Chris Donnelly Ltd

Head of Content

The Creator Accelerator by Chris Donnelly

The Creator Accelerator is a new 10-week transformational program by Chris Donnelly & team. 

Through a blend of curriculum, hands-on live coaching calls, coach-led clinics and community, we help others learn to scale their personal brand, build an audience and create outsized financial outcomes.``

Co-Founder

Personal Brand Manager 

Kurogo

Building and implementing powerful personal brand strategies for leading CEO's and Founders.

REVIEWS.io

Digital Marketing Executive

Myprotein

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,

After 3+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.

Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.

6 months in we've:

- Grown on LinkedIn by 370,000 followers (180k - 550k)
- Have achieved 150m+ views on LinkedIn 
- Grown on Tiktok by 250,000 (200k - 450k) 
- Grown on Instagram by 300,000 (0-300k)

For more resources on how to become the ultimate creator, check out my newsletter! 

https://the-creators-code.kit.com/33d38f7ea6

Josh S.

9 Free University Courses From 3 Elite Universities.

To help you land higher-paying roles: 

Gain knowledge from some of the best institutions in the world:

👑 Harvard 
👑 Yale
👑 MIT

Your future success starts with what you learn today.
Invest in yourself and build the skills employers value most.

Explore these 9 free courses,
Covering key areas like:

- Personal growth and happiness
- Public speaking and communication
- Leadership and career development

Take control of your career progression.
Start learning today with these top courses:

1. Persuasive Writing and Public Speaking
https://lnkd.in/eFTHE9ZK

2. Leadership: Creating Public Value
https://lnkd.in/ePQng4Ce

3. Negotiating Salary
https://lnkd.in/epxtfiyJ

4. The Science of Well-Being
https://lnkd.in/e_2ZWMc6

5. Managing Emotions in Times of Stress
https://lnkd.in/eTRxw3R9

6. Financial Markets
https://lnkd.in/etDDa3Qj

7. Building and Leading Effective Teams
https://lnkd.in/dtQbTNqf

8. Introduction to CS and Programming Using Python
https://lnkd.in/drCr3tBG

9. Managing Innovation and Entrepreneurship
https://lnkd.in/d2xWziUq

The highest achievers never stop learning.
Your next opportunity starts with the skills you develop today.

Which course stands out to you? 
Let me know below!

♻️ Repost to help others grow their knowledge.
And follow Josh S. for more

Don’t stay somewhere that drains your soul. 

It’s the slowest road to a life of regret:

Whether that’s staying in:

- A role you dread
- A draining relationship
- A group that holds you back

It’s never worth the cost to your well-being.

But why do we cling to places that harm us?
The main reasons often include:

↳ Feeling like we’ve invested too much
↳ Fear of what happens next
↳ Loyalty taken too far

Here’s what to try if you feel stuck in the wrong space:

1. Reflect and write it down
↳ Give yourself time to see the full picture
↳ List the ups and downs with total clarity

2. Lean on others
↳ Share your thoughts with people you trust
↳ Try online communities to see a different perspective

3. Start improving yourself
↳ Pinpoint what could help you grow from here
↳ Learn, study, or upskill for your next chapter

4. Set your timeline to leave
↳ Break down each step and set dates
↳ Track progress and adjust as needed

5. Make your exit
↳ Take action and commit to your decision
↳ Have support around you as you transition

Know that leaving won’t be simple.
It might be the toughest step you take.

But life’s too short to be stuck in resentment.

When you’re in the right space, you become:

- More energised
- More at peace
- A version of you that thrives

And who doesn’t want that?

♻️ Repost this to help someone else find their right room
And follow Josh S. for more!

Josh Sanders

41% of people second guess their choices daily.

Here’s how to stop wasting time 👇

A great cheat sheet from the main man Chris Donnelly 
Super useful for me as an over thinker haha ! 

It's so easy to second guess yourself when you: 

- Are overwhelmed with work
- Are Listening to too many opinions
- Don't have a system for making decisions 

This can then often lead to: 

- Delayed and inaccurate decisions 
- Missed opportunities 
- Frustration

These 7 mental models can change that:

1. OODA Loop (John Boyd)
→ A loop to help you think fast and stay sharp.
Observe. Orient. Decide. Act. Repeat.

2. First Principles Thinking
→ Break things down to raw truths and rebuild from scratch.

3. Six Thinking Hats (Edward de Bono)
→ Switch between logic, emotion, and creativity instead of mixing them up.

4. 80/20 Rule (Pareto Principle)
→ Focus on what really moves the needle. Drop what doesn’t.

