Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,After 5+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.2 years in, we've:- Grown on LinkedIn by 1 million followers (180k - 1.1 million)- Have achieved 400m+ views on LinkedIn - Grown on TikTok by 500,000 (200k - 750k+) - Grown on Instagram by 780,000 (0-780k+)- Have achieved 1 Bn Views across platformsAnd I'm also running the Creator Accelerator with him, so if you're looking to do something similar, join the Creator Accelerator ! Here's a bit of proof to help convince ya ;) Yinka generated over $400,000 in revenue directly attributable to LinkedIn and the TCA systems.Jeff sold $80,000 worth of his offers within the first few weeks of joining the cohort. He also generated 840 new leads and grew his profile by 273%.Christine made $52,000 in course revenue from LinkedIn in under two months, while growing from 6,000 to nearly 11,000 followers. She's now at 42,000.Jon told us he'd made "three absolutely huge sales this week for ongoing work that more than doubles my annual revenue and has easily paid for the course, many multiples of times over."Nimrita had an investor reach out after reading her content. Within three weeks of connecting, that investor wrote a cheque for 50% of her funding round.Farhoon launched a paid community and hit $10,000 MRR in just three weeks. 145 paying members with only 5 churns.Julia landed a $250,000 contract and was flown to NYC for high-value networking opportunitiesIf you want to know more... go here: https://thecreatoraccelerator.co.uk/Oh, and also I almost forgot, I do posting on LinkedIn too and have worked with some of my dream brands (woo), so if you're looking to collab, drop me a DM :DPeaceee 

Josh S.

Forget a £90,000 uni degree. 

Learn from these people instead: 

As we are now in 2026, it's time you refresh your feed! 

Here are 54 incredible creators
Who share genuinely insightful and actionable content. 

Drop them a follow here: 

Self Development:

Thomas Pearce
Dan Go
Mark Hyman, MD
Dr. Carolyn Frost
Dr. Neetu Johnson M.D.🧠🩺
Priyamvada S

Business Building:

Chris Donnelly
Matt Gray
Alex Hormozi
Leila Hormozi
Codie A. Sanchez
Dan Martell

Leadership:

Jen Blandos
Dora Vanourek
Mike Leber
Jill Avey
Eric Partaker
George Stern

Artificial Intelligence:

Greg Isenberg
Charlie Lass
Axelle Malek
Anisha Jain
Anna York
Adam Biddlecombe

Marketing:

Elfried Samba
Tom Pestridge
Timothy Armoo
Brianna Doe
Jo Bird ✨
Will McTighe

Career Progression:

Ashley Couto
Ford Coleman
Alec Rickard
Angela Lau
Natalia Cano
Linda Le🌻

📌 Reached the mention capacity
Check out the other creators I tagged in the comments !  

Now it's your turn...
Who's your fav creator on here?? 

Tag them in the comments below :) 

♻️ Repost this to help refresh your networks feed 
And follow Josh S. for more like this !

Josh Sanders

This is the only cheat sheet you need for 2026... 

Here's how to steal it and achieve huge success: 

A masterclass of content from the main man Chris Donnelly 

The LinkedIn algorithm has evolved each year.

2024: The algorithm rewarded reach.
One strong post could land 1m views and 5K new followers.

2025: The game shifted.
Viral reach dipped and niche authority started winning.

2026: Growth is slower but more meaningful.
1,000 buyers > a million passive followers.

LinkedIn is still the best place to build and monetise an audience.

But the playbook has changed once again.

Here’s how to win on LinkedIn in 2026:

1. Get Clear on Your North Star

Why are you posting in the first place?
Example: More leads, higher revenue, less time spent selling.

2. Understand Your ICP

Who exactly are you here to serve?
List their biggest pain points—and how you solve them.

3. Lock In Your Content Pillars

Pick 5–7 topics you can post about often.
It sharpens your message and builds real authority.

4. Turn Your Profile Into a Sales Page

Your profile must turn views into action.
From the headline to the featured links—every detail matters.

5. Engage & Build Relationships

List 10–20 people in your niche.
Comment, support, and build real connections.

6. Map Your Content Funnel

Guide your audience from awareness to buying.

7. Generate Strong Content Ideas

→ Use tools like SayWhat to spot keyword trends
→ Track top creators for inspiration
→ Source ideas from Instagram, X, Pinterest

8. Nail the Writing & Visuals

Pair sharp scanable copy writing, 
With visuals that stop the scroll 

The most important thing is to keep adapting. 

Do not write about subjects, just to go viral...
Instead, experiment, measure and adjust the way you format. 

Because there's no point pushing water up a hill :D 

What differences have you noticed on LinekdIn in 2026? 
Let me know below ! 

♻️ Repost this to help others understand the platform 
And follow Josh S. for more like this !

undefined undefined

Master the Skill of Negotiation

How to Claim What You’re Worth

A hard truth about life:
Most people aren’t getting what they’re worth

The answer?
Negotiating for what you’re worth.

Those who learn to negotiate effectively:

↳ Earn more respect and recognition
↳ Secure better-paid opportunities
↳ Move forward faster in life

Start building your negotiation skills today
Download this cheatsheet now! 

Harvard's 6 Principles for Agreement:

1. Separate people from the issue
2. Focus on interests, not positions
3. Learn to manage emotions
4. Show genuine appreciation
5. Present your message positively
6. Step out of the action and reaction loop

Know which aspects of communication
To work on most:

↳ 7 percent is the words you say
↳ 38 percent is tone and pace
↳ 55 percent is body language

Identify the Zone of Possible Agreement
And start negotiating from there

Plus 6 extra tips to boost your skills! 

