Josh Aharonoff, CPA

Fractional CFO | Founder & CEO at Mighty Digits | Follow Your CFO Guy for Finance & Accounting tips!

I build tools that make financial reporting effortless — starting with Model Wiz, the Excel-based FP&A platform used by accounting firms, founders, and CFOs. 

I also teach finance and Excel to a community of 400,000+ across YouTube, LinkedIn, and my newsletter. 

When I’m not creating, I work as a fractional CFO helping companies turn their financial data into action.

Check out some helpful resources here:

🔗 www.modelwiz.com - Get beautiful dashboards + forecast right in your excel file

🔗 www.yourcfoguy.com - Learn Finance & Accounting like you’ve never seen before

🔗 www.mightydigits.com - Get hands on support

CEO and Founder

Mighty Digits is a consulting firm specializing in Accounting and Finance services for early stage startups. Services include Financial modeling, Month end Close, AP / AR Management, Payroll, Compliance Filings and more.

Claude just built a full CFO presentation from my Excel file. I didn't touch PowerPoint once.

Comment "PowerPoint" and I'll send you the link.

I've been a fractional CFO for years. Worked with over 100 companies. So when Anthropic announced Claude for PowerPoint, I had to know.

Can it actually create a legitimate CFO summary? Or is this just another AI demo that falls apart with real data?

So I tested it. Let me tell you why you should care.

Here's what I cover in the video:

→ How to set up your prompts before you even start. Garbage in, garbage out. This step saves you hours of back and forth.

→ What happens when you upload a real three-statement model. Not some demo file. Actual financials with projections.

→ The moment Claude did something I didn't even ask for. I wasn't expecting this one.

→ Where it struggled. Because yeah, it wasn't perfect. I'll show you exactly what went wrong and how I fixed it.

→ The final presentation. 10+ slides. Charts, KPIs, commentary. And whether the numbers actually matched my Excel file.

I said out loud at one point, "This would have taken me hours and hours to set up." Man, I was totally blown away.

But here's the question I can't stop thinking about.

What does this mean for my job? For analysts? For anyone who builds financial presentations?

Watch the full video. I'll let you decide.

Comment "PowerPoint" below and I'll send you the link.

Building World-Class Financial Models in Minutes | 450K+ Followers | Model Wiz

I've built dashboards for 100+ companies. This is the one CEOs actually open every week.

Not because it's fancy. Because it answers the question they actually care about: are we growing or is it just seasonality?

Let me explain.

Monthly sales numbers lie to you. December always looks great. January always looks terrible. Compare them and you'll panic for no reason. I've seen it happen. Finance teams running around thinking the sky is falling when really it's just... January.

The fix is simple. Stop comparing month to month. Start comparing this December to last December. This Q4 to last Q4. Apples to apples.

That's what trailing 12 months does. Smooths the noise. Shows you what's actually happening.

Here's what this dashboard gives you.

Total sales at the top with prior period comparison. You see the number and whether it's up or down in one glance. No digging.

A 12-month trend chart in the middle. Not 47 charts. One chart. Clean. You can actually see where you're heading instead of squinting at a rainbow of lines.

Quarterly breakdowns below that. Each quarter compared to the same quarter last year. This is where seasonality gets exposed. Q1 up 32%. Q2 up 56%. Q3 up 76%. Q4 up 95%. That's not a lucky December. That's real momentum.

And at the bottom, monthly detail. Side by side with prior period. For the people who want to dig deeper. You know who you are.

When your CEO asks "are we actually growing?" you don't guess. You don't fumble through five tabs while everyone waits. You pull this up and the answer is sitting right there.

That's what a good dashboard does. Makes the answer obvious before anyone finishes asking the question.

That's exactly why I built Model Wiz. It's a free Excel add-in that connects to your QuickBooks, pulls your data, and builds dashboards like this one automatically. No formulas to write. No manual updates every month. Just connect your data and it's yours.

What's your system for separating real growth from seasonal noise?

Budget vs Actuals. Every board asks for it. Most dashboards make it harder than it needs to be.

You know the drill.

