Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Suhrit Mamidi

marketing, ecom and growth // Retention Marketer for DTC Brands

🎯 Driving Growth for DTC Brands | Driving Growth via Data-Driven Paid Media Strategies.

As a marketer with a strong foundation in customer retention and performance-driven Email & SMS marketing, I’ve helped generate over $800,000 in revenue for leading DTC brands like Dental Lab Direct, Rotimatic, Urban Monkey, and Bummer. Now, I’m transitioning into Facebook Ads media buying for US-based eCommerce brands, leveraging my understanding of consumer behavior and marketing analytics to craft profitable and scalable ad campaigns.

🔑 Key highlights:

🤝 Seamlessly onboarded and managed 11+ eCommerce brands, focusing on campaign efficiency and client satisfaction.
📈 Generated $800,000+ through highly targeted retention strategies, honing my expertise in audience segmentation, A/B testing, and optimizing messaging—skills directly transferable to paid ad management.
🛠️ Led the development of SOPs to streamline campaign execution and reduce timelines, improving team efficiency and campaign delivery.

P.S. When I’m not diving into analytics and marketing, you’ll probably find me watching football (Força Barça 💙❤️).

Client Success Manager

At Zoronto, we’re a Global Retention Marketing agency that helps D2C brands add additional 30% MRR using Email & SMS Marketing, PopUps and Push Notifications. Generated $25+ Million in attributed revenue by working with 150+ D2C Brands like Ryze Superfoods, Yogaste, Bala Bangles, Bummer, Aachho. We have built hundreds of email flows, thousands of campaigns, managed clients from early-stage to 8 figure brands. 

Here’s what our clients got to tell about us:

"Through Zoronto's email marketing efforts, we have seen a 50% increase in sales. The team follows a very efficient workflow and utilizes their knowledge and expertise to ensure quality results — in fact, we are impressed with their impeccable copywriting skills."
Rashad Hossain | Co-founder at Ryze Superfoods

"Since partnering with Zoronto, Zoronto has significantly improved our revenue, garnering $80,500 in the most recent invoice. The team is highly flexible and receptive to concerns, and the internal stakeholders are particularly impressed with their level of commitment."
Brendan Brosnan | Co-Founder, Yogaste

"Zoronto was a great partner. They worked as an extension of our internal team to development and implement both email flows and campaign work. We saw an immediate return from their work. Highly recommended." Max Kislevitz Co-founder at Bala Bangles

We do such phenomenal work using tools like Klaviyo, Omnisend, Privy, Justuno, Postscript and Recart. 

As a Client Sucess Manager, I build bulletproof Retention Marketing Strategies that add 30% MRR to D2C brands worldwide. I go above and beyond to ensure the best retention marketing performance and incredible client experience for our clients.

taplio

The Battle

Josh Tay

Suhrit Mamidi

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