Remember this: 

Closed mouths rarely get fed
Ask for what you truly deserve.

What’s your number one tip for negotiating?
Share it in the comments below! 

♻️ Repost this to help your network learn negotiation
And follow Josh S. for more like this

I joined Chris at 180k followers. We're now at 1.1 million. 

Here's the blueprint for what you need to know: 

Just comment "2026" and I'll personally send it to you ! 

These are the same foundational principles 
That in 2 years helped us: 

- Grow by 800k+ followers 
- Drive $10M revenue to our creator business 
- Help 600+ founders drive millions in revenue 
- Guide some of the fastest growing creators on the platform 
- Drive 100,000s of leads and attention to multiple businesses

It is the perfect resource for founders in 2026. 

If you're curious, here's a sneek peak: 

- The 4 post templates that consistently generate leads
- How to set your 2026 "why" and tie content to business goals
- How to find your ICP and what content actually lands with them
- The deplatforming strategy that keeps you safe from algorithm shifts
- Lead magnet to email flows that guide people towards your offer

You don't need a team or years of figuring it out.
You need the right positioning, post strategy, and engagement system.

AND when you grab The 2026 LinkedIn Bible...

You'll also get an invite to Lead Generation Live. 

Which imo will be one of the best events to join this year!  

It's a free 4-hour masterclass with some seriously respected entrepreneurs:

Daniel Priestley (Entrepreneur and author of "Key Person of Influence")
Nathan Barry (Founder of Kit)
Sara Davies MBE (Founder of Crafter's Companion and Dragon's Den investor)
Eric Partaker (CEO Coach of the Year with 1.1M LinkedIn followers)

Remember for all of this, you just have to comment "2026" 
And I'll ping you a link in the comments. 

♻️ Repost this to help other founders generate leads 
And follow Josh for more !

In 2026 LinkedIn has changed... again. 

And those who don't keep up will get left behind. 

Awesome algo summary from Chris Donnelly here 🔥

After analysing 329,504 LinkedIn posts, they've got the answers. 

(Let's face it is the closest we'll get to a generalised algo answer) 

If you want to see attention, you must know what's changed.
And LinkedIn users are craving value and substance... a lot.

Here’s how to win on LinkedIn in 2026:

1. Building a brand
2025: Go broad to grow fast.
2026: Go deep to build trust.

2. Writing hooks
2025: Contrarian for the sake of it.
2026: Proof, stories, and results win.

3. Comments that convert
2025: “More comments = better.”
2026: Comments from respected voices matter most.

4. Going viral
2025: Top 1% posts explode reach.
2026: Viral posts get 80% less reach than last year.

(But you can still grow your business and following...)

5. Carousels still crush
2025: Teach to educate.
2026: Tell stories to connect.

6. Emojis
2025: Screams AI.
2026: Used to break up heavy text 

7. Lead magnets
2025: Playbooks and PDFs.
2026: GPTs are outperforming.

8. Ending with questions
2025: Every post must end with one.
2026: Only ask if you care about the answer.

9. Video
2025: Used for reach.
2026: Best for trust and product clarity.

10. Single images
2025: Motivational fluff.
2026: Use ones that surprise or show authority.

11 Hashtags
Still useless XD

You can still grow fast on LinkedIn.
In fact, top creators are still adding 1,000+ followers per week.

But you need to play the new game.

Also if you want more depth on this, 
Chris Donnelly and Will McTighe will be running a whole webinar to show you everything. 

Sign yourself up here: https://bit.ly/4jtwmkd

♻️ Repost this to help others adapt 
And follow Josh S. sanders for more

2025 LinkedIn vs 2026 LinkedIn 

95% of creators struggle to grow on LinkedIn. 

The reason? Not understanding psychology. 

After growing from 5 to 115k in 14 months. 
I've become accustomed to what works. 

Most posts don't lack the value.
But they are not written for impact. 

The truth is:

Your content is competing for attention.
And the right psychology can make all the difference.

Here’s what works:

Cut the fat → Simplicity beats complexity.
Start with the negative → Urgency makes people take notice.
Stand out with numbers → The right figures disrupt the scroll.
Sell with transformation → Show the journey, not just the result.

And that’s just the start.

There are also 12 bonus growth hacks in here.
That can help you get more engagement today.

Remember: 

You are writing for humans. 
Not for robots. 
(yet) 

What's one other psychological principle you use in your writing? 

If you're interested in learning more. 
Chris Donnelly will be covering something very similar tomorrow ! 

It's Lead Generation Live :D

4 hours with incredible guests like:

1. Eric Partaker 
2. Sara Davies MBE
3. Daniel Priestley 
4. Nathan Barry

If you're a founder, it will be one of the best things you can watch...
To drive significant traffic and leads in 2026. 

Grab your spot here: https://bit.ly/3LyY0zu

♻️ Repost this to help others write better content.
And follow Josh S. Sanders for more.

Big personal announcement... 

I recorded my first podcast :o 

Buzzing to announce I went on The Creator Playbook by Callum Mcdonnell 

If you want to check it out, go here: https://lnkd.in/eBTGp5Fy

For those looking for a sneak peak...