Board meeting coming up. Someone asks "did we hit budget?" And suddenly you're pulling numbers from three tabs, building a comparison table, checking the variances twice because you don't trust yourself, formatting everything so it doesn't look like a disaster.

Every. Single. Month.

There's a better way. Let me show you.

Left side of this dashboard. Full P&L breakdown. Budget column. Actual column. Variance in dollars. Variance in percentage. All right there. No switching tabs. No "give me one second."

Revenue. COGS. Gross Profit. Gross Margin. Then every OpEx line. Advertising. G&A. Software. Professional Fees. Headcount. Travel. All the way down to Net Income.

You see exactly where you hit and where you missed. Done.

Now check the right side. This is my favorite part.

Four visual cards. Revenue. Net Income. Cash Burn. Ending Cash. Each one with a little donut chart showing how close you got.

Revenue missed by 10%. Ouch. Net Income missed by 72%. Double ouch. But Cash Burn? Saved 39%. Ending Cash up 4%. Not all bad news.

Your eye goes straight to what matters. Green means good. Miss means problem. Nobody's doing math in their head.

Here's why this format works.

Numbers on the left for the detail people. Visuals on the right for the "just give me the headline" people. Everyone gets what they need. Nobody's asking you to "break that down for me."

I've sat in meetings where the CFO walked through Budget vs Actuals line by line. Twenty minutes. Eyes everywhere. Questions piling up. At the end someone still asks "so did we hit budget or not?"

Not great.

With this? Pull it up. Point at the donuts. Move on. Beautiful.

Now look. Building this manually is annoying. The formulas. The formatting. The donut charts that never align properly. Spent way too many hours on that.

So I built it into Model Wiz.

Model Wiz is a free Excel add-in that allows you to connect your QuickBooks Online, pull your data, and this dashboard just populates. Budget vs Actuals ready to go. Variances calculated. Visuals already built. Just connect and it's yours.

How long does your Budget vs Actuals take to build each month?

Excel has checkboxes. Most finance teams have no idea. Here's what they're missing.

Not filters. Not dropdowns. Checkboxes.

Click a box. Dashboard updates. That's it. Sounds simple because it is.

Let me show you two dashboards where this actually matters.

First one. Comparison Dashboard.

Check the image. See those little boxes at the top? "Prior Period" and "Budget." Click one and the whole thing updates. Revenue comparisons. Variance percentages. Trend indicators. All of it.

No rebuilding three versions of the same dashboard. No switching tabs when the board asks "what about compared to budget?" Just click. Done. Move on.

I can't tell you how many hours I wasted before I figured this out. Actually I can. Too many.

Second one. Department Filter Dashboard.

Look at the left side. See those checkboxes next to each department? Engineering. Finance. Sales & Marketing. Human Resources. All of them.

Check the ones you want. P&L recalculates instantly. Only shows what's checked. Totals update on their own.

Board wants to see just Engineering and Sales? Two clicks. Five minutes later they want to add Finance? One more click. Nobody's waiting. Nobody's rebuilding anything.

And here's what I really love about this.

Filters hide data. Checkboxes control it. Big difference. With checkboxes you have an audit trail. You can see exactly which departments were included. Filters don't give you that.

Now look. Setting this up manually is annoying. The named ranges. The IF formulas. Getting everything to link properly. It takes time.

So I built both dashboards into Model Wiz.

Model Wiz is a free Excel add-in that allows you to connect your QuickBooks Online, pull your data, and these dashboards just work. Checkboxes already set up. Formulas already written. Just connect and start clicking.

What Excel feature took you way too long to discover?

I've built P&Ls for 100+ companies. The best ones all look like this.

Simple. Clean. Boring, even.

And that's the point.

I used to overcomplicate everything. 50 accounts. Color coded sections. Fancy formatting. Looked impressive. Nobody understood it. Including the CEO who was paying me to explain it.

Now I keep it stupid simple.

Revenue at the top. COGS below. Gross Profit on its own line. If yours doesn't have that, fix it today.

Operating expenses grouped into five or six categories. Not 30 accounts nobody remembers creating. Marketing. Payroll. Professional Services. Technology. Travel. Done.

