Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

GrowthTrigger

We help DTC brands grow profitably through automated retention marketing systems & performance-driven campaign management.

We're a Nordic-based retention marketing partner and Finland's #1 Klaviyo partner, specializing in Shopify brands.

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Want a free email/retention growth consultation & audit?

👉 Book a call from the link: https://calendly.com/verneri-growthtrigger/audit 👈
👉 Visit our website: https://growthtrigger.xyz/ 👈

Or contact me via:

📧 Email: verneri@growthtrigger.xyz
💬 LinkedIn DMs

CEO/Founder

ALOTA

Email Marketing Specialist

SMALL WRLD

SMALL WRLD is an experimental Web3/NFT startup focused on the travel & tourism niche. Early summer of 2022 we launched our genesis NFT collection consisting of 1600 generative art avatars as a free mint for our community. NFT holders gain access to exclusive token-gated traveler community platform and daily curated flight and accommodation deals.

As a co-founder and general manager I have been responsible for building and managing the project on all levels including concept, strategy, branding & design, hiring and managing contractors, running daily operations, planning and implementing marketing campaigns, creating content and building the brand community.

Along the way, we've had a team of 10+ people working with us and a community / following of approximately 4000 members on Twitter & Discord.

Co-Founder

Advising Web3/NFT startups with marketing & community management strategies. This includes growth and nurturing tactics for relevant social media platforms such as Twitter & Discord with the purpose of growing and engaging the community and member base of the brand in question, and increasing emotional commitment between the customer and the brand.

Web3 Consultant

Holistic email marketing for 6 & 7 fig e-com brands | CEO at GrowthTrigger

Are you an e-commerce brand struggling with:

- High & rising customer acquisition costs.
- Low & decreasing customer retention & LTV.
- Email deliverability issues (landing in spam folder).
- Manual workflows that limit scalability and profitability.
- Lack of in-depth email & retention marketing knowledge.

You've come to the right place.

GrowthTrigger is a Nordic-based retention marketing partner and Finland's #1 Klaviyo partner, specializing in e-commerce retention.

We're not just another email marketing agency. We're your full-stack retention marketing partner & systems engineer, focusing purely on performance.

Here's what it means for you:


Average Email Marketing Agency

- Stuck in a cycle of discounting to front-load revenue and boost email-attribution numbers to make themselves look good.
- Focus on short-term gains over long-term profitability
- Focus on aesthetic design > data-driven conversion-optimization
- No content strategy beyond discount-driven promotions.

→ At best, leads to boosted attribution numbers on Klaviyo dashboard
→ Fails to have a real impact on business growth & profitability

- Doesn’t increase LTV or retention
- 95% of revenue coming from welcome email #1.
- No segmentation or personalization


GrowthTrigger

- Guarantees measurable results that not only drive revenue but support your entire business
- Goes beyond sending promos by delivering value-driven content and leveraging email as a growth engine for your business.

Our email strategy goes beyond Klaviyo-attributed revenue, including things like:

- Leveraging 0-party data for deeper customer insights & supercharged acquisition and retargeting.
- Capturing more UGC to enhance your omnichannel experience.
- Automating customer support touchpoints for improved loyalty and efficiency.
- Nurturing customers with non-discount, value-adding content.
- Driving product adoption with educational post-purchase sequences.

→ Driving real, business-wide impact:

- Decreased CAC.
- Higher retention & LTV.
- Revenue growth within the first 30-90 days.
- Hands-free, automated retention marketing systems.
- And ultimately, improved profitability.

Ready to grow profitably through automated retention marketing systems & performance-driven campaign management?

We're here to help!

- - - - -

Want a free email/retention audit?

👉 Book a call from the link: https://calendly.com/verneri-growthtrigger/audit 👈
👉 Visit our website: https://growthtrigger.xyz/ 👈

Or contact me via:

📧 Email: verneri@growthtrigger.xyz
💬 LinkedIn DMs

Verneri Brander

We made it onto the main stage of Digital Commerce Finland eCom Xmas All Stars 2025! 🤯

Well… I was actually in Spain and Olli Aaltonen was sitting in the audience. ;)

But Anne Valli highlighted us in her presentation as part of their growth toolkit and shared how we’ve rebuilt their marketing automation system together with outstanding results for both sales and overall customer experience.

A big thank-you to Anne and the entire Gugguu Oy team for the trust! A great place to keep building from. 🙏

These are the moments that make this work absolutely worth doing.

P.S. And of course, thanks again to Digital Commerce Finland for another fantastic event!

The Only Email & SMS Marketing Partner for Telehealth Companies | #1 Klaviyo & Customer.io Partner from Finland | CEO at GrowthTrigger

Growing Brands with Retention Marketing | #1 Klaviyo Partner in Finland | Partner & Nordics at GrowthTrigger

Päästiin lavalle! 🥳

Minä kylläkin istuin vaan yleisössä...

Mutta Anne Valli nosti meidät esityksessään osana kasvun työkaluja ja avasi, miten ollaan yhdessä rakennettu heidän automaatiojärjestelmää uusiksi loistavin tuloksin.

Iso kiitos Anne sekä koko Gugguu Oy:n poppoo luottamuksesta! Tästä on hyvä jatkaa. 🙏 

Näiden hetkien takia tätä hommaa ehdottomasti tehdään.

P.S. Kiitos tottakai myös Digital Commerce Finlandille jälleen kerran mahtavasta tapahtumasta!

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Josh Tay

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