Here's what I run over: 

- The Power of LinkedIn for Business Growth
- Setting Clear Goals and Content Pillars
- Optimising Your LinkedIn Profile
- Engaging with Your Network and Building Relationships
- Creating High-Impact Content
- Analysing and Adapting Content Strategies
- Leveraging Lead Magnet Posts for Engagement
- Driving Conversations and Engagement on LinkedIn
- Crafting Effective Hooks and Content Structure
- The Science Behind High-Performing LinkedIn Posts
- Tracking Performance Metrics on LinkedIn

+ much more 👀 

I've always been a big fan of the Creator Playbook interviews, 
So to come on and share my journey was awesome.

Should I do more podcasts?? 

I've been avoiding them for so long, but this was so much fun ! 

Let me know what you think down below !

Yesterday was insane... 5k+ people on call

AND some of the best entrepreneures in the world. 

If you didn't catch it, yesterday we ran our first big online event: 
Lead Generation Live. 

The goal? 
Provide as much value as physically possible to founders. 

And we had some incredible guests to help us do that, such as: 

Daniel Priestley
Nathan Barry
Sara Davies MBE
Eric Partaker

To be honest I was bricking it with this many people coming on live. 
But the team smashed it out the park and it ran so smooth :o 

(s/out Jacob H. and Megan Robinson - the best in the gameee) 

My favourite part was hearing the feedback from people. 
Some said it's been the best live webinar they've ever been to (like whatt) 

Genuinely made my week. 

We even sold all our discounted seats for The Creator Accelerator by Chris Donnelly
Which was not expected at all ! 

Due to this, we only have limited seats left for the new founders edition cohort. 

As a reminder, in the TCA you’ll learn how to:

✅ Understand how to create outsized financial return
✅ Drive business revenue and generate leads consistently
✅ Rapidly grow your audience & build systems to automate growth

It's basically everything on how we built Chris audience to 3M+, 
All whilst he ran multiple businesses, turning over $10M ARR. 

We’ll cover everything:

💡 Week 0: The big picture: mindset, leverage, systems
💡 Week 1-5: Profile optimisation, content writing/design, and using AI
💡 Week 6-10: Email, lead gen, monetisation, and social selling 
💡 Bonus modules: Video, webinars, monetising your audience at scale

And you'll get access to: 

- Live coaching 4x a week.
- Guest masterclasses 
- A thriving community
- 100+ templates
- The best tools with discounts and tutorials 
- Intimate coach-led clinics

As well as a brand new bonus stack which is: 

✅ Creator OS ($99): The system for managing your content
✅ Digital Business Blueprint ($999): 10-week program on building a high-leverage digital business with 10 modules and actionable assignments
✅ All our GPTs ($297): Every GPT we use daily
✅ Chris Coach AI ($999): An AI coach trained on all of my knowledge

If you'd like to secure your spot
Check the link below: https://bit.ly/3YsY4Uz

♻️ Repost this to help other founders in your network

I took 1 week off posting on LinkedIn 

And you'll never guess what happened... 

Nothing. Nothing Happened XD 

It's so easy to feel consistent pressure to post on here.
In fact, we deeply encourage people to post daily. 

However, it's all down to how it relates to your goals. 

If the goal is to rapidly grow and scale your brand... 
Post daily. 

For me, I want to keep up consistency throughout the year
Whilst building the best educational business possible with Chris 

This is typically very high in intensive work. 
So I need the odd week off to refresh and recover ! 

And I just came off of a promotion period for the The Creator Accelerator by Chris Donnelly 
I had worked harder than ever before. 

Here are the stats for those interested hehe

In 60 days we managed to: 

- Generate 20,000+ leads
- Rack up 10M+ Views across platforms 
- Have our largest ever online event (5,000 +) 
- Sell out the cohort with 136 incredible founders 

All whilst keeping Chris' brand integrity
And allowing consistent awareness & lead flow for Searchable

But after some sheer grinding, I needed some time off screens. 

So I went to the beautiful Slovenia with my gf Lola. 

We explored the Postojna caves, Lake Bled and Ljubljana Castle
(Whilst not dying driving on the right hand side up mountains 😂)

It was exactly what I needed. 

So if you're burning low... 
Remember you should only continue posting if it aligns with your goals. 

This is a long game people ! 

What did I miss over the last week??

In 10 days time we go live with The Creator Accelerator by Chris Donnelly

And this entirely different... 

18 months ago myself and Chris Donnelly made a critical decision. 
To show the actual methods for growing a highly profitable personal brand. 

At the time, we had grown Chris' account from 180k to 650k in just 6 months. 
And this growth drove monumental opportunity for us. 

Our goal was simple, find the formats that led to outsized distribution 
Whilst keeping positioning strong and a true founder brand. 

We also partnered with saywhat.ai ensuring that strategy was backed by data.
And LeverBrands who are always on top of what's working ! 

This resulted in: 

- Some of the fastest growing creators world wide on LinkedIn
- Millions of revenue generated
- A community of incredible people sharing wins daily (makes me so happy) 

But we've made one big change going into 2026...

We are focussing purely on founders. 
Placing all emphasis on lead generation and driving outsized business returns. 

Why? 

Reach on LinkedIn has dropped significantly. 
But it is still one of the best platforms for marketing your business 

(Through your personal brand of course). 

We've seen this primarily in the last 30 days. 
Driving 35,000+ leads with carefully designed lead magnets. 

So we've gone all in. 

We've restructured our entire educational modules. 
Included brand new ones on funnel optimisation and social selling. 

And have created our best bonus stack yet...

Those who buy this time round get access to: 

- A Free Creator OS ($99) - The system for managing your content
- A Free Digital Business Blueprint ($999) - 10 week course on how to build a digital business
- All our GPTS ($297) - All of the GPTs we use on a daily basis
- The first ever Chris Coach AI ($999) 

We start in 10 days and I am so excited ! 