Net Operating Income. The number that actually tells you if your business works.

Net Income at the bottom. The number everyone skips to anyway.

That's it. One page. One story. Revenue came in, this is what we spent, this is what's left.

I've sat in board meetings where CFOs spent 20 minutes walking through the P&L. Eyes glazing over. Questions nobody could answer. All because the format was a mess.

A good P&L doesn't need explaining. It explains itself.

This exact P&L template is inside Model Wiz.

It's a free Excel add-in I built to make financial reporting stupid simple. Connect your QuickBooks, click a button, and your data fills in automatically. Same format I use with every client. Takes about 30 seconds to set up.

How complicated is your P&L right now?

This KPI dashboard answers every question my board asks. All on one screen.

Not 10 tabs. Not 47 charts. Not a spreadsheet that makes everyone squint. One screen. Eight numbers. That's it.

Let me show you what I mean.

Top row. Revenue. How much came in. COGS right next to it. What it cost to deliver. Then Gross Profit and Gross Margin. You know, the stuff that tells you if your actual business works.

Bottom row. Opex. What you spent to run the thing. Net Income. What's left after everything. Cash Flows. What actually moved. Ending Cash. What's sitting in the bank right now.

Eight cards. Eight answers. No hunting.

Now check the top right of the image. See those checkboxes? Prior Period. Prior Year. Budget.

Click one and every card updates. Variances show up. Percentages populate. The whole dashboard shifts.

Board wants to compare this month to last year? One click. Want to add budget comparison? Another click. Nobody's waiting. Nobody's asking you to "pull that up real quick."

Here's why I love this format.

Boards don't want to dig. They really don't. They want to glance and get it. "Are we up or down? By how much? Compared to what?"

This answers all of that. Before anyone even asks.

I've sat in meetings where the CFO spent 20 minutes walking through financials. Slides everywhere. Numbers flying. Eyes glazing over. And at the end someone still asks "so... are we doing okay?"

Not great.

With this? Pull it up. Everyone gets it. Conversation moves forward. Beautiful.

Less time explaining. More time deciding. That's the whole point.

This exact dashboard is inside Model Wiz.

Model Wiz is a free Excel add-in that allows you to connect your QuickBooks Online, pull your data, and this dashboard just populates. Eight KPIs ready to go. Comparisons built in. Checkboxes already working. Just connect and it's yours.

What does your board see first when you present financials?

Your financial model has an error right now. You just haven't found it yet.

I know because I've been there.

I once spent days building a model for a client. Board meeting. Next 12 months of projections. Felt great about it.

Then a few days after the meeting, I found something that made my stomach drop.

An error. One that undercounted cash burn by $2M+ for the rest of the year.

I still remember that cold sweat moment. Thinking about what to tell the CEO. Thinking about how to save my behind. Both at the same time.

Not my best week.

We fixed it. Client was understanding. But I promised myself I'd never let that happen again.

That mistake rewired my brain.

A basic model has 7,200 cells. You can't check them all manually. You need automated checks that scream at you the moment something breaks.

Check rows that equal zero when everything ties. Anything else? Something's wrong. You see it before your CEO does. Sounds boring. Saves careers.

I got so obsessed with this that I built it directly into Model Wiz. Every template has error checking baked in. Connects to your QuickBooks, pulls your data, and the checks run in the background automatically. Already there, watching your back.

That client I made the $2M error for? Still with me. Six years later. My oldest client.

Probably because I've never made that mistake again. Error checking will do that to you.

What's your system for catching errors before someone else does?

Why does a fractional CFO charge 5x what a bookkeeper charges? The answer has nothing to do with Excel skills.

I get this question a lot. Usually from founders who see the rates and think "that's insane for finance work." Fair enough. Let me explain why it's actually a bargain.

Here's how the rates break down.

Bookkeeping sits at $100/hour. Solid work. Someone has to categorize transactions and keep the books clean. Month-end close is around $150/hour. Payroll, $125/hour. Tax services, $200/hour. Audit management, $250/hour.

Strategic finance and fractional CFO work? $500/hour.