5. Root Cause Analysis (Sakichi Toyoda)
→ Ask ‘why’ until you land on the real problem.

6. Occam’s Razor
→ The simplest answer is often the right one. Don’t overcomplicate it.

7. The 5x5 Rule
→ If it won’t matter in 5 years, don’t spend more than 5 minutes on it.

Now do not fear... you don't need to try all of these. 
The key part here is choosing the best one that works for you. 

Because once you can start to systemise your decisions. 
It is so much easier to make harder decisions much faster.

What's your go to framework for decison making?
Let me know below ! 

♻️ Repost this to help people make faster decisions 
And follow Josh S. for more like this :)

9 Everyday Phrases

That quietly ruin your reputation.

The worst part?
They seem harmless at first glance.

Protect how you're perceived.
By avoiding these 9 damaging phrases:

1. "Trust me..."
↳ Comes across as defensive and makes you seem less credible.
↳ Try instead: "Here’s why I believe this to be true."

2. "I hate to bother you, but..."
↳ Makes you sound like an inconvenience.
↳ Instead, say: "Is now a good time?"

3. "You wouldn’t understand"
↳ Feels dismissive and can alienate others.
↳ Instead, say: "Let me explain it another way."

4. "It’s out of my hands"
↳ Signals a lack of responsibility.
↳ Instead, say: "Here’s what I can do to help."

5. "You always..." or "You never..."
↳ Feels like an attack and shuts down conversation.
↳ Instead, say: "I’ve noticed this happening recently."

6. "Calm down"
↳ Can escalate frustration rather than ease it.
↳ Instead, say: "I get why this is upsetting."

7. "If I were you..."
↳ Can sound condescending or dismissive.
↳ Instead, say: "From my experience, this worked well."

8. "I thought you knew"
↳ Feels like shifting blame onto someone else.
↳ Instead, say: "Let me fill you in on the details."

9. "Sorry, but that’s just how I am"
↳ Comes across as stubborn and unwilling to adapt.
↳ Instead, say: "I’ll make an effort to improve."

Your words shape how people see you…
Make sure they’re working for you, not against you.

What’s one phrase you're trying to use less? 
Drop it below.

♻️ Repost to help others be more mindful of their words.
And follow Josh S. for more like this!

9 Common Sayings

LinkedIn is dead....

According to everyone on LinkedIn. 

Every year, people will become motivated to post on here. 
Often they'll see momentum fast. 

But then change happens...

A new format or algorithm change arrives
And often people aren't fast enough. 

They will continue to use the same techniques as before. 
And their results and motivation will start to diminish. 

But here's the brutal reality...

LinkedIn (like most social platforms) change ALL the time. 
To keep up you need to adapt fast and be very resilient.

So here's 6 tips for staying on top of the changes 
And how to adapt fast. 

1. Kill the ego 

- Understand that the algorithm doesn't care about you 
- The more sharable the content, the likely it is to perform

2. Always keep audience at the top of mind 

- Your content should always serve your audience 
- Think about the psychology of how your content stops the scroll

3. Study the best people in your industry 

- Great creators adapt fast. So follow those who adjust at speed 
- If someone changes up, check it out and break down why

4. Experiment all the time

- Do not continue to use the same format if it doesn't work 
- Treat each post like an experiment and test different variables

5. Accept things with a pinch of salt 

- There is a lot of misinformation spread on here 
- What will work for others may not work for you

6. Play the long game 

- Remember 0.1% growth compounds daily 
- Those who quit, never see the benefits

LinkedIn is not dead. 
It's dead for those who are unwilling to change. 

What's 1 thing your working on changing in your content? 
Let me know below ! 

Ps Chris and I built a new epic resource for LinkedIn 
Check it out here: https://lnkd.in/eEbAgsaW

♻️ Repost this to encourage others to post on LinkedIn
And follow Josh S. for more

I’ve written 1000s of LinkedIn posts in the last 2 years. 

Each post has its own objective. Let me explain: 

The key to building a large profitable personal brand 
That brings leverage to everything you do: 

Creating content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

Want more customers quickly? 
Focus hard on MOF/BOF content.

Want to reach more people?
Focus on TOF content. 

Which part of your matrix is your favourite? 
Let me know below ! 

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh S. for more!

JSESSIONID

li_at

Talks about #linkedin, #marketing, #selfdevelopment, and #personalbranding

7 Crucial Productivity Mistakes 

And How to Avoid Them. 