There are already some incredible founders in the wait space already :) 

If you're looking to drive more attention to your business,
Secure your spot here: https://bit.ly/3YsY4Uz

♻️ Repost this to help other founders in your network

These GPTs contain 1000+ hours of LinkedIn knowledge. 

And I'm giving you them for FREE:

Comment CUSTOM, and I will personally send them all to you.

Most people use GPT as a chat bot...
But GPTs can be far more effective when it comes to: 

- Strategy
- Ideas 
- Feedback

Especially if it's had the right training 👀

Ours have been trained across 300,000+ posts across all different industries. 

They have helped us drive 100M+ views. 
And supported us driving significant revenue. 

The 4 GPTs are:

📊 The LinkedIn Algorithm Expert
💡 The Viral LinkedIn Idea Generator
🪝 The Scroll Stopping Hook Generator
💰 The High-Converting Lead Gen Generator

With all of these, you can essentially:

1. Ensure every single post is optimised for the latest algorithm updates.
2. Come up with viral post ideas in seconds. 
3. Generate hooks that stop the scroll.
4. Generate dozens of leads per post.

You basically have a full LinkedIn content team at your disposal. 

Again, I repeat, for free.

Start using them, I promise you won't regret it.

As a bonus, everyone who grabs the GPTs will get a seat for the incredible lead gen live !

Which is a 4 hour lead gen masterclass by Chris Donnelly + incredible guests! 

♻️ Repost this to help others with their content 
And follow Josh for more !

Since going through The Creator Accelerator by Chris Donnelly

Michael Lovegrove made an astonishing $200,000.

And most of that came from LinkedIn.

Michael runs Snowballn', where he helps people build powerful sales engines.

He joined TCA wanting to grow on LinkedIn
But had no clear plan on how to get there.

A few weeks in, everything changed.

✅ Landed his first brand deal
✅ Scored multiple paid speaking gigs
✅ Doubled his follower count
✅ Grew his newsletter to 1,000+
✅ Launched his first digital product and started earning

But here's the real win:
He learned how to run a proper accelerator.

That alone helped him 10x the price of his own sales program.

(Always good to be used as a success story.)

Then he launched Sollo, a lead-gen CRM for solopreneurs.
Built a 100-person waitlist before it even went live.

And all of it?
Driven by his LinkedIn content and email list.

In Michael’s words:
"This is far more than just a LinkedIn course. It's probably the best investment you can make outside of starting your own business."

And this means a lot because it's exactly what we aim for. 

The TCA is about building a content-led business that runs across platforms
And brings in real, long-term revenue.

Michael didn’t just learn how to post better.
He learned how to turn attention into income.

If you're a founder who wants to use LinkedIn as a growth engine,
Cohort 6 starts in just ONE DAY. 

We are down to the last few seats now. 
So if you’re serious, now’s the time to act.

600+ people have already built thriving businesses from what we teach.
This could be the moment things shift for you in 2026.

Secure your spot hereee: https://bit.ly/3YsY4Uz

♻️ Repost this to help other founders in your network !

300km ran in 30 days, with £1285 raised! 

The end of 2025 was brutal... 

But it changed my mind on one main thing. 
That relates to a lot of areas in life. 

There mental barriers we attach to ourselves on a faily basis. 
Are often compeltely wrong. 

When I first started this challenge, I wasn't sure if it was possible for me. 
I was frightened of injuries as I'd never ran a back to back 10k. 

But I knew deep down I had to finish it. 

So I prioritied mobility and simply put the reps in. 
And surprisingly my body adapted (even got a PB on the last day) 

So now my goal for 2026? 
Really question if that barrier I've built up is actually there. 

You are often capable of so much more than you think ! 

So next time you're: 

- Doubting your beliefs on a project 
- Worried to apply for a job your not as qulaified for
- Holding off starting that business you've always wanted
 
I encourage you to truly question of that belief of:
"I'm not good enough". 

Because most of the time, that's the thing that stops people. 

Happy new year legends !

Very excited for the year ahead :)

We've helped 100s of founders make millions in TCA.

This is exactly what to expect from the program: 

Cohort 6 officially starts in just 2 days, 
And the response has blown us away. 

We’ve already helped over 600+ people across 5 cohorts, 
And have over 100 on board for TCA 6. 

If you’ve been wavering, this is your sign to act. 

In the 10-week program, you’ll learn how to:

✅ Rapidly grow your audience & build systems to automate growth
✅ Drive business revenue and generate leads consistently
✅ Understand how to create outsized financial return

It’s the exact system we used to scale Chris audience to 3M+, 
All whilst running multiple businesses, turning over $10M ARR. 

We’ll cover everything:

💡 Week 0: The big picture: mindset, leverage, systems
💡 Week 1-5: Profile optimisation, content writing/design, and using AI
💡 Week 6-10: Email, lead gen, monetisation, and social selling 
💡 Bonus modules: Video, webinars, monetising your audience at scale

And you'll get access to: 

- Live coaching 4x a week.
- Guest masterclasses 
- A thriving community
- 100+ templates
- The best tools with discounts and tutorials 
- Intimate coach-led clinics

+ a whole lot more ! 

I could go on and on about how valuable this program is, 
But I think it's better if you hear it from the alumni themselves. 

The carousel is packed with feedback and testimonials, 
But you can also reach out to our students with questions ! 

When it comes to cost, this is not a casual commitment. 
You get what you pay for, and we're delivering real value here. 