Same industry. 5x the rate. What's going on?

The difference isn't the technical skills. A great bookkeeper might actually be faster in Excel than a CFO. Seriously. I've seen it.

The difference is what you're responsible for.

Tactical finance reports on what happened. Strategic finance decides what happens next. One fills in the spreadsheet. The other decides if the spreadsheet even matters.

Let me make this concrete.

A tactical role follows processes someone else built. A strategic role builds the processes everyone else follows. A tactical role tells you that you burned $200K last month. A strategic role tells you why, whether that's a problem, and what to do about it.

That's the gap. And that gap is worth a lot of money to founders who don't have time to figure it out themselves.

Now here's where it gets interesting.

Full-time CFO? $250K+ per year. That's a big check for an early-stage company. Fractional CFO at 15 hours a month? Around $75K per year. You just saved $175K and still got strategic leadership.

But the real ROI isn't the salary savings. It's what changes in the business.

→ Cash runway extends 3-6 months because someone is actually watching burn and optimizing it. I've seen founders add months of runway just by having better forecasting. That's not nothing.

→ Valuations improve 20-40% because your financials are clean and investor-ready. Messy books kill deals. I've watched it happen. Painful every time.

→ CEOs get 50+ hours back because they're not playing CFO on the side anymore. That time goes back to product, sales, whatever actually grows the company.

→ Fundraising moves 90% faster because due diligence doesn't turn into a fire drill. When your documentation is already buttoned up, investors notice.

Most founders wait too long. They think "we'll hire a real CFO when we're bigger." Then they burn cash they didn't need to burn. Or they fumble a raise. Or they miss something that costs them six months.

The smart ones bring in strategic finance early. Not because they have extra money. Because they can't afford the mistakes.

That's why I built Model Wiz. You don't move up the value stack by working harder at the bottom. You move up by getting the bottom off your plate completely.

What layer is your finance function at right now? Execution, process, or strategic?

5 dashboard templates. KPI. Sales. Cash flow. Budget vs actuals. Summary financials.
They cost $139. Today they're free.
Register for my live webinar with ApprovalMax and they're yours 👉 https://lnkd.in/dYxbHmUX

I built every one of these from real client work.

Not a course project. Not a YouTube tutorial. 

These are the actual dashboards I open on day one when I take over as fractional CFO and need leadership to see what's happening immediately.

Here's what you're getting:

✅ KPI Dashboard with real time visibility into the five metrics leadership actually tracks
✅ Sales Dashboard that shows pipeline, revenue, and conversion in one view
✅ Cash Flow Dashboard so you can see exactly where every dollar is going by week
✅ Budget vs Actuals Dashboard that highlights variances the moment they appear
✅ Summary Financials ready to drop into any board deck without reformatting

Getting the templates is one thing. 

Knowing how to build them, customize them, and make them work for your specific setup is where the real value is.

That's what the webinar is for.

Most finance teams I've worked with build dashboards the same way. Open Excel. 

Start making charts. 

Copy a layout they saw somewhere. Hope it looks good enough for the board meeting.

No framework behind it. No system for where the data comes from, how it flows in, or how the formulas connect to each other.

And then month end hits, something breaks, a formula pulls the wrong number, and suddenly the CFO is questioning everything on the screen.

I've spent years figuring out how to avoid that. 

How to structure a dashboard so the data flows in clean, the formulas do what they're supposed to, and the whole thing actually holds up when leadership starts asking questions.

On March 18th at 11:00 AM ET, I'm going live with ApprovalMax to walk you through the full system.

You'll learn:

◾ The framework I use to structure every dashboard from scratch, so the data flows in clean and the formulas connect properly from the start

◾ The 7 specific Excel formulas that power every dashboard I build, from SUMIFS to GETPIVOTDATA, and exactly how each one is used

◾ How to build dashboards that update closer to real time instead of static month end snapshots you have to rebuild every cycle

◾ What to actually put on a board deck so leadership gets what they need on the first look, without 30 tabs of noise

◾ How to set up your file so that when someone else opens it, they can follow the logic without calling you

March 18th. 11:00 AM ET.