Ever felt like you're always busy but never getting ahead?

Sometimes, it's less about how much you work.
And more about working smart instead of hard.

Those who fall into these habits
Will often feel like:

- They're always busy
- They're consistently overwhelmed
- Results seem far and few between

Break this cycle today.
Be aware of the mistakes… and how to avoid them:

1. Thinking “Busy” is Productive
↳ Just because your calendar is full doesn’t mean you’re productive.
↳ Focus on the 20% driving 80% of your results. Double down on that.

2. Neglecting Your Health to Get Work Done
↳ Sacrificing health for work reduces efficiency.
↳ Make health non-negotiable. Move daily and eat nutritious foods.

3. Avoiding Breaks to “Power Through”
↳ Powering through without breaks slows your brain down.
↳ Take regular short breaks. 5 minutes can make a big difference.

4. Trying to Multi-Task
↳ Multitasking scatters focus and overloads the brain.
↳ Focus on one task at a time for better results.

5. Trying to Achieve Perfection
↳ Perfectionism can be paralysing and stop progress.
↳ Focus on progress over perfection. Start and iterate fast.

6. Failing to Prioritise Tasks
↳ An overloaded to-do list causes important tasks to be missed.
↳ Use the Eisenhower Matrix to prioritise urgent and important tasks.

7. Having Unclear Goals
↳ Unclear goals lead to a lack of focus and drive.
↳ Ensure your goals are clear, purposeful, and urgent.

The key here:

Recognising these productivity mistakes for yourself.
As no one will fix them for you.

Remember…

Smart work will always beat hard work.

What’s your top productivity tip? 

♻️ Repost to help others work smarter
And follow Josh S. for more!

7 Crucial Productivity Mistakes and How to Avoid Them

In 2025 organic reach is down 65%. 

But the top 1% are growing 157x faster...

Find out how in our new free masterclass: https://lnkd.in/ehRvX9d9

Both Chris and Will analysed 318,842 LinkedIn™ posts from Q3 2025... 

And the results were shocking. 

The change this previous quarter has been huge. 
And you should be prepared to adapt. 

Organic reach is unfortunately down 65% 
(the lowest dip we've seen !) 

But fear not, there is still time to catch up. 

Don't guess your way to growth. 
Here's what's working in Q3 of 2025: 

The platform is changing: 

1. Median impressions are down 18% year over year
2. Normal creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Embrace different formats
2. Comment thoughtfully - 150+ meaningful conversations weekly
3. Stay consistent with quality (9/10 of views come from top 20% of posts)

THE Winning post formats (by reach multiple): 

1. Carousels (4.0x): Best results from story-driven education
2. Infographics (3.0x): Great for driving newsletter subs 
3. Motivational quotes (2.5x): Visuals need to be branded 
4. Personal Stories (2.3x): BTS pictures beat selfies 
5. Video (1.9x): great for building trust 
6. Text Only (1.0x): Must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs = 74% performance drop
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Post on the Weekend: Sunday posts see highest reach
5. Reach isn't killed by externa links: 3+ useful links get 236% more reach 

And the crazy part is...
This is just a sneak peek of what's happened.

If you'd like more insights, register to Chris' new free masterclass. 
He will be sharing how you can get your first 10k followers. 

Seats are capped so get in quick 👇
https://lnkd.in/ehRvX9d9

♻️ Repost this to help others understand the new algo
And follow Josh S. for more !

Most people will never reach 10,000 followers.

Here’s why that happens:

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

Ps if you are looking to reach your first 10k 
Chris Donnelly is going live on Tues to show you exactly how

Save your spot here: https://lnkd.in/ehRvX9d9

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

LinkedIn is full of job updates and education. 

So, today I'm a do it differently... 

I've grown from 5,000 to 153,371 followers in 2 years. 

And I've not really shared much about who I actually am. 

So here's my introduction. 
(without info about my job hehehe) 

I'm Josh. 
I live in London. 
I like silly lil tattoos.
I constsantly question myself.
I have a black cat called Lausse. 
I'm am 25 years young (26 soon oop).
I got a black belt in taekwondo at 14.  
I prefer 1 deep convo over 10 small talks. 
I love hearing and telling terrible dad jokes. 
I'm currently in my mid twenties running crisis. 
I did a degree in entrepreneurship and innovation. 
I have a mild obsession with Chess (yet I kinda suck) 
I was ranked 3rd in the UK at football freestyle at 17.
It's taken 2 years, but I feel surrounded by the best people. 