The investment from your side is: 

A $5,850 one-time payment

OR 

3 monthly payments of $2,166.67 

It's an investment, but one that will hold you accountable. 
Plus, we can't reasonably offer this much value at a lower price. 

You'll have live webinars with some of the world's top entrepreneurs, 
And learn a system that can literally earn you millions in revenue. 

(If you ask our students, I think they'll agree it's worth it.)  

TCA has been such an important part of our lives in the last year. 
But it didn't turn out exactly as we expected... 

We assumed the knowledge would be the most important part. 

But it’s become a community that holds each other to a high standard, 
And pushes each other to build and learn at a rigorous pace. 

And, because everyone is bringing their A-game, 
We see business partnerships and friendships form in every cohort. 

Building a personal brand is the best source of leverage for any founder. 

But it's the network you'll have access to that will be life-changing. 

If you're a founder who's ready to transform your life for good...
We go live in just 2 days (January 19). 

We've never had a cohort fill up this fast, so I advise you to act quickly. 

Apply now before it’s too late 👇

https://bit.ly/3YsY4Uz

♻️ Repost this to help other founders in your network !

What you'll learn in TCA 6 - Chris Donnelly

Just weeks into joining The Creator Accelerator by Chris Donnelly...

Hayden Swerling closed a £165K consulting deal.

So many creators give up way too soon.
They post without direction, then quit when the likes don’t land.

Hayden did the opposite... and it worked.
(Feel free to message him yourself.)

🎨 He shared value-packed content (great writing + design)
✍️ Tailored every post with his ideal client in mind
📈 Fine-tuned everything for max visibility

And the payoff?

✅ 87% growth in 10 weeks
✅ £165,000 consulting deal signed
✅ 5 sponsored content pieces with an HR firm

This is what we teach inside The Creator Accelerator:

– How to write content that attracts high-ticket leads
– How to build a brand that pulls clients in daily
– How to streamline your content with smart systems

Cohort 6 kicks off in 4 days!! 
And this is the final chance to jump in.

We’ve already got 80+ brilliant founders onboard
Working through the pre-cohort materials right now.

But let’s be clear: this isn’t a plug-and-play solution.
It’s built for founders who aren’t afraid of putting in the work.

You’ll be pushed.
It’ll challenge you massively.

But if you show up like Hayden did,
This is the kind of outcome you can expect.

And the community inside will raise your game as well ! 

For those who join this week, we’ve added our best early bonus stack yet:

✅ Creator OS ($99): The full content management system
✅ Digital Business Blueprint ($999): Our flagship 10-week business builder
✅ All our GPTs ($297): Every GPT we use daily
✅ Chris Coach AI ($999): AI mentor trained on my own knowledge

All completely free...

That’s over $2,500 of extra resources, just for early action takers.

This is the 6th time we’re running this.
And it’s shaping up to be the most popular cohort so far.

If you want in secure your place: https://bit.ly/3YsY4Uz

♻️ Repost this to help other founders in your network !

Press Public Relations @ Middle Media Agency | Strategic Innovation l Reputation Building l Next Generation Marketing | Brand Visibility

As the Co-Founder of Middle Media Agency, I excel in providing unparalleled media services tailored to elevate brands to new heights. 

With an extensive network of top-tier publications worldwide, I offer a platform for your brand's narrative to shine on a global scale. 

My team of seasoned experts specializes in marketing, public relations, and digital content creation, ensuring your message resonates with your target audience. 

From media outreach to press release writing, we craft compelling stories designed to empower your brand. 

Let's collaborate to propel your brand to success in the ever-evolving media landscape. 

Connect with me to discuss how Middle Media Agency can help you achieve your media goals.

James E. Deeb

Clicks are losing their crown.

Because in the AI-first search world…
Most users never even click.

They ask.
AI answers.
And only a few trusted voices get cited.

It’s a quiet revolution.
One where being found doesn’t matter as much as being referenced.

So if your strategy still revolves around keyword rank, you’re already behind.

Because SEO is evolving — and so should your brand.

PR isn’t just reputation management anymore.
It’s algorithmic reputation building.

→ Credible coverage trains the machines on your authority.
→ Editorial mentions feed the data shaping tomorrow’s answers.
→ Thought leadership content becomes the new ranking signal.
→ “Being cited” replaces “being clicked.”

The future of visibility doesn’t belong to link builders.
It belongs to truth builders.

The brands that lead will be the ones the AI trusts — because the world already did.

Forget chasing clicks.
Start earning citations.

That’s how you make impact when the clicks disappear.

In the zero-click era, trust is the top ranking factor.

Facts build credibility.

But stories?
They build meaning.

Because people don’t remember what brands do.
They remember what brands stand for.

Too many PR teams still treat storytelling as an afterthought —
a vehicle for announcements, not emotion.

But the strongest reputations aren’t crafted through campaigns.
They’re built through narratives that make people care.

A human brand doesn’t just tell the world what it sells.
It shows who it is.

→ The origin story that reveals your “why.”
→ The founder journey that makes the abstract personal.
→ The moments of struggle that create depth and trust.
→ The societal impact that gives your success meaning.

This is reputation by story.
Not spin — sincerity.
Not PR as output — but PR as empathy in action.

Because data earns attention,
but story earns devotion.

Leaders — stop telling stories that only explain.
Start telling stories that endear.

That’s how credibility becomes connection.
And connection becomes legacy.

Storytelling isn’t decoration — it’s reputation in motion.

Visibility isn’t automatic.

It’s engineered.

Because in the age of algorithms and AI, the best story doesn’t always win —
the best optimized one does.

