Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Everboost

Marketing Strategist 

Upwork

As a freelancer on Upwork, I helped brands manage their email programs — building out email automations, crafting campaigns and optimizing pre & post-purchase experiences.

The goal was to attract and retain new customers, make more sales and drive higher MRR through email & SMS marketing.

I'm lucky enough to work with dozens of businesses and the experience gained on automation setup, list management and marketing strategy helps me deliver better results for newer clients.

Email Marketing Specialist

Innovate Retail

At this agency, my responsibilities were:

- building out and optimizing email automations

- market research to dig up email topics

- developing monthly marketing strategy

- creating monthly content calendars

- writing email assets

- collaborating with design team to fuse copy with design

- creating and sending campaigns inside Klaviyo

- compiling performance reports and analyzing for improvements.

Email Marketing Manager

Capital Evolution, LLC

Capital Evolution teaches how to build simple and powerful automated trading systems and on occasion, offers ready-to-use trading systems. 

So I help create promotional campaigns (in the form of sales emails and sales pages) offering services and these trading systems to our market.

Direct Response Copywriter 

Omicron Waste Environmental Ltd

- Headed a team of four members marketing the waste management program.

- Developed marketing strategies used in campaigns for new markets. 

- Proactively highlighted opportunities for improvement of marketing strategies. 

- Maintained healthy customer relationship with clients subscribed to the waste management service.

Marketer and Strategist

Fiverr

- Help increases revenue and profit for businesses through market research and high conversion copy. 

- Consult and develop strategies for online marketing campaigns.

Freelance Direct Response Copywriter 

eCommerce Email Marketer & Klaviyo Specialist

Want to better leverage email marketing as an eCommerce growth and customer retention channel?

You're welcome to my page 🙂

I help eCommerce brands set up automations on Klaviyo and manage their email programs so as to increase MRR, maximize profit, engage more customers, deepen customer loyalty and accelerate brand growth.

For savvy eCom brands faced with soaring costs of acquiring new customers, this is a brilliant way to grow your business and keep more customers without spending a fortune on ads.

And when I say email marketing, I don't mean:

"bUy naW whILe STockS lASt"

"We're having another flash saleeeeeee 🤪"

Or sales emails plastered with heavy images that take minutes to load. No!

I help you by:

👉🏾 conducting comprehensive market research to better understand your customers and product research to strike the perfect marketing message

👉🏾 leveraging copy-driven email flows that address your market's needs, nurtures them about your brand and helps them in every step of their buying journey 

👉🏾 creating content calendars, email creatives and building out campaigns to engage, educate, sell to and build LTV with your subscribers

👉🏾 installing smart segmentation strategies to deliver a more targeted and personalized messaging and a superior shopping experience for your customers

👉🏾 reporting on performance, A/B testing and optimizing various email levers to build you a consistently profitable email & SMS channel

Time and time again, the steps mentioned above have helped eCommerce brands realize bigger growth, increase in recurring revenue, and less churn in customers. 

Now, I'd love to help you do the same.

If you'd like to shoot me a question or two to learn more or see how we fit, then by all means send me a DM. I reply the same day on weekdays. 

Cheers,
Marcel

taplio

The Battle

Josh Tay

Uche Marcellinus

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