I would now love to get to know you guys more :) 

Drop 1 random fact about you in the comments ! 

Have a great Friday legendsss

So I think I'm about to do the most stupid thing I've done. 

And I'm really not ready for it... 

Running 10k every single day for 30 days.

Here's the story: 

A few days ago I was chatting to my good friend Angus Parker about my total running KM for the year. 
I had done just under 700km. 

(Not bad for something I've been doing just for my silly lil brain health) 

But something annoyed me... 

I was 300km off of a wonderfully round 1000km. 

I then thought "how hard could that be in one month?" 
After few quite delusional afterthoughts, I thought why not go for it. 

And so... December300 is born. 

10k a day, every single day, until the end of the month. 

Now I don't just want this to be a personal challenge for me. 

I want to invite anyone else who wants to do it with me! 

If you're game, feel free to comment "Join" on this post. 
And I'll pop you a DM with the link :) 

I also want to make this super fun, so...

If you're:

- London based
- Don't want to do the full challenge 
- But would like to join me on one 10k run

Feel free to drop me a DM ! 

If running isn't your jam, but you'd still like to support. 
I'm also raising money for Shelter UK.

Super nice cause and so important, especially around these cold winter months. 
Feel free to donate here: https://lnkd.in/eSWvNyiU

Anything is genuinely deeply appreciated <3 

I have no idea how this will be for me tbh. 
But MAN I am excited for the challenge. 

Because for me, December is usually a slow month. 

So I'm ready to fully send it 

Am I gunna snap my hamstring within the first few days? 
What do you think? XD

Let's get it people ! 

♻️ Any repost to spread the message would be amazinggg

Ps recognise anyone from my current running squad?? 🔥

Stop wasting hours building presentations manually.

(There's an AI that does it in minutes)

If you're still wrestling with PowerPoint and GPT...
You're making it harder than it needs to be.

There's a smarter way that you may not have discovered:

Gamma

Think: AI presentation wizard that actually gets it right.

Here's what makes it different:

✅ Describe your idea → Complete deck appears
✅ Professional design without the design skills
✅ Smart content suggestions based on your topic
✅ Export ready for any platform

And has a brand new agent called Gamma Agent 
Which genuinely speeds up time so much!  

Here's how to build your next presentation with Gamma
And take advantage of the new Gamma agent: 

1. Head to gamma.app and create your free account
2. Hit "Generate" and describe your presentation
3. Add context → "Sales pitch for new consulting service"
4. Set your preferences (slide count, tone, length)
5. Pick from their curated theme library
6. Choose visual style that matches your brand
7. Review the AI-generated structure
8. Make quick edits using the Gamma agent
(I will legit just use the agent to sharpen a lot of the slides). 
9. Export and you're ready to rock and roll. 

In 10 minutes, you've got something that would've taken hours in PowerPoint.

Pro tip:

The more specific your initial prompt, the better Gamma performs.

Instead of "marketing presentation"...
Try "Q4 marketing strategy review for executive team focusing on social media ROI"

This is how I handle my presentations now.
No more fighting with templates or spending ages on slide layouts.

Have you used Gamma? If so, what do you use it for? 
Let me know below! 

If you want to give this a go for yourself 👇  
Check it out here: https://lnkd.in/eQh3n3n4

♻️ Repost this to help your network save genuine time 
And follow Josh S. for more! 

#gammapartner

Brand partnership • Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

2 years working with Chris Donnelly, 3M+ followers gained, and $10M revenue later

And we're giving away the profile playbook... for FREE. 

TLDR: Comment PROFILE, and I will personally ping it to you.

There is a science to a LinkedIn profile page. 
It's something we've tested 100s of times. 

So many people leave money on the table here. 

We've used Chris' to gain: 

- Over 210,000+ subscribers on his email list
- 5000+ people on his new Searchable waitlist 
- 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, we're sharing it... free of charge. 

Be sure to implement it as soon as possible. 

Here's how to turn 1000s of profile views into leads. 
In the playbook, you'll learn how to: 

✅ Build a strategic funnel flow that takes people from awareness to action
✅ Follow the full 30-day implementation roadmap with weekly milestones
✅ Create trust instantly with your profile picture and brand consistency
✅ Use our positioning formula that turns headlines into small pitches
✅ Turn your experience into results-based credibility
✅ Implement the monthly optimisation system 
✅ Drive traffic with your banner 

Your LinkedIn profile will either make or lose you money. 
There's no middle ground. 