Even the most meaningful message can disappear if it’s not designed to be discovered.

That’s why modern PR isn’t just about clarity — it’s about structure.

Search engines crave organization.
AI models crave understanding.
And brands that feed both earn lasting relevance.

→ Concise headlines train visibility.
→ Structured data trains machines.
→ Multimedia assets amplify engagement.
→ Consistent keywords strengthen category ownership.

It’s not manipulation.
It’s translation — ensuring your credibility speaks the language of discovery.

Because the greatest brands aren’t just talked about.
They’re found, cited, and trusted.

Treat optimization not as code, but as character — the digital proof of who you are.

That’s how your brand moves from publishing content…to building digital permanence.

Visibility doesn’t happen — it’s designed.

What breaks trust isn’t just scandal - it’s how things recover.

Now it's shaped by tales.

Mistakes can shift everything right now -
Yet what it stands for gives it its real form.

Fame slips away once attention sharpens - many reach for silence then.
Quiet won’t fix the broken faith.
Stories hold weight.

What happens when plans meet real talk isn’t magic - it’s choice.
It's more like making sense.

This shows how rough times might still shape lasting parts -
Truth matters most when sharing stories, especially if done thoughtfully and with awareness of impact.

→ Mistakes shift perspective when seen as steps forward.
→Out in the open, seeing things happens before knowing them.
→Truth spreads when stories move across platforms. 
→Authority grows stronger through layered narratives.

Truth earns trust in ways sorry words never do - belief grows from it.

When handled well, public relations isn’t just fixing mistakes after they happen.
This part handles direction changes.

Past choices still remain, even if new directions are taken.
It reinterprets it - as proof of growth.

Redemption doesn’t come from a press release.
It’s how stories are built.

If you’re anyone out there - leader, builder, or name trying to bounce back from wrong turns - history doesn’t need to stay buried.
Change it up.

That’s how fleeting fame transforms into lasting influence.

Reputation isn’t what happens to you — it’s what you do with the story.

Advertising is getting louder.

And more expensive.

But louder doesn’t always mean smarter.
Or sustainable.

Because attention bought through ads vanishes the moment the budget stops.
But attention earned through credibility?
That lasts.

That’s why forward-thinking businesses are shifting from ad spend to earned spend.

PR isn’t a cost center.
It’s a value engine.

→ Press releases create discoverable, lasting touchpoints.
→ Media coverage converts interest into inbound leads.
→ Content syndication compounds reach without constant spend.
→ Webinars and earned mentions attract the audience already looking.

No bidding wars.
No burning cash for clicks.
Just consistent, credible visibility.

When done right, PR doesn’t just save money —it saves momentum.

Because every headline, quote, and feature does what PPC can’t: build trust that works when the ad dollars don’t.

Cutting costs may steady the books. Reallocating belief transforms the culture.

That’s how brands future-proof growth without inflating budgets.

Credibility outperforms cost every time.

Every press release tells two stories.

The one the world reads.
And the one your team lives while creating it.

Too many brands only focus on the first.

They see releases as mere deliverables — deadlines to meet, quotes to finalize, sign-offs to chase.

But that’s not leadership.
That’s logistics.

Smart leaders know: a press release can be a mirror of how well an organization collaborates.

It’s the perfect moment to pause and align.
To ask — are we making noise, or creating harmony?

→ When marketing, product, and comms align — clarity follows.
→ When diverse voices contribute — resonance deepens.
→ When leadership listens — trust grows.
→ When teams co-create — pride replaces pressure.

That’s the Symphony Model.

PR as orchestration — not reaction.
Strategy as connection — not separation.

Because harmony isn’t found in uniformity.
It’s built through shared intention.

So the next time you plan a release —
don’t just announce something new.
Use it to bring your people together.

That’s how you build teams that sound like symphonies, not silos.

Collaboration is your brand’s most powerful instrument.

PR isn’t just about getting coverage.

It’s about building the kind of credibility that powers expansion.

Because media impressions fade.
But reputation compounds.

In 2026, the smartest brands aren’t reacting to news cycles —they’re engineering them.

They know every headline, case study, or thought leadership feature isn’t just visibility — it’s velocity.

PR isn’t a campaign.
It’s a growth engine.

→ Define clear objectives before chasing stories.
→ Build journalist relationships before you need them.
→ Use the PESO model to expand reach beyond press alone.
→ Turn customer success into narrative momentum.

That’s how today’s most resilient brands scale — not just by being loud, but by being known.

Because the right story, told well and told often, doesn’t just raise awareness —
it raises enterprise value.

Measure your PR not by what it reaches — but by what it builds.

That’s the difference between noise and influence.

In 2026, PR isn’t a department — it’s your growth strategy.

Startups don’t just need funding.

They need credibility.

Because before investors buy in, they read in.

A strong story opens doors money alone can’t.

That’s why press releases aren’t just announcements — they’re trust accelerators.

Each one builds evidence.
Establishes momentum.
Signals seriousness.

→ Updates turn into confidence boosters for investors.
→ Collaboration stories attract partners who share vision.
→ Governance news reassures markets you’re built to last.
→ Every milestone told well becomes a magnet for belief.

PR isn’t surface shine — it’s structural stability.

In the startup world, perception and progress move in parallel.
And the fastest-growing brands know: the way you communicate growth is growth.

Your journey is your leverage — tell it before the world demands proof.

That’s how partnerships form, investors lean in, and credibility compounds beyond your pitch deck.

Storytelling isn’t PR fluff — it’s traction strategy.

Attention isn’t the finish line.