Grab your templates and save your spot 👉 https://lnkd.in/dYxbHmUX

One sentence from his boss made him walk away from a prestigious government job. He's been with me for 6 years since. Here's what happened.

I found the perfect hire.

He was working with me part time as a contractor, and I could see it right away. Raw talent. Work ethic. The kind of potential you just can't teach.

So I offered him a full time position.

He said no.

Turns out, he had just accepted a prestigious government job. Stable. Respected. The kind of gig you don't walk away from. I get it.

I was crushed. Thought I'd missed my shot.

Then, two weeks later, he messaged me:

"I'm ready to work for you full time."

Wait, what? I had to read that twice.

Here's what happened.

"My boss wasn't there," he explained. "There was no work to do, so I figured I could go home. When he found out, he called me, very aggressively, and said, 'If you don't come back right now, don't bother coming back on Monday.'"

One sentence. That's all it took for him to walk away.

Now here's the thing. This wasn't some toxic startup with a 25-year-old founder screaming about hustle culture. This was a respected government position. Good pay. Job security. The whole package.

But none of that mattered after one bad conversation. Two weeks on the job and he was done.

I think about that a lot.

Not because I'm some perfect manager. Trust me, I've screwed up plenty. But because it showed me how little it takes to lose someone great. And how little it takes to keep them.

I've been running my firm for over six years now. Hired over a hundred people. And the ones who stayed the longest? It wasn't always about the money. It was about how they felt when they talked to me.

That contractor I almost lost to a government job?

He's now my CTO at Model Wiz. The guy building the product that helps finance teams automate their dashboards and reporting. Funny how things work out.

One boss lost him over a single sentence. I've kept him for 6 years by watching mine.

What's the last thing you said to your team today?

I'm Giving Away My Complete Financial Reporting Bundle Worth $169
3 dashboards, 3 forecasting templates, and a driver system that lets you forecast any account from a single dropdown.
Register for my free training and get them all 👉 https://lnkd.in/eVtpcHt7

I built every piece of this from real client work across 100+ fractional CFO engagements.

These are the actual tools I use when I take over reporting for a startup and need to see what's happening immediately.

Here's what you're getting:

✅ KPI Dashboard so you walk into every meeting with the numbers your board actually wants to see

✅ Summary Financials Dashboard so you can present clean P&L, balance sheet, and cash flow data without reformatting a thing

✅ Budget vs Actuals Dashboard so leadership sees exactly where you're on track and where you need to adjust

✅ AP, AR, and Deferred Revenue Forecasting templates so your cash position is never a guess

✅ A complete driver system so you can forecast any account from a single dropdown and run scenarios in minutes

I've refined every one of these across SaaS companies, e commerce, professional services. They work.

But here's the thing.

Even with the best templates, you're still spending hours every month on the close. Then the forecast. Then rolling everything forward. 

Then rebuilding the dashboards.

The templates give you the tools. The live training shows you how to automate the process behind them so you actually spend your time on analysis instead of maintenance.

Show up live on March 30th and you get the full bundle plus I'm walking through the entire system with Tom Zehentner from FinOptimal.

Here's what we'll cover:

◾ What a complete financial model looks like when drivers, headcount, deferred revenue, and CapEx are all connected

◾ How to take a model that's 60% there to 100% without rebuilding from scratch

◾ How to turn your monthly roll forward from a two hour grind into a single click

◾ Why closing books monthly feeds your forecast stale data and what continuous close changes

Monday, March 30th at 2:00 PM ET.

Grab the bundle and save your spot 👉 https://lnkd.in/eVtpcHt7

Gen Z scores 38% on financial literacy tests.

They're also about to inherit $84 trillion.

See how Zogo is preparing them before the money moves:
https://lnkd.in/eC66JibW

#ad | This post is sponsored by Zogo.

→ They're Already In The Deep End

Gen Z started investing at 19 on average. Boomers didn't start until 35.

That sounds impressive until you look at the results.

50% of Gen Z investors admit they've made at least one investment driven by FOMO. Credit card balances jumped 62% in just two years. 