This playbook helps you turn it into a powerful landing page.

If you're ready to start making revenue to your profile
Comment PROFILE, and I'll send across the link to the playbook.

♻️ Repost to help your network not lose out on this incredible resource

I've helped Chris Donnelly grow from 180k to 3 million+ 

All whilst running a 7 figure cohort business... 

Let's be real: 

Building a business and posting every day is f*cking hard. 

It's exhausting and for most founders is the first thing to drop. 

Yes, the benefits of a personal brand are incredible. 
But you also have to be consistent for a very long time. 

Which sucks.

But there is a way to do it. 
And it all comes down to one skillset...

Strategically using AI. 

And no, I don't mean using ChatGPT to write your whole post
(Claude is way better for that... kidding :p)

But learning the processes and strategies for using AI tools, 
To save you buckets of time in the long run. 

Whilst keeping your authentic voice and style. 

And me and Chris Donnelly will be sharing how to do that at 4.30 pm (GMT) today! 

So if you're looking to: 

- Increase your content output 
- Use the right tools for high quality
- Decrease time spent looking at a blank screen

I recommend grabbing your spot. 
Secure it here: https://lnkd.in/eMnBqpbR

Excited to see you there !

Outsized Advantage

👇 Click below to book a call with me👇

Content and Lead Generation 

This business started off as a simple side hustle to my marketing job. 18 months later, it had grown into a LinkedIn Ghostwriting agency with over 20 active clients. But the workload, coupled with a lack of passion for the service I was providing, led me to burnout. In 2025, I re-aligned my business to focus on what I enjoyed most, working with a small pool of founders looking to implement a social media marketing funnel to help scale their service-based business fast.

Founder

I managed the written content for Chris Donnelly’s personal brand.

My duties included:

A) Growing his accounts
B) Writing his email campaigns
C) Promoting his online services

Some of my biggest achievements during this time:

1. Growing his LinkedIn to 850,000 followers. 
2. Selling out his $5000 per person cohort twice.
3. Scaling his email list past the 150,000 subscriber mark.

Duties were handed over to his creative agency upon my departure.

Personal Brand Executive 

Social Advantage

I worked closely with the CEO to provide a high-quality lead generation and growth service to 25 + business owners using social media, email marketing and community building.

Social Media Manager

I help founders grow and monetise their personal brands

In early 2024, I started working for Chris Donnelly.

Together with the team, we launched and sold out his coaching cohort twice.
Whilst simultaneously growing his LinkedIn following by over 300,000.

This taught me how to:

- Create LinkedIn marketing funnels
- Write authentic high-performing content
- Combine them to generate loads of leads

I used this system to launch my own digital service:

- I booked 50 calls in 90 days
- My following grew past 20,000
- I hit £10k/month revenue in month 3

Now I help implement this system for other founders.
Who are looking to grow and monetise their personal brands

Take for example, my real estate client:

🔵 0 → 15,000 LinkedIn followers
🔵 Closed over $124,000 in transactions

My business coach, client:

🔵 10,000 → 20,000 followers
🔵 5 clients signed by the end of month 2. 

If you're ready to take the next step in scaling your business.

Book a call here with me here: https://calendly.com/blake-shq/outsized-advantage
(Or use the button at the top of my page/in my featured section)

Blake Weston

In 2024 I thought i’d landed my “dream job”

- Flexible working hours
- Learning from industry leaders
- Working almost completely remotely
- Decent pay packet at the end on the month

But looking back I was absolutely miserable. 

- I was working 7 days per week 50+ hour weeks
- The day-to-day pressure was crushing me
- I sacrificed my personal life for work
- I was always detached and moody

When I decided to quit after 6 months everybody told me it was a bad idea.

To sacrifice such a great job to start a risky online business. 

Fast forward and it’s the best decision I’ve ever made:

1. I’ve out earned that pay-check every single month since leaving

I use to limit my earning potential because I thought I was too young. But since starting my own business i’ve learnt that your earning potential is whatever you want it to be. 

2. I’ve had complete freedom with my time and location

Flexible working is just the same thing as being a free range chicken, it’s only flexible to a certain extent. When you are your own boss you are truly free to work whenever and wherever you want.

3. I’m happier and more present than ever

Hearing the words “you are never present” was a low-point for me. No work is important enough for you to sacrifice the time you spend with your loved ones. Build a career that complements your lifestyle, not one that controls it.

I wish i’d seen a post like this one year ago.

Hopefully it helps someone in a similar positon!