It’s the starting point.

Because awareness without action is just noise.
And impressions don’t pay invoices — interest does.

That’s why modern PR doesn’t stop at visibility.
It builds velocity — turning thought leadership into lead flow.

The smartest brands have learned to connect their credibility to conversion.

→ Press releases plant authority across trusted outlets.
→ Case studies prove expertise through evidence.
→ Content offers turn insights into interactions.
→ Events and ebooks nurture belief long before the sales call.

By the time prospects reach your team, they’re not just familiar — they’re convinced.

That’s the real power of thought leadership through PR:
you’re not promoting.
You’re pre-influencing.

You’re giving people reasons to reach in before you even reach out.

Awareness alone won’t move the needle, leaders. Treat it as the starting line, not the finish.

That’s how stories turn into sales.
And credibility closes the deal before your team ever does.

Your best funnel starts with authority, not ads.

Silos kill momentum.

Every time a team works in isolation, opportunity slips through the cracks.

PR earns the story.
SEO misses the link.
Social drives engagement—but not sustained discovery.

This is the quiet problem inside too many marketing orgs:
everyone’s doing great work, just not together.

And when your teams aren’t aligned, your visibility never compounds.

Because credibility today is multi‑channel.
What earns attention must also earn indexing.
What trends socially must also be searchable.

The brands winning in 2026 know this.

They’re collapsing silos and creating collaboration frameworks that connect every signal.

→ PR teams alert SEO when coverage drops, unlocking backlinks that boost rankings.
→ SEO teams guide social on which pages deserve amplification.
→ Social teams loop feedback back into future PR hooks.
→ Every campaign is tracked, measured, and cross‑activated.

That’s not just cooperation.
That’s compounding momentum.

Because when your story is consistent across search, press, and social—you don’t just show up more often.
You show up stronger.

Visibility becomes velocity.
Authority becomes alignment.

To every brand still protecting silos: you’re slowing your own growth.

Tear down the walls.
Sync your signals.

Visibility isn’t built in departments—it’s built in harmony.

Crisis-proof your brand.

Because when chaos hits, words become weapons.
And silence? A liability.

Here’s the truth:
A press release is not just a statement.

It’s a shield.
A signal.
A stabilizer in the storm.

Yet too many leaders panic.
They rush to speak — or worse, say nothing at all.

But smart leaders know the difference.
They don’t communicate reactively.
They communicate responsibly.

→ They gather facts before emotion takes the mic.
→ They align internal voices before facing the public.
→ They use initial releases not to spin, but to steady.
→ They act with precision — not panic.

Because press releases aren’t PR fluff.
They’re instruments of trust.

In uncertain times, clarity is courage.
And credibility? Your strongest defense.

So next time crisis strikes —Don’t rush to answer first.
Focus on answering right.

That’s how true leaders uphold legacy, not just image.

Reputation is protected in truth, not haste.

Playing it safe won’t make you seen.

It’ll make you forgettable.

In a crowded coaching market, polished sameness is everywhere.

Perfect bios. Perfect posts. Perfect advice.

But personality? That’s what’s missing.

People don’t follow professionals.
They follow characters.

Real ones.
Flawed ones.
Memorable ones.

Because in a noisy world, truth cuts through better than tactics ever will.

So if you want to build an expert brand that sticks — stop hiding behind formulas.

→ Share the story that shaped your perspective.
→ Lead with the belief that sets you apart.
→ Challenge the status quo with evidence and emotion.
→ Craft a narrative that media and audiences actually feel.

That’s how coaches become thought leaders.
That’s how consultants become movements.

Your lived experience isn’t a liability.
It’s your credibility.

Stop trying to sound like everyone else in your field.
Sound like the only one who’s lived your story.

That’s the power of personality-led PR — it doesn’t just attract attention.
It earns allegiance.

Reputation doesn’t live on your website anymore.

It lives on page one of Google.
And in the feeds your audience scrolls every day.

Because let’s face it — perception is now algorithmic.

You can have the best product in your industry and still lose the narrative online.

Why?
Because algorithms amplify what’s consistent, not necessarily what’s true.

That’s where modern PR comes in.
Not as vanity coverage — but as digital architecture.

→ Owned content builds your foundation.
→ Earned media adds authority.
→ Algorithmic awareness ensures visibility.
→ Together, they shape what the world finds when it looks for you.

Smart brands don’t leave that to chance.

They use thoughtful storytelling to push truth to the surface.
To drown out the outdated.
To replace noise with credibility.

Because reputation today isn’t managed — it’s measured in search results and social sentiment.

If you’re not shaping what shows up, someone else is.

So, leaders — invest in your narrative before the algorithm rewrites it for you.

Visibility means nothing without integrity behind it.

Reputation isn’t luck.

It’s design.

Because how the world sees your brand is never accidental — it’s engineered, whether by you or by default.

And too often, brands let perception shape itself.

Until it’s too late.

Smart leaders know better.
They don’t wait for headlines to define them.
They define themselves through consistency, clarity, and proof.

PR isn’t about chasing mentions anymore.
It’s about building meaning — on purpose.

→ Audit how you’re currently perceived.
→ Define how you want to be perceived.
→ Align every message, channel, and leader to that intent.
→ Build systems that continuously reinforce the story you want the world to believe.

That’s perception engineering.
Not manipulation — calibration.

It’s the practice of aligning truth with visibility.
And truth, when designed well, becomes trust.

Leaders — stop hoping reputation will follow results.
Design the perception that earns them.

How you’re seen is built one message at a time.

Content isn’t filler.