Delinquency rates are running higher than Millennials at the same age.

Young employees making financial decisions with confidence but without the foundation to back it up. Buying crypto on a TikTok tip. 

Maxing out credit cards cuz they don't understand how compound interest works against them.

→ Here's What Should Worry Every Credit Union Executive

$84 trillion in wealth is changing hands over the next two decades. The vast majority of it from Boomers.

And the data on what happens next is brutal.

70% of heirs leave their parents' financial advisor after inheriting. Not some of them. The majority. Gone.

Most financial firms don't engage with heirs at all until the transfer is already happening. 

By then you're chasing someone who's already opened an account somewhere else.

One study tracked 3,200 wealthy families over 20 years. 70% lost their wealth by the second generation. 90% by the third. 

→ Why The Typical Approach Fails

A meta analysis of 200+ studies found that financial education effects vanish after about 20 months without reinforcement.

Think about what that means for the industry's current playbook. A one time seminar in February is forgotten by Thanksgiving.

But when education hits at a "teachable moment"... right before a first credit decision, a first loan, a first investment... the effects are 3x larger across 76 randomized controlled trials.

The timing changes everything.

→ How Zogo's 360 Integration Delivers Education At The Right Moment

Zogo is a financial literacy app that credit unions and banks white label into their own platforms. Think gamified language learning, but for money, built for the exact moment a member needs it.

2M+ users. 250+ financial institution partners.

→ 2 to 3 minute micro lessons tied to actual financial decisions members are about to make

→ Rewards that keep Gen Z coming back (gift cards, cash back... not another branded pen)

→ Intent data showing institutions what their members are actively learning about

One of the largest credit unions in the country replaced their previous financial education provider with Zogo. 

===

Start building that relationship now:

https://lnkd.in/eC66JibW

Most finance professionals spend 10 to 15 hours a month just maintaining their financial model.
Not analyzing. Not advising. Maintaining.

On March 30th, I'm going live with FinOptimal to show you how to stop maintaining and start advising 👉 https://lnkd.in/eVtpcHt7

End of the month. Time to update the model.

Export the trial balance from QBO. Paste it into the right tab. Hope the column mapping didn't shift. 

Check for new accounts that got added this period. Manually figure out where they go.

Two hours later, a renamed account broke your VLOOKUP and half your day is gone. Zero analysis done.

And that's just the roll forward.

Your board asks for a deferred revenue waterfall. You've never built one. Your CEO wants headcount planning tied to the P&L. Your model can't do it. An investor asks for scenario analysis under three conditions and that's a week of your time.

The model works. But it looks like it was built in 2012.

Functional? Maybe. Something you'd put in front of your board and feel confident about? Not close.

I've built financial models for 100+ startups. Eight Sleep, Chili Piper, companies from early stage to nine figures in revenue. And the pattern is always the same.

Most VPs of Finance already have a model that's 60% to 70% of the way there. The model isn't the problem. The process around it is.

How they close. How they update. How they roll forward. How they add new capabilities.

After 100+ engagements, I built a reporting system that handles all of it. The companies I've set this up for went from 10 to 15 hours of monthly maintenance to less than one.

On March 30th at 2:00 PM EST, I'm walking through the entire system with Tom Zehentner from FinOptimal:

◾ The exact structure of a complete financial model with proper drivers, headcount schedules, deferred revenue waterfalls, and CapEx modules so you can see what's missing from yours and close the gap

◾ How to take a model that's 60% of the way there to 100% without tearing it down and starting over, keeping everything you've already built while snapping in the schedules you've been missing

◾ How to turn a monthly roll forward from a two hour copy paste marathon into a single click so you stop doing data entry and start doing the analysis your stakeholders are actually paying you for

◾ What board ready financial reporting actually looks like so you walk into every meeting with dashboards and numbers you'd stake your reputation on

◾ Why monthly book close is feeding your forecast 30 day old data and how a continuous close keeps your actuals current so your model reflects what's happening today

Everyone who shows up live gets the full Ultimate Financial Reporting bundle: dashboards, forecasting templates, and a complete driver system.

