role in the organisation is to lead and solve problems for our team and customers while looking after client relationships, both locally and internationally. We do this by providing expert digital strategy and guidance, helping brands and businesses solve problems in creating measurable returns on their digital marketing.

In addition, I also ensure the company reaches its revenue and expansion goals by opening doors with partners and clients, along with strategically assisting in the company's marketing and vision. This all leads to Prebo Digital's growth and my getting paid to do what I'm (pretty) good at.

By night...though I'd love to call myself the Batman- I help businesses and content creators make the most out of their email learning and communication. Having been in the digital and marketing space for more than 13 years, and having studied my marketing BBA, I put my skills to use by helping businesses and content creators with email advice, strategy and resources designed to help them grow.

I also run a pretty awesome email community at Email Expert Africa. Click the newsletter link in my bio to learn more!


Feel free to contact me anytime to chat over a video call or coffee about helping your business create sound returns on your email, digital performance, and communication. I'd love to tell you about Prebo Digital and Email Expert Africa. 

Email: desmond@prebodigital.co.za | des@emailexpertafrica.com
Call: 072 266 1879
www.prebodigital.co.za | www.emailexpertafrica.com

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The Battle

Josh Tay

Des Brown

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