It’s foundation.

Because while ads spark awareness —content sustains attention.

It’s how audiences decide who to trust, who to follow, and who deserves their time.

But too many brands treat content like output, not impact.
Churning, not communicating.

That’s not strategy — that’s noise.

The real revolution begins when content becomes story.

→ When blogs educate, not just optimize.
→ When videos move people, not just metrics.
→ When PR, SEO, and social speak the same language.
→ When every asset reinforces the same truth about who you are.

That’s when marketing shifts from transactional to transformational.

Content isn’t about feeding algorithms.
It’s about feeding belief.

Because stories that stick aren’t the loudest —they’re the most felt.

Great brands don’t publish to be seen; they publish to be felt.

That’s how content stops being content —and starts becoming your legacy.

Strategy ends where storytelling begins.

Instinct starts the spark.

But data builds the fire.

Because intuition might guide your vision —but analytics perfect your aim.

In today’s attention economy, guessing isn’t strategy.
It’s risk.

Smart brands don’t just track performance.
They translate it.

Every click, keyword, and conversion tells a story —but only if you’re listening.

→ SEO data reveals what audiences search for but rarely say.
→ PR metrics expose which moments truly move perception.
→ Social insights turn engagement into emotional mapping.
→ Together, they transform scattered signals into a single narrative.

This is how modern dominance is built —not through louder campaigns, but through smarter calibration.

Because data isn’t about control.
It’s about clarity.

It’s how brands stop reacting to change —and start directing it.

Leadership isn’t guesswork—it’s guidance. 
And the market always favors those who measure what truly matters.

Data doesn’t limit creativity — it amplifies it.

Influence isn’t bought.

It’s borrowed — and then earned.

Because audiences don’t trust what brands say about themselves.
They trust who vouches for them.

That’s why influencer collaboration isn’t vanity.
It’s validation.

In an attention economy, trust travels faster through people than through placements.
A single credible voice can move markets faster than a million impressions ever could.

But only if the partnership is built with integrity, not convenience.

→ Align with creators whose values mirror your own.
→ Build relationships, not transactions.
→ Co-create stories that audiences feel, not ads they scroll past.
→ Turn influence into community — not just visibility.

Because when alignment is authentic, everything amplifies:
PR works harder.
Social signals climb.
Search results favor you.

The algorithm listens to proof — and people are the proof.

Brands should stop chasing followers.
And start cultivating believers.

That’s the difference between reach and resonance.

Real influence is earned in trust, not transactions.

Growth isn’t just about numbers.

It’s about narrative.

Because when your business scales, your story must scale too.

What worked for ten employees won’t work for a hundred.
What resonated in one market may fall flat in another.

And that’s where PR-driven team expansion becomes your secret weapon.

Not headcount for the sake of it — but alignment for impact.

→ Specialized communicators translate complexity into clarity.
→ Global storytellers localize your voice for diverse markets.
→ Strategists turn milestones into movement.
→ Collaborators bridge product, vision, and reputation.

As industries like AI, crypto, and frontier tech evolve — one truth remains: growth without message synchronization leads to confusion, not credibility.

Scaling isn’t just about doing more.
It’s about communicating better.

Don’t just invest in innovation. Invest in the storytellers who make the world understand its value.

That’s how hyper-growth becomes legacy.

Great companies don’t just build teams — they build narrators.

Paid ads grab attention.

But strategy turns that attention into influence.

Because impressions fade.
Narratives last.

Most brands pour money into clicks, then wonder why awareness doesn’t stick.

The truth?
Ads alone don’t build credibility—they build curiosity.

And curiosity is PR’s best fuel.

When paid campaigns tell a story worth repeating, journalists notice.
Audiences engage.
Relevance spreads.

→ YouTube campaigns that set cultural tone.
→ Social ads that spark authentic conversation.
→ Brand stories that collide with the right moment.
→ And PR teams ready to turn those sparks into coverage.

That’s not a coincidence.
That’s synergy.

Because when your ad narrative aligns with editorial narrative, you stop buying attention—and start earning it.

This is how paid media stops being an expense and starts becoming an investment in lasting visibility.

So, to every brand treating advertising and PR as separate lanes: you’re missing the highway.

Ads drive the story forward.
PR keeps it alive.

Real awareness isn’t purchased—it’s multiplied.

Tech moves fast.

But trust takes time.

And the brands that last don’t just build products—they build credibility.

Not through viral moments.
Not through one‑off launches.
But through stories that compound over years.

For a decade, the smartest tech giants haven’t treated PR as publicity.
They’ve treated it as architecture.

Because every press release, every founder statement, every milestone update—is a brick in the structure of belief.

→ Mission‑driven narratives that clarify purpose.
→ Consistent messaging that earns stakeholder trust.
→ Transparency that turns skepticism into loyalty.
→ Thought leadership that defines categories before the market catches up.

This isn’t spin.
It’s substance—communicated clearly and consistently.

Over time, the brands that win aren’t the loudest.
They’re the most trusted.

Because credibility isn’t built in a quarter.
It’s accumulated across a decade of deliberate storytelling.

Forget headlines. 
Architects of trust build legacies, not moments.

PR isn’t your microphone.
It’s your foundation.

taplio

The Battle

Josh S.

James E. Deeb

Followers

Posts

Engagements

Likes

Performance ScoreJosh S.'s LinkedIn Performance

Performance ScoreJames E. Deeb's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh S.

James E. Deeb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh S.'s LinkedIn Performance

Performance ScoreJames E. Deeb's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh S.'s LinkedIn Performance