Monday, March 30th. 2:00 PM EST.

Save your spot here 👉 https://lnkd.in/eVtpcHt7

This headcount format gets the fastest "got it" from every board I've presented to.

Here's the thing about tables. They work. But nobody remembers them five minutes later.

You say "Sales has 72 people." Board nods. Next slide. Already forgotten.

But when you show them 72 little icons lined up in a row? Totally different. "Wow, that team is big." No one did any math. They just saw it.

That's what I'm talking about.

Departments on the left. Expenses next to them. Then the icons. One little person per employee.

You see the whole company shape in one glance. Where the people are. Where the budget goes. Who's heavy. Who's lean.

Board looks at this and they get it. Instantly. No questions. No "wait, how big is sales again?" We just move on.

And here's the other thing.

Hiring conversations hit different. "We want to add 5 engineers." Okay cool, but show me what that looks like next to the 4 we already have. Now we're talking about doubling the team. Not just a line in a budget. Feels different.

Building this manually though? Painful. All those little icons. Lining them up. Moving them around every time someone joins or leaves. No thanks.

So I built it into Model Wiz.

Model Wiz is a free Excel add-in that allows you to connect your QuickBooks Online, pull your data, and dashboards like this one just show up. No dragging icons around. No spacing nightmares. Just connect and it's yours.

How do you show headcount to your board?

Financial institutions spend $54 per person on marketing and $2 on the thing that actually makes customers profitable.

That's not a projection. That's real data. And the gap between those two numbers is costing your institution more than you think.

#ad | This post is sponsored by Zogo.

See how Zogo's 360 Integration turns financial education into measurable revenue for your institution:

https://lnkd.in/eC66JibW

→ The Industry Has The Spending Backwards

I see this imbalance constantly as a fractional CFO. Massive budgets going to ads and direct mail... while the thing that actually produces profitable customers gets pocket change.

Industry data doesn't leave much room for debate. 

Digitally engaged customers carried 18% higher loan balances and the most engaged users held 2x the deposit balances of lightly engaged ones.

A major banking study found that 55% of customers who received personalized financial guidance went on to open new accounts. 

More than half. From education and guidance. 

Not from a billboard.

→ Engaged Members Don't Leave

One of the largest banks in North America built a digital assistant that delivers personalized financial insights inside their banking app. 

Attrition among those users dropped below 1%.

The industry average for North American banks sits between 7 and 8%.

Every credit union executive knows that retaining a member costs about one seventh of acquiring a new one. 

When your engaged members are barely leaving, the compounding effect on lifetime value is enormous.

→ What This Looks Like In Practice

Zogo's 360 Integration is a financial education engine that plugs directly into your banking app. 

Your members see it inside YOUR platform, with YOUR branding.

Not a separate website. Not a third party app they have to download. It lives where your members already are.

A member opens your app, completes a quick 2 to 3 minute lesson on something relevant to them... earns real rewards like gift cards and cash back, and comes back tomorrow to do it again.

2M+ users. 250+ financial institution partners.

But the part that matters most for revenue is the data layer.

→ You can see what your members are actively learning about in real time

→ A member completing five modules on home buying is telling you they're in the market

That's intent data. 

A smart institution uses it to start the right conversation at the right time instead of blasting another generic offer into the void.

One credit union acquired 1,500 nonmembers through Zogo. Another connected it to over $400,000 in new deposits in year one.

===

Education stops being a cost center the moment you can measure what it produces.

Start turning yours into a growth engine:

https://lnkd.in/eC66JibW

Brand partnership • Building World-Class Financial Models in Minutes | 450K+ Followers | Model Wiz

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Operations Analyst

Summer Analyst

Senior Manager skilled in Operations and Management. Bachelor of Science (BS) focused in Financial Economics and Philosophy from State University of New York at Binghamton. Series 65 Licensed. Founder of Kairoi Capital LLC 

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The Battle

Josh Aharonoff, CPA

Gabriel Etessami

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taplio

The Battle

Josh Aharonoff, CPA

Gabriel Etessami

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Aharonoff, CPA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh Aharonoff, CPA's LinkedIn Performance