Helping CRE brokers build their LinkedIn presence | Become the go-to broker in your niche | 50+ clients worked with

Niching down my business never made any sense to me.

I assumed smaller target market meant less possible clients.

That was until things changed this year:

- Personal struggles meant I lost momentum
- I went from record months to a dry pipeline
- All of a sudden I was back to square one

Inbound leads seemed to dry up completely for me. 

That was until I decided to niche my services last month.

Since I made that decision:

- The most active pipeline i’ve had in 12 months
- Inbound leads are beginning to show up again
- On track towards record months in Q1

The biggest change i’ve noticed is with outreach.

I always struggled with outreach it never clicked.

Because I just messaged any old business owner.

But now i’m talking to a target market that:

- Have pain points and desires I truly understand
- And that I have a genuine interest in working with

Outreach is now my most effective tool.

The biggest takeaway for others?

Niching isn’t about shrinking your target market.

It’s about finally speaking to the people who need you most.

Don’t be afraid to give it a try.

90% of CRE brokers share a common goal:

To become the 'go-to broker' in their niche.

Getting there isn’t an easy task.
There are no shortcuts or hacks.

But there are tools that can speed up the process.

Your LinkedIn presence is one of those tools.

Here’s exactly how it helps:

1. You stay front of mind

Posting consistent and quality content is key.
It keeps you visible to your target audience.

When you post the right content frequently.
They begin to associate you with value.

So when it’s time to buy, sell, or invest, you’re the first name they think of.

2. You grow your network

Great content naturally builds an audience. 
But it's the outbound efforts that drive results. 

Think connection requests, comments and engagement. 
That’s how you expand your reach to specific audiences. 

Once you bring those individuals into your orbit.

It's only a matter of time before they reach out.

3. You build trust

A strong LinkedIn presence works like social proof.
People can see your expertise before you even speak to them.

And when new contacts look you up after meeting in person.
Your profile and content instantly reinforce your credibility.

It's an asset that 99% of your competition do not have.

So if you’re wondering how to get the edge.

And finally become the go-to broker in your market.

Start by building your LinkedIn presence.

You won’t regret it.

I’ve been working with Rod Santomassimo for 3 months.

In 90 days we have generated 503,847 post views.

Here’s exactly how we did it:

Rod owns the industry leading CRE coaching business.

He came to me because his account was underperforming. 

Despite posting on a daily basis…

- Content was random and lacked real strategy
- Engagement and impressions were inconsistent
- He was not positioned as the go-to person in his niche

That’s when I got to work on his LinkedIn account…

- Rebranded his account for better positioning
- Implemented a consistent and clear content strategy
- Began testing new styles of content to improve engagement

90 days later and we have…

- Generated 500,000+ post impressions
- Increased average post engagement by 98%
- Increased monthly new follower gain from 187 to 670

If you’re ready to transform your LinkedIn presence like this.

And become the go-to broker in your niche. 

DM me the word “Broker” to learn more.

One of the most common questions I hear from CRE brokers is…

What would I even talk about in my LinkedIn posts?

Truth is most people find their own lives uninteresting. 
No matter their level of success or cool life experiences. 

That’s because it’s too familiar to them.

But for other people that’s exactly what they are looking for.

A relatable individual with their own experiences and opinions.

Here’s the content strategy I use with my broker clients.
And what we talk about for each type of post:

1. Top of Funnel Posts (Personal Experiences) 

- Lessons from your journey in business
- Daily habits that are driving your growth
- Mindset shifts that changed the way you operate
- Behind-the-scenes routines that might help others too
- Challenges you’re navigating and how you plan to overcome them

2. Middle of Funnel Posts (Ideal Client Painpoints) 

- Common client frustrations
- Hidden risks or challenges they overlook
- How to overcome the fears they won’t admit
- How to achieve the desired outcomes they crave

3. Bottom of Funnel Posts (Case Studies/Social Proof)

- Case studies that show your wins
- Testimonials that build trust with others

The reality is you don’t have to be:

- The most interesting broker
- The most successful broker
- The most in-demand broker

To build a LinkedIn presence that works for you. 

You just have to be willing to share your experiences and knowledge.

Whilst your competition remain in the shadows.

taplio

The Battle

Josh S.

Blake Weston

Followers

Posts

Engagements

Likes

Performance ScoreJosh S.'s LinkedIn Performance

Performance ScoreBlake Weston's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh S.

Blake Weston

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh S.'s LinkedIn Performance

Performance ScoreBlake Weston's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh S.'s LinkedIn Performance